Todd McCracken_Ogilvy.jpgCB Exclusive: Commonwealth// McCann, a division of McCann Worldgroup, has hired Ogilvy & Mather Vietnam CCO and Kiwi expat Todd McCracken as Regional Executive Creative Director for Commonwealth// McCann's Asia Pacific operations, based in Bangkok. Commonwealth// McCann is the agency that serves as the global advertising agency of record for the General Motors Chevrolet brand. The appointment is effective September 1st.

McCracken (pictured left) replaces Thierry Halbroth, who leaves McCann Worldgroup after 10 years with the network.
"As a highly-awarded creative across Asia, I'm pleased to welcome Todd to our global community," said Linus Karlsson, Creative Chairman, Commonwealth//McCann. "I'm confident Todd's creative sensibility will continue to elevate our product across Asia and deepen our ongoing commitment to inventing strategic and meaningful campaigns for General Motors Chevrolet brand."
Awards logo 2015 (1).jpgThe Marketing Association has just announced the finalists for the TVNZ NZ Marketing Awards 2015.

Marketers were invited back in April to submit their best marketing initiatives and/or projects that represent the full scope of marketing, as they aspire to be crowned the 2015 Mighty Marketers. 

With Round 1 judging complete, 116 entries make-up the 2015 finalists. Leading the way is Countdown (Progressive Enterprises) with 11 nods, followed behind by iSite Media and Westpac each with 6 finalists, Mitre 10 (New Zealand) and Trustpower with 5 finalists each. This year's individual awards will be hotly contested with 6 Rookie Marketers and 3 Marketer of the Year finalists vying for the top distinctions.


Lucinda Sherborne's take-outs from Cannes

6 (1).jpgLucinda Sherborne is DDB New Zealand's head of planning and attended the 2015 Cannes Lion Festival to judge in the Creative Effectiveness panel. Here are her take-outs from inside and outside the jury room.

And that's a wrap!

2015 Cannes Lions. What a week. Advertising looks bloody good through the rosé tinted hue of the Cote D'Azur.  Man, have we feasted on the splendors of the creative world. All the greatest ideas, thinkers and egos on this planet come together to serve up one hell of an imagination-defying dish. It's been dazzling, infectious, awe-inspiring, daunting and bombastic all at the same time.  

TAKE ONE: The noise around creativity for good is getting greater  
There is an increasing realisation that by creating a change or adding something to people's lives, brands will add something to theirs. Unilever was one of the main proponents of this and believe the brands that will matter in the future will be the brands that have social and cultural substance. Summed up in sound bites such as "marketing for people not to people" and "turning purpose into purchase".
Brest Cream_3 (1).jpgtinnyvision_board_Cannes.jpgAfter number-crunching the final award tally for Cannes 2015 across 19 categories, CB can reveal that New Zealand is ranked #12 country in the world with a total of 20 Lions, behind first placed USA (283 Lions), UK (123), Brazil (90), France (80), Germany (69), Spain (48), Australia (42), Canada (35), Japan (28), Argentina (25) and Sweden (24).

Campaign Brief's Agency of the Year Colenso BBDO Auckland was by far New Zealand's top performer at Cannes this year, taking out one Gold Lion, four Silver Lions and five Bronze Lions. Sister shop Clemenger BBDO, Wellington won a Gold Lion, Y&R Auckland won three Bronze Lions while DDB New Zealand won two Bronze Lions and FCB New Zealand won one Bronze Lion.

With 42 Lions Australia was ranked #1 within the Asia-Pacific region followed by Japan (28 Lions), New Zealand (20), China (15), Singapore (14), India (13), South Korea (10), Thailand (9), Malaysia (6), Indonesia (4), Pakistan (3) and Hong Kong (1).
tinnnnny.jpgCurious Film's global credentials now include a formal partnership with the only production company ranked in the Palme D'Or's top ten, ten years in a row - Hungry Man.  

