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James Brown - A Music Video Challenge presented by Saatchi & Saatchi, … -
Bestads Top 6 of the Week reviewed by Steve O'Connell, Red Tettemer+Pa… -
Hell stuns punters with a bit on the side in new spot via Barnes Catmu… -
President Clinton to speak at Cannes Lions on how advertising can buil… -
Pedigree Donation Glasses: Colenso and Finch adapt the way 3D glasses …
To
launch Lotterywest's latest scratchie, Wild Bingo, Longtail, Perth teamed up
with New Zealand-based animation house Cirkus to create a rich jungle
environment where players are encouraged to discover the various jungle
critters and play a sample of the Scratchie ticket.The microsite has a dedicated HTML5 site for the Apple iPad, which allows players to move the binoculars around using the iPad's accelerometer.
"This was a first for us in a lot of ways," said Longtail creative director, Josh Edge. "It was the first concept of this scale for new creative team Tom and Jess. It used the iPad's accelerometer in a new and interesting way. It was the first digital integration animation that the guys at Cirkus had ever done. This job used the smarts of pretty much everyone in the agency, and was a total team effort."
In
an unprecedented collaboration between Saatchi & Saatchi,
Genero.tv, BUG Music Videos and Universal Music Enterprises (UMe), the
music of James Brown will be brought to the attention of a whole new
generation through the art of filmmaking.Saatchi & Saatchi is throwing down the gauntlet to the international filmmaking community by creating a challenge to bring to life some of the most significant tracks of the 'Godfather of Soul' in the form of a music video: Sex Machine, Papa's Got a Brand New Bag, It's a Man's, Man's, Man's World, and Try Me. Following the success of last year's Moby competition, Saatchi & Saatchi wanted to bring a new twist to this year's competition by working with a legendary artist who has influenced and crossed many generations.
BEST TVFAVORITE: Polo: Father and Daughter. This spot had me from beginning to end. Great story. Perfect music. Excellent directing. Fantastic little moments. OK, so I'm I new father. But I would've loved it even if I wasn't. Although, would I have gotten all choked up and pretended not to be teary-eyed when someone walked into the room as I was watching the spot? We'll never know.
RUNNER UP: Flying Horse: Cat Toast. Normally, I'm not a fan of weird for weird sake. But I'm also not a fan of cats. So those forces seemed to have cancelled out here and left me chuckling. And it's for an energy drink. So I think they kind of get a pass on having to make a whole lot of sense.
As part of its campaign to promote Hell Pizza, Barnes, Catmur &
Friends Auckland has put to air a new TVC focusing on the range of delicious
sides available.VIEW THE SPOT
Digital artists Paul Dickson and Greg Flannagan have teamed up to launch Cause+FX, Auckland's newest boutique post production outfit.Specializing in high-end VFX for commercials, television and film, Cause+FX, have set up in Graham Street, Freeman's Bay, a stone's throw from the newly developed Wynyard Quarter and within easy reach of the CDB.
Aussie expat Mark
Ringer, executive creative director at TBWA\Hong Kong, is a serial
Cannes delegate and former juror. He will be popping in to the Festival
for a couple of days this year but before everyone heads there he offers
a few remedies for "Cannes Fatigue".Cannes Lions; eight days, about 200 speakers, 15 separate awards presentations, production companies' parties, your network's stuff, the holding companies' stuff, your agency obligations, your clients needs, and old friends and acquaintances. And it is wonderful. Until it isn't.
In fact Cannes is a little bit like having an orgasm while sitting on a durian. Overall it's pleasurable, but there will be painful moments.
It is 'Cannes Lions Fatigue' and I prescribe the following diversions to get you through the week.
The International Festival of Creativity - Cannes Lions, the Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, and Velti, the leading global provider of mobile advertising and marketing technology, together announce today that the Mobile Circus is coming to town. A one-of-a-kind program celebrating the mobile channel, the Mobile Circus will make its debut at the 59th Cannes Lions International Festival of Creativity - the premier international advertising event - the week of June 17th-23rd.
Continue reading The Mobile Circus to debut at Cannes.
STW-owned Bullseye has scooped the digital account for New Zealand-based Tui Products, a 100-year-old gardening and pet product company.Tui were looking for a stand-out digital partner who really understood their business and needs and could deliver a series of digital projects.
