545855-260990-34.jpgFlying Fish and CAANZ have announced the 8 agency bands bitten by the BOTAB bug, with this year's theme celebrating the 50th anniversary of The Beatles visit to NZ.
 
With reigning two-time champions Barnes, Catmur & Friends officially out of the running this year, the coveted Battle of the Ad Bands championship title is well and truly up for grabs.
 
This year's competitors are Pegasus and The Job Numbers - Colenso BBDO, The Gypsy Thieves - DDB, Foote Cone - FCB, Building 7 - Flying Fish, OG Villains - Ogilvy & Mather
The Chased - OMD, The Expendables 5 - Sugar & Partners, along with String Theory and Dooya - WhybinTBWA/DAN.

PURCHASE TICKETS HERE
AdStars4_P1080603.jpgAdStars has announced a major increase in the cash prizes being offered by the festival to the Grand Prix winners. The seven year old Festival, which concluded last week, currently has on offer US$20,000 cash awarded as two $10,000 prizes to the top Public Service Grand Prix and the top Product & Services Grand Prix.

From next year this will increase ten fold with a total of $200,000 in cash to be awarded.

Held for three days from Thursday, August 21 through Saturday, August 23, AdStars 2014 saw the attendance of advertising professionals and other visitors from all over the world before coming to a grand closing. In addition to the increased cash prizes other changes for next year's event were announced.
Screen Shot 2014-07-20 at 8.31.31 PM.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Michael Canning, group director at 72andSunny, LA.

BEST TV
Winner: The best TV for me is Jockey 'Supporting Greatness'. This is a funny idea and it's good to see a product like men's undies not taking things too seriously, while at the same time finding a statement that no man will disagree with at the cash register. READ MORE...
skoda1.jpgRocket's latest campaign for Škoda has brought the Tour de France to Auckland through a cross-agency activation to drive greater awareness of Škoda's long-standing sponsorship.
 
As the 11-time official car partner of the Tour de France, Škoda worked with Rocket to connect with Kiwis by treating them to a unique brand experience à la the famed race.  Rocket created and implemented the Škoda NZ Tour de France Cycle Pit Stop to engage Škoda's target audience, showing them first-hand what it's like to be a tour pro.

VIEW THE VIDEO
Screen Shot 2014-08-27 at 8.04.22 am.jpgThe 60 years celebration continues for Holden, with the integrated part of the campaign, via Ogilvy & Mather New Zealand, kicking off this week.

The campaign follows the restoration of a 1969 Holden Monaro HT GTS. The tired old Monaro is the hero of the campaign launch film, which uses integrated typography to evoke kiwis' Holden memories, inviting them to share their own story to be in to win the Monaro once it's fully restored.

VIEW THE SPOT
Blockhead_Colourists.jpgNew Zealand VFX house Blockhead has announced its new roster of 10 colourists.

Says Josephine Mackenzie, executive producer, Blockhead: "In response to market demand we're now offering clients access to the best graders in the region. Directors, DOP's and editors are already working between NZ and Australia, so it makes sense that colourists operate in the same way."
Screen Shot 2014-08-26 at 9.44.47 am.jpgMāori Television has produced a hard-hitting advertising campaign for Quitline, aimed at encouraging smokers to quit.

Māori Television's advertising head of department, Toni Urlich developed the creative, and uses children, mimicking their parents' smoking behaviour.

VIEW THE SPOT
-1.jpgSpikes Asia is once again offering young professionals and students the opportunity to make their mark within the industry.

Entrants from across the region will compete in the Young Spikes Integrated competition, sponsored by JWT, Young Spikes Media competition and, launching this year, the Young Spikes Digital Competition, while students throughout Asia Pacific can kick-start their careers in the Student Creative Award for Print, sponsored by Y&R.
Screen Shot 2014-08-26 at 9.19.01 am.jpgOn the anniversary of Burt Munro's land speed record (August 26), Hallenstein Brothers has launched its innovative High Performance Suit range with a TVC filmed at the iconic Bonneville Salt Flats in Utah via Lachlan McPherson & Friends.