After doing rather well at D&AD a month earlier Curious Film hoped to come home with a Lion to add to the Pencils in their showcase. Yet, they returned with much more. Curious and Hungry Man (Los Angeles, New York, London, Rio and Sao Paulo) made their bond official in Cannes, resulting in a collective award haul of 3 Gold, 4 Silver and 4 Bronze Lions. They celebrated their new bond by dominating the spotlight in Branded Content & Entertainment.
Alisun Armstrong Exec Dir Midas Awards.jpgThe Midas Awards, the only awards show to recognise excellence in financial marketing and advertising on a global scale, has launched its call for entries for 2015 with the deadline falling on Tuesday, September 15, 2015.

Each year, executive director Alisun Armstrong (left) strategically updates and evaluates the competition and its categories and implements changes to reflect the innovative work currently being produced in the financial advertising and marketing industry. This year, Midas Awards expanded its Use of Discipline categories, introducing both Effectiveness and Recruiting categories.

AAEAAQAAAAAAAAM8AAAAJGM0OTc4ZTZjLWEwZGUtNGExNi05OTIzLWQ4NGVlOTg3ZmE2MA.jpgDDB New Zealand's CEO Justin Mowday has signed up to sleep out on the mean streets of Auckland tonight to help raise money for those who are homeless and sleep-out every night part of the annual Lifewise Big Sleepout.

Says Mowday: "It's a great cause, and it's an embarrassment that people in our city have no shelter in the middle of winter, so let's try and do something about it."

To support the cause, please donate at:
image003.jpgAir New Zealand via Host Sydney, has released the most recent instalment of its successful 'Meanwhile in... New Zealand' campaign - celebrating daily services to the New Zealand ski fields with an epic snow fight between the age old on mountain rivals.

Tui Catch-logo.jpgThe Communications Council has today announced 61 campaigns from 27 clients and 22 agencies have made it through to the final stages of the 2015 APMA Star Awards.

Running for ten years, the awards celebrate the finest promotional and experiential marketing work from Australia and New Zealand.

Leading the way, Leo Burnett Melbourne secured 12 finalists spots, followed by Momentum Worldwide with seven, and ApolloNation with five.

VIEW THE FULL LIST OF FINALISTS - 2015 APMA Star Awards Finalists.pdf

Foto_Henry_Lentes (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Henry Medina, co-founder and creative director, DDB Bolivia.

Winner: Rekorderlig Cider: Silver Skaters. In TV I'm going to have to go for this one because the freshness of the absurd captivated me from the beginning. There are endless possibilities in this kind of storytelling and that's the key to create disruptive advertising. The bearded skaters and the weirdo singer are both tremendous hooks that keep your attention till the end of the ad. READ MORE...
YahooStreamAds.jpgYahoo New Zealand has today announced the launch of its Native Ad in-feed advertising platform, following a successful beta phase, with more than 70 New Zealand brands already on board.

Providing engaging advertising content in the context of the user's experience, Yahoo's Native Ads integrates an advertisers' brand within editorial content to target audiences at scale - delivering less intrusive yet far deeper user engagement.
Brewtroleum (1).jpgDB Breweries and Colenso BBDO have succeeded in creating Brewtroleum - a biofuel made from the yeast leftover after brewing DB Export.

The breakthrough means that every time you drink DB Export, you're contributing to the reduction of harmful carbon emissions, and, effectively helping to save the entire world.


LIA extends entry deadline to Wed, July 15

LIA-TROPHIES-thumb-200x316-146688.jpgLIA has extended its entry deadline to the new date of Wednesday, July 15.

For Entrants that have already completed the entry process, there is still time to enter newly released work.

All companies and/or individuals involved in the creative process are eligible to enter.

Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2014 and 31st July 2015.

IPA_CAANZ_Intro_page_750_484.jpgCAANZ has announced that it has forged an alliance with its counterpart in the United Kingdom, the Institute of Practitioners in Advertising (IPA), to deliver the IPA portfolio of award-winning qualifications and courses to agencies and clients in the New Zealand marketing and communications market.

