Group-image.jpgASB is connecting New Zealand businesses with one of the nation's most iconic brands and successful organisations - the All Blacks.

In interviews with business owners, ASB and Saatchi & Saatchi uncovered insights about the content that would help them achieve their business ambitions. Generally pragmatic and active, many businesses are looking for clear shortcuts, analogies and short snackable content that is easy to 'get'.

VIEW THE CONTENT SERIES
Tui Book Cover.jpgTo celebrate Tui's 126th anniversary, Tui via Saatchi & Saatchi NZ, has released a brand new hardcover book about the colourful history of New Zealand's most popular beer brand.

Written by the man behind TV hit Outrageous Fortune, James Griffin, the beautifully crafted book went on sale this week to further embed the Tui legend into Kiwi folklore - and provide a great alternative to socks for Father's Day.
Sealord Little Boat Comp.jpgAuckland-based shopper marketing agency Geometry Global New Zealand has been named a finalist in the high-profile Promotional Marketing Association of Asia 'Dragons of Asia' awards, the only New Zealand agency to make the cut.

Geometry Global's 'Little Boat' campaign for Sealord and WWF 'Last 55' campaign were both entered, with category winners to be announced in Kuala Lumpur later this month.
Screen Shot 2015-09-03 at 11.31.40 am.jpgTo promote the documentary on student radio in New Zealand, Radio Punks, The student radio story featuring on Prime TV, FCB New Zealand has created a radio campaign in true student style - loose, real and live.

FCB also captured the making of the radio ads as online content.

VIEW THE CHICKENS SPOT
VIEW THE PUNCH SPOT
VIEW THE PIERCE SPOT
LISTEN TO THE CHICKENS SPOT
LISTEN TO THE PUNCH SPOT
LISTEN TO THE PIERCE SPOT
original (1).jpgPlunket is on the look-out for a new partnership with a creative agency to help re-engage New Zealanders in its cause.

Says Benj Berryman, marketing manager, Plunket: "We're looking to work with a creative agency that's strong on strategy, to help us reposition our brand and develop a new fundraising campaign. Finding an agency that's the right fit with Plunket is high on our list of priorities."

CB Poll: Which New Zealand flag is best?

NZ-FLAG-DESIGNS-1.jpgThe four finalists in New Zealand's public competition to design what could be the country's new national flag have been revealed. From the 10,292 alternative designs suggested to the Panel, these four have been selected to be ranked by the New Zealand public in the first binding referendum this year, between 20 November and 11 December.

Then in 2016, another referendum will be held to decide whether to scrap the existing flag and replace it with the winner. VIEW THE 4 FLAG DESIGNS IN DETAIL

So what does the NZ ad industry reckon - what is your favourite flag design?

VOTE NOW

clems.JPGAustralia's largest and most-awarded advertising and communications network, The Clemenger Group, is on the lookout for the next generation of brave thinkers and rebellious minds, offering graduates an opportunity to experience working in some of the best agencies in Sydney and Melbourne.

Applications for the 2016 program intake closes on Friday, 4 September 2015, with information available on the Clemenger Group website and Graduate Program Facebook Page. The program also runs in New Zealand.

APPLY HERE
Young-Glory-logo.jpgInternational 'creative consistency' competition Young Glory is back, with its first of eight briefs targeted at students and emerging industry talent now live on youngglory.com.

The global award program that touts itself as the 'Tour de France of advertising' runs over 8 months, with 8 different judges issuing 8 different briefs. Points are accumulated by teams of up to two people across each round.
OS-CFE-Q2 (1).jpgMissed the first? Now you can have seconds. The One Show has launched its call for entries for the second quarter. The second quarter entry deadline is September 30.

The One Show's quarterly system lets you enter The One Show four times a year, which means its judges will see the work in smaller batches and while it's still in market. It also means avoiding the mad dash in January to get all your assets together before the final deadline.

ENTER HERE
tinnyvision_board_Cannes.jpgColenso BBDO, Auckland leads the New Zealand agency pack at the shortlist round of the international Clio Awards, scoring five finalists out of New Zealand's total of 11.

Y&R New Zealand has two on the shortlists while DDB Group New Zealand, Clemenger BBDO Wellington, FCB New Zealand and Saatchi Design have one apiece.

