Cannes Lions jurors: 387 names from 40 countries; 40% women; 6 jurors …
Going to Cannes this year? Get your invite to the News Corp / Campaign…
LBB & Friends are back on the beach for Cannes 2016 - and LBB members …
Cannes Contenders: Whybin\TBWA Auckland
Y&R NZ, Colenso BBDO and Saatchi & Saatchi NZ all score one each at th…
387 people from 40 countries have been confirmed across all of the Cannes Lions juries and this year they will be comprised of 40% women, a significant increase on last year's 31.5% and a record number for the Festival.
The juries will meet in Cannes to judge live throughout the Festival, with the winners of the Lions being announced and honoured at awards ceremonies taking place across the eight days.
News Corp Australia, Australia's Cannes representatives, together with Campaign Brief, will be hosting a Welcome Cocktail Party for the Aussie and Kiwi delegates on Monday 20 June from 5.30pm.
Special guests include many of the Australian and NZ jurors and several prominent creative directors from around the world. Contact Lynchy now to secure your ticket: firstname.lastname@example.org
Every year LBB hosts one of the most fun, relaxed, and productive events at the Cannes Lions - the LBB & Friends Beach.
For some of you the beach was your first introduction to the world of Little Black Book, and for many, it has become your annual home and sanctuary for the week.
ANZ Bank: Fortune Favours The Brave
Rather than tell first-year university students to take every opportunity that comes their way we showed them what could happen it they did. So we brought to life the idea that 'Fortune Favours The Brave'. It started with a small ad pinned to a university noticeboard asking for a student with an original music track to partner up with another student making his first music video. When young musician Sam Verlinden answered the ad he discovered it was no student music video shoot. He would actually be making a professionally directed music video with world famous choreographer Parris Goebel, most recently behind all the music videos on Justin Bieber's 'Purpose' album. With the release of Sam's original track, remastered by local DJ legend P-Money, and world-class music video his career takes off. This happens in real-time watched by thousands of other music-loving students, all made possible by ANZ bank.
To 'celebrate', advertising agency Publicis Brussels has created a mashup video that shows dictators Vladimir Putin, Kim Jong-Un, Recep Erdogan, Bashar Al-Assad, Robert Mugabe and others singing 'Happy Birthday' to Reporters Without Borders.
WATCH THE VIDEO
More than 2,000 professionals, artists and students from 25 countries will attend a week of awards ceremonies, workshops, moderated discussions, portfolio reviews and networking events. Attendees enjoy discounts to local attractions, such as The Ride, an interactive entertainment experience where the streets of New York City are the stage.
Y&R has scored a Webby in the Advertising & Media - Corporate Social Responsibility Campaigns category for Burger King 'The McWhopper', Colenso BBDO in the Advertising & Media - Mobile Campaigns category for Pedigree 'Found' and Saatchi & Saatchi in the Mobile Sites & Apps - Financial Services / Banking category for ASB 'Clever Kash'.
ASB Bank: Clever Kash
Saatchi & Saatchi NZ
NZ is an increasingly cashless society, so how could we help kids continue to understand the value of money, when they don't see it? With Clever Kash, the world's first cashless digital moneybox. The parent simply transfers money to their child's account using the ASB Mobile Banking app, which synchronizes the payment to the child's Clever Kash. The belly screen displays the balance, a progress bar, and fun reward badges.
This week's guest judge is Chris Gotz, chief creative officer, Ogilvy & Mather, Chicago.
The "watch TV anywhere" brief has landed on a few desks out there, but I think BETC Paris found a fresh way to do it in their new Canal+ spot. It would be my pick here. I think even if you're in on the joke it's still funny. Laddish but hey, I'm a lad. READ MORE...
As the country's leading retail OOH specialist, oOh! New Zealand has rapidly expanded its retail portfolio, growing its number of centres by more than 50 percent since the beginning of 2015.
Creative agency Goodfolk answered the brief with a compelling short-form documentary, The Blood We Share.
VIEW THE FILM
Hosted at Lions Health, part of the International Festival of Creativity in Cannes, the RB & Lions Health Innovation Hack will bring together RB's R&D and marketing teams with external, entrepreneurial minds from around the world, to pioneer innovations that protect children from the devastating effects of air pollution exposure. Pollution is currently responsible for one in eight of total global deaths - killing 7 million people every year. This figure is likely to increase and the Innovation Hack aims to inspire sustainable solutions to this global health problem.
It was a Tuesday morning and as I walked into the creative department three or four creatives were huddled around a Mac. You know straight away if you have worked in a creative department that there are only two reasons for this. They have found something very funny or they have seen a piece of work they really like.
