Alloy team photo (1).jpgA desire to combine strategy, empathy, creativity and technology to deliver customer-centric experiences and work more effectively in an increasingly fragmented digital world has resulted in a new player on the consulting scene - Alloy.
Founded by the award-winning team of Rod Schofield (former managing partner at Clemenger BBDO | Touchcast), Mark Glenn (former head of experience at Clemenger BBDO | Touchcast), Clare Warne (former digital director at Ocean Design) and Andrew Joll (former technical director at Touchcast), Alloy focuses on making digital work for people, and ensuring it delivers real value for organisations.
Hobson_Wealth_Brand_Campaign.jpgNew Zealand's leading private wealth advisory firm, Hobson Wealth Partners, has launched its first campaign since rebranding from Macquarie Private Wealth NZ in late 2016.

Created by Auckland-based brand agency Principals, the campaign features gold medal winning Olympian Mahé Drysdale and Hobson Wealth managing director Warren Couillault. Supported by PR, the campaign and pure brand above-the-line advertising will appear across print, out-of-home and digital from July 17.

Principals has been working with Hobson Wealth Partners since August 2016 and led the rebrand conceiving the new name and logo. From Macquarie, an early Governor of NSW, to Hobson, the first Governor of New Zealand, the name comes from similar territory as it draws on nautical cues lending a sense of stewardship to the brand.
Lucy Dewhirst.jpgKimberley Hogan.jpgFreemans Bay indie agency, Republik Communications, has announced the new appointment of Lucy Dewhirst as digital campaign manager and Kimberley Hogan as account director.

Dewhirst joins Republik after an 18-month stint at OMD where she was part of their programmatic team, working on OPSM, Nivea, Watties and Neon to name a few.  Prior to that, Dewhirst was a media analyst at Mediamine in Wellington.
Screen Shot 2017-07-19 at 12.40.18 pm.jpgWhittaker's has launched a new campaign via Assignment Group to promote Whittaker's Destinations range.

The spot, shot over one day in London, features a famous cast including brand ambassador Nigella Lawson along with Stephen Fry, Joanna Lumley and Bill Bailey.

image.jpgJack Links Beef has launched three new radio ads - part of the award winning Man Needs Meat campaign via Chord.

This time golfers, and mild New Zealanders are chewed up.

Bryce dart river resized (1).jpgBryce Dallas Howard is spreading her love for New Zealand as Tourism NZ's newest tourism voice in the US part of its newly launched campaign.

The Pete's Dragon and Jurassic World star has teamed up with National Geographic Travel, directing a trip across New Zealand, exploring spectacular parts of the country.

A six-part video series and online content follows Howard through the Bay of Islands, Waipoua Forest, Wellington and Queenstown.

BEST-AD-JOBS-JAN-2017.jpgA joint initiative of Bestads and Campaign Brief, offers recruiters and agencies a fantastic low rate of $50 per job listing. reaches the international audience of and the Australasian audience of, and

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.



CB-App-2015.jpgThe Campaign Brief App and Bestads App - the two most popular advertising Apps in the world - are both available for iPhones and Android phones.

The Campaign Brief App includes CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.

The Bestads App gives you immediate access to the weekly Top 6 TV/web film, Print, Outdoor/Ambient, Radio and Interactive advertisements from, plus guest judge comments each week by top international creatives.

Stay on top of the world's best advertising creative from the world's hottest ad agencies and production companies. Get the best of the week from the last 16 weeks (that's 96 best ads in each category). Judges comments also go back the last 16 weeks.

Screen shot 2011-08-25 at 2.51.16 AM.jpgThe Bestads app is a great tool to keep up with the best commercials from around the world, on your Apple or Android phone or tablet whenever you have a spare minute, and wherever you are. You can share featured ads on Twitter, Facebook or by email, direct from the app.



Want to advertise on our Apps? A banner ad (320 x 50) on the Campaign Brief App and/or Best Ads App is restricted to only 3 advertisers. The fee is only $800 per month per App. To book contact Mollie:
Screen Shot 2017-07-12 at 7.13.43 am.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Asterio Gutiérrez, Nike creative director and writer at BBH Singapore.

I'm on paternal leave right now, so my adman brain is shut down and I'm taking in everything with little time, no sleep, and better things to do. I love it. It's been a minute since I've had 'the work' so thoroughly defamiliarised.

