Blockhead offers virtual trans-tasman grading

NW_remote_grade.jpgBlockhead has introduced remote grading through its Auckland office and partners The Editors and BE in Sydney.

Resolve's remote grading is a real-time interactive service that negates the need for the director, agency and colourist to be in the same room or even country.

Instead NZ and Australian production companies and agencies can access Blockhead's exclusive grading roster without anyone having to cross the Tasman.
Screen Shot 2014-11-21 at 7.07.30 am.jpgThe Zone is a newly launched general entertainment channel as part of SKY's basic package available to all their customers, dedicated to serving avid fans of sci-fi, cult, horror and the fantasy genres.

After a competitive pitch, Brandspank were awarded the task of creating this new brand with the aim to represent the aspirations of the channel and resonate with an audience who, more than most, hold this category dear.

VIEW CHANNEL IMAGERY
VIEW THE IDENTS
Screen Shot 2014-03-17 at 6.45.47 am-thumb-400x203-146344.jpgNew Zealand Transport Agency's 'Mistakes' spot via Clemenger BBDO has scored one Gold in Online & Viral Films and one Silver in the Public Interest category at the international Epica Awards - the only global creative awards judged by the advertising trade press.

Grand Prix winners include Leo Burnett Beirut for Virgin Radio 'Making Music' in Media; Publicis Conseil for Muséum national d'Histoire naturelle 'Paris Zoo' in Recreation & Leisure and BBDO New York for GE 'The Boy Who Beeps' in Corporate Image.
Screen Shot 2014-11-20 at 8.01.21 am.jpgTo celebrate Tool Month, Mitre 10 has launched a new web film via FCB Auckland which showcases the Drill Robot's dance moves.

VIEW THE SPOT






Director - Alex Sutherland
Executive Creative Director - Tony Clewett
Creative - Scott Kelly
Creative - Ian Smith
Production Company - Thick as Thieves
Head of Content TVP - Pip Mayne
Account Director - Kate Lines
Agency Producer - Amanda Langkilde
Account team - Lee Dodds

photo 1.jpgLast night AUT Adschool graduates got a chance to showcase some stellar work at Adschool's Portfolio Night in the Sir Paul Reeves atrium.

Nick Worthington, James Mok, Regan Grafton, Tony Clewett, Nathan Cooper, Ant Rainger, Jen Rolfe and Chris Long were some of the luminaries that attended the night as well as many gainfully employed ex grads in the business who come back every year.
SL_Profile.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Stacey Lee, an independent creative director, director, producer and writer, who splits her time between New Zealand and New York.

BEST TV
This category was an emotional roller coaster. Straight off the bat, my consolation prize goes to the Don't Drink And Drive - Celebration ad. READ MORE...

Netflix to launch in Australia + NZ in March 2015

bluray-netflix.jpgNetflix, the leading Internet movie and TV subscription service, is heading down under, announcing today it will expand into Australia and New Zealand in March 2015.
 
Internet-connected users in Australia and New Zealand will be able to subscribe to Netflix and instantly watch a curated selection of popular movies and TV shows in high-definition or even 4K where available. At launch, the premium and unique Netflix offering will include such original series as Marco Polo, BoJack Horseman and, among many kids titles, DreamWorks Animation's All Hail King Julien.
012_bob_greenberg-thumb-400x233-140080.jpgThe One Club, producers of the prestigious One Show Awards and Creative Week, has today announced that it will induct Bob Greenberg, Massimo and Lella Vignelli, Washington Olivetto and Allan Beaver to its Creative Hall of Fame, and Norm Grey to its Educators Hall of Fame. The ceremony will be held on January 27, 2015 in New York City.
Nick Garrett-web.jpgColenso BBDO managing director Nick Garrett ha been promoted to the newly created role of CEO Colenso BBDO and Proximity - effective immediately.
 
The news follows the announcement last month that Clemenger Group CEO Jim Moser will take on the additional responsibility as chairman of Clemenger BBDO Melbourne; a dual role where he will continue to head up the New Zealand operation, with the additional Australian-based responsibility.
 
As a result, Garrett will take on some of Moser's responsibilities with regard to Colenso BBDO and Proximity in Auckland.
SA_Momsong.jpgDirected by The Sweet Shop's Steve Ayson, 'Momsong' for Old Spice has been named 'Television Commercial Of The Year' at the recent shots Awards held at London's Bloomsbury Ballroom.
 
Centering around a chorus of middle-aged women stalking their teenage sons in increasingly disturbing ways, 'Momsong' is the craft of Ayson and Aussie creatives, Justine Armour and Ruth Bettotti, making it a nice accolade to the creative talent of Australia and New Zealand.

The spot comes out of Wieden & Kennedy, Portland and has had a hugely successful run on the awards circuit this year, including a Gold and Bronze Lion win at Cannes.

VIEW FULL LIST OF WINNERS
Regan and Tony.jpgThe AdSchool's End of Year Portfolio Show is coming up in exactly one week's time on Tuesday 25th November.

