Screen Shot 2017-11-23 at 11.47.11 am.jpgFollowing a week of teaser spots PAK'nSAVE has launched its new 'Fridgemas' campaign via FCB New Zealand.

Featuring a series of 15 second TVCs, the 5-week campaign focuses around the 'Fridgemas tree'. With the festive season meaning lots of time spent celebrating with loved ones, Kiwis often use the opportunity to spoil their guests, and their well-stocked fridges become the centre of Christmas.

Kaylie Smith, Headshot.jpgWith just over a month until Christmas, Facebook's new head of SMB for Australia and New Zealand, Kaylie Smith (left), has put together her top 10 tips for small businesses wanting to ramp up/kick-start their marketing ahead of the 25th.
1. Target those last-minute shoppers
Haven't started your Christmas promotions yet? Well, you can be sure that a large number of customers haven't given Christmas shopping a second thought. Use this to your advantage. Target this audience group with relevant messaging and imagery, make life easier by providing solutions to common Christmas shopping troubles (e.g. 'Christmas gifts for your mum/nephew sorted!') and use promotions like free express delivery to help lighten the load for your customers.
The Warehouse (1).jpgAdshel New Zealand has completed the expansion of its Adshel LIVE digital street furniture network, with 70 additional screens as part of the phase three roll-out. Adshel LIVE is New Zealand's largest digital roadside network now with 220 digital screens delivering unrivalled reach across Auckland, Wellington, Christchurch and Hamilton.

The phase three expansion of Adshel NZ's digitisation strategy added to the existing network of 150 digital advertising panels across Auckland, Wellington and Christchurch, with increased coverage in each of these markets, while also extending the reach of the network with the inclusion of Hamilton.
NAcropped.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Nils Andersson, regional creative president, TBWA\Asia.

Not sure I received an abundance of gifts in my inbox, in the run up to Christmas, but here goes. I really tried to judge everything without reading any written explanations whatsoever, so let the work speak for itself. One thing I did notice overall was the tendency for long form content to be too long. And 'content' means it should have engaging content, right?

Winner: Waitrose. Snowed in. Speaking of Christmas, first up, a beautiful festive piece from Waitrose. Not easy to pull off something distinctive with all the competition out there at this time of year, but this was simple and well told. Made me feel all Christmassy. Somehow, the black and white helped. READ MORE...
image004.jpgimage005.jpgAuckland-based independent agency, Lassoo Media & PR, has strengthened its digital team as online marketing spend in New Zealand continues to grow with the appointment of Anna Gervai as head of digital and social strategy and the promotion of Hamish Scott-Knight to the role of head of media technology.

Digital ad spend in New Zealand is currently about 35% of the total but is expected to reach 50% within two years. It is already more than half in many other countries and is predicted to reach two thirds of all ad spend in the coming years.
High_Crashes_City_street (1).jpgStoned drivers are being warned of the realities in a new campaign from Clemenger BBDO Wellington and the NZ Transport Agency.

The images, shot by photographer Steven Boniface, will appear in outdoor posters and targeted print, as well as online.

Research shows New Zealanders aren't worried about drug driving. They don't think it contributes much to the road toll. Things like drink driving, speeding and road conditions rank much higher as concerns.

Because drug driving crashes are not often reported, there's a perception that crashes rarely happen, or if they do, they're fender benders.

But the statistics tell a different story. In a 5 year study in New Zealand, 1 in 4 drivers who had crashed and died had cannabis in their system when they crashed.

New Zealand hair salon brand Rodney Wayne has launched its #devotedtoyou collection, created by brand development agency Lachlan McPherson and Friends.

Set in Tokyo against the ethereal backdrop of the iconic Sakura cherry blossoms. The campaign is built on the themes of renewal and rejuvenation. A series of short films, featuring the Japanese poetic form haiku, invite New Zealanders to release their unique beauty with a new hairstyle or colour transformation.

Screen Shot 2017-11-17 at 11.59.07 am.jpgFollowing on from what's now become a time-honoured Kiwi Christmas tradition, New World's iconic character Noel returns to Kiwi screens once again this summer in the latest campaign via 99 and Colenso BBDO.