My Favourite: NZ Transport 'Rat's Tale'. Visceral. Heaps of heart and charm and honesty. Rewatched again and again. (In a way, it reminded me of my favourite Cannes Grand Prix from Cannes-Territory by Blaze.) READ MORE...
Screen Shot 2017-07-18 at 9.36.15 am.jpgAA Smartfuel has launched a new campaign via Rainger & Rolfe. The promise of AA Smartfuel fuel savings just got bigger and better with the addition of more new partners and more opportunities to save. Since the addition of Countdown late last year both Contact and Slingshot have joined the programme - and with these new entrants come significant additional consumer benefits.

Ipsos Most Influential Brands NZ 2017_Top 10 image.jpgIpsos has announced Top 10 Most Influential Brands in New Zealand - a comprehensive study measuring and ranking today's brands in New Zealand. Google remains the most influential brand.

Says Winifred Henderson, senior client director at Ipsos New Zealand: "Although the top 10 have remained relatively stable over the years, technology focused companies are rising further and further up the rankings, with 7 out of the top 10 brands in New Zealand being technology focused companies.
Vogel's screenshot 1.jpgGoodman Fielder, with its creative partner Shine, has launched a new brand platform for the iconic Vogel's bread. It's all based around the uniqueness of Kiwis, and of the bread they love.

This marks the first TV work for Vogel's bread in almost a decade, and is a part of marking the 50th birthday of the brand.

172cafb.jpgAdStars will welcome over 30 judges representing 20 countries, who will fly to Busan, South Korea in August to judge the 2017 AdStars Awards from 21st - 23rd August.

Y&R New Zealand executive creative director Tom Paine (pictured) will represent New Zealand on the AdStars 2017 jury.

This year's judges are:

Jody Xiong, Founder & Chief Creative Officer at The Nine
Steven Marolho, General Manager at Moving Picture Company
Yi Shen, Chairman at WMTAD Advertising Group
Krystie Koh, Managing Partner, Operation & Production Director at TSLA China (The Secret Little Agency China)
Yuxin Cao, Baidu Search Company Marketing Department Business Ecosystem Deputy Manager at Baidu
Yan (Cindy) Chen, Partner & Chief Strategy Officer at Focus Media Group

V-Energy-bum-virus.jpgV-ENERGY-CONCRETE.jpgFrucor has launched the debut campaign of newly appointed agency Many Minds.

The two spots, starring comedians Cole Jenkins and Ashton Brown playing mischievous characters After and Noon, show how punters can 'outsmart the afternoon'.

Interestingly, only one of the spots, 'Office', is on air, while the other , 'Concrete' is only on YouTube, presumably because it features workers shooting nail guns at the two characters.


Agency: Many Minds
Director: Oliver Green
Producer: Stu Giles
Executive Producer: Matt Noonan
Cinematographer: John Toon
Production Designer: Neville Stevenson
Costume Stylist: Emma Skudder
Editor: Alex O'Shaughnessy
Colourist: Pete Ritchie
VFX: Barnaby Bretton @ Mesh FX
End Frame Graphic Design & Animation : Glen Atkins @ The Rig
Sound Engineer: Glen Cleaver
Music sting composers: Chris van de Geer & Joost Langeveld 

Client: John Alexander
Grace_5_THE LINES.jpgExit director Kiku Ohe's first feature film The Lines has been awarded Best Narrative Feature Film at New York Film Week 2017, competing against world premiere submissions from over 28 countries.

Ohe's win, where he played both writer and director, follows his recent success with director gongs at AWARD for 'House of Travel' and 'Anchor', both created with Colenso BBDO NZ.
Nicola Henshaw.jpgAs 99 continues to forge its position as leaders in CX, finding a strategist who combines the analytic obsessiveness of a CRM planner with the audience and platform knowledge of a media planner has been both a priority and a challenge. So, it is with pleasure that 99 announces that Nicola Henshaw has been appointed by the agency as experience planning director.
dairy-cows.jpgAfter a recent consolidation of its account, New Zealand animal genetics and technology company, LIC, has appointed King St after a five way pitch in June. The account includes all areas of the farmer owned co-operative business -  LIC, LIC Automation and International.  

Says Chris Williams, CEO, King St: "We celebrated our 18th birthday in the same week we were appointed. So after such a hard fought win, along with a significant birthday, it would be fair to say the celebrations were very spirited. This is a highly coveted account and the team did an amazing job."
Screen Shot 2017-06-22 at 7.50.54 am-thumb-350x171-257393.jpgCarla Serrano, the chief strategy officer for Publicis Groupe, looks right at the camera and declares that "Marcel"--the internal communications platform that the group will spend the next year developing--will be "the first ever professional assistant that uses AI and machine-learning technology." So begins the "video heard 'round the ad world," during which Publicis chairman and CEO Arthur Sadoun sent shockwaves through the industry with the announcement that his team would forego any award shows or industry events for 2018 in an effort to funnel all of their creative and financial resources into this new system. For most viewers, it was this--Sadoun's claim of event abstinence--that raised their eyebrows. But for Mark Sylvester, community strategist for J. Walter Thompson, it was the "first ever" assertion that rang loudest in his ears.

