Screen Shot 2015-05-22 at 12.58.06 pm.jpgPiggy-Sue - an unexpected but endearing piglet - features as the new star in Vodafone's latest brand campaign via FCB New Zealand, to be unveiled this Sunday night.

Vodafone's new campaign demonstrates the strength and breadth of its network with a quintessential Kiwi twist.

Screen Shot 2015-05-22 at 11.31.29 am.jpgGeorge Weston Foods have launched its new Tip Top Hi-Protein Bread with a campaign from Colenso BBDO and Finch.
In a world of ad breaks crowded with nutritional messages about kids aimed at mums, this campaign attempts to bring a fresh perspective to help set the brand apart and cut through the clutter.

Screen Shot 2015-05-22 at 8.52.19 am.jpgOgilvy & Mather NZ and The Sweet Shop have created a new winter campaign for Rebel Sport.

Whether Kiwis win, come second or just compete, 2015 has been and will continue to be a big and successful year for New Zealand sport - driven largely by a commitment and bond within NZ teams.

FL1[1] (1).jpgTwo AdSchool teams, Tom Anderson and Ru Haworth, Sylvia Humphries and Jake O'Driscoll, and a team from the advertising paper it has introduced into its Bachelor Of Media Design, Nick Van Beyere and Gabrielle Love, have made the shortlist for the Future Lions, which means within the next two weeks they could be trotting off to Cannes.

Run by AKQA agency in London, and sponsored by Google, the Future Lions challenges students to "connect an audience of your choosing to a product or service from a global brand in a way that wasn't possible three years ago".

whangarei-heads.jpgbcg2 and Lassoo Media & PR have successfully collaborated on a pitch for creative and media services promoting Whangarei as a short break destination. A mix of agencies and media organisations participated in the pitch for a campaign to encourage Aucklanders to discover the many short break options just beyond the Brynderwyn hills.    

The off-season promotion aims to deepen the understanding of what's possible over a weekend in and around Whangarei.
bdtksky.jpgThe New York Festivals Awards presentation night concluded just moments ago at the renowned Jazz at Lincoln Center's Frederick P. Rose Hall in New York City

New Zealand has scored two Third Prize Awards. DDB New Zealand scored Third Prize in the Branded Entertainment category for SKY TV 'Bring Down The King' and Cirkus won Third Prize for Airbnb 'Welcome to Airbnb' in the Film Craft category.

VIEW THE FULL LIST OF WINNERS - Copy of 2015 NYFA Winners Press copy.xlsx
K9FM 1 Lead Image.jpgAt the 53rd D&AD Professional Awards Ceremony, which took place tonight (21st May), Colenso BBDO has picked one of only five prestigious Black Pencils for MARS Pedigree 'K9FM' as well as one Yellow Pencil. In total NZ scored one Black Pencil, four Yellow Pencils, eight Graphite Pencils and nine Wood.

Colenso BBDO also scored three Graphite Pencils for MARS Pedigree 'Talkies', Fonterra 'Back to Nature' and NZ Breast Cancer Foundation 'Breast Cream' and two Wood Pencils for BNZ '$HRED' and one for MARS Pedigree 'Talkies'. Clemenger BBDO, Wellington picked up six Pencils for client NZTA with 'Mistakes' scoring two Yellow Pencils, two Graphite Pencils and one Wood Pencil and 'Tinnyvision' winning a Wood Pencil.
Kitten-web (1).jpgThe annual Young Director Award will be changing its format next year but there's still time if entrants to get their skates on to enter this year's competition by the extended deadline of Sunday, May 31 which is the absolute last call for entries.

President of the YDA Francois Chilot is evolving a new formula which will be rolled out in 2016 which allows entrants to show off their directing skills in a wider range of films.

AWNY-pic.jpgNew York Festivals International Advertising Awards competition presented its annual New York Show Creative Sessions today at NYIT Auditorium.

A highlight of the day was an introspective discussion presented by Advertising Women of New York (AWNY) featuring an exploration of 21st Century MAD Women who are changing and challenging the advertising industry on all levels.

ALTMANN 1.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Olivier Altmann, co-founder, CEO, CCO, ALTMANN+PACREAU, Paris.

