Media agency Ikon doubles up on new business wins with new clients ZURU and Rascal + Friends

Effective immediately, New Zealand media agency Ikon has been appointed as the communications agency for both ZURU and Rascal + Friends.

ZURU is the wildly successful global toy phenomenon created by the three Mowbray siblings, whilst Rascal + Friends is the brainchild of Mowbray family friend Grant Taylor.

Says Renee Lee, global marketing director, ZURU: “The decision really came down to Ikon’s thinking; they impressed us with their level of category understanding, and their strategy on how we could reach and engage our dual-target of parents and kids efficiently and effectively.”

Says Grant Taylor, co-founder and CEO, Rascal + Friends: “We had been looking for a company to keep up with its rapid growth while offering forward thinking. After an extensive search, Ikon showed an exciting vision that fits with our edgy millennial brand focus and connection to our customers. We pride ourselves on doing things differently and can’t wait to start the journey together.”

Says Zac Stephenson (pictured above), managing director, Ikon: “It goes without saying we’re incredibly excited to work with such dynamic and rapidly-growing NZ brands. We’re very proud to be entrusted with their ongoing communications.”

Stephenson attributes Ikon’s successes to its fantastic team, and their passion to creatively connect brands and products to consumers.

Says Stephenson: “Our environment is one of support and we’re all united in our belief in positively influencing culture, by creating consumer attention, not just awareness, and ultimately driving business results for our clients.”

2018 was a stellar year for Ikon, bringing an impressive array of talent on board, being appointed to the above clients in addition to Avis Budget Group, and orchestrating several important campaigns for its existing clients. To cap things off, the year concluded with a complete refresh of Ikon’s brand identity, with the new livery rolling out in the final week.

Adds Stephenson: “We’re all looking forward to seeing the work we’re currently producing come to light soon, and welcoming new clients who buy into our talent, thinking and culture. Stay tuned for more news on the latter very soon.”