Spark celebrates voice technology in newly launched campaign via Colenso BBDO
Spark and Colenso BBDO have launched a new campaign, continuing its Little Can Be Huge platform. This time it’s to celebrate the power and opportunity the next generation will have, thanks to voice technology.
The campaign shows the adorable revolution that ensues once a nation of curious kids begin fact-checking information that, to previous generations, would have been challenging to answer. In the 60 second launch film, we see kids quizzing voice assistants for answers to some of the biggest questions – like will vegetables really make me taller? And can a stork really carry a baby?
Says Sarah Williams, brand COE lead, Spark: “Today’s kids are going to grow up with voice assistants as a normal part of their lives, just like 90s kids did with mobile phones, and 80s kids with the internet. Voice is another leap forward in the opportunities this generation is going to have, and that’s incredibly exciting to us.”
Says Mike Davison, creative director, Colenso BBDO: “We love seeing empowered, curious kids. There’s this magic age range between about 4 and 7 years old, when kids are still learning to read, but are weirdly more tech-savvy than many grown-ups. This is where the power of voice comes alive.”
The launch film will be followed by out of home, a social campaign and a series of 15″ films focussing on each of the children.
Client: Spark
Sarah Williams, Brand COE Lead
Hannah Watson, Brand Lead Partner
Agency: Colenso BBDO
Media: PHD
Production company: FINCH
Sound: Franklin Road
12 Comments
…I actually quite like this one.
rip off
So simple, so good. Tipping my hat from over the other side of the Tasman.
almost good…but that music wrecked it.
bloody good
Great idea….simple idea….but the execution is lazy & predictable, very art directed and not believable…the music doesnt add anything. So much potential for something really memorable, but this is forgettable. Feels like it was made 20 years ago.
Shout out to the team that directed those kids. Feels like that good old Mitre 10 ad
A whole lot of meaningless waffle & empty opinions
nice add, but misses the point of what they are trying to sell, im still confused as to what they are trying to say, I understand that kids will have the use of AI voice tech in their futures, but how does that only relate to Spark?
What is the benefit of this ad,
do they have a new product to sell?
Are they launching a new App?
What I don’t like about it
Vague
Lets kids think adults are stupid
Shows kids they don’t have to respect adults
Shows kids its alright to have a bad attitude to adults
MTCW
Absolutely brilliant !! So clever love love this ad !!!!
How can this ad be criticised negatively. It’s brilliant.
Who over Sat around boardroom table and came up with this earned their dosh!
Bravo!
Brilliant execution.
Kids emotive responses – priceless!
Feels real af.
To all the so called naysayers “keyboard” DOP’s…tell
me nothing, show me everything.
Show us what you got.