Emma Cockburn joins Ogilvy from Y&R NZ in the role of head of data and technology in media

11796229_10152913058935881_1599315992093532790_n.jpgOgilvy has announced Emma Cockburn as the head of data and technology in media.

Says Rachel Cormack, head of media, Ogilvy: "Emma's appointment continues our progression into better use of data, insights, customer journey, advertising and go-to-market strategies to make our end customer experience seamless in this crazy world of digital."

Cockburn has over 16 years' experience in the data marketing landscape and brings a wealth of international experience, having originally begun her trade in London at eSpotting, in paid search. She then worked in digital for Razorfish & Ogilvy in the USA with clients such as Microsoft, Ancestry, Tourism New Zealand, Levis, Dockers, Getty Images, National Geographic.
Cockburn moved to New Zealand in 2017 with Y&R where she worked on Burger King, Jaguar, Land Rover, GO Healthy, Earthquake Commission, Ministry of Social Development, Vodafone and HRV.

Says Cockburn: "The more I learn about where Ogilvy is going, I get goose bumps, it is so exciting to be a part of a company that wants change for the right reasons. It's an interesting time in the New Zealand market to really make a difference and help clients on the journey of being smarter with data, because it is sexy and the right insight can change an approach. I can't wait see the evolution and how we create change for our clients."


Josh said:

Nice one Emma. Great to see you in great role.

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