"I grinned when I watched that video," says Sylvester. "I thought, 'You guys, this is not an easy problem to solve.'" And he would know, you see, because he had already done it. Click to continue reading article...
Andrew S BW (1).jpgRepublik has announced the appointment of Andrew Stephenson to the position of strategy director across its Auckland and Sydney offices.

Stephenson is a 19-year veteran of the industry, starting his career in 1998 at M&C Saatchi in London.

Since returning to New Zealand in 2000, Stephenson has held senior agency positions at Saatchi & Saatchi, TBWA, and DDB where he has helped to shape some of the New Zealand's most iconic brands; including ASB, Toyota, Anchor, Tui, Visa, 2 Degrees, and Lotto.
Screen Shot 2017-07-11 at 4.50.11 pm.jpgAir New Zealand has teamed up with American actors Katie Holmes and Cuba Gooding Jr. for its latest safety video A Fantastical Journey via creative agency True.
The video is an Alice in Wonderland inspired adventure featuring a number of iconic locations throughout New Zealand including the Southern Alps, Otago - including Dunedin and the Moeraki Boulders, the Conway River in Canterbury, Wellington, Mt Taranaki, Waitomo Caves, Rotorua, Cathedral Cove in the Coromandel, Tolaga Bay north of Gisborne, White Island and the Auckland Harbour Bridge.

RP0006 New Hires PR Image[7][2] (1).jpgDDB NZ has welcomed back two familiar faces Thinza Mon (right) and Karla Fisher (centre) and has added another top talent Kate Lines (left) to bolster its Auckland-based team.

Mon rejoins DDB NZ following more than four years freelancing, working on clients such as NZ Rugby, Coca-Cola Oceania and PwC. Mon, who previously enjoyed a four-year stint at DDB, has returned as senior strategic planner.
3 (1).jpgAfter sifting through 4,000 thousand entries worldwide, 210 judges from 62 countries have voted - and the non-professional AdStars shortlist has been released. Two AdSchool student teams from Media Design School have scored two of only 9 places shortlisted worldwide in the innovation category, and 3 more teams have been shortlisted in the print category.

Says Kate Humphries, CD, AdSchool: "Our students have to show trophy-winning skills in the innovations that lie at the heart of the new advertising playing field, as well as the foundational skills that print media can still teach them, so we're delighted to see our students recognized in the biggest ad competition in Asia for their ability to have insightful ideas in both categories.
MarkTutssel-1.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Mark Tutssel, global chief creative officer, Leo Burnett and worldwide creative chairman, Publicis Communications.

Winner: Absolut Vodka "Equal Love". This is a brand living its purpose. This brave film is a testament to the core beliefs of freedom, equality and sustainability that have been at the heart of the Absolut ethos since its origin in 1879. A beautiful cinematic metaphor, "a never-ending kiss" is a universal symbol for acceptance and love, and a salute to equality. The production values, choreography and music are impeccable, demonstrating the level of film craft we've come to expect from BBH London. READ MORE...
Perceptive-group.jpgThe Clemenger Group New Zealand has announced a majority investment in market leading research/customer intelligence company, Perceptive Group. The acquisition of Perceptive Group was a critical strategic priority for Clemenger as Perceptive provides a significant capability in data-driven marketing.
Perceptive was founded in 2005 as a full-service market research company. Over the past twelve years, Perceptive has evolved into a "customer intelligence" agency with a hybrid mix of talent and technology. Perceptive drives client profitability through customer experience, insight led strategy, and data-driven decision making.
Ghost1.jpgASB has released a campaign via WiTH Collective NZ, featuring 'The Ghost of San Francisco' as part of its America's Cup sponsorship.

The bank, which has a long-term relationship with Emirates Team New Zealand, dating back to 2000, says the campaign is a tribute to a historic victory and a remarkable comeback in Bermuda this year.

YGs.jpgYoung Guns 15, the future-shaping portfolio competition for creative professionals 30 years of age and under has launched its call for entries. Deadline for entries is Monday, July 31.

Young Guns 15, the global competition that shines a spotlight on creative superstars 30 years of age and under, is finally open for submissions and is once again, calling out to all creatives with at least two years of stellar professional work to enter.