I walked over. They were watching believe it or not a television commercial. It was Nike's new piece of work from Wieden and Kennedy where they celebrate a woman that finishes last in a Marathon. It is beautifully shot. The music is great and the voiceover makes the ad. It is a simple idea well executed. It is also 60 seconds long. You could tell it was a great piece of communication by one simple fact. The creatives were jealous.
Boundary Road - Brewniversity
Barnes, Catmur & Friends Dentsu
In 2015, Boundary Road Brewery introduced New Zealand to "Brewniversity" - The world's first online seat of learning dedicated entirely to the study of beer. This digital campaign, from Barnes, Catmur & Friends Dentsu, used outdoor, online and print executions to direct beer enthusiasts to brewniversity.co.nz. Here they tested their knowledge of all things beer in an effort to gain their 'Bachelor of Beer'. 'Why waste three years of university when you can waste five minutes on our website'? is a message many would have heard too late.
The eleven winners represent the most promising young creatives in the industry, including designers, art directors, digital creatives, copywriters and directors.
VIEW THE WINNERS' WORK
Based in Busan, South Korea, Ad Stars is the biggest advertising festival in Asia by virtue of the fact that it is free to enter and open to everyone including advertising agencies and creative professionals, production companies, students and non-professionals.
Two US$10,000 cash prizes will accompany the two Best of Show awards.
The Ad Stars Awards will conclude the 9th Ad Stars festival, a three-day festival that will run from 25th - 27th August 2016 at Haeundae Beach in Busan, South Korea.
The first Ad Stars Awards took place in 2008 and received 3,105 entries from 29 countries. By 2015, entries had grown to 17,698 entries from 67 countries.
To enter the Ad Stars 2016, visit here.
Chorus: Unable to Connect Dinosaur
Icons of the modern era are becoming extinct. The 'Slow Internet is History' campaign by Contagion for Chorus, puts the highly identifiable and most annoying icons of slow internet in their rightful place, the museum.
LIA has also released a video with Song Zu Sydney composer and creative director, Ramesh Sathiah explaining why agencies should enter their work.
WATCH THE VIDEO
The LIA 2016 Music & Sound:
Sander van Maarschalkerweerd - Jury President, Founder / Managing Director, Sizzer, Amsterdam
Sam Ashwell, Head Sound Engineer / Creative Partner, 750mph, London
Scott Cymbala, Owner / Partner / EP, MassiveMusic, Los Angeles
Tom Jucarone, Partner / President, SoundLounge, New York
Abby Sie, Sound Designer, Song Zu, Sydney
Rani Vaz, SVP / Director of Music, BBDO New York
Brian Yessian, Partner / CCO, Yessian Music, New York
The global campaign will be launched with a TV ad created by adam&eveDDB and media planned by 7Stars, which shows the gritty reality faced by Save the Children workers as they help children around the world who are in desperate need.
VIEW THE SPOT
Around 30 teams take part in New Stars every year, which is a competition designed to help young creative professionals from around the world master the art of advertising. Each team will first listen to seminars from a team of advertising experts before receiving a real client "brief" to complete within 30 hours.
Says Juan Carlos Ortiz, president of DDB Latina and creative chairman of DDB Americas: "Creativity will always be a source of change. We're facing a generation who understands that small individual actions can contribute to global change, who understands the power of 'we' and how their united voice can generate massive change."
WATCH THE VIDEO
MullenLowe Lintas Group, India was named APAC Effie 2016 Agency of the Year, bagging 8 awards. In second place was Colenso BBDO/Proximity followed by three agencies in the tie for third place, BBDO India, BC&F Dentsu Auckland and Ogilvy & Mather Mumbai.
VIEW FULL LIST OF WINNERS
The collaboration with the young dancer features a hip-hop/electro track specifically designed for her, so she can literally feel the music, powered by Sony's new speakers.
VIEW THE HERO VIDEO
VIEW THE 'WHO IS MACY BAEZ?' VIDEO
VIEW THE BEHIND THE SCENES VIDEO
VIEW THE 'MACY MEETS PARRIS GOEBEL' VIDEO
Bringing together brands and creators, the event encompasses how content is incorporated into mainstream culture through effective storytelling and compelling content.
New York Festivals and the 2016 partners will present a powerhouse of creative panels that will explore campaigns that--intentionally or not--got people talking about more than the brand. This year, these four dynamic organizations will provide session attendees with insights into the ever evolving world of creative communications. All creative panel sessions will be held on Thursday May 19th at the NYIT Auditorium on Broadway, 1871 Broadway, between 61st & 62nd Street.
Or if you place 10 or more jobs per month the rate drops to only $45 per job listing.
TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.
New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.
Tiger brings the campaign to life with the Streets of Singapore event series throughout April offering consumers unique, Singapore-inspired experiences involving street art, food and music.