This new 60" TVC is the third instalment in what has unquestionably become New Zealand's favourite Christmas campaign over the years. And the scope for this spot is more ambitious than ever.

lead_960-thumb-400x266-257962.jpgThe 2017 Epica Awards have been presented in Berlin, with Grand Prix winners from Canada, the United States, Poland, Germany and France. The jury decided to award two film Grand Prix this year, one for a film supporting a nonprofit organisation and one for a commercial for an online retailer.

McCann Worldgroup has taken out the Network of the Year title and BBDO New York was named Agency of the Year. 

Founded 31 years ago, Epica is the only worldwide creative award judged by journalists from the marketing, design and advertising press Including Campaign Brief representing Australia and New Zealand), as well as specialist reporters in fields ranging from production to VR and luxury branding.
Screen Shot 2017-11-17 at 8.43.34 am.jpgToday Facebook is announcing two initiatives for creators and creatives. The first is an app that helps creators manage their presence on Facebook and the second is a central destination where creators can get the resources they need to improve and grow.
On Facebook, creators can connect with more than two billion potential fans and collaborators, get to know their community, talk directly to fans with Live, and monetize with products like branded content.
928274f5-606c-4a00-96f8-a548cb123bec.jpgResn, the creative digital agency, has reached a new milestone in its quest for global digital supremacy. The agency has a long-established reputation for producing award-winning work, but its latest achievement is perhaps its greatest yet: its one-hundredth FWA (Favourite Website Awards). The FWA is one of the highest honours in the digital industry and has been awarding the best in "cutting-edge innovation in digital design and development" since May 2000. Resn is the first company in Australasia to win one hundred FWAs and only the seventh in the world.
ASB Plus 1.jpgASB Plus 2.jpgAuckland digital product design agency, Roam, has recently delivered an exciting mobile app and website aimed at small business owners, for ASB Business Ventures.

'Plus by ASB' is a digital platform that enables SMEs to run their businesses more efficiently by saving them valuable hours in their day.  It brings together online business tools like Xero, Vend and Shopify into one place to provide a single view of performance for business owners. This can be done in the same amount of time it takes to make your morning coffee.
image001.jpgThis mo season vodka brand 42Below is set to launch the world's first eco-draft stopper made from real moustaches to help save the world. The concept was created for the Australian market only via Colenso BBDO, New Zealand.

42Below will create the doorstache as a way of reducing mo waste and stopping drafts at the same time, potentially reducing people's power bill at home.

Screen Shot 2017-11-16 at 8.47.31 am.jpgCreative agency RUN has won the Friendship House business in a pitch against 3 other agencies.

A charity that has existed for 41 years, Friendship House works to keep women and children safe in South Auckland, offering a range of community services and programmes. Over 500,000 people come through their doors each year, making it one of the largest providers of its kind by volume in New Zealand.
Screen Shot 2017-11-16 at 6.26.37 am.jpgThe One Club for Creativity has opened the call for entries for the prestigious 2018 One Show awards, and today kicks off the humorous "Be Famous Famous" campaign developed by J. Walter Thompson New York.

The One Show entries can be submitted at, with third-quarter deadline November 30, 2017 and final deadline January 31, 2018. Juries will be announced shortly.

The integrated "Be Famous Famous" campaign from JWT, which includes print, video and interactive, makes a comical statement about how winning a coveted One Show Pencil is the only way to be not just industry famous, but "famous famous". 

Screen Shot 2017-11-15 at 10.41.20 am.jpgKiwiPlates has launched a new brand campaign, created by Saatchi & Saatchi, encouraging Kiwis to embrace whatever they're into and "own it" with a personalised plate.

The campaign will run across TV, digital and social and includes a new-look website and logo - also designed by Saatchi & Saatchi.