The campaign features motocross legend Carey Hart and crew putting the suits through the paces in the extreme desert heat.

VIEW THE SPOT
3d-petition.jpgWorld Animal Protection has launched a campaign where Dutch people can pledge never to ride an elephant again. Each time a name is added to the petition, a specially developed 3D printer prints a piece of a life-size elephant at Amsterdam Airport Schiphol: the world's first-ever 3D print petition. A live stream of the printing progress is available at www.stapvandeolifantaf.nl.

VIEW THE CONCEPT
VIEW THE VIDEO
tui-tui-catch-a-million-image-600-16661.jpgNew Zealand has scored 15 entries at the shortlist stage of the 2014 Clio Awards.

Both Saatchi & Saatchi New Zealand and Whybin\TBWA\DAN Auckland lead the NZ pack with four entries shortlisted each.

Saatchi & Saatchi has been shortlisted in Branded Content & Entertainment, Content & Contact and Direct. Whybin\TBWA\DAN has been shortlisted in Results don't lie - Steve Cochran.jpgEngagement, Integrated Campaign and OOH.

In second place is Alt Group with three entries making the cut, followed by Colenso BBDO with two entries and Clemenger BBDO Wellington and DDB Group New Zealand with one apiece.

Lisa Fedyszyn, creative director, Whybin\TBWA Auckland was the only juror to represent New Zealand. Fedyszyn was on the Print/Print Technique/OOH jury.

VIEW THE SHORTLIST HERE
ZOOLeadImage.jpgZoo Auckland has recently opened its doors, marking Zoo's first international venture. The Auckland agency will be headed by Kelly Addis, whose role has expanded to Auckland/Melbourne CEO.

Addis explains that Zoo's unique shareholding model means "our motivation is driven by client requirements and not conflicted by different profit centres". With this in mind, Zoo Auckland presents a distinct advantage to clients who want one concept delivered seamlessly across both Australian and New Zealand markets.
65127_BRBPR7141ABRBBeerCe[BAAFO0].jpgEvery few years, the Government unleashes a census on the unsuspecting public of New Zealand. They ask all about their name, ethnicities and favourite brand of wallpaper adhesive, but sadly they never ask the questions that matter.

Boundary Road Brewery has sought to correct this oversight, so through its agency Barnes, Catmur & Friends it has commissioned the country's first Beer Census. Through print and online, people have been asked to give their opinions on all things beer, because their views matter. Not a lot, but definitely a bit.

VIEW THE AD

Agency: Barnes, Catmur & Friends
Managing Partner - Creative: Paul Catmur
Managing Partner - Strategy: Daniel Barnes
Head of Account Service: Luke Farmer
Senior Account Manager: Nicholas Gallagher
Creative: Rob Longuet-Higgins
Creative: Rob Cook
Head of Digital: Greg Elisara
Digital Developer: Dylan Scott
Studio Finished Art: Alison Curtis
Head of Media: Monica Wales
Media Buyer: Tara Pilisi

Client: Boundary Road Brewery
General Marketing Manager: Adam Maxwell
Marketing Manager - Beer: Ben Shaw
NZTA_BLAZED_web.jpgCurious Film has continued its winning streak scoring Gold at the 2014 A-List Hollywood Advertising Craft Awards for New Zealand Traffic Authority spot 'Blazed' via Clemenger BBDO New Zealand.

NZTA's 'Blazed' was directed by Taika Waititi. The award winning spot won a Gold for Acting Performance along with a Bronze Award in Copywriting. The recent accolades follow a string of international recognition including two Gold (Script and Casting) and a Silver for Direction in the Film Craft Lions at Cannes.

Veksner: Why your perspective is wrong

inside+outside.jpegBy Simon Veksner, creative partner, DDB Sydney

I call it the Inside/Outside problem.

