Customer intelligence agency Perceptive hires Peter Thomson in director of strategy role

Customer intelligence agency Perceptive has announced that Peter Thomson will be joining the team as director of strategy in January 2019.

Thomson is coming from the online investment platform, Snowball Effect, where he’s been the head of marketing since 2016. Thomson has held a mix of in-house marketing and strategy consulting roles in technology, consumer products and financial services businesses in New York, London and New Zealand.

The new appointment is based on the continued success and growth that Perceptive has experienced over the past 12 months.

Says Chris Pescott, CEO, Perceptive: “We are thrilled to have Peter join us at Perceptive. Bringing a wealth of strategic experience, both in New Zealand and internationally, we’re confident that Peter will help steer Perceptive’s strategic thinking in the best possible direction – which will provide even better results for our clients.”

Thomson brings his strategic expertise to Perceptive’s wealth of insights and customer intelligence. His new position will be a client-facing and strategic role, where he will advise clients on customer experience, data analytics, brand strategy and customer relationship management.

Says Pescott: “Peter not only understands the power of relevant insights, but most importantly, has the ability act on the data and will advise clients on practical initiatives to achieve improved outcomes with their customers.”

Says Thomson: “Perceptive has a strong core intelligence capability and is considered to be the ‘intelligence hub’ of the Clemenger Group. I am looking forward to being a part of a team that has the firepower to perform rigorous research and use science and analytics not just as window dressing, but as a part of their DNA. There are a lot of NZ brands that have so much data about their customers but they don’t know what to do with it. My objective is to guide our clients to use this data more effectively, by creating and implementing a plan of action based on Perceptive’s valuable insights.”

Thomson will also be responsible for helping clients connect together insights from the separate areas of their business, from net promoter scores, web analytics, transactional data, email marketing and CRM systems – in order to get a better overview of customer needs and behaviour, to ultimately create a better customer experience.