Jonathan Kneebone's D&AD Wrap-up
D&AD Awards: The Sweet Shop scores three Graphite Pencils; one apiece …
Steve Back's D&AD Wrap-up
Tom Paine's D&AD Diary # One
733 D&AD Pencils awarded - Clemenger BBDO Wellington leads Kiwi agency…
Bloomfield is one of New Zealand's most recognisable faces, establishing herself as a TV actor some twenty years ago. What people don't know about Bloomfield is that she's been directing drama for almost as long as she's been acting. Bloomfield has directed hundreds of episodes of Shortland Street, two blocks of Go Girls (2008 & 2010), two episodes of "Jacksons Wharf" (2000) and two award winning short films, "The Hack" (2011) and "Linda's List", which premiered at The Palm Springs Film Festival (2015). She recently won the Best Actress gong at the New Zealand Film Awards for her performance in "Linda's List".
Is it as pointless as farting in a colander?
Does it have the smell of the absurdist behaviour that Martin Mull is said to have identified with his phrase...'writing about art is like dancing about architecture'.
Can anyone really say with any confidence that one idea is better than another? And what kind of confidence does it say you're that person?
McClay has been at the helm of Raydar since its inception more than two decades ago. He started the agency with partner Ray Bolderston in 1995. Raydar ran as a highly successful independent agency through to 2010 before being acquired by the Clemenger Group, and subsequently merging with Clemenger's BTL agency, Alphabet Soup. Combined, the agency grew significantly and shifted its focus to shopper marketing. In 2015, Raydar merged with start-up agency Clemenger Shop, to form the pre-imminent shopper marketing agency in New Zealand.
Tickets are available to young creatives between the ages of 21 and 30 years of age on a first-come, first-served basis. The program will include three days of seminars, the extraordinary opportunity to observe a jury during statue discussions and an exclusive invite to a party featuring dinner and drinks with the LIA jury and speakers. Creative LIAisons, which is running for the sixth consecutive year, will be held at Encore, Las Vegas from 4th October through 7th October 2017.
The Sweet Shop won three of them, all for Lipton 'Baubel' in the Film Advertising Craft categories, while DDB New Zealand scored a Graphite Pencil for Sky TV's SoHo Channel 'Silicon Valley URXXL' in the Writing for Direct category, and Allbirds for 'Allbirds sustainable wool runner'.
But as far as the Southern Hemisphere was concerned it was Australia's year, with Clemenger BBDO Melbourne being crowned the most awarded advertising agency in the world at D&AD 2017.
The agency took home a Black Pencil, five Yellow Pencils and two Graphite Pencils for their Meet Graham campaign, which aims to promote better road safety by imagining how the human body would need to evolve to better survive on the roads.
All things Yellow...
I think we forget sometimes how much the creative process and its outcomes are such a fragile thing. It's so important that we celebrate and reward those who protect and nurture it. I think of all the shows D&AD is the true champion of this. I think D&AD celebrates that fragility in all its glory.
It's our last day and there's a real buzz in the air as we make our way over to The Truman Brewery this morning; we judge the yellows today. There's a bold call that we'll get done by lunch but it ends up taking all day. It's a short list of work that's managed to keep us all excited throughout the process and warrant discussion and consideration.
Lynchy asked me to write an update a few times but jet lag got the better me. So here is my complete wrap up from the airport.
On Sunday, I walked into the Old Truman Brewery on Brick Lane and after a quick inspiring briefing, the judging panels were taken to their respective rooms. Each room in the labyrinthine building was surrounded by even more rooms containing array after array of amazing work. Throughout judging just going to the toilet became a 30-minute ordeal as it was impossible not to stop and take in some of the great work on display.
A chair was placed just a couple of metres from our jury table, occupied throughout the day by a succession of security guards. An older gent, a stout chap, a young lady. They were clearly instructed not to look at their phones and there were few, if any, riots to suppress or terror attacks to thwart. So they sat there politely, not so subtly eavesdropping on our conversation. How peculiar an impassioned discussion about the inappropriate use of a gothic font must sound.
Spark's head of business customer and marketing, Richard Sandford, says that Spark Lab, which started as an innovation space in Auckland's Seafarers building, has evolved into a multi-platform thought leadership programme. The campaign aims to build awareness of this evolution.
VIEW THE SPOT
Clemenger BBDO, Wellington led the NZ agency pack with three Pencils, while Colenso BBDO, Ogilvy, FCB, DDB and Allbirds won one apiece. Top production company The Sweet Shop were awarded four Pencils.
