LIA names Leo Burnett executive chairman/CCO Mark Tutssel as 2018 Integration jury president

August 7 2018, 11:38 am | BY Ricki Green | No Comments

MarkTutssel_BW_Full_500b.jpgLIA has announced that Mark Tutssel, executive chairman / chief creative officer of Leo Burnett Worldwide, will preside over the Integration jury.

As executive chairman of Leo Burnett Worldwide, Tutssel leads the network’s unrivaled creative firepower across the world, and is responsible for setting the company’s vision. Tutssel oversees the creative output for some of the world’s most respected brands, including Samsung, McDonald’s and General Motors.

In 2015, Advertising Age recognized Leo Burnett as the most awarded network in the world. Under Tutssel’s leadership, the network has also topped the Gunn Report’s “All Gunns Blazing” category for seven of the past eight years, leading the industry in new-world thinking. It is one of a very small group of agencies to have ranked in the world’s Top 5 most awarded creative networks for ten years in a row.

Says Tutssel: “Technology is unleashing unprecedented creative potential. New channels offer fresh ways to engage consumers, while the proliferation of screens in all shapes and sizes has provided an infinite canvas for us to explore. In such a rapidly evolving landscape, my focus will be to celebrate the unexpected and unconventional; work that’s brilliant in thinking, innovative in expression and agile enough to move at the speed of culture. Of course, truly integrated campaigns must also demonstrate a deft understanding of an increasingly complex consumer journey, and deliver solutions that maximize the potential for emotional connection at each and every touch point. It’s a great honor to chair the Integration category this year, and I’m tremendously excited for the opportunity to shine a spotlight on the freshest ideas in the industry.”

 

Says Barbara Levy, president, LIA: “Ideas for integration should impact society on either a global level or be woven into the cultural fabric of a particular region. We have such a diverse and experienced jury that the real gems will sparkle in this category.”

 

2018 Integration Jury:

 

  • Mark Tutssel – Jury President, Executive Chairman / Chief Creative Officer of Leo Burnett Worldwide
  • Sarah Barclay, Global Executive Creative Director at J. Walter Thompson, New York
  • Paul Chan, Chief Creative Officer at Cheil Hong Kong, Hong Kong
  • Nerea Cierco, Executive Creative Director at DDB Madrid, Madrid
  • Nancy Crimi-Lamanna, Chief Creative Officer at FCB Toronto, Toronto
  • Mike Geiger, CEO of Wolfgang, Venice California
  • Steve Jackson, Executive Creative Director at INNOCEAN, Sydney
  • Vicki Maguire, Chief Creative Officer at Grey London, London
  • Mark McDonald, Head of Creative, Mumbai at Digitas India, Mumbai
  • Mónica Moro, Chief Creative Officer at McCann Spain, Madrid
  • Rob Sherlock, Chairman at ADK Global, Singapore
  • Gary Steele, Executive Creative Director at TBWA\Singapore, Singapore
  • Stephan Vogel, Chief Creative Officer EMEA at Ogilvy, Frankfurt

The Integration judging will take place at Encore Las Vegas from October 3rd through October 5th.

 

The Entry System is open for entries. The initial entry deadline is the August 13th.

 

For more information on submissions and eligibility, please visit the LIA website at www.liaawards.com.