Mates reunite for some quiet adventures in new TV spots for Toyota Hilux via Saatchi & Saatchi

Choked Up_2[11].jpgA suite of three new 15 second TV commercials for Toyota Hilux have drawn on the 'less is more' communication style of a fair few of its drivers, to add to the launch campaign from October.

In a clear nod to the new look Toyota Hilux, the starring duo of mates return to admire, quietly, the updated version of their beloved ute, all played out in three distinct everyday settings.

Says Corey Chalmers, creative director, Saatchi & Saatchi: "Hilux has a fresh new look for 2018. We're continuing to celebrate its understated toughness and rugged good looks in the best way we know how - through the eyes of our two Kiwi guys, who are big on emotion, but not so big on bringing the chat."

Talky Talky_2[10].jpgCreated in partnership with Goodoil Films, the somewhat mundane adventures of the duo are perfectly captured to continue the beloved storyline.Tuxedo_2[7].jpg

Goodoil director Fiona McGee managed to capture confidence through quietness when she commented: "Classic male kiwi stoicism is an entertaining idea to play with. I definitely had a lot of fun creating more quiet adventures for the Hilux Boys. Enough said."

First manufactured in 1968, the Hilux benchmark has been raised again with a more aggressive yet appealing style, and build on the long-standing Hilux attributes of being tough and unbreakable.

Toyota New Zealand    Chief Executive Officer    Alistair Davis
Toyota New Zealand    General Manager - Marketing & Customer    Andrew Davis
Toyota New Zealand    Manager - Marketing Operations, Marketing    Susanne Hardy
Toyota New Zealand    Marketing - Team Leader    Sonya Coutts
Toyota New Zealand    Marketing - Operational    Phoebe Nicholls

Saatchi & Saatchi New Zealand    Chief Creative Officer    Toby Talbot
Saatchi & Saatchi New Zealand    Copywriter  / Creative Director    Corey Chalmers
Saatchi & Saatchi New Zealand    Art Director / Creative Director    Guy Roberts
Saatchi & Saatchi New Zealand    Head of Design    Rob Flynn
Saatchi & Saatchi New Zealand    Head of Content    Amanda Chambers
Saatchi & Saatchi New Zealand    Agency Producer    Fern Holloway
Saatchi & Saatchi New Zealand    Managing Director    Paul Wilson
Saatchi & Saatchi New Zealand    Head of Account Management    Susie Darling
Saatchi & Saatchi New Zealand    Senior Account Director    Amanda Brittain
Saatchi & Saatchi New Zealand    Account Manager    Claire Belford
Saatchi & Saatchi New Zealand    Head of Strategy    David McIndoe
Goodoil Films    Director    Fiona McGee
Goodoil Films    Producer    Claire Richards
Goodoil Films    Executive Producer    George Mackenzie / Sam Long
Goodoil Films    Production Design    Guy Treadgold
Freelance    DOP    John Toon
Arc Edit    Editor    Dave Whittaker
Post Production     Blockhead    
Franklin Road    Sound Design

9 Comments

Speechless said:

2 questions. What happened to Toyota? What happened to Saatchis?

Agree said:

This work is bung. And possums? Sweep that place out.

The Dong said:

aw, bert and ernie, cute, still smelling each other's farts. LOL!

Nostalgically said:

Saatchis Wellington in the 90’s is still NZ’s best ever ad agency. This is crap.

Back to the past said:

Lost Keys was a great Toyota ad done by Saatchi Auckland. It was designed for the public not the sensitivities of planners and chin stroking CDs...

Not a Saatchi hater... said:

I don't mind these, i love Hilux & these spots capture my feelings quite well towards the new model. Toyota finally fixed that terrible front bumper from the last model. yuck.

So what's the issue?

Swin said:

Classic CC. Love it.

sichtaaS said:

I don't work at Saatchi nor have I ever but as an outsider looking in I just don't get why they are such a magnet for the constant belittling of the work. Is it the ghosts of 90's jealousy that have been passed down by Seniors to the new age of industry entrants? Work is bloody hard to make in the current climate and Saatchi have taken a lot of recent client loses over the past 5 years but I want them to do well. We all should, it makes us all better. Maybe I am just an old Creative with old ideals and want NZ to get back to where we were when I started. Don't be assholes and maybe try some constructive feedback.

@sichtaaS said:

But your name implies that Saatchis is going backwards

Leave a comment