Technology festival Techweek comes of age with a new global brand transformation via Method

Techweek has undergone a fresh brand transformation via Method, to better reflect its position as New Zealand’s flagship tech festival, and its vision to have the country recognised as the home of innovation that’s good for the world.

Says Courtney Peters, brand, comms and marketing manager, Techweek: “This project was our opportunity to refresh Techweek’s brand to reflect its importance as a nationwide, inclusive festival of innovation – there are no other tech festivals in the world that unite an entire country through an open event platform like this one, and we wanted the visual identity to tell that story better.”

The new brand has been created by Auckland’s Method, which is well versed in the power of technology to tell and shape stories. It saw the vital role that Techweek plays in strengthening New Zealand’s tech ecosystem. With important partners all over New Zealand holding events as part of Techweek, and making use of the brand, Techweek needed a more flexible and more distinctive identity system with a suite of easy to use assets.

Says Samantha Ramlu of Method: “We love Techweek, so we jumped at the opportunity to rebrand it in a way that more effectively showcased what makes it special. But we also knew how important it was to create a recognisable and easily usable brand for all the partners.”

For Method, it was about elevating the brand to reflect the success of the growing festival.

Says Ramlu: “Techweek has grown up, from a one off event into a world-class festival, and really come into its own. So we wanted something that made an impact and could stand proudly alongside other festivals globally.”

Peters is very happy with the rebrand process and the outcome.

Says Peters: “Techweek is focused on tech and innovation, but at heart it’s really about New Zealanders and our unique way of doing business that can change the world. We were looking for a digital-focused agency that understood this and Method was the obvious choice. They are already a key player in New Zealand’s tech ecosystem, creating award-winning work. The team were brilliant to work with – they have a really collaborative, open way of doing things which made the whole process so enjoyable. We’re thrilled with the result — bring on Techweek19!”