Steven&David_Clemenger.jpgClemenger BBDO starts 2015 with two additions to the team. David Milner (right) returns to Wellington as brand planner, with a focus on innovation strategy and social change consulting and ex-Ogilvy's Steve Hansen (left) joins the team as art director.

Previously at Dentsu Australia, Milner did the brand planning for Toyota passenger model launches, lead large-scale customer research projects, and shaped the brand strategy and a subsequent product development project for 4 Pines Brewing Co.
0025-MBI-Safer-Farms-800x1176px-FAem.jpgThe agricultural industry holds the unenviable record of having the highest death toll and injury rate among New Zealand industries. In 2014, 20 lives were lost on New Zealand farms, and many more farmers were badly injured. To start bringing these numbers down in 2015, WorkSafe has launched the Safer Farms programme.

In support, Clemenger BBDO, Wellington, has developed an awareness campaign. The campaign asks farmers to take a second look at everyday situations. Seemingly mundane imagery is made ominous with a moody photographic treatment and leading headlines that ask farmers, 'Is today the day?'

Says Philip Andrew, executive creative director, Clemenger BBDO, Wellington: "By talking to farmers, we learned that close calls on the job are common. Most freely admitted they were the result of cutting corners.
Screen Shot 2015-03-03 at 12.52.06 pm.jpgRialto Channel 48HOURS is back for 2015. Now in its 13th year, the renowned national gorilla filmmaking competition gets entries far and wide, from school students to semi-pro storytellers, to teams of mates who want to spend a mad 48 hours together going ape.

Registrations for New Zealand's largest filmmaking competition open Monday March 9 at 10am. And in a first for Rialto Channel 48HOURS, teams who get in early to register will pay less than both last year and this year, meaning more money to spend on their shoot catering.
Screen Shot 2015-03-03 at 9.10.56 am.jpgClio has launched its Call for Entries with the deadline for entries closing on Friday, April 3.

The Award Show will be held on Wednesday, September 30th at the American Museum of Natural History in New York.

ENTER HERE
Carlos Camacho ECD Lowe Vietnam.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Carlos Camacho, executive creative director at Lowe Vietnam.

BEST TV
Favorite: Loto Out Of Office. I loved and enjoyed this spot starring two "office easy riders" that shows what it feels to have the winning ticket, a journey from monotony to awesomeness. The "Mexican-fiesta" version of Steppenwolf's Born to be wild serves as a great soundtrack that sets the mood perfectly. READ MORE...
DW Union LR Wright, Wackrow, Townsend, Baker March 2015.jpgDesignworks has further strengthened its interactive design and digital marketing offering with the acquisition of Auckland based agency Union Digital.

The deal sees Designworks take a majority stake in the 20+ strong agency, which will remain operating as a stand-alone branded agency within the Designworks Group.
ImageResizer.jpgWoman's Day is launching a new campaign via FCB NZ, aimed at helping women prioritise their own needs and wellbeing by taking some "me-time".
 
A recent study conducted by Woman's Day set out to learn what women's concerns are, how they spend their time, and what they would change if they could.

VIEW THE SPOT
VIEW THE CAMPAIGN SITE
Content.jpgCannes Lions has announced the launch of the Glass Lion: The Lion for Change; an award with the support of LeanIn.Org which specifically recognises work that challenges gender bias and shatters stereotypical images of men and women which remain rooted in marketing messages.

Founder & CEO of IfWeRanTheWorld/MakeLoveNotPorn and former founder of BBH New York, Cindy Gallop (left), has been appointed as the inaugural Glass Lions' jury president

It is the Festival's long-held belief that marketing actively shapes culture, and the launch of the award is part of an on-going commitment to positively impact the course of communications.
Mark Tutssel-thumb-400x265-99373.jpgMark Tutssel, global chief creative officer of Leo Burnett Worldwide has been named as jury president for the 2015 London International Awards (LIA). Tutssel will preside over the Non-Traditional jury.

As chief creative officer of Leo Burnett Worldwide, Mark Tutssel serves as the global network's creative leader and is responsible for setting the creative vision for the network's 85 global offices, helping Leo Burnett move up to the 3rd most awarded network in the world. Under his creative leadership, Leo Burnett has developed world-class campaigns for some of the world's most iconic brands.
juryImg_20140131183807.jpgNew York Festivals International Advertising Awards has picked former Whybin\TBWA Auckland creative director Lisa Fedyszyn to join the 2015 executive jury.

For the fifth consecutive year, New York Festivals has assembled the most prominent chief creative officers and executive creative directors from the world's foremost advertising agencies around the globe to serve on the 2015 Executive Jury and select the World's Best Advertising winners.