The initial project is to redevelop Tui's web presence.
Beyond this Tui has a roadmap of digital projects planned to bring the brand to life online.
Continue reading Tui Products puts a feather in Bullseye NZ's cap.
Y&R New Zealand has been appointed creative agency for Quickflix Australia and New Zealand and will start immediately on developing separate campaigns for both markets. ASX listed Quickflix has aggressive growth plans for its online movie and TV streaming service for both countries.
Says Jon Ramage, CEO Y&R NZ: "This is the future of entertainment, what you want to watch, when you want to watch it on pretty much any device you want. We're excited to be part of this new era in entertainment."
Continue reading Y&R NZ snares trans-Tasman Quikflix account.
Ogilvy's Adam Barnes and Hywel James are TRB's first winners of the new ORCA year with their KFC ads, 'Poor Old $5' and 'Ginga Note'. Commending their choice and direction of talent, one of the judges claimed he hadn't heard such a great Mikey Havoc performance "since Push-Push topped the charts"!
Barnes and James now get to play host to TRB's new ORCA Mark1 trophy until another creative team wins it from them. They also get $250 each, limited edition Martin Horspool certificates, a $5,000 radio schedule for KFC and they go through to the Grande ORCA finals where they'll be in to win the trip for 2 to the Cannes Lions.
Barnes and James now get to play host to TRB's new ORCA Mark1 trophy until another creative team wins it from them. They also get $250 each, limited edition Martin Horspool certificates, a $5,000 radio schedule for KFC and they go through to the Grande ORCA finals where they'll be in to win the trip for 2 to the Cannes Lions.
To
celebrate the 10th anniversary of the foundation of Grupo ABC, the
largest communications group in Latin America, President Bill Clinton
will address delegates at the 59th Cannes Lions International Festival
of Creativity.Taking to the stage in the Palais des Festivals in Cannes on Thursday evening 21 June, President Clinton will deliver a keynote speech at the event titled How Advertising Can Help Build a Better World.
President Clinton established the William J. Clinton Foundation with the mission to improve global health, strengthen economies, promote healthier childhoods, and protect the environment by fostering partnerships among governments, businesses, nongovernmental organisations (NGOs), and private citizens to turn good intentions into measurable results.
The
Pedigree Adoption Drive offers support to thousands of abandoned dogs
across the country. While the numbers hadn't dropped, public interest
had.Colenso BBDO, Auckland needed to find a new way to connect.
By adapting the way 3D glasses work they were able to simultaneously project two entirely different films on the same cinema screen.
The groundbreaking project was created in partnership between FINCH and Colenso BBDO.
VIEW THE DONATION GLASSES - UNRESCUED CONCEPT
VIEW THE DONATION GLASSES - RESCUED CONCEPT
New World has launched its 'Every Day a New World' campaign, with creative out of Colenso BBDO Auckland, and account service from sister shop .99In the 'I'm Big Day' spot, a little boy gets the birthday party of his dreams. From pirates to a skull topped birthday cake, his imagination runs wild - and so do his friends. In the 'Next Day' spot, a young couple find what might be the beginning of new love. A great night out is followed by a somewhat awkward morning - but then it develops into something special. And in the 'Luck Day' spot, a dad and his son take a special fishing trip, but just miss out on their big catch. Luckily, they're creative fishermen and manage to save face for their special family meal.
VIEW THE I'M BIG DAY SPOT
VIEW THE NEXT DAY SPOT
VIEW THE LUCKY DAY SPOT
Colenso BBDO, Auckland scored a Gold Pencil for the Levi's 'Rear View Girls' web film at the One Show Interactive Awards, held tonight in New York. Australia only managed to win a Bronze Pencil, awarded to IdeaWorks, Sydney for Asics 'Run with me', in the Social Media - Location Aware Services category
This year a total of 91 Pencil winners representing 17 different countries were announced, with momentous "Best of Show" honors going to two projects for the first time in the history of the competition: DDB Paris' "A New Warrior," created for the global nonprofit Greenpeace and 72andSunny for "MFCEO," created for client K-Swiss and featuring lead character Kenny Powers from HBO's "Eastbound and Down."
eBUS announced today that the first High Definition commercial has been received by TVNZ.Says Carmine Masiello, eBUS CEO: "We're very excited by TVNZ's move to accept HD.
