Colenso BBDO's 'SelfieSTIX' wins ECHO Diamond Award at the DMA International ECHO Awards

PedigreeSelfieSTIX_DigiMobile_App_print3.jpgColenso BBDO, in partnership with Mars and their Pedigree brand, has continued its successful run of form on the international stage, this time at The DMA International ECHO Awards. Its campaign, Pedigree SelfieSTIX, picked up the highly coveted and rarely awarded ECHO Diamond Award (Best in Show).
The Mars team also picked up 4 Golds and 1 Silver for SelfieSTIX in the Integrated Campaign, Best Use of Immersive Technology, Best Use of Mobile Consumer Products & Services and Best Campaign Under $250k categories.
The overall Colenso tally was added to further with Visa Welly Beans picking up Gold in the Best Use of Direct Mail category, whilst Spark's Netflix Dinners took home the Silver Award in the same category.
Earlier in the year, Colenso were also named the Most Elite Data-Inspired Agency on the Planet by the ECHO organizers, compiled by analysing the results of more than 1500 entrants in the International ECHO Awards over the past 3 years. It's also 3 Diamond Awards in 6 years for the team at 100 College Hill, having won big in 2012 with Pedigree Doggleganger and in 2016 with DB Brewtroleum.
Says Levi Slavin, chief creative officer, Colenso BBDO: "The ECHO's are a tough global show, recognising not just the most creative and innovative work in the world, but driven by data and grounded in results. We're absolutely thrilled for our clients and the agency team, to come away with eight awards across three different clients."
Says Scott Coldham, managing director, Colenso BBDO: "To be recognised for this range of client work on another international stage is superb. Bringing home the big one caps off a wonderful run for Pedigree SelfieSTIX in 2018 and we couldn't be happier."
Colenso's tally:

Pedigree SelfieSTIX
- The Diamond Echo Award
- GOLD: Integrated Campaign
- GOLD: Consumer Products & Services
- GOLD: Best Use of Immersive Technology
- GOLD: Best Use of Mobile
- SILVER: Best Campaign Under $250k
Visa Welly Beans
- GOLD: Best Use of Direct Mail
- USPS Gold Mailbox Award
Netflix Dinners
- SILVER: Best Use of Direct Mail


Hello said:

The only Echo here is the sound of their back-slapping in an empty chamber. No other agency from NZ even bothers to enter these awards. No other agency is chasing the self-serving rankings in this way.

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