An elephant and a giraffe feud over a bottle of water in new social film for WWF via Cirkus

Auckland animation company Cirkus has launched a new social film for World Wildlife Fund’s Global Freshwater Practice.

Freshwater is the source of life. It’s what makes Earth unique in the known universe. It’s also a resource under threat. Just 3% of water on the planet is fresh water and only about 1% is readily available for human use, making it precious. The one-two punch of global population growth and climate change means we must be innovative and committed when it comes to water management and conservation.

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WWF is working to protect fresh water ecosystems and improve water access, efficiency, and allocation for people and the environment – an essential component of saving most of WWF’s priority places and species, and reducing the impact of humanity’s water footprint.

With the above in mind, Cirkus’ Romain Borrel came up with this simple, poignant storyline of an elephant and giraffe fighting over a bottle of water in the African heat. In true Cirkus spirit, the animals contort themselves and each other to get a drink, though there is no clear winner. Background plates for this film were shot by Wildlight Safari’s Dean Fitzpatrick at Namibia’s Pelican Point – home of the desert elephant, the oldest desert and the second driest place in the world.

The film is currently being shared on WWF social media, with offices in the Asian region such as Bhutan, Malaysia, Philippines, joining the likes of Tanzania, Germany and Mexico.

Creative & Production: Cirkus

Bonnie Chia – WWF International, Head of Brand at WWF International