Winner: BC Used Oil. Put simply - a simple, and quite provoking idea. Runner up: Canal Sony Brasil. We all know that doing ads for local TV programs isn't easy. You don't have much money and the clients usually wants to show a trailer for the show. So here you have a smarter way of doing that. READ MORE...

Cannes Contenders: FCB New Zealand

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

23212737.54cb0547c3639.jpgSony: Sony Sideline Challenge
FCB New Zealand
For one of the biggest sporting weekends of 2014, Sony convinced the NZ Herald to take their professional photographers off the sidelines, and entrust their sports photography to complete rookies. In order to prove the compact Sony Alpha 6000, with the world's fastest auto-focus, was so good it could turn even a bunch of first-timers, into a crew of published professionals.

Patrick McAteer joins Film Construction as CEO

Patrick BW 1_SM (1).jpgFilm Construction Group continues its evolution towards transmedia production, appointing Patrick McAteer as CEO.

With over 20 years experience in broadcast, design and VFX production, McAteer established his reputation as the driver of change at post production company Oktobor. He led its move from a traditional visual effects house into a ground breaking digital institution, producing a flow of award winning creative content across multiple media platforms.

Says McAteer: "Leading this team sits with my passion for convergence culture. We have the ability to tell any story via any platform, medium, or channel, and we understand the challenges that brands and companies face.
Screen Shot 2015-05-20 at 11.43.59 am.jpgTo get Kiwis excited about the return of the Macca's cult classic McRib burger, DDB's Maker unit has created an online film unveiling a more saucy side to the brand.

The 90" piece of content, designed especially for Facebook, unapologetically highlights the star of the show, the McRib hero, its tasty, sticky barbeque sauce.

GTOLandscape__9046575_AN62_Chandon_Melbourne.JPGTourism Victoria's New Zealand office is currently seeking tender submissions for media agency services in the New Zealand marketplace.

It opened today and will close on Wednesday, June 10.

The tender document can be found at
Screen Shot 2015-05-19 at 12.43.58 pm.jpgExit has announce the launch of EXIT&Friends, a new addition to the Exit brand which marks its longstanding and trusted friendships with US production houses Smuggler, Reset and Tool.

Being able to represent world class talent such as Ivan Zacharias, Adam Berg, Guy Shelmerdine, David Fincher, Randy Krallman, and Pes broadens our creative offerings to the Australian/NZ market place and stands to complement our already incredibly talented core roster.
Image_1 (1).jpgWhenever people travel abroad they are almost always expected to buy duty-free gifts and treats for friends and family, even colleagues, but most never think to buy anything for the ones who miss them the most - their dogs.
To premium dog food brand My Dog (known as Cesar in some markets) and its agency Colenso BBDO, this seemed wrong, so the agency set out to do something about it.

In a world first, the dog food brand ran a pilot activation allowing incoming travellers at Auckland airport to buy a treat for the one who misses them most, the way they normally would for friends.


Cannes Contenders: Colenso BBDO, Auckland

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Colenso BBDO, Auckland
We took millions in worthless shredded money and by recycling it into a simple direct campaign, we're not only saving New Zealand homeowners hundreds of thousands of dollars, we increased BNZ mortgage lending by $600 million. Every day, billions of dollars in old banknotes are shredded by the world's Reserve Banks and turned into worthless waste. We wanted to see if we could make it valuable again. As part of the Bank of New Zealand's promise to help New Zealanders be good with money, we wanted to jolt people into tackling their biggest financial commitment - their home loan. New Zealanders had no idea how much they could be wasting in unnecessary home loan interest. To give them a wake up call, we collaborated with the Reserve Bank to access millions of dollars in real, shredded cash. Homeowners opened their mailboxes to find $1,000 in shredded bank notes, discovering how BNZ's tailored home loans could help them save $156,000 on a typical $300,000 loan.
BOTAB_SAVE_THE_DATE_LOGO V003.jpgBattle of the Ad Bands (BOTAB), now in its 8th year and one of the biggest and most important nights in the advertising calendar will be held on Thursday, September 17.

It's supported by so many great brands year after year, whom help to make the night of Rock 'n' Roll come alive.