Screen Shot 2017-11-15 at 8.51.23 am.jpgTRACK NZ has appointed a new senior copywriter to its creative team, Claire Huddart. Huddart brings with her a wealth of experience following 26 years at leading agencies across London and Auckland.
Huddart's experience covers financial services, automotive, FMCG and utility industries. Huddart started working in the UK at Saatchi & Saatchi Direct, before moving onto roles at WWAV Rapp Collins and BHWG (now Proximity).
Merlee (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Merlee Jayme, chairmom and chief creative officer at Dentsu Jayme Syfu in the Philippines.

Best: The North Face Imagination. I loved the insight. The story naturally celebrates what the brand stands for. With the awesome free-skiing moves and shots, going outdoors has never been so exhilarating. READ MORE...
Screen Shot 2017-11-15 at 8.04.55 am.jpgGlobal media agency network Mindshare has appointed Campbell Smith to the role of client leader at Mindshare New Zealand.

Campbell has over 12 years of media experience and has worked at some of the most preeminent agencies in New Zealand and abroad. Most recently Campbell has been business director on AirNZ and ASB.

Says Smith: "I'm really excited to be joining Terri, Sam and the Mindshare team. I look forward to continuing and building on the great work the team are producing on behalf of our agency partners and the Mindshare brand."
Screen Shot 2017-11-14 at 7.39.29 am.jpgFCB New Zealand has confirmed the expansion of its integrated strategic offering with a new consultancy arm focusing on the new New Zealander market.

The new offering, named FCB Open, has been introduced to respond to the increasing diversity of New Zealanders and the significant growth opportunity this presents to the agency's clients and New Zealand business in general. FCB Open will help clients to identify specific insights, develop tailored media and creative strategy and guide execution through the agency's integrated model.
2017-deadline-final.jpgThere are only three days left for agencies to this year's Mobius Awards with deadline set for this Thursday, November 16.

Mobius Awards international advertising competition recognizes outstanding work in Brochure/Book, Cinema-In-flight, Direct, Mixed Media Campaign, New Media, Online, Outdoor, Package Design, Photography, Point-of-Purchase, Print, Radio, Television and Student.

Screen Shot 2017-11-14 at 7.09.08 am.jpgNestlé Purina has been announced as the winners of oOh!media's $100K EXCITE competition.

oOh! challenged New Zealand agencies and advertisers to create interactive and engaging ways to use the new EXCITE retail panels. Purina and Mediacom created the 'Perfect match', which will see the development of an innovative tool that helps match shoppers with shelter animals.
CANNES-LIONS-2018.jpgA streamlined 65th edition of the Festival which will run for five days
More than 650 delegate passes given away free as part of new Young Lions initiative
New opportunities to celebrate the work throughout the City of Cannes and beyond
A simplified awards structure will remove 120 sub-categories from the Lions
Price freezes and money-saving packages give attendees more certainty on expenses while they are in Cannes

Cannes Lions has today launched the 2018 Festival of Creativity, with important changes to the delegate experience and awards structure.

The 65th edition of the Festival will run for five days, from Monday 18 - Friday 22 June. A streamlined Festival and a simplified award structure will bring much greater focus to each Lion, truly recognise the best work and delivers it to the biggest audience and ensure that delegates can benefit from the highest quality content programme and make the most of their time in Cannes.
Screen Shot 2017-11-13 at 8.15.38 am.jpgAward-winning Kiwi photographer and director Tom Gould has teamed up with youth travel company Contiki to create its latest instalment of The Travel Project, a content-led series exploring the ways in which travel makes us better humans.
The Travel Project is an influencer-led storytelling platform, centred around various missions which explore the multitude of ways travel can create positive change. The latest film follows a first-time millennial traveller, Jose Gabriel Baez, on Contiki's Adriatic Spirit trip in Europe, capturing the life-changing journey Contiki takes him on.

