3017627-inline-i-1-blazed-new-zealand-psa.jpgNew York Festivals International Advertising Awards for World's Best Advertising has announced the finalists for 2014 in Avant-Garde, Branded Entertainment, Craft, Creative Marketing Effectiveness, Design, Digital, Direct & Collateral, Film, Integrated, Outdoor, Print, Public & Media Relations, Public Service, Radio and Student.

Clemenger BBDO New Zealand leads the Kiwi agency charge in this round of shortlist announcements with 14 entries shortlisted, ahead of Colenso BBDO New Zealand with five, Y&R New Zealand with two and Curious and Mediaworks with one apiece.

VIEW THE COMPLETE SHORTLIST
Smart-Phone-Line-Online-2.jpgFacebook has just announced the shortlist for its 2014 Studio Awards with two campaigns by, Samsung's 'Smartphone Line' and Amnesty International's 'Trial by Timeline', being selected.

Only 36 campaigns from around the world have been selected and Colenso is one of only two agencies to have two campaigns shortlisted.
 
punishment-1.jpgThe Facebook Studio Awards are held annually and celebrate creative excellence and best-in-class work on Facebook. The awards are a truly global affair with over 100 countries submitting work. The judging panel includes some of advertising and social media's best and brightest, including David Droga and Mark D'Arcy, the chief creative officer of Facebook. Last years overall winner (recipient of the Facebook 'Blue' Award) was the Oreo Daily Twist.
Gavin.jpgCB Exclusive - Y&R NZ has appointed Gavin Siakimotu (top left) and Guy Denniston (bottom left) as joint CDs of Y&R Auckland, henceforth to be known as Guv.

With a combined 30 years in the industry Siakimotu and Denniston are two of the very best creatives in NZ. They both haveGuy.jpg exemplary track records for award-winning effective work across multiple blue chip brands including VW, Steinlager, Sky, NZ Lotteries, McDonalds, Goodman Fielder, Coca-Cola, Hallensteins, Speight's and Greenpeace.

Two exceptional recent examples of their work as individuals are Steinlager's Be the Artist and Greenpeace's Oil on Canvas.

Says Steve Kane, MD at Y&R NZ: "Having worked with both these creative heavy weights in the past I have every confidence they will significantly add to the diversity of the work we deliver to our clients. They are both phenomenally talented and extremely humble which is a rarity in any industry and makes them a delight to work with."
State_OpeningShot_30[2].jpgWhereas most insurance companies will help you after an accident - when the damage is done, State Insurance wants to try and help Kiwis prevent the damage happening at all. That's what inspired the latest spot from Colenso BBDO and Finch.

It launches an App that gives State motor vehicle customers discounts on all sorts of things that will keep their cars in optimum condition, helping their customers stay safer and happier on the road. The challenge was to show prevention not repair.

VIEW THE SPOT
damon stapleton-web.jpgCB can reveal that Saatchi & Saatchi Australia ECD Damon Stapleton, whose impending departure was announced yesterday, is set to take the chief creative officer role at DDB New Zealand - effective July 1 - filling the void left after the transfer of Andy Fackrell to the DDB regional role back in December last year.

Shane Bradnick, who joined DDB New Zealand from BMF Sydney in January 2013, retains his role as executive creative director.

Stapleton and Bradnick started their careers together in South Africa at TBWA\Gavin Reddy - Stapleton, who was born in Australia, was CD, while Bradnick, who was born in South Africa, was an art director (interestingly, joining from DDB South Africa).
b_henderson-large.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Bruce Henderson, chief creative officer, Geometry Global, North America, based in New York.

BEST TV
Winner: Cardstore: The World's Toughest Job. Numerous people (both in and out of the business) forwarded this to me last week and posted it to social media, which I think is indicative of the effect it had on popular culture. It's a really good idea, and a very poignant way to bring the difficulty and value of the job that mothers do to life. It's also a sweet and touching way to bring attention to the Mother's Day holiday. READ ON...
SMITHSONIAN-1.jpgSMITHSONIAN-2.jpgDDB Worldwide and The Smithsonian's National Zoological Park and Conservation Biology Institute announced today, on Earth Day 2014, the launch of the Endangered Song Project, an analog-meets-digital awareness campaign that calls upon 400 participants to use their social media strength to spread the message that there are only 400 Sumatran tigers left in the wild.