This elite group will gather together May 15-19th in New York City for five rounds of judging across all mediums to determine the Finalists, First Prize, Second Prize, Third Prize, Grand Award winners, and Best in Show.

Veksner: How big should the packshot be?

wallpaper-Toyota_Fortuner-1.jpgBy Simon Veksner
Creative Partner, DDB Sydney

Disputes about the size of a logo are the most tedious conversations you can possibly have. Personally I'm glad when a brand has a fixed rule about logo size; it eliminates the debate.

But no one seems to have a fixed rule about packshots.

The general principle at many companies seems to be 'just make it as big as possible'. READ ON...
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A selection of New Zealand short films will screen at the prestigious REGARD International Film Festival in Canada this month. 

Gina Dellabarca, director of Show Me Shorts Film Festival, will attend as a special guest of the festival and present the selection of seven short films she has curated.
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Toybox NZ has partnered with Illawarra Credit Union to create a new TVC series to celebrate the company's new brand identity.

With a new logo, new visual identity and a new tagline, Illawarra Credit Union has undergone a transformation, after over 40 years as an iconic Illawarra organisation.

68866_Gull-Board.jpgSplore Festival 2015 was powered by Gull, the only fuel company in New Zealand that produces biofuel an eco-friendly fuel alternative made with dairy waste. In other words, cows. 

Trouble was, few New Zealanders knew about biofuel, let alone how it was made. At the gates of the festival, Contagion set up a billboard completely constructed from hay, then printed messaging in non-toxic vegetable dye. Over the course of the opening day a herd of hungry cows ate the billboard, demonstrating in an eco-friendly way exactly where biofuel comes from.

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Special Group and the Vodafone Warriors have unveiled a brand new campaign to ignite the pride in a nation of loyal followers.
 
The concept "We are all warriors" unites the nation with the team, one tribe taking on the 15 Australian teams that make up the NRL Premiership. The 45" television commercial stars no actors - just season members, the players themselves, and cameos from Ladi6 and Sid Diamond.
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Speight's and DDB have launched a new nationwide campaign - "We Will" - featuring Little Henry, a not-so-little Kiwi fella who asks his mates to help him create his dream shed, and gets the response befitting a bunch of worthwhile blokes.

VIEW THE SPOT
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Val Morgan, the official New Zealand Cannes Lions representative, is once again giving the country's best young advertising talent the opportunity to represent New Zealand in the Young Lions competition at the Cannes Lions International Festival of Creativity this June.

Val Morgan will send two Young Lion teams, each consisting of two people, to showcase their talent on the world stage at the most prestigious advertising award festival. One team will compete in the Media Young Lions competition and one team in the Film competition.
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To see some of New Zealand's world class work start purchasing your tickets to the 2015 Axis Awards Gala Dinner held on Thursday, March 12, 2015 at Sky City, corner of Victoria & Federal Street.

The night will be MC'd by Jesse Mulligan and the night will begin at 6:30pm until midnight.

Tickets
CAANZ Members & Sponsors | Single Ticket = $235+GST
CAANZ Members & Sponsors | Table of 10 = $2,250.00+GST
Non-Members | Single Ticket = $275+GST
Non-Members | Table of 10 = $2,650.00+GST


Tickets will be sent by CAANZ on Monday 9th March 2015. Any questions can be directed to awards@caanz.co.nz.
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The NZ Direct Marketing Awards has presented justONE with the Grand Prix for Foodstuffs "Shopping Just Got More Rewarding: The Launch of New World Clubcard campaign at an event held at The Great Room at The Langham in Auckland last night.

This pioneering campaign, which won a Gold award in the Retail category, saw New World leading its partners Loyalty New Zealand and Air New Zealand to ensure their support with databases, technical co-ordination, and marketing co-operation. This enabled the delivery of an effective launch strategy for easy customer adoption.

Kim Kirby joins 8 in executive producer role

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Producer Kim Kirby (left) has joined 8 in an executive producing role. Kirby will work alongside managing director and executive producer, Katie Millington (right) to further expand the business, particularly in Australia. 

Says Millington: "I'm absolutely thrilled to be joining forces with KK. Kim brings a wealth of film experience from the UK and Australia, a bundle of local industry knowledge and a genuine love for the business. Her energy is infectious, she's clever, crafty and fun. Kim gave me a leg up in the industry not so many years ago, so it feels serendipitous that we're now working together. This is going to be a big year for 8, not to mention lunch times just got a whole lot more interesting."
Screen Shot 2015-02-26 at 6.53.05 am.jpgCAANZ is set to launch its Axis Speaks event on Monday, March 9 at Bluestone Room, 9-11 Durham Lane.

Three of the world's most inspiring creative leaders including Jeremy Craigen, global ECD, Volkswagen, DDB London, Matty Burton, creative partner, Special Group, Sydney and Mark Harricks, ECD, VCCP Sydney will be available to speak with.