This now completes the process of allowing commercials to be shot, mastered and aired in the highest quality possible."
Continue reading TVNZ presses play on HD commercials.
New Zealand is a bubbling crock-pot of cultures. Not only is the food
you find there a fusion of many far away places, but so are many other
elements of their lifestyle. To promote the new Subway Italian range Publicis Mojo, Auckland took a lighthearted look at a few traits kiwis have adopted from their Italian cuzzies.
VIEW THE SPOT
Breakfast in bed is a Mother's Day staple, but let's face it, cold toast with a swipe of marmalade just doesn't cut it. So this Mother's Day the folk at 2degrees decided to do something special to make Mother's Day 2degrees better in a campaign via Whybin\TBWA Auckland .
Mums simply fill out what they'd love to eat for brekkie using a checklist, then hang it on their bedroom door for the kids.
It's out on Facebook today, meaning children have the whole of Saturday to prepare their mum a perfect breakfast in bed.
VIEW THE IDEA
VIEW THE IDEA
Publicis Mojo Auckland scored New Zealand's only metal at The One Show tonight, a Silver Pencil for the Greenpeace 'Oil on Canvas' campaign in
the Integrated Branding - Public Service Campaign category.For Australia, Publicis Mojo Sydney scored Bronze for the Hahn 'Pioneering Beering' spot in Cinema Advertising; DDB Sydney won Bronze for Volkswagen in Branded Content - Television; M&C Saatchi, Sydney won Bronze for Sydney Cats & Dogs Home in Integrated Branding - Public Service Campaign.
Robots, social media, spray cans and three of the world's leading design creatives come together in Auckland this month to create what's believed to be the world's first art painted by Twitter-controlled bots devised by M&C Saatchi Auckland.Taking place at design conference Semi Permanent, Orcon Spider Art sees the live creation of three artworks by specially designed robots controlled remotely by the Twitter community.
BEST TVWinner: Land Rover LR4 - 7th Wheel. In watching the TV entrants, I felt I was watching a series of brilliantly executed film shorts with tenuous connections to whatever product appeared at the end. The one exception was Land Rover LR4 - 7th wheel. It too was brilliantly executed film, yet the humor flowed effortlessly from the product benefit. It was uniquely Land Rover throughout. Some spots are merely funny. Others are merely smart. 7th wheel is funny and smart.
Runner Up: No runner up.
Tui and Saatchi & Saatchi Auckland knows that during the rugby
season, guys priorities are the game, their mates and their beer. So when you've been given the important task of picking up a few more Tui's during half time, there's no time for any distractions. It's important to keep focus to ensure you deliver the goods for the boys.
VIEW THE SPOT
Y&R NZ has created two new ads for Ajax Wipes.VIEW THE JUICE AD
VIEW THE CEREAL AD
Executive Creative Director: Josh Moore
Creative Director: Scott Henderson
Creative: Tony Haigh
Creative: Lisa Dupre
Designer: Tim O'Neill
Account Manager: Steph Patton
Photographer: Danny Eastwood
Retoucher: Cream Studios
Client Team Director: Kate Symes
Client Team Director: Lisa Li
Planner: Jason Wells
Continue reading Y&R NZ creates new print work for Ajax wipes.
Colenso BBDO, Auckland worked with an art based letterpress printer to design a series of bespoke prints for the private meeting rooms and reception areas of Westpac Private Bank. These limited edition posters were placed where thousands of existing and potential clients wait and ponder their next investment opportunity.
When read, the posters illustrate what a staggering difference an astute and timely piece of investment advice can have on your personal wealth and how, by looking at things differently, Westpac's Private Bankers can change your fortunes.
Yahoo! New Zealand is on the hunt to find the best young media planners and buyers in the country with the launch of Digital Stars , a new scheme to reward up-and-coming talent.Says General Manager of Yahoo! New Zealand Laura Maxwell Hansen: "This new initiative is the logical extension to Yahoo! New Zealand's successful Digital Strategy Awards and is a chance to recognise rising stars who are helping to take the industry forward.
