Court OKs subpoenas to unmask anonymous individuals behind Diet Madison Avenue

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Ad Age in the US reports that Los Angeles Superior Court Judge Monica Bachner has signed an order allowing the legal team for former CP&B Boulder Chief Creative Officer Ralph Watson to serve business record subpoenas to Instagram, its parent Facebook and Gmail (part of Alphabet-owned Google) to provide identifying information about the anonymous individuals behind Instagram page Diet Madison Avenue.

The judge's action is the latest development in a suit filed by Watson in May, claiming defamatory statements posted to the account led to his wrongful termination from the agency. DMA has taken aim at some of the biggest names in advertising with a goal of exposing sexual harassment and discrimination at ad agencies.
Following the lawsuit against it in late May, Diet Madison Avenue launched a GoFundMe page for its legal expenses, with a goal of raising $100,000. As of Thursday, it had raised $1,970.

The lawsuit states that the plaintiff believes the DMA account is run by at least 17 individuals "with assistance from at least another 42 individuals." The suit cites Instagram's privacy policy, which states the platform may access, preserve and share a user's information in response to a legal request or when Instagram believes that is necessary to detect, prevent and address fraud and other illegal activity.

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