Countdown replaces Y&R NZ as creative agency with M&C Saatchi-created Greenhouse

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countdown-Auckland-metro.jpgCountdown has confirmed that it has appointed M&C Saatchi’s bespoke creative agency for Woolworths ‘Greenhouse’ as its new creative agency replacing incumbent Y&R NZ.

When contacted CB received the following statement from Countdown general manager marketing Jo Rose: “We want to build the best brand for our customers and focus on what really matters to New Zealanders and that requires a different way of working with our agency partners.  We’ve previously explored whether the Greenhouse agency model is right for us here in New Zealand – where we can be truly collaborative in the way we work together and 100% focused on our customers, our team and our brand – and have decided that the time is now right to set up Greenhouse NZ with M&C Saatchi, and continue to build Countdown as one of NZ’s most loved and trusted brands.  Together we’ll be setting up a shared workspace in Auckland with local Kiwi creative talent and our local marketing team.  We think this will bring us some really tangible benefits in how we collaborate, co-create and respond to the speed of retail.

 

“We’ve done some really great work with Y&R in a short space of time, including moving to our ‘We can help with that’ platform and our fantastic new Christmas campaign, which has taken Countdown in a new and really fun direction this Christmas.  We wish them every success.”