Cannes Contenders: Y&R NZ

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Y&R NZ - Living Memories - Nayan.jpgBrake Road Safety Charity: Living Memories
Y&R New Zealand, WETA Digital
Five New Zealanders are lost on NZ roads every week. Their families don't just lose a loved one. They lose a future with them. Using forensic age progression Weta Digital created five portraits of road victims, as they would look today. The campaign required multiple channels working in unison, each element providing a unique element of the overall narrative. NZ's highest rating current affairs show launched the campaign and gave an overview of the idea and its creation. Simple hard hitting outdoor shared the finished images. Print introduced individual victim's stories. The website gave these stories more depth. Print PR media coverage told the families' stories.
Rani Vaz_JuryPresident_US.jpgRani Vaz, senior vice president, director of music, BBDO New York, has been named as the Music & Sound jury president for the 2015 London International Awards (LIA).  

The Music & Sound jury will consist of a number of the industry's most respected names, including; Scott Cymbala, Bob Farnsworth, Eric David Johnson, Ramesh Sathiah, Jack Sedgwick and Brian Yessian.

Says Vaz: "At this exciting and evolving time in our business, music consistently has the ability to powerfully and completely transform any media it touches. As the LIA 2015 jury president for Music & Sound, I can't wait to join my fellow jurors and debate this years brilliant submissions from around the globe."
Y&R NZ - Living Memories - Samuel.jpgOn average each week in New Zealand, five families are told the devastating news that someone they love, is someone they will never see again. Their families don't just lose a loved one. They lose everything that person could have become.
As part of National Road Safety Week, Brake (a road safety charity) partnered with Y&R NZ to create a highly emotional and impactful campaign encouraging New Zealanders to think about the potential life-long cost of their decisions on the road. The project is called Living Memories (

Five families from around the country volunteered to be part of the project. Each family worked with a forensic age progression specialist and the digital artists at Weta Digital, to help create an individual portrait of what their child - lost years before in a terrible crash - would look like today.

cnnzshop.jpgClemenger Group has announced today the merger of its two shopper focused agencies, Raydar and Clemenger SHOP, into one agency effective of July 1st.

Says Jim Moser, CEO, Clemenger Group: "Shopper marketing has become an increasingly important area for our clients operating in a highly competitive retail environment. Combining Raydar and Clemenger SHOP into one agency provides our clients with an even stronger offer & allows us to foster our talent in this space under one roof."
AdStars4_P1080603.jpgThe entry deadline for the 8th annual Ad Stars global festival, where two US$10,000 cash prizes will be awarded, has been extended until May 31st.

The Korean-based AdStars 2015 is free to enter and a top class judging panel is being assembled to assess entries from across the world.

As it's free to enter Ad Stars provides a unique opportunity to for all New Zealand agencies to test their award entries on a world stage in front of a world-class jury.

This year's panels will be lead by Executive Judges (pictured below) Matt Eastwood (J. Walter Thompson worldwide chief creative officer), Jean-Remi von Matt (founder & chief creative officer Jung von Matt) and Jose Miguel Sokoloff (President/Lowe & Partners Global Creative Council)

Entries are classified into total of 21 categories: 4 new video sections, including Branded Information Videos, Branded Entertainment Videos, Branded Viral Videos and Campaign Videos, as well as 17 advertising sections, PSA, Film, Print and Outdoor. The deadline for entry is 31sy May 2015 - see

Veksner: The ECD who doesn't sign off any work

64AD7D5B-C8C7-62B4-EE2AA85D748D4057.jpgBy Simon Veksner
Creative Partner, DDB Sydney

Very interesting interview this month with Nils Leonard, Chairman and CCO of Grey London.

The bit that really jumps out is that he claims he doesn't sign off any of the work.

Let's rewind. When Leonard first took over at Grey, a few people carped along the lines of 'how can he be an ECD when he's never done any great work as a creative', which is a rather foolish argument, akin to questioning Arsene Wenger's managerial ability on the grounds that he was a mediocre left-back. READ ON...
GB_low_3.jpgNew Zealand's museum of contemporary art, the Govett-Brewster Art Gallery has unveiled its new brand as it prepares to open its doors with the Len Lye Centre in July.

The Govett-Brewster in New Plymouth has partnered with Saatchi & Saatchi Design Worldwide to develop a new Govett-Brewster/Len Lye Centre art museum brand globally.