Under the agreement, the IPA and CAANZ will launch with two of IPA globally recognised qualifications and online courses, The IPA Effectiveness Test and the IPA Commercial Certificate, and deliver them to CAANZ Industry Members.
Screen Shot 2015-06-30 at 9.32.10 am.jpgIf you choose to keep giant carnivorous reptiles as pets, you've only got yourself to blame when they bite the hand that feeds them - likewise with your choice of bank. That's the message in The Co-operative Bank's hilarious new campaign via Y&R NZ which stars Brian the salt water crocodile and Jeff the giant pet python wreaking havoc in their owners' homes.

Michael Canning_72andSunny (1).jpgAustralian expat Michael Canning from 72andSunny served as a juror on this years prestigious Cannes Lions Titanium and Integrated Jury. Campaign Brief caught up with Canning for an inside perspective on the work.

How were the Titanium Lions defined as a category this year?

When the Titanium Lion began it was defined as 'the way forward'. This year the jury hoped to find a few gems of work that hadn't been awarded too much or maybe even at all across other categories because they weren't easy to 'categorize'. We awarded five Titanium Lions and the Grand Prix was awarded to the piece of work that the jury thought was the most forward looking example of communication by a brand right now. The Titanium and Integrated jury also awards the 'Grand Prix for Good' from work across the festival that is created for a charitable purpose, and this was the easiest thing for the jury to select - It deservedly went to ALS Association for 'Ice Bucket Challenge'.
Screen Shot 2015-06-30 at 7.59.23 am.jpgEx-Flying Fish's Brian Kassler and partner Nick Barnes ex-Meares Taine, head of TV at Ogilvy and fresh out of leaving his own agency StringTheory are launching their new online cloud based production system 'ShowTools' in Australia.

For all those that have struggled with email clusterfucks and information sharing, help is at hand from those masters of ingenuity in New Zealand.
ShowTools is a production system that simplifies the whole production process, giving people more time to spend lunching with clients, playing golf and getting more work in the door and with Showtools, users can be in the front seat of their car.

FullSizeRender (1).jpg8's Eddy Bell has won a Cannes Young Director Award in the Asia Pacific Best Short Film Category for his multi award winning film, "Grey Bull". The award was presented last night at the YDA cocktail party in Cannes.

Luke Bouchier from Finch won second prize in the Web Film category for Jack Daniel's Holiday Hologram.

"Grey Bull" has also won an Australian Director's Guild Award, the Panavision and Orloff Trust Award for Best Screenplay, the Rouben Mamoulian Award for Best Director (Short Film) at the Sydney Film Festival, Best Australian Short Film at the Melbourne International Film Festival, Best Australian Short film at Flickerfest and most recently the Craft Award at St Kilda Film Festival.

Bell's commercial career has been on a steep upward trajectory since joining 8 twelve months ago and has been busy on both sides of the Tasman. In the last two months he's shot campaigns for Saatchi & Saatchi Sydney, Banjo Melbourne and Special Group, Auckland.

Veksner: Hidden gems of Cannes 2015

Screen+Shot+2015-06-23+at+6.11.38+pm.jpgBy Simon Veksner
Creative Partner, DDB Sydney

While the Grand Prix and Golds get most of the attention, I like to pick through the Silver and Bronze pile, to find the hidden gems.

These are the ads that won't change the world, and didn't get huge coverage (if any) in the trade press, but are nevertheless excellent. In my opinion, obvs. READ ON...

Musonda Katongo's Cannes Diary: Days 5 - 9

IMG_0525.jpgMusonda Katongo, head of design at Y&R NZ, is sitting on the Design Lions jury. Katongo, along with many other jurors from Australia and NZ, is reporting exclusively for Campaign Brief.

After the long day before, in which we settled the short list, I was optimistic that awarding the metal would be an easier process. I was wrong.