I first heard about this in relation to Hollywood. Apparently in LA, the most common talk among screenwriters is about how it's nearly impossible to sell a script nowadays. That's all the screenwriters do, all day long - sit around and bitch about how none of the producers are buying. READ MORE...
Screen Shot 2014-08-25 at 8.17.05 am.jpgAfter years of playing the same old card game, the dogs have placed their bets and moved on to the new, popular game of Keno. A new video series from Lotto NZ and DDB demonstrates how playing Keno is so straightforward, it's easier than "finding a bone in a graveyard".
 
The entertaining videos follow the dogs as they learn different ways to play Keno, that best suit their personalities, and show just how easy it is to play. The campaign co-incides with Keno doubling its daily draws, now offering players four chances to win every day in-store or online.

VIEW THE 'WELCOME TO KENO' VIDEO
VIEW THE 'BIG AL' VIDEO
VIEW THE 'TWO CENTS TAMMY' VIDEO
VIEW THE 'FRANKIE THE BULLDOG' VIDEO
Volvo_Splits.jpgDentsu_SoundSenna.jpgTraffic Signs.jpg190623-dogs-driving-cars.jpgHeld over the past three days in Busan South Korea, the AdStars Festival concluded tonight with a gala awards show. The Festival is the world's first convergent advertising event consisting of online preliminary rounds followed by a final judging round held in Busan. This year AdStars received 12,591 entries from 62 countries.

Unique to AdStars is the Grand Prix decisions with two Grand Prix winners receiving a US$10,000 cash prize - one in Public Service Advertising and the other in Product & Service.

After fierce discussions the Product & Service Grand Prix jury vote was tied - with 13 judges a piece going for the highly awarded Volvo Trucks "Live Test Series" campaign by Forsman & Bodenfors from Sweden, and "Sound of Honda / Ayrton Senna 1989" for Honda Motors by Dentsu from Japan. The jury decided to spit the cash prize and award US$5,000 to each campaign.

The winner in the Public Service Advertising category was more clear cut with "Human Traffic Signs" for Shanghai General Motors by Lowe China winning the Grand Prix and a cash prize of US$10,000. (see the print campaign here).

This year, in particular, saw the entry of a large number of works that had also been entered in advertising festivals of global prominence, making a case for the level of attention to the event among the global advertising industry. An increasing number of works from non-East Asian regions such as Europe, Africa and the Middle East were entered, making the competition hotter than ever. A rigorous and unbiased screening process undertaken by creative leaders whose authority is recognized internationally has resulted in 164 major awards and 78 special ones being given to a total of 242 works among 1,666 finalists.
ClaireDavidson_AdStars2014.jpgThe AdStars festival officially commenced today with delegates from around the world rolling in to attend the three-day event.  The next few days will see the global creative communications industries share their ideas and campaigns, with work entered and also discussed on the stages during the seminars and speaker sessions.

AdStars is hosted by Busan Metropolitan City; not only to support the domestic advertising industry, but also to garner a foothold internationally.  This has well and truly proven to be the case with 12,591 entries from 62 countries coming in this year - now making AdStars the biggest advertising festival in Asia.  This is a huge achievement for a festival that began only seven years ago, in 2008.  This week we judged all 1,666 impressive finalists.  I feel like we all need a cup of tea and a lie down.

The slogan for this year is "Share Creative Solutions, Change The World" with "convergence" being the central theme.  AdStars focuses on sharing diverse creative solutions around the world, for the betterment of culture and humanity.  We're also being asked this week to think in detail about how we, in our professions in this industry, contribute to people through advertising.

The seminars kicked off today with "Open The Door To China".  Throughout the next three days here at AdStars the spotlight will be squarely on China, with discussions ranging from exploring new Chinese trends, to how we can make it in the Chinese market and even seeing the path to success for the South Korean cosmetics industry to enter the Chinese cosmetics market.  We already know that South Korea is the number one holiday destination for Chinese women (with the USA the top pick for men).

Continue reading Claire Davidson on the day one seminars at the 2014 AdStars Festival in Busan, South Korea
Screen Shot 2014-08-22 at 7.47.18 am.jpgOne Screen has announced the call for entries for 2015. The early bird deadline is on Wednesday, October 1 with the normal deadline set for Friday, October 31.