VIEW THE FULL SHORTLIST
Graham.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Graham Lang, chief creative officer, Y&R South Africa and Africa.

The overall standard this week was pretty good but there were two standout pieces. The first is Dismaland by Banksy. A wonderfully executed satirical film, which has so many gems that it makes you want to watch it over and over again. And like all great Banksy pieces it really makes you think. The second is McWhopper. The idea that broke the Internet. Brilliantly orchestrated and seductively simple. Congrats to all the winners. READ MORE...
MTU.pngM2 Group has today announced it has appointed RAPP as creative agency to manage its stable of brands, Slingshot, Orcon and Flip. Mango has been appointed M2 Group's PR agency after working on the Orcon account for the past two years.

M2 Group consumer general manager, Taryn Hamilton, says it's an exciting time for the business and is looking forward to working with RAPP and Mango to develop the brands and continue their growth in the market.

Says Hamilton: "Slingshot, Orcon and Flip will still act as challenger brands and offer innovation and products that put consumers first.

Simon Veksner: Matt Eastwood's jacket

matt-eastwood-hed-2014.jpgBy Simon Veksner
Creative Partner, DDB Sydney

Matt Eastwood, worldwide chief creative officer of JWT, has one of the world's biggest creative jobs, and has to be considered one of Australia's global creative leaders not just in advertising, but in any field.

Is it partly due to the way he dresses? READ MORE...

Why are so many brands still socially inept?

08c1b0b.jpgBy Claire Waddington, marketing and communications manager, Isentia

It's not a new concept anymore - so why is it that so many brands are still socially inept?  So many brands are still stumbling over small hurdles when it comes to using social media for marketing.

Why is this you ask? Much of it seems to be based on:
-    Fear of key and influential stakeholders
-    Fear of a platform that they don't understand comparative to 'traditional' media
-    Fear of opening up the flood gates to complaints
-    Fear of not being able to resource another marketing pillar that won't hit their target market
Stephen-Douglas-1.jpgStephen Douglas has left Sydney-based Fin Design & Effects, where he was head of business Asia, to take the GM role at leading Bangkok post production house Oriental Post.

Oriental Post is a division of Kantana Group Public Company, Thailand's oldest and most influential entertainment, film and television production company.

Douglas' new role has a specific focus on Indonesia and China that will see him working between OP's Jakarta and Shanghai offices.

Joining at a time of change in the sector, Douglas is tasked with raising profile and building OP's post business throughout the Asian region and worldwide.
LIA_Statue_1-632x420-thumb-200x132-193335.jpgIf you still wish to enter LIA 2015 you must Register with the Online Entry System no later than midnight Monday, 31st August (US Eastern Standard Time).

Work can still be submitted until Friday, 4th September. 
All entries must be finalised by midnight EST.

LIA's unique eligibility period includes work released from 1st April 2015 through 31st July 2015. This offers the chance to enter work that has not yet been entered into other major festivals. LIA offers the opportunity to have your work judged, awarded and showcased for the first time.

To view the LIA Jury: Juries 2015.
To view all of the Categories and Requirements: Entry Information.

ENTER NOW
BEST-JOBS-31-AUG-15.jpgA joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of $50 per job listing.

Or if you place 10 or more jobs per month the rate drops to only $45 per job listing.
 


TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.

EMPLOYERS AND RECRUITERS: UPLOAD YOUR ADS HERE

SpikesAsia_logo_alternative_portrait.jpgSpikes Asia, the Festival and awards celebrating creative excellence in APAC, has today confirmed a partnership with Mondelēz International, one of the world's largest snack companies, with iconic brands such as Oreo and Ritz biscuits, Cadbury and Milka chocolate and Trident gum, for this year's festival.

The sponsorship will aim to help support, nurture and teach marketers to grow within their careers and to enhance the work they do for their brands and companies. Each session will feature thought leaders from around the region, who will share their insights and perspective on how to fearlessly tackle the biggest marketing challenges in eCommerce, programmatic and mobile. The series will take place on Friday 11 September between 9:30 - 13:00. Additionally Mondelēz International will have a Fearless Talent booth that focuses on strengthening the presence of employees online so they can shine for both their companies and themselves.
SAM_4524 (1).jpgTourism New Zealand via Whybin\TBWA Sydney, is giving travellers the opportunity to 'colour their journey' with a series of adult colouring-in sketches available to download from newzealand.com.

