Emma Cockburn joins Ogilvy from Y&R NZ in the role of head of data and technology in media

Ogilvy has announced Emma Cockburn as the head of data and technology in media.

Says Rachel Cormack, head of media, Ogilvy: “Emma’s appointment continues our progression into better use of data, insights, customer journey, advertising and go-to-market strategies to make our end customer experience seamless in this crazy world of digital.”

Cockburn has over 16 years’ experience in the data marketing landscape and brings a wealth of international experience, having originally begun her trade in London at eSpotting, in paid search. She then worked in digital for Razorfish & Ogilvy in the USA with clients such as Microsoft, Ancestry, Tourism New Zealand, Levis, Dockers, Getty Images, National Geographic.

Cockburn moved to New Zealand in 2017 with Y&R where she worked on Burger King, Jaguar, Land Rover, GO Healthy, Earthquake Commission, Ministry of Social Development, Vodafone and HRV.

Says Cockburn: “The more I learn about where Ogilvy is going, I get goose bumps, it is so exciting to be a part of a company that wants change for the right reasons. It’s an interesting time in the New Zealand market to really make a difference and help clients on the journey of being smarter with data, because it is sexy and the right insight can change an approach. I can’t wait see the evolution and how we create change for our clients.”