One Screen is the original film festival for the creative community by the creative community. It's the premiere festival that unites the film and advertising world on One Screen. This synergy gives industry professionals a venue to showcase film and video work made for any platform, thereby attracting some of the most innovative and visually arresting work.

VIEW 2015 ONE SCREEN FESTIVAL FILM
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The Work_CallforEntry_cover.jpgThe Call for Entries to The Work 2014 has been extended. The new deadline is Tuesday, September 2nd.

Now in its 12th year of publication, The Work is a 400+ page, hard cover publication that features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as the only true permanent record of creativity for the entire region.

Please note that this year we have simplified the entry process:

All entries are to be supplied on a USB.

This will be used for both judging and artwork for The Work 2014 (this eliminates the need for agencies to send multiple expensive couriers and it will greatly speed up the production process of The Work 2014).

There are three things that differentiate The Work 2014 from traditional award shows:

Sam Court: Two sides to every story

Sam Court2.jpgBy Sam Court, UX director, The White Agency, Australia
 
Historically, "stories" in marketing have been reserved for the frustrated filmmaker turned TVC director. In the last few years however, it seems that the power of storytelling has finally made its way into the world of digital marketing.
 
Digital stories offer an interesting twist on the traditional linear narrative. With interactivity, the viewer becomes the user and therefore has more control over where the story goes.
Screen Shot 2014-08-21 at 5.55.32 AM.pngWatch as BCM, Brisbane's Paul Cornwell and Kevin Moreland take on the #IceBucketChallenge, which started in the US in July and has since gone global via social media, reaching the highest echelons of politics, entertainment and business. All in the name of motor neurone disease, also known as ALS.

The challenge dares nominated participants to be filmed having a bucket of ice water poured on their heads. A common stipulation is that nominated people have 24 hours to comply or forfeit by way of a charitable financial donation.

They've challenged Todd Sampson (Leo Burnett), Russel Howcroft (Network Ten) and Sean Cummins (cummins&partners) to step up to the plate. Hopefully one NZ agency will start the ball rolling here with donations going to MND of New Zealand.

WATCH THE VIDEO
Spikes-Asia.jpgThe Spikes Asia Festival of Creativity, taking place from 23-26 September in Singapore, has invited leading names including Atlas, Omnicom Media Group, Proximity, SapientNitro, Adap.TV, Tencent and Stuff  to present Tech Talks at the upcoming festival.

The interactive sessions, which are sponsored by Omnicom Media Group, will showcase the newest technology currently reshaping the creative media landscape and will provide a unique opportunity to see which direction these innovations are heading in.
Mark Tutssel-thumb-400x265-99373-thumb-200x132-137891.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Mark Tutssel, worldwide chief creative officer of Leo Burnett.

BEST TV
Last weekend the new football season kicked off. Manchester United who sacked their manager David Moyes, and replaced him with one of the game's most celebrated and cerebral coaches, Louis van Gaal, were quickly reminded of the harsh realities of world's toughest league, with a humiliating home defeat to Swansea. READ MORE...
The Work_CallforEntry_cover.jpgThe Call for Entries to The Work 2014 is out and it's FREE to enter.

Now in its 12th year of publication, The Work is a 400+ page, hard cover publication that features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as the only true permanent record of creativity for the entire region.

Deadline is this Friday, Aug 22.

Please note that this year we have simplified the entry process:

All entries are to be supplied on a USB.

This will be used for both judging and artwork for The Work 2014 (this eliminates the need for agencies to send multiple expensive couriers and it will greatly speed up the production process of The Work 2014).

There are three things that differentiate The Work 2014 from traditional award shows:
SundayPunchJervois.jpgSunday Punch has a flash new office located at 85 Jervois Road, Herne Bay, Auckland.

After a successful first year of business the comedy specialists have outgrown its Halsey St offices.

As well as the normal office things; desks, telephones, highlighters etc, the shop's new home has a fully stocked bar and a custom built viewing room designed by Material Creative (Winners 2014 Retail Design Award).

