Mazda NZ launches new campaign for its CX range of cars, produced in-house by 99

99’s ongoing partnership with Mazda NZ to produce brand work with in-house agency talent continues to reach new heights in each release. The two latest campaigns for the CX range of cars showcase the breadth of production capable from the small, nimble team.

The campaigns – “A Lot Going On” & “Evolved For You” – include video, OOH, press and digital, 100% produced by 99 staff.

Says Jared Isle, digital CD, 99: “The benefits of being able to do everything with one team – from concept to animation to audio to dispatch – are immediately obvious. Right from the moment they get the brief, the creative team can talk directly to the motion graphics team, which opens up their ambitions.”

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Says Therese Bielawa, head Of content, 99: “Then we’re able to make changes with everyone in the room, on the fly, raising the quality level for everyone. And with the same people working together with each new campaign, the work just gets faster and better. You always want to beat what you did last time.”

Says Justin Fels, senior motion designer “We’ve really committed this year to investing in our tech and our talent, bringing it up to the best levels available in New Zealand, inside or outside agency-land.”

The move to a Redshift GPU system means video that used to take hours to render can now be done in minutes.

Says Fels: “Using this extremely fast rendering system allows the team to spend more time lighting, crafting and tweaking the work, instead of hours spent waiting to see what the result could be.”

99: Creative & Design departments

Mazda: Glenn Harris, General Manager, Sales & Marketing