LIA extends entry deadline to Friday, 14 July

df9c2028f77b8ad389d91f39_1280x392-thumb-400x122-255569.jpgLIA has extended its deadline to the new date of Friday, 14 July.

To view all of LIA's categories and requirements: visit LIA categories here.

Work submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2016 and 31st August  2017.

All companies and/or individuals involved in the creative process are eligible to enter.

LIA does not charge late fees.

For more information on submissions and eligibility: visit LIA Entry Kit here.

If you require a deadline extension:

trucklow-thumb-400x269-244438.jpgAdStars 2017 has released its finalist list that will be judged by its final juries at the festival to be held in Busan, South Korea August 22-23.

It total 21,530 entries were submitted to AdStars this year and 210 online judges from 62 countries have cut this down to 1,802 shortlists.

New Zealand has scored a total of 49 finalists - 36 of them scored by Colenso BBDO. DDB NZ has picked up nine finalists and Clemenger BBDO | Touchcast has picked up four.

Download the shortlist:  Finalists_Professional_AD STARS 2017.pdf
Kim Wildenburg.jpgOffering a unique platform for agencies and clients to streamline collaboration with award winning local and international directors, boutique production house and mixed media specialist, Sedona Productions, has opened its doors.

Sedona is the brainchild of former Exit Films managing director and award winning producer Kim Wildenburg (left). With a career spanning over 19 years working in Australia and the United States, Wildenburg has experience delivering across live action, design, post production and emerging technologies. Her most recently produced project, an interactive experiential campaign for Google, titled 'Through the Dark', has won 28 awards to date, including seven Cannes Lions, D&AD, AWARD, ADC/One Club, FWA and Webby awards.

Says Wildenburg, managing director: "All of Sedona's directors have been selected for their strong visual language, amazing talent pool of collaborators and concept-to-delivery approach. I believe this not only heightens the creative output but also provides production efficiencies throughout the process."
AAEAAQAAAAAAAAYmAAAAJGEwYjhmODNmLTU1ZWYtNGNlZC04Y2QyLWNlMTRm.jpgJukin Media, the US-based digital media company that helps businesses unlock the power of user-generated video content, has announced that it is expanding into ANZ, and has hired media industry veteran Simon White (pictured left) to lead licensing and partnerships in the region.

Jukin Media operates a continually expanding licensing platform which allows publishers, brands, creative agencies and broadcasters around the world to search, browse, and download fully cleared, engaging user-generated videos. The company's library features more than 40,000 clips including some of the biggest viral videos in the web's history like "Pizza Rat," and "David After the Dentist." In addition, Jukin Media offer a fast and efficient search and clearance service for undiscovered user-generated video, giving Jukin partners the ability to reach outside of Jukin's library to clear UGC video content directly from social media.
AMG_Press[1].jpgIn 2017 the prestigious performance brand Mercedes-AMG is celebrating its 50 year anniversary. As part of a series of commemorations, Mercedes-Benz has launched a new campaign "AMG Snow - An unparalleled challenge" in combination with their yearly event in Queenstown, New Zealand.

The campaign, created by Online Circle Digital, Melbourne, incorporates a website, supported by social and search with more executions to come, all around the commemoration of 50 Years of AMG. The winner (and a friend) gets a trip to the 2017 edition of AMG Snow in Queenstown.

alberto.jpegAmelia.jpgThe media team at BC&F Dentsu welcome two new members, media manager Alberto Rayado (left) and digital media manager Amelia Jonas (right). The newcomers will, as usual, be working closely with the other departments of the full-service agency, particularly creative and digital.
Rayado recently arrived in New Zealand from OMD Madrid where he predominantly worked on the Vodafone account. In his 12 years in Spanish media, Alberto has also worked across Ford, Mazda, Volvo and Beiersdorf.  He is a Real Madrid fan, which may lead to some interesting moments in the Rayado household as his wife, who also works in media, shouts for Atletico Madrid.
Screen Shot 2017-07-06 at 12.04.32 pm.jpgMike Spirkovski, national chief creative officer at Saatchi & Saatchi Australia, has been appointed chair of the Australasian Writers and Art Directors Association (AWARD), taking on the role from Wilf Sweetland who steps down after seven years on the Committee with the last two as chair.

Says Spirkovski, (pictured left), an AWARD Awards judge and Committee member since 2016: "It is an honour to be named chair, and I look forward to continuing the work of AWARD - an initiative that has been nurturing the careers of aspiring creatives for 38 years and counting."

"I'd also like to thank Wilf for his ongoing contribution and commitment to the industry - it has been a privilege to work with him and I have learned a great deal under his leadership."