With the larger tailored space the team can effectively juggle their eclectic commercial, television and film work.

To view their current director's reels or make a booking with the innovative Writer's Room featuring NZ's top comedians and comedy writers, click here.
Fotor081982033.jpgMedia agency Spark PHD has further solidified its NZ operation with two new appointments in its trading team.
 
Jodie Bennett and Marc Emery have been appointed as trading managers, working with PHD Group's trading director Scott Keddie.
 
Louise Bond, PHD Group CEO, says media trading has always been a pivotal part of Spark PHD's success and its broader philosophy, and the new roles acknowledge its growing importance in the ever-changing media landscape.
image002.jpgTotal interactive advertising spend in New Zealand was $142.37 million up 24% year-on-year proving to be the biggest quarter to date.
 
Says Spencer Bailey, chair IABNZ: "No one should be surprised that interactive advertising continues its strong growth, however when you compare us internationally we still lag behind. In markets like the US and UK, we are seeing television losing market share to brand building on the internet and mobile the main driver of ad spend growth. IAB will be working hard over the next 12 months to drive initiatives that help make New Zealand an innovative digital market."
image002.jpgFollowing a national study, leading media communications agency Havas Media and mobile marketing and commerce company Weve have identified how mobile has completely changed the boundaries of social acceptability.
 
A staggering 74% of respondents aged 16-24 said they need to have their mobile phones with them at all times, whilst almost two-thirds said they will check their phone when out with friends or colleagues if there is a lull in the conversation, according to the new independent research released today (18 August, 2014).
 
The study, which looks at the impact of digital disruption to both society and human psychology, shows that young people don't behave or think in the same way as they did ten years ago.  They don't just use their mobile phones to call friends and family, they rely on them obsessively, feeling anxious when they're away from them.
image004.jpgApp development company, MEA Mobile, has opened its first Australian office, offering its mobile application development and digital advertising services to Australian companies locally.

The company has appointed David King as managing director for Australia, who will work closely with MEA Mobile's offices in New Zealand and the US.

One of the early registered developers in the world for iPhone, MEA Mobile has been creating number one ranking apps for all mobile platforms for more than six years.
 
Specialising in mobile photo and video products, MEA Mobile is behind some the most successful photo and video apps including iSupr8, which is one of the top 10 apps worldwide for video making, with well over one million users, and Printicular which allows users to print their pictures directly from social media sites on their smartphone and be delivered to their door. The Printicular app currently delivers around 250,000 printed photos a month.
Screen Shot 2014-08-18 at 12.55.24 pm.jpgBy Simon Veksner, Creative Partner, DDB Sydney

Like a planet caught between two suns, advertising is constantly being pulled in two different directions.

On the one hand, we're asked to make our work relatable.

And on the other, aspirational. READ ON...
Screen Shot 2014-08-18 at 12.38.32 pm.jpgVodafone Warriors players Manu Vatuvei, Jacob Lillyman, Konrad Hurrell and Dane Nielsen are helping Wendy's launch a new burger with a TVC via Auckland agency &Some, playing on Kiwis' struggle to pronounce foreign words.
 
"Hard to say, easy to eat", Wendy's new Portabella Mushroom on Brioche burger launches this week with a French-style brioche bun developed in conjunction with local artisan breadmakers Pandoro.

VIEW THE SPOT
Screen Shot 2014-08-18 at 8.31.42 am.jpg.99 and Colenso BBDO are bringing back the magic of New World's Little Shop promotion, which won over the hearts and minds of Kiwis last year.

After a very successful campaign in 2013 where the nation fell in love with Little Shop, the agencies worked closely with New World to make it happen yet again.

VIEW THE SPOT
Regos Open-thumb-400x568-159241.jpgBand registrations for Flying Fish and CAANZ's Battle of the Ad Bands 2014 will close today, Monday, August 18.

The event will take place on Thursday, 11 September at the Kings Arms.

Cost of registration is $300 + GST per band, eligible to CAANZ members only.