The National Zoo and DDB's New York office partnered with Atlantic Records indie rock band Portugal. The Man to distribute a previously unreleased song titled 'Sumatran Tiger.' The song was lathe-cut onto 400 custom polycarbonate records designed to degrade after a certain amount of plays. With no other copies in existence, the 400 participants are tasked with digitizing and sharing the song through their social channels with the hashtag #EndangeredSong. Breeding the song socially will help save it from extinction, thus raising awareness about the critically endangered Sumatran tigers and need for conservation efforts.

VIEW THE CONCEPT

Top spot: Awkward family moments around HBO

HBO.jpgSS+K, New York has launch these spots for HBO. Fantastic stories of family life with two young adolescent children and their HBO programs.

VIEW THE WHATS HE IN SPOT
VIEW THE APPRECIATION SPOT
VIEW THE DAD DAD SPOT
VIEW THE BODY SPOT
VIEW THE MARRIED SPOT
VIEW THE AWKWARD SPOT
VIEW THE COUSINS SPOT
damon stapleton-web.jpgSaatchi & Saatchi, Sydney ECD Damon Stapleton, who joined the agency from TBWA\Hunt\ Lascaris, Johannesburg in January 2012, has resigned and will be leaving the agency in June to pursue new opportunities overseas.

Saatchi's CEO Michael Rebelo paid tribute to Stapleton, describing him as a great creative leader, one of the funniest and nicest guys in the business who will be missed by all: "On behalf of the whole George Street team, we wish Damon and his family all the very best as they embark on a new adventure.
Screen Shot 2014-04-22 at 7.57.12 am.jpgYou...Be the Judge is now open for voting. It's time for you to show your judging prowess as you take a virtual seat on the New York Festivals executive jury panel and review the best shortlisted advertising campaigns from this past year.

START VOTING OR REGISTER
lialogo.jpgThe 29th LIA Awards is now open for entries. Do you have work that you are proud to have in The LIA Book? This is your chance to have the world's top creative minds see, critique and honour your creativity. About 100 top and talented creative people from all over the globe will convene in Las Vegas to judge LIA's 29th competitions.
 
This year, LIA has added an additional medium to the competition - Branded Entertainment. Under the Branded Entertainment umbrella, judges will award creative solutions that is funded by and complementary to a brand's marketing strategy. This means the work must bear the brand's personality, positioning and marketing objectives. The idea can encompass any piece of content, scripted or unscripted, a comedy or drama as a single submission or a series. It can also take any form, be it film, television, live event, gaming, or music video. One of the main criteria is that it must be entertaining and engaging.

Simon Veksner: Is PR the new scam?

Screen+Shot+2014-04-20+at+10.27.04+pm.jpgBy Simon Veksner, Creative Director, DDB Sydney

Answer: no, it's not.

Consider two new campaigns that were released last week.
 
On the left, a print/outdoor piece for highlighter pens(!) With apologies to those involved... this feels terribly old-fashioned to me.

But the MJ Bale work, on the right, which put a paywave chip in the arm of a suit, is a totally different beast. READ ON...
Blender.jpgYoung Directors Awards is calling out to all new directors who want global fame to submit their work.

If only we had more time and more budget is the cry that goes up from nearly every director. So for all of you who need just a bit more time to send in your brilliant work we have extended our deadline for entries to May 5th.

Directors' entries films will be shown to a multitude of international judges from the production and creative industries will draw up a shortlist after much debating and viewing. Also, one of the most celebrated directors Martin Werner will be joining the YDA judging panel this year in Cannes.