New Zealand was ranked #14 country at D&AD with 12 Pencils, compared to Australia being ranked #3 country with 54 Pencils.
The festival opens its doors to the public today and the Truman Brewery in Shoreditch has a wonderful creative vibe.
It's a warren of a building and it's easy to get lost amongst the floors of post-industrial white paint and pillars.
The exceptional to the sublime.
Is the idea original and inspiring? Is it exceptionally well executed? Is it relevant to its context?
The three things we're asked to consider when looking at the work to judge. Pretty simple really and it's the thing I love the most about D&AD; creativity at it's purest. I'd been looking forward to this exercise for a while. The total immersion into creativity for two days had gotten me a bit excited and for those of you who know me, I don't get excited about much.
Colenso BBDO has scored a Webby Award in the Advertising & Media / Display & Banner Campaigns category for Amnesty International 'Amnesty Unblocker' and DDB New Zealand has scored a People's Voice Award in Advertising & Media Best Use of Mobile Media for Homeless 360.
Says David-Michel Davies, executive director, The Webby Awards: "Whether through humorous, inspiring, or sobering messages and imagery, this year's winning campaigns and branded content captivated Internet fans around the world.
This week's guest judge is Kiwi expat Malcolm Poynton, global chief creative officer, Cheil Worldwide, based in London.
As the industry proudly displays it's peacock feathers in the hopes that jurors, clients and colleagues in Cannes will take note, the rest of the world continues with everyday life. So let's take a look at what ads everyday brands have running, well, every day.
Winner: McDonald's 'That place' - the $1 Coke deal is a brief McDonalds agencies the world over have done countless times. In other words, an everyday brand with and everyday brief. Nothing special there. Only this time, pitch-winning DDB off-shoot 'We Are Unlimited' have done it different. They've done it in a way that gets who they're talking to. READ MORE...
Erik held creative leadership roles at Saatchi & Saatchi London, Publicis Melbourne and Clemenger BBDO Wellington before a two-year stint running a fourteen-strong team at Weta Workshop in Wellington. He brings to Little Giant extensive experience in crafting original and innovative concepts for a range of brands including Tourism Victoria, NZTA, NZ Post, Cadbury, Virgin Mobile, Paramount Pictures and Adidas.
TV, Print and Radio are no longer the only platforms for advertising; it has gone beyond Ambient or Digital, it has gone viral via social media. Facebook, Instagram, YouTube and Twitter have become the platforms for brands, agencies and marketers. The hours spent in front of the TV or reading the newspaper or magazines; are now hours spent in front of a computer, a tablet or a phone. There is a new generation of artists emerging from these platforms. Ones who own there audience, analyze data and creates content that reaches all kinds of demographics around the world......the Social Influencer.
Yet another modern disease. One's that every bit as infectious as over-entering (see previous diary), but this one is additionally capable of causing the uncontrollable onset of tiredness and yawning.
Yes, case studies are the new mood films. And they can be just as dangerous in the wrong hands - as they can feel oddly impressive, even if the idea is anything but.
Australia is off to a flying start with 17 Pencils so far, behind leading countries the USA (38 Pencils) and the UK (33 Pencils).
Clemenger BBDO Wellington has scored a Pencil for KiwiRail 'The Conscious Crossing', as has Ogilvy Auckland for Auckland City Council 'A Kauri cries' .
Entrants will have to wait until the Award Ceremony at Troxy, London this Thursday 27 April to find out which colour Pencil (Wood, Graphite, Yellow or Black) they've won.
The total number of Pencils awarded in each category are:
Writing for Design - 6 Pencils
Outdoor - 21 Pencils
Crafts for Design - 24 Pencils
PR - 26 Pencils
Crafts for Advertising - 32 Pencils
Creativity for Good - 33 Pencils
Music Videos - 12 Pencils
Magazine & Newspaper Design - 23 Pencils
It's a modern disease. It can certainly cause irritation (mostly amongst those on the receiving end). And is highly likely to have side effects which result in depression or at the very least disappointment (mostly in the case of the entrant).
The cure? Hard as it is to do, resist the temptation.
Chocolate Moose was previously part of BRB's The Originals Range and when packaging changed late last year, much to the public's dismay it disappeared o the shelves.
VIEW THE SPOT
This time Dave takes on Buenos Aires.
The spot was directed by Plaza Films' Paul Middleditch.