Cannes Contenders: Saatchi & Saatchi NZ

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Screen Shot 2015-05-12 at 12.21.17 pm.jpgASB: Best ball boys in the world
Saatchi & Saatchi
ASB is a bank with a history of firsts in NZ. For the ASB Tennis Classic sponsorship, how could the bank deliver another world first? By creating a whole new breed of ballboy - three ridiculously loveable dogs, trained for a match featuring Venus Williams.
S6fuUIG9CB-EkHTW8QH9ogpohE8DinBUzPG1HHxu6OI,fOisZv995fUc9MXhXFbEq7U28BDcj637x2tfBlvSxvM.jpgAs entries open across all categories for the 2015 Spikes Asia Festival of Creativity, the festival has today announced the names of the industry leaders set to head the juries.

Spikes Asia has picked Colenso BBDO chief executive officer Nick Garrett as jury president for Creative Effectiveness.

Terry Savage, chairman, Lions Festivals, said that the quality of the jury presidents was reflective of the region's standing on the world stage.

Says Savage: "Each president brings a depth of experience in their respective field and will capably lead discussions around the industry and region to ultimately award truly outstanding creativity."

campaign-pic.jpgCanterbury & Christchurch Tourism via iris Sydney, has today launched a new competition and campaign where entrants can win a 'can do' weekend in Canterbury, worth $1000, with Jetstar vouchers and five day car hire included.

The competition is running alongside a digital campaign iris has created, designed to showcase the wide range of experiences that are available to travellers during a short break holiday to the Canterbury region. The digital campaign features a series of films and digital banners - set apart from traditional destination-style marketing by using real content from bloggers and instagrammers who have recently visited the region.


Cannes Contenders: Contagion

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Eggwithproductschocolate.jpgDurex: Easter X
Birthday sex, Valentine's romance, New Year's Eve. Durex has them all covered. But how could Durex give couples something to really look forward to this Easter? Contagion and Durex knew people were having sex, but for a sexually promiscuous country, New Zealanders aren't great at talking about it. So Contagion and Durex created Durex Easter X. An adult-sized chocolate egg, with very adult toys inside. The limited edition eggs were exclusively available via engagement with the brand's social channels, and hand-delivered to influencers to get the whole country buzzing. Not surprisingly, an orgasm wrapped in chocolate was exceptionally appealing to lovers everywhere, making Durex the most socially engaged brand in the country. Even on the unsexiest holiday of the year.
TNZ-NZ0052_BRAND_KeyVis2.jpgTourism New Zealand via Whybin\TBWA Sydney, has launched its new global campaign for 2016, aiming to bring to life the unique culture at the heart of the diverse experiences the country has to offer.

The new campaign highlights the amazing diversity of experiences that are in arms reach of anyone that comes to New Zealand.  Using the line, 'Every day a different journey', the commercial, print and online executions, feature many of the authentic and unique stories the country has to share about the land and its people that can be experienced easily within a single trip.

New Zealand Book Council.jpgThe New Zealand Book Council and Colenso have come together again to promote the 2015 Auckland Writers Festival with Well Written Weather, a radio campaign that celebrates the power of good writing.

In partnership with The Radio Network, the campaign replaced ordinary weather reports on a number of Auckland's most popular stations, with a forecast that brought the day's weather to life through the power of good writing.

A new spot was written each night using the next day's forecast as inspiration. Then it was broadcast during morning rush hour and throughout the day, at times that people would usually hear the normal - if slightly uninspiring - weather forecast.


Cannes Contenders: Special Group NZ

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Screen Shot 2015-05-14 at 9.25.05 am.jpgSmirnoff: Instagram Your Fridge
Special Group NZ
Smirnoff can release the potential in anything to create amazing drinks - even the things you have hanging around in your fridge. Simply Instagram your fridge and a Smirnoff online bartender would look inside and create a cocktail for you from what they could see. Then they sent you back a personalized video showing you how to make it.
Screen Shot 2015-05-14 at 7.40.03 am.jpgAir New Zealand has assembled some of the greatest surfers of all time to deliver its latest on board safety video via Auckland agency True, filmed at legendary surf breaks across three countries.

Surfing Safari features three time world champion Australian Mick Fanning, 2014 world champion Brazilian Gabriel Medina, American big wave legend Laird Hamilton, popular American surfers Alana Blanchard and Anastasia Ashley plus some of the greatest surfing talent from Asia and New Zealand.

tinnyvision_board_Cannes.jpgOMD has come out on top at the 2015 Festival of Media Global Awards with the OMD NZ scoring two Gold Awards attributing to OMD being named Agency Network of the Year at a prestigious gala dinner in Rome, Italy last night.

