Sunergise + Assembly Limited launch world’s first TVC powered by the sun via Colenso BBDO

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Screen Shot 2018-08-24 at 7.28.06 am.jpgNew Zealand solar energy provider Sunergise has installed a solar PV system at Assembly Limited in Auckland to power the creation of an idea by Colenso BBDO for the PepsiCo Sunbites brand. The launch was spearheaded with the solar powered film, which is airing on TV in the UK. The concept and animation was created on computers powered by solar energy.

 

The 15.6 kW system at Assembly, comprising of 60 solar panels was installed especially for the campaign, conceived by a creative team at Colenso BBDO’s Auckland, which is also powered by a 56 kW Sunergise solar PV system.

Says Paul Makumbe, CEO, Sunergise: “It was an absolute privilege and joy to work with the Assembly and Colenso teams in creating a solution that demonstrated not only the effectiveness of solar as an energy source, but more importantly to do so at a lower cost than the normal grid prices showed that the time for the switch to renewables is now.”

 

Says Helen Naulls, head of production, Assembly: “We were excited to be given the opportunity to be the first Studio in NZ to supplement power from the grid with energy from the sun. As an industry, we’re all looking for ways to reduce our carbon footprint, and installing these panels is a great first step towards that. The team at Sunergise were fantastic to work with, their installation team made everything happen effortlessly.”

 

The innovative campaign is a huge step forward for sustainable filmmaking, the agencies will now continue to harness the power of the sun for future campaigns.