DB Export launches the 'Paperless Newspaper Ad' via Colenso BBDO and Franklin Rd.

PaperlessNewspaper_PR_Image3(1).jpgNo stranger to sustainability, DB Export has just released a series of newspaper ads printed on radio via Colenso BBDO and Franklin Rd.
The long-running "Drink DB Export, Save the Entire World" platform was built on giving the simple act of having a beer a higher purpose. This latest iteration consists of three 'full-page radio' executions, each describing a traditional newspaper ad scene in tongue-in-cheek detail.

Says Samuel Forrest, marketing manager, DB Breweries: "We sought to give drinkers further licence to enjoy a DB Export. And what better purpose than if the beer you drink fuels advertising that saves the world."
Says Max McKeon, creative director at Colenso BBDO: "Did you know, you can't have a beer without a planet? It's true. That's why we chose to print our latest newspaper campaign on radio, and save the lives of numerous innocent trees in the process."
Client: DB Export 
Agency: Colenso BBDO
Sound: Franklin Rd


Saatchi and saatchi circa mid 2000s said:
Av said:

Must be awards season? These are average though...

David Liversidge said:

Thought I recognised it.

0800 SNAPPED said:

Evidence for us povo folk who don't have money for bestads accounts.


Whoa said:

Its not just close it’s written in exactly the same way.

Creative team names?

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