ARN xxx Apocalypse_PR_HBRIDGE_LANDSCAPE_preview (1).jpgY&R NZ's new campaign for Arnott's sees an unlikely pairing of two renowned Kiwis - Zoë Bell and Steve Hansen - in an apocalypse themed, integrated campaign.
Y&R NZ, in partnership with Arnott's, developed the idea from the insight, 'Kiwis take biscuits for granted'.
Says Josh Moore, CEO and CCO, Y&R NZ: "The client came to us interested in seeing how we could leverage one of New Zealand's most established sporting personalities. Instead of presenting something 'black', we decided to create something a little more unexpected and utilise a less predictable name. Because if there was an apocalypse caused by a lack of biscuits, wouldn't it logically be Steve Hansen who saves the day?"


ANDYs-LOGO.jpgAward shows in their truest form are a barometer for our industry. In its shared quest to serve it, The International ANDY Awards has listened to the community and consulted with its leaders and outliers.

Says Gina Grillo, President & CEO, The ADVERTISING Club of New York / International ANDY Awards: "Our mission is to build a show that looks to the future and remains true to our core values as an idea-based show judged by an integrated jury of global creative leaders. Over the course of the last three years, small steps have been taken to reinforce that ideas come first.

"This year, we're taking things one giant step further by instituting the elimination of categories.  Enter your best ideas to be judged purely and rewarded accordingly.
Set to a cover version of The Beatles' song 'Golden Slumbers', performed by Elbow; directed by Oscar winning director Michel Gondry 
John Lewis has launched its much anticipated 2017 Christmas advertising campaign 'Moz The Monster' on, social media channels and in its shops across the UK.  

The commercial, via agency adam&eveDDB, London, was first shown tonight on British TV at around 9.30pm on Channel 4 and at approximately the same time it was broadcast on all Sky's own channels. 

Screen Shot 2017-11-10 at 11.04.15 am.jpgAuckland's Apex Insurance has launched a new TVC/social video called 'Whalers are Watching' created by freelance creative director Kit Lawrence (formally of Y brand).

The video was created for Apex Insurance's cyber risk brokers to share on LinkedIn as Whaling is being targeted at senior figures in New Zealand industry and is costing NZ businesses hundreds of thousands of dollars in (mostly unpublicised) ransoms to hackers, as well as massive data disruption and loss of income.

AXIS_Hero_RESPECT.jpgThe 38th Axis Awards is now open for entries and agencies are being urged to start drawing up their shortlists of work to enter in Axis 2018.

Entries will close on January 23rd 2018 with the Axis 2018 Awards Show to be held on Thursday March 8th at new venue, Shed 10 in Auckland.


Screen Shot 2017-11-09 at 7.49.44 am.jpgClemenger BBDO | Touchcast has collaborated with local favourites Drax Project to remind people of the dangers of wearing headphones around railway level crossings, for clients KiwiRail and TrackSAFE NZ.

Playing live at a level rail crossing, the band performed a gig with a difference - surprising pedestrians with an unexpected demonstration of safe crossing behaviour. The band then launched the video over their social channels.

litterman-trans-blacktm (1).jpgFCB New Zealand has been awarded the creative, media and PR business for Keep New Zealand Beautiful, effective immediately.

The incorporated society, whose mission is to keep Kiwi communities clean, safe and beautiful, has given the agency its first brief; a national integrated campaign which will focus on keeping New Zealand beautiful for locals and tourists by reducing litter.
Screen Shot 2017-08-22 at 11.43.43 am-thumb-400x166-262421.jpgEpica has announced its shortlisted entries for the 2017 competition.

There are two finalists from New Zealand; Colenso BBDO for Spark 'Little Can Be Huge - Celebrate Family' and Augusto NZ for AIG 'Lions Tour Event Mark'.

These finalists will go through to the grand jury, which meets in Berlin from 13-15 November. Gold and Grand Prix winners will be awarded during a ceremony at the Meistersaal concert hall on the evening of November 16.
JAB 100x100 (1).jpegEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Joakim Borgström, executive creative director at BBH Singapore.

Winner - Uber: Boxes. I like the simple visual metaphor. Powerful and simple storytelling about the never ending traffic problems we have here in the region. I love how Uber used the data in the research to highlight the problem in each city. Visit to question why it makes sense to own a car. Or not. A small minus. The ad reminds me of the epic Sony PlayStation 2 Human Mountain ad from 2004. READ MORE...
Screen Shot 2017-11-07 at 10.47.41 am.jpgAUT Ad School CDs, Jane Berney, Dan Fastnedge and Paul White turned up for work a couple of weeks ago to find the Ten Commandments of AUT Ad School propped up outside their office door.

