Campaign Brief and LIA to send three creatives from Australasia to London International Awards 'Creative LIAisons' in Las Vegas in late september

Special-JWT-LIA.jpgScott-Jack-LIAisons-2018.jpgOne lucky young creative from New Zealand and two from Australia will be making their way to Las Vegas in the last week of September, thanks to Campaign Brief and the London International Awards.

David Smith (top left), creative at Special Group, Auckland ~ Campaign Brief's 2018 NZ Agency of the Year ~ will represent New Zealand at the 2018 Creative LIAisons in Las Vegas, featuring some of the world's most respected creative directors as speakers, that runs concurrently with the LIA Awards judging.

Representing Australia is Scott Zuliani (above left), art director at The Monkeys, Sydney ~ Campaign Brief's 2017 Agency of the Year ~ and Jack Delmonte (above right), senior creative at Host/Havas, Sydney ~ #2 on the Campaign Brief 2018 Hot List.
Separately, J Walter Thompson Sydney is sending young art director Kostiantyn Liakhov (top right).

Places are allocated to companies that support LIA through entries and media outlets that organize creative competitions around the world. LIA does not directly choose the attendees.

2018 will be the seventh year in which LIA will host Creative LIAisons, a mentoring program fully funded by LIA that runs concurrently with the LIA Awards judging. Not only are the attendees ~ limited to 100 attendees from around the globe ~ being given the opportunity to listen to some of the industry's biggest names, but they're also invited to sit in with the Juries on statue discussions. This represents a unique opportunity for the creatives to experience the judging process at a relatively young age.

Creative LIAisons is LIA's way of giving back. By refraining from a fancy award show the whole budget goes to organizing this unique event for young creatives from around the world.

Access to the judging room from the beginning of statue discussions through to the final metal decisions is an experience no other award show offers. Not only does it provide insight as to what is an award winning piece of work, but provides a guide as to what sets apart great creative. This has been described by many of the Creative LIAisons' alumni as priceless.

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