We ended up spending 17 virtually uninterrupted hours voting and re-voting on each of the 240 odd shortlisted entries.
Q Card Memories 02 copy.jpgQ Card has launched a new brand TVC via Federation New Zealand.

With Q Card awareness and penetration growing, the brief was to create a brand TVC to evolve the Q Card story. Federation was determined to lead with emotive story-telling because Q Card is 'for buying the things that matter' and what matters is how people feel when they can get the things they really want or need now.

IMG_4440.jpegBy Peter Grasse, president, Curious Film

Do Awards Really Matter to Production Companies? It's an interesting, topical question in view of the Cannes Lions wrapping up this week with a record 40,000 entries from across the globe.  

Nevertheless, being the most awarded production company in Australia & New Zealand doesn't mean we have to talk about it. For Curious, producing entertaining content for a public audience has always had infinitely more appeal.

We could, of course, patter on about Curious' productive stamina exemplified in it's being credited on two Grands Prix Lions in 2010, earning another two Gold Film Craft Lions in 2014, and being shortlisted for more in Film, Branded Content and Entertainment only yesterday - but we'd rather not.
tinnyvision_board_Cannes.jpgNew Zealand has scored a Gold Lion in the Branded Content + Entertainment Lions presented tonight in Cannes.

Clemenger BBDO and Curious Film Auckland scored Gold for NZTA 'Tinnyvision'.

VIEW THE WINNERS - Branded Content & Entertainment Winners.xls
cirkus2014.JPGNZ has scored one Bronze Lion in the Cannes Film Craft Lions category presented tonight.

Cirkus Auckland has scored its Bronze Lion for Airbnb 'Welcome to Airbnb'.

VIEW THE WINNERS - Film Craft Winners.xls

The bite size highlights of Cannes Lions

Seven or eight minute bite size highlights of all the action from the seminars at the 2015 Cannes Lions.

Tinder's Founder, SY Lau, artist Emilie Baltz and BrandOpus.

Marilyn Manson, Evan Spiegel, Jessica Walsh and Syl Saller.

Pharrell Williams, Jamie Oliver, Tim Berners-Lee and Sir David Brailsford.

Sir Martin Sorrell, R/GA, Julia Louis-Dreyfus and Kim Kardashian West.

James Murdoch, Heineken, Jeff Goodby and David Guetta.

Brian Grazer, McKinney, Amir Kassaei and Al Gore.
Claire Davidson_Cannes pic.jpg
Claire Davidson is back in Cannes taking in the seminars and reporting for Campaign Brief Asia. Here's her round up of the speaker sessions on Day 6 of the Festival.

Friday, June 26, 2015
This morning I caught "The Cannes Debate:  Sir Martin Sorrell In A Conversation with Al Gore".  Sir Martin Sorrell is the Founder and CEO of WPP and Al Gore as we all know is a Former US Vice President and president of the Climate Reality Project.

The discussion this morning centred on the role of communications in political and environmental campaigning.  Gore talked to us about Live Earth: Road to Paris. In November the world leaders will meet in Paris to determine the future of our planet. They want to unite a billion voices to deliver one single message: TAKE CLIMATE ACTION NOW. They want zero global warming pollution and they want zero extreme poverty.  This year standards will be tabled and applied to ALL countries around the world. The single message to the world leaders will be it's our planet and our voice must be heard. So sign up at
Lucky Fish.jpgThe Cannes Lions organisers have swiftly investigated and issued a statement over yesterday's Campaign Brief Asia story exposing the concerns surrounding the validity of this year's Product Design Grand Prix winner, "Lucky Iron Fish" from Geometry Global Dubai and Memac Ogilvy MENA. The story has grabbed global industry attention with over 25,000 hits and nearly 2,000 Facebook likes.

