Little Giant appointed as digital partner for TVNZ’s new online content platform Re: News

Little Giant, Linked by Isobar will be the digital partner for the launch of TVNZ’s youth-focused online content platform Re: News after winning a competitive pitch.

Little Giant will support the launch and ongoing promotion of the mobile first Re: News platform.  A first-of-its-kind project for TVNZ due to launch in March 2019, Re: News is an online news brand targeted at a millennial audience.

In awarding the Re: News launch project to Little Giant, TVNZ praised the agency’s strategic, technical and creative approach.

Says Hamish Russell, engagement producer at TVNZ’s Re: News: “We have great ambitions for the launch of Re: News and in delivering something brand new to the market, we required a digital agency aligned to our vision.

“Throughout the pitch process, Little Giant demonstrated that they could deliver a digital platform that would represent what Re: News will stand for as a brand and publisher, and we believe they are the right partner to support our move into the future of online content and cultural commentary.”

Says Ian Howard, managing director, Little Giant: “As a former TVNZer myself, I couldn’t be more excited about partnering up with TVNZ team again. Re: News is an exciting initiative, something that is set to really shake up the youth news market in New Zealand. We look forward to going on this journey with them as they evolve, grow and navigate the ever changing digital landscape, and ensure they have world-class digital platforms that exceed the high expectations of their audience.”