Colouring-in is believed to have the same effect on the brain as meditation has on the mind. Considering these benefits, Tourism New Zealand has created four sketches of iconic New Zealand locations from the new 100% Pure brand campaign.

DOWNLOAD THE SKETCHES
gigatown-by-chorus.jpgA capacity crowd of aspiring 'Mighty Marketers' filled The Great Room at The Langham last night at a gala dinner to find out who the accolades would be showered upon at the TVNZ NZ Marketing Awards.

Representing the full scope of marketing, the TVNZ NZ Marketing Awards offer opportunities to be acknowledged for excellence in marketing initiatives and/or projects in a wide range of categories as well as Judges' Choice Awards. The Awards, now in its 24th year, are a celebration of everything that makes marketing great in New Zealand and beyond. It is also the only awards programme dedicated to recognising and rewarding excellence and thought leadership in the essential business practice and discipline of marketing.
Screen Shot 2015-08-27 at 11.05.27 am.jpgSweeneyVesty has won one Gold Award and two Silver Awards in PR at the AdStars International Advertising Awards in Korea together with project partner Saatchi & Saatchi Singapore for their client Scoot.

There were a record 17,698 entries from 67 countries.
Screen Shot 2015-08-27 at 10.02.50 am.jpgWith more than half of the country's smoke alarms (60%) having either flat batteries or none at all, FCB New Zealand has launched a new campaign for the New Zealand Fire Service, to help get Kiwis checking their smoke alarms regularly.
 
The campaign includes two TVCs, banner advertisements and Facebook outreach, skewed towards key audiences, who are identified as likely to believe that a fire 'won't happen to them'.  These include high-risk groups - especially renters, at-risk families, the elderly and people living alone.

VIEW THE FAMILIES SPOT
VIEW THE FLATMATES SPOT
MarkTutssel.jpgMark Tutssel, global chief creative officer of Leo Burnett Worldwide, has been announced as a speaker at the London International Awards 2015 Creative LIAisons program.

Tutssel joins a number of the industry's biggest names, including Amir Kassaei, Ted Royer, Matt Eastwood, John Merrifield, Emad Tahtouh, John Mescall, Ralph van Dijk, Chris Smith, Dörte Spengler-Ahrens, Pum Lefebure, Taras Wayner and Keynote Speaker Daymond John.

Says Tutssel: "Tomorrow's marketing landscape is a blank creative canvas for the next generation of leaders. It offers an endless playground for brave, imaginative and impactful ideas to be made.
ANZ 0004 OpenLetter_US_A4_FA2-web.jpgBurger King is calling for a 'burger wars ceasefire' with their longstanding rival McDonald's, proposing that on Peace Day, 21st September, 2015, the two restaurants set aside their differences and join forces to cook and serve the 'McWhopper' - a peace-loving burger that combines all the tastiest ingredients from the McDonald's Big Mac and the Burger King Whopper.

In keeping with the global and collaborative spirit of the campaign, Y&R New Zealand has worked with multiple agencies to make the proposal happen - NZ based production companies: Assembly, Fish, Liquid Studios and Resn alongside Burger King and its US & global partners ABPR, Code & Theory, DAVID, Horizon, Rock Orange and Turner Duckworth.

The McWhopper peace proposal launched today with a full-page 'open letter' from Burger King to McDonald's appearing in the New York Times and the Chicago Tribune. The letter extends a friendly, no-strings invitation to McDonald's to participate in the project, and invites them to visit mcwhopper.com to view the full Burger King peace proposal and everything from packaging suggestions to recipe ideas.

VIEW THE VIDEO
bdecker_press15bwsm (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Betsy Decker, executive creative director, Translation, New York.

BEST TV
Winner: Tommee Tippee - Advice Wipes. I absolutely loved the Tommee Tippy piece. The dialogue is just brilliant, and concept behind the commercial is truly insightful. The idea that they made wipes out of the advice afterwards takes the campaign to another level entirely. READ MORE...

House of Travel appoints Colenso BBDO

House of travel (1).jpgFollowing a competitive pitch process House of Travel, the Kiwi owned and operated travel retailer, will partner with Colenso BBDO and work with them to reinvigorate the travel customer experience.
 