CAANZ members/sponsors $50
Non-CAANZ members: $75
Tickets include nibbles and two drinks

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Sydney-based art director Al Spiers (right) and designer Thom Davy (left) have launched a productivity tool with a near-impossible objective: making storage and organisation cool. 

Stashboard aims to revolutionise the category, providing a single location for every creative person to store, sort, share and reference their creative assets, collaborate on projects and generally help in organising their creative lives. It's unique in that it has been "built by creatives for creatives."

saJmdivYcv8VzUSdj3ESSKCBN61_a2Cvt8Oo1ysGxes,Jdc2TqMb0c7xxjhA5XSKwsw7g68XDEccZ9tYkbo9ACM,BGEVTMFHzJvUoC8dmFkV5PF75aRZJyZyqhLhN3ACJ1c,7fEM2fzbzChemD8FUjQJLlh4sbS00xP2Wk6VCq-Ryfk.jpg
Ex-Auckland advertising copywriter, Jono Aidney, returns from his new Melbourne home to present a 13-track album, Volcanic Hazards of Auckland.

The album will play in its entirety from 7-9pm on Friday, 6 March in a special listening party held at Yes Collective on Auckland's K'rd.

CB-COVER-AGENCY-OF-THE-YEAR-2015.jpgCampaign Brief print subscribers will receive their copy of the CB Agency of the Year issue next week.

The issue includes New Zealand and Australian Agency of the Year - won by Colenso BBDO, Auckland and Clemenger BBDO, Melbourne respectively - as well as the annual Campaign Brief Agency Creativity/Billings Index (or Hot+Cold Chart). There is a chart for New Zealand, Melbourne/Sydney, plus Adelaide, Brisbane and Perth.

Subscribers can also view the issue online and print pages and spreads from past issues going back to 2007 so it's well worth the investment.

HOT+COLD-CHART-2015.jpgNZ-PERTH-BRIS-ADEL-CHART-2015.jpgYou can subscribe here to the print+online edition for only $60 per year to anywhere in NZ ($44 - inc GST - within Australia, Asia: $70, rest of the world: $80)
COLENSO-AOY-2015.jpgOne New Zealand agency had an enormously successful 2014, with work across a wide spectrum of clients awarded both for creativity and effectiveness. For a record seventh time in the 17-year history of the awards Colenso BBDO is Campaign Brief NZ Agency of the Year.

2014 was a brilliant year for Colenso BBDO New Zealand, which once again walked away with top honours from a number of the world's leading advertising shows, both for creativity and effectiveness.

Highlights of the year for Colenso BBDO's chief creative officer Nick Worthington include being named Asia's most Effective agency is the proof that creativity works: "9 out of 10 of our most creatively awarded campaigns went on to win Effies. Being the only agency in the world to win multiple awards at the regional Facebook awards was astounding. We're a little agency from NZ who have ambitions to be one of the best agencies in the world, but to actually be up there with the best makes us very proud.
BDTK.jpg92 entries have made it to the finalist list and will be contending for metals at the highly coveted APAC Effie Awards 2015.  

DDB NZ has lead the Kiwi agency pack with a total of five entries making the cut. Colenso BBDO has scored four finalists, Barnes, Catmur & Friends was been shortlisted three times, Y&R NZ has two finalists and Clemenger BBDO Wellington has one finalist.


warc100.jpgNew Zealand has ranked #7 in the Warc 100, a global ranking of marketing campaigns based on performance in effectiveness and strategy competitions. Colenso BBDO has ranked #3 in the top creative agency list.

Five Kiwi agencies have made the Warc 100 including FCB Auckland at #26 for National Depression Initiative 'The Journal', Republik at #35 for Fuji Xerox 'Wide War One', Saatchi & Saatchi Auckland at #60 for ASB Bank 'Like Loan', Colenso BBDO at #77 for Burger King 'Motel Burger King' and DDB Auckland for Paw Justice 'Animal Strike' at #98.
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Christchurch earthquake documentary The Day That Changed My Life is set to air tonight (Wednesday, Feb 25) at 8:30pm on TVNZ ONE.

The Day That Changed My Life is a powerful, uncensored and life-affirming one-hour documentary built around raw, heartfelt, never-seen-before interviews captured in the immediate aftermath of the February 22nd 2011 earthquake in Christchurch.
Nick W_1.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Nick Worthington, creative chairman, Colenso BBDO, New Zealand.