In short, the right outcome has been reached and Lucky Iron Fish is now the sole recipient of the Grand Prix in Product Design. From the Cannes Lions perspective this will help in further years to stamp out confusion, and move the category towards the prestige and standing of the D&AD Product Design category. Campaign Brief is assuming, but it is not stated, that Geometry Global, Ogilvy and WPP will not receive Cannes Agency, Network, Ranking points on this entry

Here's the Cannes statement in full:

Following reports concerning the validity of this year's Product Design Grand Prix Winner, "Lucky Iron Fish" from Geometry Global Dubai and Memac Ogilvy MENA, the organisers of Cannes Lions have undertaken further investigation. We have received prompt written confirmation from both Gavin Armstrong, President and CEO of the Lucky Iron Fish company and Dr Christopher Charles, who developed the original prototype, that they worked in close partnership with the agencies concerned. This follows below.
epica-awards.jpgThe Epica Awards has announced this week that it will hold its next jury meeting, creative conference and prize-giving ceremony in Berlin. The event will take place on November 16-19.

In addition, Epica announced that it would become the first global creative awards to introduce a Virtual Reality category, recognising the work that agencies are doing with the Oculus Rift and similar devices.

Other new categories this year include Personal Electronics & Devices; Restaurants, Bars & Cafés; and Product Design. There is also a new Humour category. The large Public Interest category has been divided into Health & Safety, Social and Environment.
499329905_640.jpgNew Zealand has scored three finalists in the shortlist stage of the Cannes Branded Content + Entertainment Lions category.

Clemenger BBDO Wellington / Curious Film Auckland, FCB NZ and DDB Group NZ / Yaptone Media Hollywood / Robber's Dog Auckland have all been shortlisted once.

NZ Finalists
Clemenger BBDO Wellington / Curioys Film, NZTA, Tinnyvision
FCB NZ, Prime TV, Favourite Child Detector
DDB Group NZ / Yaptone Media Hollywood / Robber's Dog Auckland, Lion, Live Dive

VIEW THE SHORTLIST - Branded Content & Entertainment Shortlist.xls
Screen Shot 2015-04-07 at 3.24.01 pm.jpgTwo entries from New Zealand have made the cut out of 177 entries in the Cannes Film Craft Lions category.

The Sweet Shop Auckland and DDB Group NZ have been shortlisted for Sky On Demand 'Murmuration' and Cirkus Auckland and TBWA\Singapore have been shortlisted for Airbnb 'Welcome To Airbnb'.

NZ Finalists:
The Sweet Shop Auckland / DDB Group NZ, Sky On Demand, Murmuration
Cirkus Auckland, Airbnb, Welcome to Airbnb

VIEW THE SHORTLIST - Film Craft Shortlist.xls
Reduce_Speed_Dial-thumb-400x225-183449.jpgNew Zealand has scored one finalist in the shortlist round of the Cannes Titanium + Integrated Lions category.

Colenso BBDO has made the cut with its 'Reduce Speed Dial' campaign for Volkswagen.

NZ Finalists:
Colenso BBDO, Volkswagen, Reduce Speed Dial

VIEW THE FINALISTS - Titanium & Integrated shortlist.xls
Cannes2015_Ambient2.jpgThe final three category shortlists for the 2015 Cannes Advertising Festival have just been released

The blue-chip Titanium & Integrated category has 37 shortlisted entries; Branded Content has 143 and Film Craft 177.

VIEW THE TITANIUM & INTEGRATED SHORTLIST: Titanium & Integrated shortlist.xls
VIEW THE BRANDED CONTENT SHORTLIST: Branded Content & Entertainment Shortlist.xls

Lucky Fish.jpgCB Exclusive: It wouldn't be Cannes without controversy.

Question marks are been raised over the origins of the Product Design Grand Prix at the Cannes Lion. It was won by Geometry Global Dubai for the "Lucky Iron Fish Project", but social media and Wikipedia are suggesting that Geometry Global are not the people behind this worthwhile product.

