Lynx NZ's latest TVC feat. Julian Dennison goes viral with over 5.3 million video views in one week

Screen Shot 2018-07-23 at 7.30.07 am.jpgUnilever and PHD Group recently celebrated the launch of a new variant of deodorant, 'LYNX New Zealand', with young Kiwi actor and LYNX New Zealand campaign star, Julian Dennison. The launch has seen widespread interest from the public with over five million views of the hero video in one week.
The new creative by Australian agency Emotive features Dennison's character Humphrey enjoying his new-found LYNX Australia-inspired confidence until an Australian arrives in town, creating an 'Aussie problem'. Humphrey eventually comes out on top after discovering LYNX New Zealand, which helps him get his confidence back.
PHD and Spark PR & Activate have led a strong media and PR strategy to launch Unilever's LYNX New Zealand, including partnerships with Mediawork's Jono and Ben, NZME and TVNZ as well as high-profile Kiwi influencers.
The launch kicked-off via Dennison's social media pages, followed by a dedicated press day with local media where he captured the attention of media and audiences alike on The AM Show, The Project, Jono & Ben as well as launch coverage across Mai FM, Flava and The NZ Herald's SPY.
Says Markus Rehde, marketing director, Unilever: "It's fantastic to see such an engaged response for the LYNX New Zealand campaign. After a strong start to 2018 with the launch of LYNX Australia, we're thrilled to see the brand go from strength to strength, as we continue to delight in a fun, authentic and quintessentially Kiwi way."
Says Amanda Palenski, group business dirctor, PHD: "The LYNX New Zealand campaign amplifies the tongue-in-cheek Kiwi mentality that we all know and love. It's been fantastic to work with our partners in Australia and local legend Julian to help bring this campaign to life here in New Zealand."
LYNX New Zealand is available at Countdown, New World, Pak n Save, The Warehouse for RRP $7.18 NZD.
*Views across LYNX New Zealand and Australia YouTube channels, and Julian Dennison's Facebook and Instagram accounts
Client - Unilever
Markus Rehde - Unilever Marketing Director, Personal Care
Kristy Rutherford - Male Grooming Marketing Manager
Kate Westgate - LYNX Brand Lead
Media Agency - PHD
PR Agency - Spark PR and Activate
Creative, Production & Amplification - Emotive

Leave a comment