JUCY appoints iProspect New Zealand as new digital agency following a competitive pitch

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Screen Shot 2018-11-07 at 12.20.30 pm.jpgPerformance and data agency, iProspect New Zealand, has been appointed as JUCY’s digital agency following a competitive pitch.

JUCY is a New Zealand-founded tourism company that offers car and campervan hire and rentals in Australia, New Zealand and the USA, as well scenic cruises in a number of iconic New Zealand locations.

The win sees iProspect take responsibility for the tourism brand’s digital marketing across New Zealand, Australia, United States, Canada and Europe to continue innovating and transforming JUCY’s growing business.

Says Abbie Takle, head of sales, JUCY: “Ian and the iProspect team really impressed us with their methodology and highly-strategic approach to our business challenges and aspirations. Our partnership will be rooted in New Zealand, but needs to have global reach and resonance. So, we’re excited to tap into iProspect’s cutting edge technology, global footprint and broader Dentsu Aegis Network to help us achieve our vision and objectives.”

Says Ian Hooi, general manager, iProspect New Zealand: “To be given the opportunity to work with such an amazing and iconic New Zealand business is a privilege. JUCY is at the forefront of one of New Zealand’s largest and most diverse industries, so we’re excited to partner with the JUCY team as they continue to innovate, expand and evolve their offering on both a local and global scale.”