Colenso BBDO and MediaCom make the cut at the shortlist stage of WARC Media Awards 2018

December 7 2018, 12:53 pm | BY Ricki Green | No Comments

14471h.jpgWARC, the international authority on advertising and media effectiveness, has today announced the shortlists of its Media Awards 2018, a comprehensive global competition rewarding communications planning which has made a positive impact on business results.

Colenso BBDO and MediaCom NZ have made the cut at the shortlist stage for Bank of New Zealand’s ‘The Most Prosperous ATM’.

A total of 79 campaigns from a wide range of markets, categories and brands have been shortlisted across four categories, each judged by its own high-calibre jury.

There are 20 shortlisted entries in each of the Effective Channel Integration, Best Use of Data and Effective Use of Tech categories; and 19 campaigns in the Effective Use of Partnerships & Sponsorships category.

As well as regional campaigns for Asia, Europe, Latin America, MENA and North America, there are case studies from 26 different markets shortlisted.

A wide range of categories are represented, including automotive, financial services, food, FMCG, health, retail, telecoms and travel. International brands such as Axe, Gillette, KFC, Pepsi and Volvo sit alongside local brands including Age UK, Bank of New Zealand and Saudi Telecom Company.

The winners of this year’s WARC Media Awards, which examines the insight, strategy and analytics that power effective media investment, will be announced from early January 2019. There is a $40,000 prize fund for the top winning papers of the competition, now in its third year.

View the shortlists here where WARC subscribers can also read the shortlisted case study papers.