If directors' work is shortlisted it will be shown on the big screen at the YDA Show to an audience of hundreds of producers and creatives madly eager to snap up new talents on Thursday, June 19th at JW Marriott Theatre, Cannes at 17.00

To enter or for more details, visit the website: www.youngdirectoraward.com or contact Soraya via email here.
Screen Shot 2014-04-17 at 11.18.26 am.jpgBurger King is embracing the opportunity to talk value to its young and hungry target market through a new series of TV ads in the new Value campaign via Colenso BBDO.

The campaign promotes BK's Meal Deals, Change Range, and Stunner Meal Deals. Featuring 15-second ads, the spots serve to remind consumers that you can always get a tasty feed from BK - even if you've only got $1.

VIEW THE 'VACUUM' SPOT
keepthesilence 600x500.jpgSilence gets people talking for Leukaemia & Blood Cancer New Zealand winning the IABNZ April Interactive Creative Award via .99.

.99 created the winning campaign for Leukaemia & Blood Cancer New Zealand which featured normally outspoken local celebrities who challenged people to say absolutely nothing on Facebook for as long as they could.

VIEW THE WINNING CAMPAIGN
08c99b8.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's Bestads guest judge is Jordan Atlas, SVP, executive creative director at Ignited in LA.

BEST TV
Winner: Thai Life Insurance: Unsung Hero. A powerful bit of storytelling that unveils an authentic snapshot of humanity at its finest. I watched this over and over again, finding new elements that made it better with every viewing. I'm torn whether I would categorize this as a tearjerker or feel good commercial of the year. Perhaps that's what makes it so amazing. READ ON...
JWT-LOGO-150.jpgThe New York Times reports that a funny thing happened on Monday morning to carefully laid plans by the giant JWT advertising agency to announce later in the year that it would bring back its longtime name, the J. Walter Thompson Company: The chief executive of the JWT parent, Martin Sorrell of WPP, let the cat out of the bag.

According to the New York Times Sorrell made the disclosure at a breakfast at the Pierre Hotel, one in a series of executive breakfasts hosted by The Wall Street Journal. READ ON...
jim.jpgThe Cannes Lions Young Marketers Academy is set to return to the International Festival of Creativity for a fifth year with new sponsor, leading brand and communications agency Dentsu Aegis Network, supporting the dedicated training programme.

A week-long course, taking place throughout the Festival week, the Young Marketers Academy addresses the importance of creativity in communications and provides a bigger picture of a marketer's role. Designed for young marketers working for client companies, the academy focuses on four key topics: The case for creativity; Communication strategy excellence; Best-practice agency- client relationships; and the modern brand. The course will be led by Jim Stengel (pictured), former global marketing officer of P&G, with experts Suzanne Tosolini, an independent consultant focused on all aspects of brand strategy, and Serfi Altun, founder and idea chef at Idea Bakery, serving as academy tutors. Dedicated to supporting the next generation of brand leaders, Dentsu Aegis Network will actively support the Academy across the week through a range of activities including access to inspiring and aspirational speakers.
IOS_Adidas_aliveWithPride_title.jpgIris Worldwide Sydney has brought the culture and passion of New Zealand regions to life in a campaign for adidas with the release of the 2014 season Investec Super Rugby team jerseys.

The Alive With Pride campaign gives the humble jersey a far richer meaning through a series of collectable posters designed by selected New Zealand artists by delving deeper into the stories behind the teams and the cultural significance of their origins.

VIEW THE VIDEO
NEO-ONE.jpgOgilvy and Mather today released a video announcing Neo@Ogilvy, a new digital division for the company.
 
Led by Eddy Whatt, the cutting-edge agency is part of a global network consisting of more than 40 offices. 
 
Whatt said Neo@Ogilvy would invest heavily in developing and retaining people with the digital capabilities to retain a leading edge in the market: "We also have the advantage in the New Zealand market of being able to tap into the knowledge and expertise of our colleagues around the world. Neo's core commitment is to deliver consistently exceptional business results for our clients. This means that their digital media requirements will remain at the forefront of an ever-changing digital market and landscape," he said.

