WPP AUNZ unveils new brand in line with global repositioning as creative transformation company

WPP_AUNZ_Lockup_RGB_Navy.jpgWPP AUNZ has unveiled a new brand in line with WPP's global repositioning as a creative transformation company.

Developed as part of WPP's refreshed brand identity, the new look also reflects the company's simplified offer to clients, consisting of four key pillars: communications, experience, commerce and technology.

The identity was created by WPP agencies Superunion and Landor, with a bespoke iteration developed for the ANZ region.
WPP AUNZ Executive Director John Steedman said the refreshed WPP AUNZ brand was in line with the broader direction of WPP, with its clean lines and simple design indicating a more streamlined approach.

Says Steedman: "The new brand reflects a new era for WPP, and represents us as a dynamic,
forward-thinking company with creativity and technology at its heart.

"We are simplifying and improving our offer to capture the opportunities of a changing marketplace. Our new look reflects this approach and we're excited about the renewed energy it brings."

The refreshed brand will be seen on WPP AUNZ assets progressively from today. 


hmmm said:

This looks like a 'first cab off the rank' concept. Strange that a halftone pattern logo still makes it past concept in 2018. You'd think a global monster like WPP would invest a little more time in design thinking.

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