GIB celebrates proudly building for New Zealand in latest integrated campaign via justONE

GIB.jpgLeading 1-1 and digital creative agency, justONE, has produced a new integrated campaign for long time client GIB celebrating their symbiotic relationship with the New Zealand building industry.

The campaign, led by a 30" TVC and supported by content, email, digital assets and social, is focused around the way in which GIB works closely with architects and specifiers, builders and installers. As a brand which is rated very highly in the building industry, (for instance being voted by merchant customers as the Hardware Awards building products supplier of the year for 14 years in a row), GIB wanted to focus on the teamwork across trades and professions that delivers outstanding results for the NZ building industry.

Says Troy Smith, marketing manger, Winstone Wallboards (GIB): "The team at justONE really brought to life the tough challenge we set them - how do we communicate our pride to be part of this amazing industry in New Zealand. The spirit of our teams and the teams we work with is captured on screen and we're tremendously happy with the result" continued Smith.

Says Stu Hinds, creative director, justONE: "The trust that GIB showed in us to explore this more emotive territory, looking beyond purely products and systems, was hugely gratifying. Their openness, along with the talented team at Exposure, has resulted in an ad with authenticity and genuineness."

Client GIB
Troy Smith - Marketing Manager
Gordon White - Residential Marketing Manager
Nicole Stock - Commercial Marketing Manager
Sarah Joblin - Marketing Services Coordinator

justONE
Stuart Hinds - Creative Director
Drew Ayers - Writer
Ben Goodale - Managing Director
Georgie Butler - Account Director
Justin Biddle - Head of Studio  
Haley Hetherington - Account Executive
Liz Garneau - Producer  

Exposure (production)
Tim Parsons - Director
Craig Henderson - Producer

Music
Joel Haines -  Original music composition

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