Veksner: 3 things TV can learn from social media

Screen Shot 2014-04-14 at 6.53.48 am.jpgBy Simon Veksner
Creative Director
DDB Sydney

Bob Hoffman's talk at Advertising Week Europe has generated a super-fun controversy.

A commenter on Campaign Brief opines: "So glad this is out there. Sick of the so called 'social specialists' in the agency talking shit the entire time." READ ON...
Thumbnail image for a7d55fb3c51fcf00a3232fba9bd5cd47.jpgThree entries from New Zealand and 10 from Australia have made the cut at the shortlist stage of One Show Design, with Pencils to be awarded in New York in early May.

.99, Auckland is shortlisted for Leukaemia & Blood Cancer NZ 'Journal resource  for cancer patients', Whybin\TBWA\DAN, Auckland for Minds for Minds 'Meeting of the minds'. and Alt Group, Auckland for New Zealand Opera.

For Australia Re: Sydney has four entries shortlisted, for Re: Sketchbooks, for Visualaz, for Re: Brand Identity and IAG 'Reconciliation Action Plan'.

Droga5 Australia is shortlisted twice, both for Qantas Loyalty 'Stories for every journey'.

One shortlists apiece for BMF Sydney for The Footpath Library/ Random House Australia 'Mailbooks for Good', Ogilvy Melbourne for Yarra Valley Water 'Dupe', Saatchi & Saatchi Sydney for TEDx Sydney 'First Taste', and M&C Saatchi, Sydney for Noise International 'The Art of Noise',
SHV0005_Call_An_Old_Friend.jpgJWT Auckland has developed a series of thought provoking headlines to gently encourage people to put their work aside and their phones down, to focus on family, friends, fine food, conversation and drinking good wine, as part of a campaign to re-introduce the much-respected Sacred Hills Vineyard brand to the modern wine drinker.

JWT was appointed to Sacred Hill Vineyards' business late last year and tasked with refreshing the 28 year old brand.

Says Cleve Cameron, JWT Auckaland ECD: "There's a growing frustration with the high speed, always on, lives we live. We saw a great opportunity for this brand to have a point of view on these distractions. That's how we got to "Some things should be kept sacred".
61663_SUB6412 - 2015_WRX Ride.jpgThe Subaru WRX had a reputation in New Zealand for being a bit of a boy racer.

Barnes Catmur used billboards and press to show how while the car 61662_SUB6412 - 2015_WRX Hopper.jpgwas as much fun as ever, it had grown up to be a serious sports sedan.

VIEW 'HOPPER' OUTDOOR
VIEW 'RIDE' OUTDOOR
FB-01.jpgForest & Bird is an organisation which relies on community engagement and funding to ensure it can continue its crucial role in helping protect New Zealand's native plants, animals and wild places - on land and in our oceans.

Recently, Forest & Bird's has adopted a different approach to their marketing and communications.They began discuss environmental, conservation values in terms of how they are intrinsically woven into the ordinary Kiwi values. They are using this this communications framework to reach and engage a broader range of New Zealanders, and encapsulating all the conservation messaging within this fresh vision, of a sustainable future for our economy and natural environment.

VIEW THE WEBSITE
Screen Shot 2014-04-11 at 12.43.31 pm.jpgTo launch the new Samsung Galaxy S5 for Telecom, digital experience agency Touchcast created a series of extreme "unboxing" videos to drive traffic to an immersive website.

The team roped in Guy Williams, gave him a brand new handset in an unopened box and pointed a camera at him. Five extreme situations resulted in five clips. The videos grab viewers' attention and drop them into the website, where they are invited to unbox their own S5 by scrolling through an interactive animation in high definition. The site lets you explore the phone in detail, its features and the benefits of getting it with Telecom.

WATCH THE VIDEOS
HELL_RABBIT_MASTERsmall.jpgThis Easter, Hell via agency Barnes Catmur & Friends, are releasing a pizza made with gourmet rabbit meat.

To show how much they care about real ingredients, and to give the Internet something to complain about, they're launching it with a billboard made entirely out of leftover rabbit skins. Just because you're evil, doesn't make waste okay.