Says Ken Freer, marketing director at HOT: "The travel industry is one of the most dynamic in the marketplace but, for many people, the process of planning a holiday has become a very functional process. We wanted a strategy and ideas that captured the magic and excitement of travel and demonstrated how HOT makes the entire holiday experience more memorable - and that's what we got from Colenso. We loved the quality and depth of their thinking, and we are thrilled to have them as part of the team for the journey we have ahead."
H&R Block Coins - $2 HR (1).jpgSydney's JOY Agency has commissioned Cirkus to execute its creative concepts for H&R Block, a tax preparation company.

H&R accountants "don't miss a thing" so for this print campaign Joy and Cirkus settled on a 3D approach to be able to show great detail and texturing in the $1, $2 and 50c coins.

When viewers zoom into the three visuals they will find the tiny, suited up H&R accountants mining the Australian currency.

VIEW THE $2 AD
VIEW THE $1 AD
VIEW THE 50c AD
3_AmirKassaei (1).jpgAmir Kassaei, worldwide chief creative officer of DDB Worldwide, has been announced as a speaker at the London International Awards 2015 Creative LIAisons program.

Kassaei is the latest industry figure to be announced for this year's program, adding to a star-studded bill of speakers that includes: John Merrifield, Ted Royer, Matt Eastwood, Emad Tahtouh, John Mescall, Ralph van Dijk,Chris Smith, Pum Lefebure, Dörte Spengler-Ahrens, Taras Wayner and Keynote Speaker Daymond John.

Says Barbara Levy, president, LIA: "This is Amir's third year speaking to the Creative LIAisons attendees. Amir is one of the most straightforward and inspiring individuals this industry has to offer. His continued presence is a way for him to directly reach out and share his wisdom with all of the bright young talent."
Richard Hale (1).jpgVizeum New Zealand has promoted Richard Hale to the role of agency director, as the global Vizeum group has been named the world's fastest growing media network in RECMA's Overall Activity Billings report.

In his new role as agency director for Vizeum New Zealand, Hale will lead the day-to-day management of the agency and, in keeping with Vizeum's dedication to senior resource, will maintain hands on leadership across all key clients.

Vizeum New Zealand has enjoyed a recent flurry of growth consistent with the global RECMA results, with local new business wins over the past nine months including Red Bull, Huawei, and Universal Pictures New Zealand amongst others.  Existing clients include the likes of Pernod Ricard, Nissan, DKSH and JB HiFi.
Screen Shot 2015-08-24 at 10.54.14 am.jpgRexona - proud sponsor of the All Blacks since 2009 - has created a new campaign via Spark PR & Activate and Curious, inspired by the brands purpose of movement encouraging New Zealanders to move together with their goal to go back to back in the UK.

VIEW THE DIRECTORS CUT
VIEW THE SPOT
ALL-BLACKS-X-1.jpgNew Zealand Rugby, in a joint venture with brand tourism business Discovery Partners, Auckland has unveiled plans for the world's first All Blacks interactive visitor experience to be created in collaboration with UK-based Brand, Digital and Environment agency, StartJG.

Visitors to Auckland will be treated to a showcase of activity, getting hands on and up close with the All Blacks team in a whole new way. The attraction is due to open in 2017 and will be built on a prime site on Auckland's waterfront. The announcement comes as the world prepares for the Rugby World Cup 2015, being hosted by the UK next month.
1.jpgSeven weeks ago, DB Export, Colenso BBDO and Gull launched DB Export Brewtroleum - a clean-burning biofuel made from the yeast leftover after they finish brewing beer. Since3.jpg then, a nation of men have rallied to the planet's defence, selflessly committing themselves to drinking DB Export.

While everyone wants to help mother nature, not everyone can drink full-strength beer, so the brewery has created DB Export 0.0% Citrus - a refreshing lager with 0.0% alcohol and natural lemon juice. Its 0.0% alcohol content means that now anyone can help contribute to the production of the planet-saving biofuel.

VIEW THE FIRST SPOT
VIEW THE SECOND SPOT

Veksner: Can online advertising be saved?

banner.jpgBy Simon Veksner
Creative Partner, DDB Sydney

Sometimes, a technological advance kills an entire industry. Like CD's killed vinyl.

