Ascential drops Gunn Report rankings in favour of rebranded WARC Rankings: Less award shows counted + Gunn MD Emma Wilkie departs

Emma Wilkie_2019.jpgGunn Report, one of the shining beacons of the creative advertising industry, has shut down and is being rebranded under the WARC name.

Gunn Report was purchased from founder Donald Gunn and MD Emma Wilkie by WARC when Gunn retired just over two years ago. Last year WARC was purchased by global information company, Ascential, who are also the owners of the Cannes Lions Festival of Creativity and their regional awards shows - Spikes Asia, Dubai Lynx and Eurobest.

The new WARC Rankings will consist of the WARC Creative 100, WARC Effectiveness 100 and the WARC Media 100.

The three WARC Rankings will showcase the 100 best creative, effective and innovative media ideas in the world, as well as the top-performing agencies, networks, holding companies, brands, advertisers and countries.

Following the rebranding, Emma Wilkie (pictured above), Managing Director of Gunn Report, will be leaving WARC at the end of the month.
Another big change is that WARC has cut the approximately 45 award shows that previously were counted in the Gunn Report down to five global and eight regional awards shows. These are made known to provide transparency and proof of impartiality.

Five global and eight regional awards shows have been selected by the industry for the WARC Creative 100 rankings following a recent survey carried out by WARC alongside consultation with the industry. They are:

The five global shows are: Cannes Lions International Festival of Creativity, Clio Awards, D&AD, London International Awards (LIA), The One Show.

The eight regional shows are: Adfest, Dubai Lynx, El Ojo de Ibeoamérica, El Sol, Eurobest, Golden Drum, Loeries, Spikes Asia.

The awards shows designated by the industry for the WARC Effectiveness 100 and WARC Media 100 will be revealed shortly once the respective surveys and consultations are completed.

Regular reviews of the awards shows included in the rankings will be held to ensure that future rankings reflect the opinion of the industry.

David Tiltman.jpgCommenting on these changes, David Tiltman (right), Head of Content, WARC, said: "The industry has told us that there is demand in the market for an independent ranking to showcase the best of the best for creativity, media and effectiveness, but transparency of the shows included is fundamental.

"With this in mind, we've revised the methodology to ensure that these listings remain truly independent and transparent, providing the industry with a definitive benchmark for creativity, effectiveness and media."

The WARC Rankings will be released from late February 2019 with the full listings available to view free of charge this year. The campaigns, their case studies, and the subsequent analysis reports, will be available by subscription.

Adds Tiltman: "Emma has been the face of Gunn Report for many years and a valued member of the WARC team since the acquisition of the business. Her guidance and support of the changes has been instrumental to the WARC Rankings being the successor of Gunn Report."

Also launching in February will be the Gunn Report's databank from 1999 to 2016 available as an online historical and educational archive accessible to all at no cost.

"As the rankings continue to evolve to reflect the changes of the awards shows and needs of the industry, they will remain the one-stop place for agencies, brands and media owners to find impartial and trustworthy information on the best creative, effectiveness and media ideas from around the world," says Wilkie. "The new WARC Rankings are a great legacy for Gunn Report, which I fully support and champion."

Leave a comment


A blog for advertising creatives in New Zealand. To pass on news or advertise on the blog, email To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).

Latest jobs

Retrieving latest jobs