VIEW OUTDOOR

ECD: Paul Catmur
ECD: Daniel Barnes
Creatives: Rob Longuet-Higgins, Rob Cook, Bradley Stratton
Producer: Shayna Armstrong
Account director: Jo Cheyne, Meredith Maclean, Luke Farmer
Production company: Juggernaut - Rob Malone
Tanner: Animal Skin Tanning Services Lt
Cannes 2014.jpgThe Cannes Lions International Festival of Creativity has announced the final names that will make up the 17 juries coming together in Cannes, France, for this year's Festival and Awards.

Representing New Zealand on the juries is James Woodbridge, general manager - marketing, Burger King NZ on the Creative Effectiveness Lions jury and Angela Spain, general manager, PR & activation, FCB NZ on the PR Lions jury.
Thumbnail image for Screen Shot 2014-02-24 at 9.26.29 PM.jpgJay Benjamin, a former senior creative at Saatchi & Saatchi New Zealand and highly awarded creative executive with 35 Cannes Lions to his name, has been lured from the chief creative officer role at Leo Burnett, New York to the same role at sister Publicis shop Saatchi & Saatchi New York.

New York-born, Benjamin (39) got his first break, with then partner Andy DiLallo, at Bozell New York under David Nobay, who then brought the pair to Saatchi & Saatchi Sydney in 2003. DiLallo is now CCO at Leo Burnett Sydney and Nobay is creative chairman of Droga5 Australia.

Benjamin is known as a new breed of creative leader whose body of work transcends mediums and blurs the lines between advertising, entertainment, art and utility.  Benjamin was most recently chief creative officer at Leo Burnett New York and previously co-ECD of Leo Burnett Sydney, leaving for New York in December 2009. This is a homecoming for Benjamin as he previously spent several years at both Saatchi & Saatchi Sydney - playing a part in three CB Agency of the Year wins - and two NZ Agency of the Year wins for Saatchi & Saatchi Auckland.
Dove_patches.jpgDove, via Ogilvy & Mather Brasil, has released the next campaign to follow the multi-award winning "Real Beauty Sketches".

Dove is committed to creating a world where beauty is a source of confidence not anxiety. So they created Dove: Patches and invited women to discover how the right state of mind can unlock a powerful feeling of beauty that lives inside all women. Become part of the journey that will empower women around the world with the message that beauty is a state of mind.

VIEW THE CONCEPT 

Bob Hoffman on 'The Golden Age of Bullshit'

BOB-HOFFMAN.jpgAt Advertising Week Europe, held in London earlier this month, Bob Hoffman, author of the adcontrarian blog, opens a fascinating debate on the failed predictions of advertising experts over the past decade, with particular focus on the social media marketing of brands.

VIEW THE VIDEO


Bob Hoffman is The Ad Contrarian. Bob is an author, speaker, and partner in Type A Group, a consultancy to agencies and marketers. Bob is author of "101 Contrarian Ideas About Advertising" which is the #1 selling advertising book on Amazon. Bob is also author of the book "The Ad Contrarian" and "The Ad Contrarian" blog, which was named one of the world's most influential advertising and marketing blogs by Business Insider.
9f950c499c16531eae6c670e1c107bdb.jpgThe One Club has announced the finalists for the 17th Annual One Show Interactive Awards, a prestigious worldwide competition celebrating the year's best in digital advertising and interactive media.

Shine Limited Auckland has emerged as the only NZ agency to make the One Show Intellectual Property/Products shortlist round for 'The Beck's Edison Bottle' for Lion NZ via Gyro Constructivists in Experimental/R&D.
optimized_3018000000110533.jpgNominees for the Webby Awards 2014, which celebrate Internet achievement, have been announced.

Colenso BBDO, Auckland has led the Kiwi agency pack with three nominations.

The agency has scored nominations for The Carter Family Portrait Gallery in Web: Steve_cochran.jpgCelebrity/Fan, Samsung NZ 'Instant News Satire' in Display & Banner Advertising and Samsung NZ 'Smart Phone Line' in Best Use of Online Media.

