AA Insurance encourages Kiwis to live a little freer in latest brand campaign via DDB NZ

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Screen Shot 2018-08-16 at 9.33.15 am.jpgAA Insurance has launched a new brand campaign via DDB New Zealand called ‘Live a Little Freer’, which follows three Kiwis’ quest to live life worry-free.

DDB has brought the story to life by following the journey of three characters who embody freedom, confident in the knowledge they are protected with AA Insurance.

A loveable superhero kid, an older gentleman, and a woman in her car are portrayed as carefree, as life’s dramas play out around them.

Screen Shot 2018-08-16 at 9.34.10 am.jpgDDB’s executive creative director, Shane Bradnick, says the Live a Little Freer campaign takes a light-hearted, tongue-in-cheek approach to insurance.

Says Bradnick: “The campaign is designed to show how freeing it can be knowing AAI has you covered when life gets complicated, whether that be mother nature or a particularly tricky carpark.

“Across all of our work for AAI we’ve been trying to create a consistent feeling, which is making insurance products understandable and engaging for Kiwis.

“We’ve succeeded in doing that and it’s fantastic to see the work to date driving growth for the business.”

Screen Shot 2018-08-16 at 9.34.42 am.jpgAA Insurance head of marketing and distribution, Richard Park, says the campaign embraces the brand’s personality and dedication to customer satisfaction.

Says Park: “We are incredibly proud to launch our Live a Little Freer campaign, it reinforces our commitment to provide certainty and eliminate stress for our valued customers and allowing them to live life freer every day.”

The integrated campaign will roll out in TV, cinema, digital, social media and radio.

Head of Marketing & Communications: Richard Park

Brand, Acquisition and Sponsorship Manager: Melodie Vickars

Marketing Specialist: Misha Desai

 

Agency: DDB New Zealand

Chief Creative Officer: Damon Stapleton

Executive Creative Director: Shane Bradnick

Creative Director: Ben Pegler

Senior Art Director: Julia Ferrier

Senior Copywriter: Veronica Copesake

Lead Business Partner: Kate Lines

Senior Business Director: Lucy Paykel, Clare Van Tiel

Business Executive: Ella Bilham

Senior Planner: Anna Gunnell, Thinza Mon

Planning Director: Rupert Price

Executive Producer: Judy Thompson

Senior TV Producer: Samantha Royal

 

Production Company: FINCH

Executive Producer: Karen Bryson

Producer: Rebekah ‘Bex’ Kelly

Director: The Bobbsey Twins from Homicide

DOP: Zoe White

Offline editor: Tim Mauger

Colourist: Jean Clement Soret

Post production online: Stu Bedford, Jonte Wendt

Sound Mix: Craig Matuschka, Liquid Studios

Music licensing: Jonathan Mihaljevich, Franklin Rd.