Powered by The Communications Council, AWARD is a non-political, non-profit organisation that aims to set standards of creative excellence, to promote creativity in the business arena, and to educate and inspire the next creative generation.

Keogh.jpgCampaign Brief Exclusive - After a magnificent award-winning ten years, Campaign Brief can reveal that chief creative officer Ant Keogh is departing Clemenger BBDO Melbourne.

In that time, Clemenger BBDO Melbourne won Campaign Brief Agency of the Year a record seven times and just won Cannes Agency of The Year 2017 and D&AD Agency of the Year 2017.

Last month, Adweek named him one of "10 Global Creative Leaders that are Reinventing the Advertising Industry".

Campaign Brief Australia has ranked him the #1 Creative Director in Australia for the past several years, and he has headed the Bestads Australian Creative Rankings for the last decade.

Says Keogh: "I'm leaving the agency at a time when we've just produced some of our best work and had wonderful success at Cannes (Agency of The year, 50+ Lions). On one hand, it's a crazy time to leave but if you think about leaving on a high, it makes sense.
AAEAAQAAAAAAAAYsAAAAJGUxNGU4ZmFkLTgxODMtNDY4Ni1iMjAwLTIxN2JiNGVmYTU1OQ.jpgSpikes Asia has announced the jury presidents who will lead the 14 juries at this year's festival, taking place from 27 - 29 September, in the Suntec Convention Centre, Singapore.

The 14 jury presidents, including Josh Moore, CCO and CEO, Y&R ANZ, will evaluate the work while the festival takes place over the course of 3 days with the winners celebrated at the Awards Ceremony on 29 September in the Marina Bay Sands Theatre.

Says Andrea Hayes, festival director, Spikes Asia: "The jury presidents are key to ensuring that the juries maintain their vision of the standard they want to set for the industry and the direction they want to take as a collective. We're honoured and delighted to have such a breadth of creative greats involved this year to lead these discussions on creativity in the region."
BOTAB_POSTER_Small_Landscape_CB.jpegBand registrations are now open for Flying Fish and the Comms Council's 10th annual Battle of the Ad Bands - Battle of the Decades, to be held at 6pm, Thursday, 31 August at the Kings Arms Tavern.

Whether you grew up listening to Dolly Parton, Frank Sinatra, or Lady Gaga, there will be something to shake your hips to.


Tourism-NZ-2017.jpgTourism New Zealand has launched 'One journey leads to another', a global campaign via TBWA Sydney. 

The mobile-led campaign begins with a film shot specifically for vertical screens that explores the hidden gems found in New Zealand's regions. Diving at Poor Knights Islands marine reserve, glamping in Abel Tasman National Park and exploring ice tunnels on Franz Josef Glacier are just a few of the discoveries featured in the campaign. 

The campaign will be launched across global media partners including Facebook and Google, WeChat and Qyer, and will run in all Tourism New Zealand's target markets.

King David.jpg A week ago, at the final awards presentation of the 2017 Cannes International Festival of Creativity, David Droga was honoured with the Lion of St Mark award.

The award is the highest individual honour a creative person can receive at Cannes. Reserved for the very elite - Sir John Hegarty, Lee Clow, Dan Wieden, Marcello Serpa, Joe Pytka and Bob Greenberg are previous honourees.

Droga is Australia's greatest and most successful Advertising export. The whole of Australia, and indeed Asia - where his 2 year stay saw him elevated to legend status - is immensely proud of him. On returning from Cannes we became a bit sentimental and dug out this old interview with him. What follows is a reprint of Campaign Brief Asia's July 1998, 8 page interview with him. We interviewed Droga straight after the announcement that his agency, Saatchi & Saatchi Singapore, had won the AdAge International Agency of the Year award. A very big deal at the time, especially when you consider that Droga was only 29 years old.
Masato.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Masato Mitsudera, executive creative director, Geometry Global Japan.

Best: Verena 'Capture'. I am excited to see the film with hilarious Thai style story-line. This reminds me of the classic Smooth. Both setting and the story-line are unreasonable and all go beyond theory and logic. But it is quite exciting. The rhythm of the conversations was also very sharp and entertaining. I could not take my eyes off from the film. I do not understand Thai though. I was convinced that humour is universal. READ MORE...
Screen Shot 2017-07-04 at 7.39.18 am.jpgInternational award show Young Glory is now open for memberships for the 2017-18 season, with a discount on offer for early sign-ups.

Referred to as 'advertising's Tour de France' the 8 month competition runs over 8 briefs, set by 8 big name judges around the world, in an effort to find the globe's most 'creatively consistent' talent.

View the Early-Bird Membership page.



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