Two
cane toads feature in this web film for the new Ford Falcon EcoBoost
via JWT Melbourne. The spot promotes the car's six cylinder performance
from a four cylinder engine.VIEW THE SPOT
Auckland based digital creative agency Gladeye has hauled in a total of five awards at the 18th Annual Communicator Awards 2012, including three Gold Awards of Excellence.The Communicator Awards is an international awards program recognizing big ideas in marketing and communications and honors work that transcends innovation and craft - work that made a lasting impact.
Continue reading Gladeye wins five at 2012 Communicator Awards.
The
2012 recipient of the Cannes Lions International Festival of Creativity
Advertiser of the Year Award will be awarded to Mars, Incorporated,
manufacturer of chocolate, gum and confections, pet food, drinks and
other food products.The accolade is presented to advertisers who have distinguished themselves for inspiring innovative marketing of their products and who embrace and encourage the creative work produced by their agencies.
Since
winning its first Cannes Lion in 1990, Mars commercials have gone on to
win 77 Lions across different categories (11 Gold, 10 Silver and 46
Bronze Lions), as well as the Radio Grand Prix in 2007 for the Snickers
'Hoedown' spot via Clemenger BBDO, Melbourne - written by Paul Reardon
(near left) and Jonas Peterson (far left)."Mars's creative and skilful approach to the brand communication of its diverse product portfolio has been rewarded at Cannes for many years," says Philip Thomas, Cannes Lions CEO.
This is the very last chance to enter your films for the 2012 Young Director Award. The deadline has been extended to Tuesday May 9.The Young Director Award is the world's best opportunity for getting your new director's work in front of the advertising community.
Entries will be viewed and judged by a wide selection of European producers and the shortlist will be featured online on the Young Director Award website.
Many new directors who enter, particularly those shortlisted, will have an opportunity for an interview and to showcase their work on the YDA blog, which is scanned daily by the international advertising community searching for new talent. Winners' work will be screened in front of 600 creatives and producers at the YDA show at its new Cannes venue on THURSDAY JUNE 21st at 5pm, at Espace Mirimar in Cannes, on the corner of Croisette/Rue Pasteur.
FOR MORE INFORMATION AND ENTRY DETAILS
R/GA chief creative officer North America, Nick Law, just threw a spanner in the works of Young Glory
- the international creative consistency competition testing the
ongoing abilities of emerging creatives via 8 briefs, set by 8 different
big name judges over 8 months.
Aussie expat Law (pictured) has issued not one, but two briefs for the final round of the inaugural season.
Not only does this mean students and young creatives now have the chance to get two responses to a brief in front of Law, it also means there is double the opportunity to receive points from winning entries, adding a twist to the potential placings on the overall leaderboard at season's end. It's still anyone's game.
The founding team at Australia's Soap Creative (illustrated below) recently handed out their awards for the March Round, which saw six Shortlist awards go to Australian-based teams from agencies and instit - it's still anyone's gameutions including Ogilvy Sydney, DDB Melbourne, Apostrophe Copywriters, The Anatomy, Griffith University, UTS, RMIT and the DM Creative School.
To view the two briefs set by Nick this month, click here.
View Soap Creative's Round 6 Student Winners here.
View Soap Creative's Round 6 Professional Winners here.
Filling out timesheets is mandatory in most agencies, but it doesn't have to be a boring process. See how JWT and Casa in Brasil got their employees to do their timesheets and feel happy about it. This idea may catch on!
VIEW THE IDEA
Isn't it time to stop lying that granny's not well? An hilarious new spot from DraftFCB, Buenos Aries for ZonaJobs which is one of the Bestads Top 6 this week.
VIEW THE SPOT
As part of its campaign to promote Hell Pizza Roulette Barnes, Catmur &
Friends Auckland produced this TVC to encourage self harm amongst pizza
lovers.At no extra cost you can have one drop of HELL FIRE on a random slice of any pizza. It's as strong as pepper spray. Look out, Granny.
VIEW THE SPOT
London
International Awards announces that the Online Entry System for the
27th Annual Awards Competition is now accepting submissions at: http://entrysystemlia.com/Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2011 and 31st July 2012.