Register by visiting www.botab.co.nz or by emailing office@caanz.co.nz.
Todd Wackrow & Matt Townsend (L-R).jpgAuckland-based digital agency, Union Digital has further enhanced its strategic and management offering by realigning the business with two newly created roles.

Union Digital's founding and acting managing director, Matt Townsend (right) moves into a strategy director role and Todd Wackrow (left), current head of client service, has been appointed as general manager.

The change in leadership of the business was brought about by a growing demand for digital ideas and activations, as well as a recognition that "digital" is now sitting squarely where marketing and technology collide. Whilst maintaining the businesses focus on technology, ongoing work across DB Breweries brand portfolio and new clients such as Pump, 1Above and Haier has driven an increased focus on campaign work.

Yukfoo Animation signs animation studio Dwarf

DWARF_STILL2.jpgYukfoo Animation has announced the signing of legendary Japanese animation studio Dwarf to its roster of directors.

Dwarf, creators of the iconic Domo and Komaneko characters, are renowned worldwide for their charming character design and stopmotion animation work. Launched in 2003 by Tsuneo Goda, Dwarf has gone on to become the go-to studio for original kawaii characters.
lialogo.jpgAgencies and production companies: Registrations close tomorrow (5pm Friday New York time) for the 29th LIA Awards with final entry deadline by the end of August.

Do you have work that you are proud to have in The LIA Book? This is your chance to have the world's top creative minds see, critique and honour your creativity. About 100 top and talented creative people from all over the globe will convene in Las Vegas to judge LIA's 29th competitions.
 
This year, LIA has added an additional medium to the competition - Branded Entertainment. Under the Branded Entertainment umbrella, judges will award creative solutions that is funded by and complementary to a brand's marketing strategy. This means the work must bear the brand's personality, positioning and marketing objectives. The idea can encompass any piece of content, scripted or unscripted, a comedy or drama as a single submission or a series. It can also take any form, be it film, television, live event, gaming, or music video. One of the main criteria is that it must be entertaining and engaging.
DGuqKLol6z7HB1gO-hSmbMs.jpgGPY&R Sydney has been appointed by former U.S. VP Al Gore and The Climate Reality Project on a global campaign that puts pressure on world leaders, through their citizens, to commit to meaningful carbon emission reductions.

Led by Andrew Dowling, Lucielle Vardy, newly appointed executive creative directors Bart Pawlak and David Joubert, and Y&R New York's David Sharrod, the GPY&R Sydney team presented the campaign to Mr. Gore and his team at The Climate Reality Project, as well as the Climate Change and Communications Groups at the United Nations.

VIEW THE 'AL GORE' VIDEO
VIEW THE CAMPAIGN SITE
HiluxTVC_2.jpgSaatchi & Saatchi New Zealand has launched a new selection of amusing spots, created for Toyota Hilux's sponsorship of One Weather.

The spots feature the familiar 'mono-browed' character from past Hilux ads, presenting a range of alternative weather forecasts with a distinctly Hilux flavor.
 
VIEW THE SPOTS

Creative Directors: Corey Chalmers & Guy Roberts
Art Director & Copywriter: Charlie Godinet & Phil Hickes
Director: Corey Chalmers
Motion Graphics Designer: Tomas Cottle
Producer: Anna Kennedy
Business Director: Paul Wilson
Account Director: Susie Darling
Senior Account Manger: Amanda Brittain
Client: Andrew Davis & Susanne Hardy
Production Company: Gorgeous Films
Production Company producer: Edwina Monaghan
Audio: Liquid Studios

resize_then_crop_753_422.jpgThe 2014 Saatchi & Saatchi New Directors' Showcase #feelthereel premiered at Cannes Lions Festival of Creativity on 19th June, with a live event that introduced the Showreel of 19 films by 18 New Directors. Saatchi & Saatchi gave the audience a 'world first' experience: wristbands were handed out to all 2,300 audience members, and each individual wearer's emotional response was monitored for the entire time the NDS reel was projected.

VIEW THE VIDEO

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