TAB welcomes in a 'Summer of Racing' in newly launched campaign via VMLY&R NZ and MBM

TAB Summer of Racing - image (1).jpgFollowing on from the success of the 'Wake up a Winner' Football World Cup 2018 campaign, VMLY&R New Zealand, together with MBM, has released itslatest TAB campaign, as summer starts to roll in.
 
The 'Summer of Racing' campaign seeks to add a sense of thrill and excitement to the Kiwi summer, by encouraging New Zealanders to get involved and place a bet at one of the summer's racing events.
 
Says Simon Jarvis, head of strategic marketing, TAB: "From December through to March, there is a fantastic array of domestic racing events including the Boxing Day races, New Year's Day Races, Wellington Cup Day, Karaka Million, New Zealand Derby, and Auckland Cup Day.

"Our new Summer of Racing campaign builds on the success of our 'Now You're In The Game' brand platform, and aims to raise awareness of these events. The spot showcases how you can add a new level of excitement to your summer outings by having a bet on the sport of kings.
 
The team at Y&R have done a great job of bringing this message to life in a fun and engaging way that we are confident will resonate with current and new customers alike."
 
The integrated campaign launches on December 23rd with this 30sec TV spot, and will be supported with digital, social and CRM activity.
 
Says Guy Denniston, creative director, VMLY&R New Zealand: "The Summer of Racing season celebrates two of TAB customers' favourite things - the raw excitement of thoroughbred racing and the contrasting chilled-out vibes of summer."
 
With so many opportunities to get involved and place a bet, the campaign enables Kiwis to celebrate the season, no-matter where they are in the country.

3 Comments

FromTheHorsesMouth said:

Can anyone else smell the horse shite - "the raw excitement of thoroughbred racing and the contrasting chilled-out vibes of summer." OMG kick me in the gonads with a steel shoe on.

Black said:

Last Y&R job for TAB before it hoofs it to Josh's new agency?

New model said:

Run your network agency to the ground on big money then grab remaining clients to start your own place? Moral?

Leave a comment