Ministry of Social Development appoints VMLY&R New Zealand for campaign to stop family violence
MSD has appointed VMLY&R New Zealand as its agency partner for the next evolution of the “It’s not OK” campaign.
Says Marama Edwards, group general manager of community partnerships and programmes at MSD: “We were looking for innovative thinking and a fresh approach to evolve our behavior change thinking. The VMLY&R team impressed us with their deep understanding of the audience, creativity and refreshing ways of working. Reducing family violence is a priority for MSD and we are looking forward to working closely with VMLY&R on this important campaign.”
Says Fleur Head, acting managing director, VMLY&R New Zealand: “We love collaborating with passionate and forward-thinking clients and we feel humbled and appreciative to be trusted to partner with the great team at MSD on this important work.”
VMLY&R will commence work with MSD immediately.
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VMLY&R. Still the funniest name for an agency ever. Saying it is like having marbles copulating in your mouth.