BEST TV
Sexy Delights for LastMinute.com gets my vote. Maybe I'm missing Europe, maybe I'm not getting enough cultural integration, whatever, this cheeky spot, timed for Valentine's Day's spontaneous lovers is a cultural and suggestive romp through Europe's top travel destinations. READ MORE...
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DDB has launched its latest campaign, which encourages viewers to escape with Neon, the subscription video on demand service (SVOD), powered by SKY.

The campaign, which suggests escapism is only a click away, includes a 45" TVC that shows the world 'switching off when you switch on Neon'.  It is supported by outdoor and a series of digital ads that introduce Neon's content and uses the shows' characters as the heroes.

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Jesse Coulter, co-chief creative officer of CAA Marketing, a division of leading entertainment and sports agency, Creative Artists Agency (CAA), has been named the 2015 London International Awards (LIA) Branded Entertainment jury president.  

Introduced by LIA as a stand-alone category in 2014, Branded Entertainment awards creativity and the power of the idea across films, television programming, live events, audio, gaming and music videos that engage consumers by entertaining them, rather than through traditional advertising.  LIA defines Branded Entertainment as an entertainment-based vehicle that is funded by and complementary to a brand's marketing strategy.
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CB Exclusive: Travel website Expedia has launched its new brand campaign in Australia and New Zealand via DDB Sydney, which looks to inspire travellers to get out there, make their travel dreams a reality and find their "somewhere"- that place they have always longed to visit.

VIEW THE 90SEC SPOT
VIEW THE 60SEC SPOT
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Brands will increasingly embrace new technologies to help them create powerful, personalised experiences for consumers. This is the key prediction from ZenithOptimedia in its latest consumer insights report 2015 Emerging Top Ten Trends.
 
In the global study, ZenithOptimedia looked at how new technologies are set to impact retail, media and entertainment and how brands are likely to leverage these innovations to create personalised consumer experiences as part of their communication strategies. Focusing on how changes in technology are set to change behaviour among Millennials, we assessed the new types of personalised experiences that brands might create along the consumer journey to better engage this audience. We have distilled these owned media-fuelled experiences to 10 key emerging trends.
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Simon Veksner
Creative Partner, DDB Sydney

The quickest way to ruin a meeting, it's been said, is to ask everyone around the table how they think advertising works.

Because no two individuals would agree.

And frankly, this is an embarrassment.

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Curious commercial director Taika Waititi has kickstarted his way to the American release of his vampire film, What We Do in the Shadows. 

In January, Taika (Boy, Eagle vs. Shark) and co-creator Jemaine Clement (Flight of the Conchords) launched a campaign to raise $400,000. This week they secured the last $4,000 they need to release their film in 70 cities across the USA and Canada.

ROYER-AICP-FILM.jpgToday's top US advertising creatives Ted Royer, Gerry Graf, Rob Reilly, Tor Myhren and Tiffany Rolfe are imagined 35 years from now in an hilarious series of web films - all shot inside Droga5 New York - promoting the Call for Entries to the 2015 AICP Awards.

Each of them has gone downhill since their heyday in 2015, but the one thing they can hold on to is their success in the early years of the 21st century, which the AICP has helped to preserve. (AICP-winning work gets archived in New York's MOMA).

'Craft your legacy. We'll protect it.' is the endline.

VIEW THE TED ROYER SPOT
VIEW THE GERRY GRAF SPOT
VIEW THE ROB REILLY SPOT
VIEW THE TOR MYHREN SPOT
VIEW THE TIFFANY ROLFE SPOT
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New Zealand apparel chain A.S. Colour recently launched a direct marketing campaign via FCB NZ, where it ran an instore sale that lasted as long as one of its radio ads.

Previously most of A.S. Colour's customers only bought the blank tee-shirts and the apparel chain needed to get customers to spend more time instore to discover the other products.

The campaign was a success with A.S. having their best weekend sale ever with sales increasing up to 20% with non-t-shirt item sales up 10%.

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New Zealand menswear brand Hallenstein Brothers has unveiled a new campaign to promote its winter 2015 collection featuring Danny O'Donoghue from major band The Script via Lachlan McPherson & Friends.

The 60-second launch film, which airs for the first time today, explores the notion of 'brotherhood' and is set in the colourful and exuberant streets of Havana in post-revolutionary Cuba.


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Pursuing an obsession isn't unique to professional athletes, it binds everyone who shares a driving passing to turn their ideas into reality.

Oakley has launched its new 'One Obsession' campaign via Eleven San Francisco, which invites and inspires people to join the brand's global network of renowned athlete ambassadors in living out their passions.
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Six months after launch, DDB's dedicated, in-house content production unit, Maker, designed to create quick turnaround, digital content for clients is proving a big success and experiencing increasing demand.

DDB CEO, Justin Mowday, says DDB has formalised its approach to content production and established a dedicated facility to meet the work we're being commissioned to do on a more frequent basis.

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