NEON, Fargo Season 2: Fargo Woollens
DDB New Zealand
The internet was buzzing with noise about the new season of Fargo. But DDB's client wasn't featuring in any of it. As New Zealand's leading online streaming service, NEON needed to capture the imagination of the local online community and earn an authentic place in the conversation. So DDB created Fargo Woollens. A not-so-cute collection of jumpers, mittens and beanies which were available online in exchange for a NEON subscription. Like the show, the range was delightfully wholesome at first glance, darkly twisted upon closer inspection.
The New Zealand Fire Service stands to benefit from $300,000 worth of free advertising to be used in a single day across newspapers, web and mobile.
The challenge, promoted by News Works, was won by Auckland-based agency FCB which based its campaign on the danger of fire and value of installing smoke alarms.
Welcome to Little Black Book's first bi-annual Australia and New Zealand special with more in-depth features in September. To get a real sense of where the Aussie and Kiwi markets are, check out the LBB interviews with Tony Hale of The Communications Council and Paul Head of the CAANZ
Binge Watch This Showcase of Awesome ANZ Creativity
The past six months or so have seen some corkers from Australia and New Zealand. Get yourself a cuppa - or a stubbie if you want to get into the mood - settle down and binge on some wonders from Down Under...
Marcel's David Nobay on Slow Cooked Creativity
As the Marcel Sydney founder launches the agency with his new Artbreaks project, Laura Swinton catches up with him
Kiwi Advertising: How an Honest Approach Results in Super Sharp Creative
For a country of its size, New Zealand always performs well on the awards trail... so what's its big secret? Addison Capper investigates
The Communication Agencies Association of New Zealand (CAANZ) and The Communications Council in Australia protect and fight for the ad industry and the issues affecting it in their respective markets.
On a recent visit from London, LBB's Addison Capper caught up Paul Head, CEO of CAANZ and Tony Hale, CEO of The Communications Council, to find out the big talking points in Australia and New Zealand right now. Campaign Brief represent LBB in Australia and New Zealand.
READ FULL STORY ON LBB
This week's guest judge is Lisa Fedyszyn, associate creative director, Droga5, New York.
Winner: Nike - The Conductor. It was a Kobe heavy week in film. Two ads feature the great man, or villain depending who you ask, and another mentioned Kobe beef. But it was Kobe's swan song that celebrates how much sports fans love to hate, through song, that struck a chord (no pun intended) with me. READ MORE...
Representing Australia on the jury is Eardrum Sydney founder and creative director Ralph van Dijk. LIA has released a video with van Dijk explaining why agencies should enter their work.
WATCH THE VIDEO
The LIA 2016 Radio + Jury:
Paul Wauters - Jury President, co-founder / ECD, Babel, Paris
Tom Eymundson, CEO, Pirate Group Inc, Toronto
Oliver Handlos, Creative Lead of Activation, GREY, New York
Larissa Kirschner, VP, Creative Director, Publicis, New York
Mariana O'Kelly, Executive Creative Director, Ogilvy & Mather Johannesburg
Chuck Rachford, Executive Creative Director, Cossette Chicago
Chris Smith, Group Creative Director, The Richards Group, Dallas
Ralph van Dijk, Founder / Creative Director, Eardrum, Sydney
Says James Robinson, founder and group co-CEO, My Food Bag: "We were all hugely impressed by Saatchi's speed, ideas and collaborative approach. Their people are clearly believers and winners (validated by their recent Axis successes). We are incredibly excited about taking our next steps as a business with them at our side. For us it's a match made in foodie heaven."
"Sometimes you can't see yourself clearly until you see yourself through the eyes of others" - Ellen DeGeneres
Many years ago there was a small stand-up comedy club called Cool Runnings in Melville, a suburb of Johannesburg. It was like a tiny sweaty cave where almost every comic worth his or her salt would do a set.
Their names appeared joined together on the credits on all 180-plus Beatles songs regardless of who wrote the words or music. To Paul however it was a case of 'Lennon versus McCartney' - but that's probably what made them both so brilliant. That "very necessary" creative tension.
As teenagers - John 17 years old and Paul one year younger - met one hot summer's day in 1957 at a Quarryman concert in a Woolton churchyard outside Liverpool. John the myopic mop-top art student, was all sadness and discord; whilst the more extraverted St Barnabas choir boy Paul, brought lightness and optimism to the partnership.
Opposites attract, as it did with Mo & Jo. And unlike many songwriting partnerships that comprise separate lyricist and composer, each created both, although neither could read nor write music.
As part of the appointment, the former GroupM Australia chairman and CEO has been tasked with working with the group's media agency leads in developing an overarching business strategy for the collective business which includes agencies such as Ikon, Bohemia and GroupM agencies Mediacom, Mindshare, MEC and Maxus.