Says White: "Well we thought, that's the invitation sorted."

Says Berney: "We were blown away by this offering but the students refused to tell us who created it."

"Eventually we weedled it out of them," said Fastnedge, "by telling them the copywriting and art direction was brilliant."

Find out who the team behind the Ten Commandments were, and, more importantly, just who's keen to get into the promised land this year. The AUT end of year show is on Tuesday 14 Nov. Different venue this year - still at AUT but this time entry is via Wellesley Street, Piko is directly on your right. Also, it's industry only 5.30-7pm.

FINCH signs The Bobbsey Twins From Homicide

Screen Shot 2017-11-07 at 9.15.36 am.jpgDirecting duo The Bobbsey Twins From Homicide has arrived in the Southern Hemisphere, joining FINCH for representation in Australia, New Zealand and APAC.

The Twins are known for their McDonald's, Halford's, Domino's and Thinkbox spots, and more recently their campaign for MoneySuperMarket, featuring He-Man and Skeletor dirty dancing to 'Time of My Life' which has enjoyed millions of online views.

Midas Awards extends entry deadline to Nov 17

Screen Shot 2017-11-07 at 6.43.38 am.jpgThe Midas Awards for the World's Best Financial Advertising has announced its 2017 Grand and Executive Juries and, due to overwhelming demand, has extended its final deadline until Friday, November 17th. To date, this year's Midas Juries represent 45 of some of the world's most respected and influential minds in financial advertising from 13 countries on 6 continents.
The Grand Jury's stellar reputation and diverse areas of expertise across brings together the world's foremost advertising agencies, as well as internationally recognized experts in financial policy and communications from prominent companies around the world.  Companies include, but not limited to: AML United Kingdom; Caixa Economica Montepio Geral Portugal; CPB Group, USA; Havas WorldWide Germany; First Bank USA; Mercerbell Australia, Old National Bank USA; Pi Communications India; Publicis Germany, Quicken Loans USA; RGA USA/Brazil; Saatchi & Saatchi Australia; TBWA Sri Lanka; Verizon USA; and Wunderman USA.

The Breast Cancer Screenings_Shot 3[1][1][4]-thumb-400x225-265527.jpgNew Zealand's Rialto Channel and DDB NZ took storytelling to a whole new level in 2016 when they launched The Breast Cancer Screenings in support of ground-breaking breast cancer research. Since then the campaign has won at the Axis Awards, Cannes, Award and Spikes Asia. Now, in an outstanding result, DDB and Rialto Channel have picked up 3 Gold and 3 Silver awards at the PromaxBDA Awards for this important campaign.
Heineken CTV visual_061117.jpgPHD New Zealand has matched the changing video habits of Heineken drinkers with New Zealand's first 100% connected television (CTV) ad campaign.

The campaign for DB Breweries is the agency's - not to mention the country's - first real-time bidding (RTB) CTV campaign, using a 30-second TVC for Heineken across TVNZ OnDemand. Users viewing TVNZ OnDemand from a Samsung Smart TV, Chromecast, PlayStation or Xbox were served Heineken content.

PHD New Zealand's group general manager of digital, Christophe Spencer, says the move to implement a CTV-only campaign is the result of shifts in video consumption habits.
Screen Shot 2017-11-06 at 7.06.21 am.jpgFarmers has engaged FCB New Zealand to focus on evolving its brand strategy. The initial manifestation of which will be a new brand TV ad for Christmas - the first of this style of advertising for the iconic Kiwi retailer.

Says Dean Cook, head of marketing, Farmers: "This is a very important stage in the evolution of our marketing. We want to reinforce the role Farmers plays in numerous moments throughout New Zealanders' lives, and has played for over 100 years. We chose FCB for their proven strategic leadership, and ability to connect emotionally with New Zealanders."

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