Spark shines spotlight on parents in new Pride film for OUTLine via Colenso BBDO, New Zealand
For Pride 2019, Spark and OUTLine, a charity that offers a free support line to members of the LGBTQIA+ community and their friends and family, want to remind the nation that when we talk – love wins.
The campaign, created by Colenso BBDO, shines a light on parents of those in the LGBTQIA+ community, with a particular focus on the trans community, reminding them that OUTLine is here to support them as well.
The video is fronted by Dee and Hunter, a mother and son from Rotorua. In it, Dee relates her journey of coming to terms with her son’s transition, sharing the toughest parts of the process for her personally, and showing off the incredible relationship they share now.
Says Beth O’Brien and Thom Darlow, the creative team behind the work:”We couldn’t be more proud to work with a company like Spark, who have the integrity to stand behind the rainbow community.”
Says Frith Wilson-Hughes, social lead, Spark: “It was a privilege to meet Dee and Hunter and give them the space to tell their story. We’re in awe of their courage.”
OUTLine CEO, Alexander Stevens II said that it’s time to spark the conversation.
Says Stevens: “Coming out to friends and whānau about gender or sexual identity can be a challenging and confronting process. And for family and friends, it can be an emotional time as well. Supporting each other is key.”
The campaign launched yesterday, backed by social content shared over Facebook, Instagram and Twitter.
Client: Spark
Sarah Williams, Brand COE Lead
Frith Wilson-Hughes, Brand Lead Partner – Social
Agency: Colenso BBDO
Media: PHD
Director: Abigail Greenwood
Production company: FINCH
4 Comments
just so ‘now’
It’s so very ‘woke’.
Box ticked.
Of course it’s an issue for ‘now’. No doubt that’s why it’s been made – because there’s a vulnerable community of people who need the representation.
Lovely work!