VIEW THE SPOT
Sister shop Clemenger BBDO, Melbourne was crowned Agency of the Year on the back of multi awarded work for TAC 'Meet Graham', Bonds 'The Boys', Snickers 'Hungerithm' and NAB 'Mini Legends'.
Both offices contributed considerably to BBDO being named Network of the Year. The network took out an amazing 14 out of the 15 Gold Effies awarded on the night. Colenso BBDO won six of the Golds, while Clemenger BBDO Melbourne won four and Clemenger BBDO Sydney won one.
DB Breweries was awarded the Brand of the Year title while Unilever took out Marketer of the Year.
Australia was the most awarded country by far, followed by India and New Zealand.
Brand Experience - Products
GOLD (New Zealand)
Beverages - Alcohol
Clio will turn to the burgeoning creative setting of China for its 2017 onsite-judging weeks, which will take place from July 26 to August 3 at The Sanya Edition resort, on Hainan Island, off the coast of Southern China.
The 2017 Clio Awards will be held Wednesday, September 27 in New York City.
The first entry deadline is next Friday, April 28, 2017.
VIEW THE FULL LIST OF JURY MEMBERS
Campaign Brief, with the generous support of Sydney-Auckland-Los Angeles based production company Photoplay (who are once again going to Cannes this year), will be hosting our annual Welcome Cocktail Party for the Aussie and Kiwi delegates on Monday 19 June from 5.30pm. Venue TBA.
Special guests include many of the Australian jurors and several prominent creative directors from around the world. If you are an Aussie or Kiwi (or an expat) going to Cannes, let Lynchy know now to secure your ticket: email@example.com
LBB & Friends are back on the beach for Cannes 2017 - and LBB member agencies + production companies from Australia and NZ* are invited
Every year Little Black Book hosts one of the most fun, relaxed, and productive events at the Cannes Lions - the LBB & Friends Beach, opposite the Miramar on La Croisette. And you're invited to hang out there from Tuesday thru to Saturday if you work for a LBB member agency or production company in Australia or New Zealand*.
The agency has scored five finalists in the Effectiveness category, two in Media Stratgey and two in Digital. Other Kiwi agencies with nominations include Republik Communications with two in Effectiveness, one in Media Strategy and one in Digital Strategy. Spark PHD had one finalist in Media Strategy.
Winners of the Tangrams will be announced at this year's Spikes Asia festival in September.
To see a full list of finalists, click here.
LBB & Friends Beach has become the place to network, make deals,
socialise, grab lunch, hold meetings and even just take a dip in Cannes
every year. With the support of our sponsors, we have been able to bring
this free event to the Lions festival each year and we will be back for
good news is that LBB member agencies and production companies in
Australia and New Zealand will once again enjoy Access All Areas. Silver
members receive five wristbands for the week, Bronze members receive
Prior to Special Group the award-winning team spent the last five years with TBWA Sydney as ECDs. Before that Burton was CD at Saatchi & Saatchi Sydney while Burton was a CD at Droga5 Sydney. Prior to that the pair worked at Saatchi & Saatchi New Zealand before heading to Droga5 New York.
Says Lindsey Evans, CEO and founding partner, Special Group: "Matty and Dave joined Special Group Australia just six months after launch and in less than three years have helped build a truly modern culture with killer talent, an enviable group of client partners and an offering that has seen our business gain five Agency of the Year awards. We are obviously absolutely gutted to see them go but very happy that they remain vested in our future success as shareholders."
Says Tim Paton, group general manager, KingSt: "We're delighted to be working with the Landmark Homes team. They already have a great product, we just need to raise awareness and continue to build an already successful brand."
Says Shelley Begg, marketing manager, Landmark Homes: "We're in a very competitive industry. Its our job at national office to support our franchisees and ensure we grow their enquiry levels. We're excited to be working with KingSt on our advertising, we're changing some of our core activity and have already seen positive results in a short amount of time."
Says Paton: "Although we have a good spread of clients from Auckland to Wellington we're very pleased that another local company has realised they can get the breadth of services and quality they desire from a local agency."
Almost a decade ago, LIA collaborated with Faris Yakob (left), author of Paid Attention: Innovative Advertising for a Digital World, to conceptualize the NEW to recognize work that sat outside traditional media definitions, reflecting the rapid changes in the marketing landscape. The NEW is never static and to reflect this, Faris and Rosie Yakob, co-founders of the nomad creative consultancy Genius Steals, have once again partnered with LIA to re-define the subcategories or The NEW @ LIAs.
