Piako yoghurt targets female shoppers in newly launched outdoor campaign via Contagion

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piako[5] (1).jpgSome things are delicious and then there’s Piako, which is absolutely irresistible. This truth was the foundation of the idea for the new outdoor campaign launched by Contagion and Fonterra this week.

With the female shopper firmly in mind, Contagion also crafted insight-based lines for the lids and tops of the new 500g yoghurt range.

Says Bridget Taylor, ECD, Contagion: “The campaign is based on the lengths people will go, to get their hands on these delicious flavours. To make it even more impactful, we concepted to make a standard media, look like a special builds.”

Agency: Contagion

ECD/Creative: Bridget Taylor/Todd McCracken

Senior Client Partner: Carla Tamahori

Planner:  Laura Davies

Designer/Art Director:  Mike MacKinven

Photographer: Paul Jones

Fonterra Client: Caroline Taku, Margaret O’Sullivan