Yellow launches digital solutions for SMEs in latest above the line campaign via Anthem

Yellow has today launched the first above the line campaign since rebranding, introducing Kiwis to Yellow’s Marketing Machine, a comprehensive digital marketing offering of needs-based solutions, designed to help SMEs thrive.

Yellow’s Marketing Machine campaign was led and developed by Anthem along with a team of specialised partners.

The launch marks the final stage in the organisation’s transformation to become a leading digital marketing company in New Zealand, providing a strong online offering, while retaining their focus on the small to medium businesses that make up 97 per cent of Kiwi enterprise.

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Yellow’s CMO Bruce Pilbrow says Yellow’s heritage means it knows New Zealand SMEs like no other digital marketing company in the country.

Says Pilbrow: “We believe our new offering, coupled with our heritage of almost 60 years doing business with Kiwi SMEs, means we’re best placed to provide an affordable and customisable agency-like service. Now owner/operators can focus on their core business and leave the marketing to us.”

Says Vincent Heeringa, executive director, Anthem: “We loved the idea of bringing to life an automated machine in order to give SME owner/operators one less job to do, and that really is how Yellow’s new products work – it’s an outsourced, online machine that offers flexibility, creativity and control.”

Yellow has collaborated with world-class international providers to pull together some excellent tools at an affordable price for everyday Kiwi businesses.

The campaign allows customers to use the online Machine as a diagnostic tool to find the best solution for their individual requirements and fully customise it for their specific business.

Yellow’s own business transformation has seen their services progress beyond their world-famous-in-New-Zealand Yellow Pages into the leading digital marketing partner and network that connects 1.7 million Kiwis monthly.

Yellow:

Anthem:

Creative Lead: Mark Easterbrook

Web developer: Braveworld