Firstly, The NEW @ LIAs is dropping "Brand Content" as a sub-category. The NEW is a petri dish in which nascent forms of advertising can coalesce. Brand content is now a stand-alone category in its own right.
This week's guest judge is Toby Talbot, newly appointed CCO of Saatchi & Saatchi New Zealand.
As I pen this, it's nearly midnight on Tuesday 18th April in New Zealand (we're from the future, don't you know) and so therefore the absolute deadline of deadlines for the award show of award shows for us is only 48 hours away. Consequently, I'm eyeing this week's pick very much with Cannes in mind. Just as I suspect some of this work was written, produced and bought (in that order) with Cannes in mind. Yes, all condom, dog adoption, adult shop ad makers. I'm talking to you.
Let's start with Best TV. Winner: A real contender for metal in Film A16 will be Spectrum. Great insight and wonderfully produced by the incomparable David Shane. Speaking of which, this should clean up in Film Craft. My picks would be A01 Direction and A02 Script. What the heck, stick it in A03 Casting too, why don't you; the Grim Reaper is a crack up. David, if you're reading this, love to work with you again. There's no category for sycophancy unfortunately - I checked. READ MORE...
Now in its third year, the competition challenges young creative communications professionals to present a core idea, including a launch event/activation, digital activation and video idea, aimed to be launched on World Pneumonia Day, 12 November.
Power is, for most people, a low interest category and, in the words of Howard Gossage, "Nobody reads ads. People read what interests them." The online films were thus designed to speak directly to specific audience interests, ranging from pets to gaming to make up.
VIEW THE MAKEUP SPOT
VIEW THE GAMING SPOT
VIEW THE DOG SPOT
VIEW THE COMPUTER SPOT
1,673 entries made the cut from 21,844 entries with New Zealand scoring 11. Clemenger BBDO, Wellington and Ogilvy Auckland leads the Kiwi agency pack with 3 finalists apiece, followed by Colenso BBDO Auckland with 2. FCB Auckland, Gladeye Auckland and Resn Wellington each scored one finalist.
The One Show will take place at Cipriani Wall Street on May 10 and May 12 during Creative Week, the preeminent festival celebrating the intersection of advertising, design and the arts. The ADC Annual Awards will take place on Monday, May 8.
He will oversee all ADC Awards programming and growth on a global level as the prestigious 96-year old organization expands its progressive remit in its first year under recently formed The One Club for Creativity (TOCC) umbrella organization.
O'Rourke joins TOCC from the International Awards Group/New York Festivals, where he served as president and spent the past 10 years managing New York Festivals Advertising Awards, AME Awards, Midas Awards and Global Awards. He was responsible for all facets of award show programming and marketing, exhibitions and screenings of winning work, and educational and civic partnerships.
Colenso BBDO has ranked #5 most successful agency in promoting good causes. FCB Auckland has ranked #25. Colenso's 'Reduce Speed Dial' campaign for Volkswagen was ranked #23 in the most successful campaigns list. The #1 most successful campaign for promoting good causes went to FCB Brasil for Nivea 'Nivea Doll'.
To share and promote the voices of young creatives, Cannes Lions launches 'The Future of Creativity: The Cannes Lions Young Creative Poll'. This short questionnaire, open to those aged 30 and under, takes less than two minutes to complete and will gauge how young creatives globally feel about the industry and their future within it. The results will be published in May.
The pair, currently at Colenso BBDO, had a big year in 2016 - winning a Grand Prix and Titanium Lion at Cannes as well as two Grand Clios.
Sallowicz, previously of AlmapBBDO, joined Colenso two years ago to partner Vicars. Both can lay claim to some of BBDO's most celebrated work over the last six years.
As creatives they've won 45 Cannes Lions across Samsung, Getty Images, Burger King, Heineken, VW, SKY TV and Pedigree. DB Export Brewtroleum and Getty's 'Infinite Possibilities' made them the most awarded Creative Team in 2016 according to Cannes and The Big Won Report.
WeThinkMedia - headed by former Nine Entertainment Co. chief revenue officer and group sales and marketing director Peter Wiltshire (left) - holds the exclusive representation rights in Australia for New Zealand's largest independent broadcaster, MediaWorks, across its television, radio and digital platforms.
Managing day-to-day business operations is Kiwi expat Jane Stucci (above, right), who joins WeThinkMedia as head of sales from Southern Cross Austereo, where her most recent role was national television sales director.