This year, the illustrious list of Jury Presidents are Mark Tutssel, Global Chief Creative Officer of Leo Burnett Worldwide for TV/Cinema/Online Film; Steve Back, Chief Creative Officer of Ogilvy Singapore for Print, Poster, Non-Traditional and Billboard; Amir Kassaei, Chief Creative Officer of DDB Worldwide for Integrated Campaign; Nick Law, Chief Creative Officer of R/GA for Digital; Colleen Decourcy, CEO and Founder of Socialistic for The NEW; Anna Fawcett, Executive Producer of Filmgraphics Entertainment for TV/Cinema/Online Film - Production | Post- Production; Andy Bloch, Managing Partner and Composer of human for TV/Cinema/Online Film - Music; Deborah Adler, Founder of Deborah Adler Design for Design and Package Design and Donna McCarthy, Creative Director of Dory Advertising for Radio.
Continue reading London International Awards 2012 call for entries.
Getty Images is searching for iconic images of New Zealand with the launch of Grab, a competition that gives photography enthusiasts the opportunity to become Getty Images contributors and win a share in $5,500 of Canon equipment.Grab aims to unearth and provide a platform for the outstanding creative talent that New Zealand has to offer. Anyone with a camera can enter and participate in Getty Images' search for authentic imagery.
Last
year, the NZ International Comedy Festival embarked on an ambitious
project. They gathered together an elite team of comedians and
mathematicians to solve a riddle that has plagued mankind since the
first joke was told.When is it too soon to joke about something?
The result was toosoon, a remarkable search engine that could actually predict an answer.
VIEW THE CONCEPT
This big FX number, written and produced by String Theory via agency Shine, was a labour of love for all involved including director Damon Duncan. Elements were carefully composited into each environment and final realism achieved by an overall grade and again careful tracking of 3D elements to create this photorealistic spot.
VIEW THE SPOT
Agency: Shine, Auckland
Agency Producer: Michelle Delaney
ECD: Lucien Law
Managing Director: Simon Curren
Flame: Leoni Willis TOYBOX
Grade: Pete Ritchie TOYBOX
Creative: Jeremy Taine - String Theory
Film Company: String Theory
Executive Producer: Nick Barnes - String Theory
Director: Damon Duncan
3D: Assembly
Sound design / music composition: Liquid Studios
After twenty years of flying back and forth across the Tasman, 8com owner and EP, Mike Vanderfield, has decided it's time 8com had a front door in New Zealand. Vanderfield (above right) has set up shop in Auckland to serve the local market with ex Curious Film director, Josh Frizzell (above, second from right) and producer, Katie Millington (above left).
Continue reading 8com sets up shop in Auckland.
New Zealand TVC director Andy Morton has recently joined production company 8com. Katie Millington (far left) will produce for Morton in both Australia and New Zealand.
With a knack for strong visuals and real performance, Morton (above) has amassed a solid list of commercials in three short years, including Adidas, Nike, DAO and Unitec, which was recently nominated for Best Integrated Campaign at the CAANZ Axis Awards.
Continue reading Kiwi TVC director Andy Morton joins 8com.
Eight days after the judges met in London, the Chip Shop Awards 2012 finalists have been announced.
There are a staggering 129 in total - the majority from the UK, but
their number does include some brilliant ideas from Australia, Germany,
New Zealand, Denmark, Canada and Korea. Chaired by John Jessup from Leo Burnett London, the judges were impressed by the talent on show and had a difficult time whittling down the entries. You can watch Jessup's interview here.
The Chips (and Vinegars) will be announced at the awards ceremony on 13 June at Ministry of Sound, 103 Gaunt Street, London. If you'll be in London at that time, Book your tickets here.
Campaign Brief and Bestads are both media partners of The Chip Shop Awards.
Judge the Jury, New Zealand's newest creative awards produced by Contagion for client TVNZ, put the judging power in people's hands. As gold awards were given out at Axis the audience voted on what they really thought. 70% of Axis goers took to their phones using the Judge The Jury app to vote live and make their opinion count.
WATCH VIDEO OF THE PRESENTATION Judge the Jury Awards_sml_1.mp4
Continue reading Judge the Jury winners announced.
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