OMD NZ has scored a Gold in The Creative Use of Media Award category for NZTA 'Tinnyvision' developed with Clemenger BBDO, Wellington as well as a Gold in Best Use of Mobile.


Cannes Contenders: J. Walter Thompson

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Screen Shot 2015-05-04 at 10.20.34 am.jpgFord: Ford Focus 5
J. Walter Thompson, Auckland
In New Zealand, Ford and J. Walter Thompson, Auckland needed to shift the perception of Focus from an everyday runaround car to a dynamic, exhilarating ride. Enter the Focus 5 - a synchronized, precision driving squad showcasing the five cars in the range. The mission: to move your senses. The campaign put the viewer at the center of a thrilling driving routine on film. The cinema version is in 3D and the online version offers a surround sound experience when the viewer is using headphones, thus truly moving their senses.
Screen Shot 2015-05-13 at 7.37.51 am.jpgKiwis can follow the journey of a young woman trapped in a car, awaiting rescue, in a new confronting campaign for the 2015 Westpac Chopper Appeal Month. Released by Westpac, in partnership with DDB, Facebook and Starcom, the online video is designed to give an understanding of the often life-saving work of the rescue helicopters and most importantly, to provoke Kiwis into action and donate.

FLY-BUYS-TVC.jpgBack in 1996 Fly Buys launched with a very simple premise; shop and fly for free. Leap forward to 2015 and you can now get Fly Buys points just about anywhere, from booking hotels online to any purchase globally with your BNZ Fly Buys earning credit card, and the rewards you can choose from are now in the thousands, including still being able to book any seat on any Air NZ flight.

But with a myriad of loyalty programmes popping up in the last 20 years confusion reigned and many Fly Buys members had forgotten how simple it is to get something, for nothing, just by doing the everyday. Plus many of them still thought the something for nothing was a toaster or knee blanket.

So Clemenger BBDO and Fly Buys have got back to basics reminding everyone that if you do stuff, everyday stuff, you can get great free stuff. And great free stuff is no exaggeration - KitchenAids to brewing kits, GoPros to circular saws.

Amir Kassaei, creatief directeur DDB.jpgAmir Kassaei, worldwide chief creative officer of DDB Worldwide, has been named as the Integration Jury President for the 2015 London International Awards (LIA).  

The Integration Jury will consist of a host of the industry's global leaders, including; Jay Benjamin, Prateek Bhardwaj, Francisco Cassis, Adam Kerj, Diego Medvedocky, Marcus Rebeschini, Tiffany Rolfe, Alexander Schill and Luis Silva Dias.

2015 Integration Jury:
Amir Kassaei (Worldwide CCO, DDB Worldwide) - Jury President
Jay Benjamin (Chief Creative Officer, Saatchi & Saatchi, New York)
Prateek Bhardwaj (National Creative Director, McCann Erickson, New Delhi)
Francisco Cassis (Executive Creative Director, LOLA, Madrid)
Adam Kerj (Chief Creative Officer, J. Walter Thompson, New York)
Diego Medvedocky (VP/Executive Creative Director, Grey Argentina, Buenos Aires)
Marcus Rebeschini (Chief Creative Officer - Asia, Y&R, Singapore)
Tiffany Rolfe (Chief Content Officer, co:collective, New York)
Alexander Schill (Worldwide Chief Creative Officer/Partner, Serviceplan Group, Munich)
Luis Silva Dias (Chief Creative Officer, FCB International, Lisboa)
WQ smart.jpgCapturing data to measure the sustainability credentials of a neighbourhood is the focus of a new website which has launched via digital agency Method Studios, as part of the continuing urban renewal of Wynyard Quarter.

The online platform is believed to be the first of its kind in the country and is the first tangible output of an approach that will see the Auckland waterfront space become a smart precinct that communicates everything from energy use to air quality to the public.

_MG_9840.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Matthieu Elkaim, executive creative director, BBDO Paris.

Winner: Centraal Beheer. Because it proves that a great idea can last over time. Because it makes fun of the future. Because it's cynical. READ MORE...



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