Could ad blockers be about to kill online advertising?

For many websites, who rely on selling display ad units, the situation is highly concerning.  READ ON...
BBDO_logo.jpgBBDO has taken out the Network of the Year award at the 2015 AdStars Festival which concluded tonight in Busan, South Korea.

BBDO's performance was led by Colenso BBDO Auckland, Clemenger BBDO Wellington, BBDO Proximity Thailand and BBDO Pakistan who picked up 4 Grand Prix awards between them.

Two other major awards were handed out tonight - Agency of the Year was awarded to Colenso BBDO Auckland and Hyundai was named Advertiser of the Year.
Mistakes.jpgThe AdStars 2015 Festival wrapped up tonight in Busan, South Korea with the 9th annual awards presentation. Two US$10,000 cash awards were handed out for the Public Service and the Product & Services Grand Prix of the Year.

The PSA grand prix went to the New Zealand Transport Agency's "Mistakes" via Clemenger BBDO Wellington. And P&G's "Like a Girl" via by Leo Burnett Canada/Chicago won the top award in the Product & Service section. Both win the US$10,000 cash prizes.
JohnMerrifield (1).jpgJohn Merrifield, chief creative officer of Google Asia-Pacific, has been announced as a speaker at the London International Awards 2015 Creative LIAisons program.

Merrifield is the latest name in the elite roster of speakers at this year's event, joining Ted Royer, Matt Eastwood, Emad Tahtouh, John Mescall, Ralph van Dijk, Pum Lefebure, Taras Wayner  and Keynote Speaker Daymond John.

Merrifield is set to speak to the more than 100 young creatives attending the fourth annual Creative LIAisons program. Creative LIAisons (formerly known as 'Creative Conversations') runs concurrently with the LIA judging in Las Vegas and is LIA's way of giving back to the industry. This mentoring program is fully funded by LIA, encompassing travel, accommodations, rewarding speaker presentations, a peek into the statue deliberations and various networking opportunities with jurors and speakers in a relaxed social setting.
ED-GUNN-LIA.jpgColenso BBDO planner Ed Gunn will represent New Zealand at the 4th annual invitation-only Creative LIAisons to run simultaneously with the LIA International Awards judging in Las Vegas in October.

2015 will be the fourth year in which LIA will host Creative LIAisons (formerly known as 'Creative Conversations'). It is a week of educational and enriching seminars, lunches and dinners, all shared with the jury presidents and their juries. The days are filled with stimulating discussions centred on the experiences and ideas of the speakers in their respective fields.

Not only are the attendees being given the opportunity to listen to some of the industry's biggest names, but they're invited to sit in with the juries on the statue discussions. This represents a unique opportunity for the young creatives to learn the judging process at a relatively tender age.
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Screen Shot 2014-08-29 at 10.38.36 AM.pngWe hope you, like over 123,000 other ad professionals registered on Bestadsontv.com throughout the world, enjoy visiting the site regularly to check out the very best and latest advertising in all mediums being produced worldwide.

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LIA call for entries close Monday August 31

LIA_Statue_1-632x420-thumb-200x132-193335.jpgIf you still wish to enter LIA 2015 there is still time. The entry system will be closing Monday, 31st August.

LIA's unique eligibility period includes work released from 1st April 2015 through 31st July 2015. This offers the chance to enter work that has not yet been entered into other major festivals.  LIA offers the opportunity to have your work judged, awarded and showcased for the first time.

To view the LIA Jury: Juries 2015.
To view all of the Categories and Requirements: Entry Information.

ENTER NOW
David Angelo 1 (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is David Angelo, founder and chairman, David&Goliath, LA.

As I sat in my office looking at this week's selection, I swore to myself that I wouldn't pick the obvious choices, but rather ones that made me feel something. Because that's what great should do. It should make you feel something long before you can think about it. So here goes:

BEST TV
Winner: Lenor Fabric Softener - Skirt. As a father of two teenage girls, I thought I'd be hesitant to pick something that celebrated the skirt. However, much to my surprise, I just sat back and enjoyed this "ode" to a tiny piece of fabric I hadn't thought too much about in the past. READ MORE...

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