The credits on the entry list the involvement of Singapore advertising agency Arcade, and its co-founders, Gary Tranter and Matt Cullen. However, both are embarrassed by their names, and footage that they created for a Google job, being used in the Cannes awards entry.

Tranter calls "Bullshit" on the entry, which he says implies Geometry "spotted a need, came up with the Iron Fish idea and somehow designed the little fish".

This morning Tranter released this statement below:

Claire Davidson Pic_cannes.jpgClaire Davidson is back in Cannes taking in the seminars and reporting for Campaign Brief Asia. Here's her round up of the speaker sessions on Day 5 of the Festival.

Thursday, June 25, 2015
The hallways of the Palais Des Festivals were a little empty first thing this morning, which is not surprising after all of the official parties really kicked off last night.  It seems that every single Cannes Lions delegate was out in force at events ranging from the Finnish Sauna Party, the Location Guide / PSN Soiree, the Rushes Party, the Facebook Awards, the Swedish Pool Party, the Pitstop Party and of course the culmination of the massive massive Massive Music / Media Monks extravaganza.  I hate to think how much rose was drunk by all last night.  Happily, we all woke up giggling with our smart phones reading about the couple caught on camera having an amorous romp on our very own red carpet the Palais Des Festivals at 4.30am this morning.
Still 1 - Tuna Pockets.jpgOgilvy & Mather and Sealord have launched a new campaign, the first after being appointed as the company's lead agency, trans-Tasman.

These are also the first executions developed using the brand's new creative platform, Savour the Little Wins, and shot by The Sweet Shop.

tinnyvision_board_Cannes.jpgNew Zealand has scored five shortlists in the finalist round of the Cannes Film Lions category.

Y&R NZ, DDB Group NZ / The Sweet Shop Auckland, Colenso BBDO / Finch Auckland and Clemenger BBDO Wellington / Curious Film Auckland have all scored one finalist each.

NZ Finalists:
Y&R NZ, Land Rover NZ, Love From Land
DDB Group NZ, Sky On Demand, Murmuration
Colenso BBDO, Volkswagen, Reduce Speed Dial
Clemenger BBDO Wellington, NZTA Drug Driving, Tinnyvision

VIEW THE SHORTLIST - Film Shortlist.xls
AdStars_Bexco.jpgThe AdStars Advertising Festival has reported an amazing 40% increase in entries over their 2014 levels.

In total, the global awards show has attracted 17,698 entries from 67 countries.

AdStars takes place every year, since 2007, in the city of Busan in South Korea.

With international entries up Asia has claimed a lower share of entries (7.3 percent decrease on last year). Entries from Africa (2.8 percent increase), Americas (2.5 percent increase) and Oceania (2.2 percent increase) all improved.
5 (1).jpgA reinvigorated Social@Ogilvy has been revealed with Mike Watkins (right) heading up the new entity, and Oliver Maisey (left) as executive creative director.
Launched in 2014, Social@Ogilvy has evolved from a strictly social media focus to a diversified, influence-lead specialist communications agency where integrated solutions combine the disciplines of advertising with consumer brand engagement drivers.
19409_10153295664430189_1668542920743896134_n.jpgYesterday post production company Alt.VFX and production company Curious co-hosted drinks at their beautiful Cannes Villa for Australian and Kiwi delegates.

The party continued with more rosé on Rapid Films' Rivera boat.

Sally Hastings' Cannes Diary: First Highlights

20150624_170715[2] (1).jpgSally Hastings, senior art director, Ogilvy Melbourne talks about her participation in 2015 Cannes Lions See It Be It. Its aim is to highlight the existence of very talented creative women in the industry, accelerate their careers; expose the powers these women bring to the work, and encourage agencies to nurture women's careers from the inside.

Being one of the 12 selected for the 2015 Cannes Lions See It Be It program was a dream come true.

I am acutely aware of how uncool that sounds, but who cares? I was going to Cannes for the first time. I was about to be crazy inspired.



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