Whybin/TBWA has scored a nomination at the for its 'Results Don't Lie' work on the Effies, in Interactive Advertising & Media: Banner Campaigns.

VIEW ALL THE NOMINATIONS HERE
Thumbnail image for Screen Shot 2014-03-17 at 6.45.47 am.jpgThumbnail image for SSUNG3.jpgNine entries from New Zealand have made the cut at the shortlist stage of The One Show, with Pencils awarded in New York in early May.

Clemenger BBDO, Wellington has five finalists, Colenso BBDO, Auckland has three, Saatchi & Saatchi has two and FCB NZ, Y&R NZ and DDB NZ has one apiece.

For Australia Clemenger BBDO, Melbourne has five entries shortlisted, Leo Burnett Sydney have four finalists, Clemenger BBDO Brisbane and GPY&R Melbourne have two finalists each, with one apiece to DDB Melbourne, DDB Sydney, Droga5 Sydney, GPY&R Brisbane, Havas Worldwide Sydney and Saatchi & Saatchi Sydney.
ShareforDogs.jpgIn recent times, the growing 'slacktivism' trend has posed a real problem for charities - many people feel that by sharing a link, liking a post, or signing an online petition, their digital actions alone will change the world. The reality is, however, that often these actions have no real world impact.

So when the Pedigree team was planning its latest campaign for the Pedigree Adoption Drive, they asked the question: rather than trying to combat 'slacktivism' could it be used to its advantage? This led to the development of 'Share for Dogs', an online campaign via Colenso BBDO and Finch, that taps into peoples' desire to feel like they're supporting worthy causes whilst also leveraging their propensity for watching and sharing cute puppy videos.  By simply watching and sharing the video, people will raise funds for dogs in need.

VIEW THE VIDEO
lions_health_withdates.jpgLions Health, the new two-day festival for creativity in healthcare communications, is introducing the 'Lions Health United Nations Foundation Grand Prix for Good' award to honour the best entry for a charity, public service or NGO.

A select jury of seven members will review all the Gold Lion winning work chosen by both the Health & Wellness and Pharma juries and award one outstanding entry for a not-for-profit client to be presented with the accolade.
Screen Shot 2014-04-09 at 10.24.08 am.jpgShopping has never been as effortless as it is today, following the launch of a world first in fashion technology, the Colourmatic by AS Colour, a machine which rates your outfit out of 100 and provides expert tips on what you can do to look your best via FCB New Zealand.

Shoppers visiting the New Zealand Britomart AS Colour store can experience the virtual stylist first-hand, find out their scores, their weakest colour-link, and have the opportunity to positively change their overall results by adding their recommended colour, which they can find in-store at AS Colour.

VIEW THE CONCEPT
1396855644.676707.IMG_2488.JPGEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Verneri Leimu, founding partner and creative at 358 Helsinki.

READ HIS REVIEW
monteiths_billboard-2.jpgWhat if the next Richard Branson couldn't afford to start up his first business? That is the question a new campaign from Sugar&Partners, MBM & World Vision calls out to business savvy Kiwi's asking them to make a difference and "Make it your business to help theirs".
 
With Branson and other well-known entrepreneurs Mark Zuckerburg, Larry Ellison and the homegrown success story of Trelise Cooper. World Vision explains Microfinance in a way that will engage the target audience and get them thinking.

VIEW THE SPOT
VIEW THE OUTDOOR
michael.jpg8 has expanded its roster of directors with the addition of young Kiwi director Michael Humphrey.

‚Äč Combining a technical, cinematic approach with memorable performances, Humphrey is equally at home experimenting with in-camera effects and post-production as he is directing talent and telling stories.

Humphrey is currently directing a series of online films for Mountain Dew via Colenso BBDO, Auckland.

Michael Humphrey joins Josh Frizzell, Andy Morton, Brendan Williams, Lance Kelleher, Tim Gibbs, Toa Fraser and Jamie Lawrence to make 8 directors in total.

WATCH THE FILM

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