The show is being held at The Roof Terrace Bar at Tyler Street Garage between 6 and 8pm. Raise a glass with AdSchool to celebrate the fact that a) it'll be exactly one month before Christmas and b) attendees get to use their creative director's reaction face on its student's portfolios.
Fin_P1090231.jpgFin_P1090201.jpgFin_P1090268.jpgTop Australian post and special effects company FIN has officially launched their spectacular new office in Shanghai with a big party at The Boulevard.

Around 130 special guests from the Shanghai agency and production industries joined in the celebration and partied late into the night.

FIN Shanghai has opened its doors in the Former French Concession area, which is a short walk from Shanghai's major agencies and production houses. The facility is now fully operational and after only two weeks is already is picking up work.

The facility is now fully resourced, offering FIN's trademark award-winning VFX, 2D, 3D/CGI and editorial. The company also provides grading services in conjunction with existing partner, Ben Eagleton (BE).

The Boulevard proved to be a great venue for the party - The trendy speakeasy bar and supper club is hidden on the seventh floor of a hotel behind a bookshelf that doubles as a secret passage. Massive Music's DJ Velvet Robot mixed the music at the party, which was hosted by FIN's Head of Business for Asia Pacific, Stephen Douglas and FIN Shanghai Executive Producer Billy Becket and his team.

VIEW THE SHORT VIDEO FROM THE NIGHT

Continue reading FIN launches their Shanghai-based post + special effects operation with big party at The Boulevard.
REI INAMOTO.jpgAdFest has announced that digital influencer, Rei Inamoto, the Worldwide Chief Creative Officer & Vice President at AKQA, is the Grand Jury President for next year's awards.
 
Originally from Tokyo and now based in New York, Inamoto (left) has been instrumental in putting AKQA on the map as one of the world's most formidable agencies whose clients include Audi, Nike and Red Bull, among other leading brands. He oversees AKQA's creative vision and output globally and played a pivotal role in the agency's selection as one of Fast Company's 50 Most Innovative Companies as well as multiple Agency of the Year accolades.
 
"The true insight of this highly technological world we live in is this: the most powerful force in our universe isn't technology, it's imagination," says Inamoto.
 
"It's our imagination that allows technology to advance our industry, society and most importantly, humanity. As Grand Jury President of AdFest 2015, I look forward to witnessing the most imaginative ideas that force us into the next chapter of our universe."
Screen Shot 2014-11-17 at 11.50.12 am.jpgSpecialist retail advertising agency .99 and New World have recruited a rather familiar looking chap to be the hero of their new retail campaign.

The campaign focuses around Noel, a mature white-haired gentleman who's been brought in to help out during the busy festive season.

VIEW THE WATTIES SPOT
VIEW THE CARROTS SPOT
VIEW THE COOKIES N MILK SPOT
Myer-wonderful-2-thumb-400x228-166880.jpgBy Simon Veksner
creative partner, DDB Sydney


The phrase 'manifesto ad' seems to make Creatives want to jump out of a window.

Even a brief that alludes to a Client wanting to discuss their values will have teams exploding with righteous rage: "For Christ's sake, it sounds like they want a bloody manifesto ad!"

But is this type of ad unfairly maligned? READ ON...
Ahmad Salim.jpgColenso BBDO has added to its talent pool with the appointment of Ahmad Salim as a group business director.

A native of Scotland, Salim cut his teeth at The Leith Agency on Grolsch, Sol, and the pride of Scotland - IRN-BRU. Since then Salim's worked on high profile regional and international brands at TBWA\London and RKCR\Y&R London including Vodafone, PlayStation EMEA, the BBC, Absolut, Jameson and John Smith's.

Says Salim on why he chose to work at Colenso when he moved to New Zealand: "Colenso's reputation for consistently delivering world class work year after year is known globally and the opportunity to move to New Zealand and be part of the team was a no brainer."
Screen Shot 2014-11-17 at 7.13.42 am.jpgOgilvy & Mather New Zealand has created a new summer campaign for Rebel Sport, following the successful winter campaign, Ode to Winter. The spot was directed by Zia Mandviwalla of Curious Film and features a V/O by Kiwi hip hop artist Ladi6.

Unlike Winter, which was depicted as a 'foe' to a more hardened group of everyday sports people, summer is conveyed as a 'friend' that coaxes all New Zealanders out to participate in any number of sports, casual or competitive.

VIEW THE SPOT
Curious 1.jpgFor the second year running, Curious Film has won Asia Pacific Production Company of the Year at the Ciclope International Advertising Craft Festival in Berlin.

After announcing individual winners last week, Ciclope this week unveiled its regional rankings of the most awarded production shops in each region.

In Asia Pacific, Curious Film (Australia/NZ) won Best Production Company; Alt.vfx (Australia) won Best Visual Effects Company and Shenzhen Dans Digital (China) won Best Digital Company.
mistakes_1.jpgNew Zealand has done extremely well at this year's Caples Awards scoring four Gold Awards and three Silver Awards.

Clemenger BBDO NZ scored two Gold Awards; one for New Zealand Transport Agency 'Mistakes' in the Viral video marketing category and one for CAANZ 'Share The Love' in Agency self promotion.
983820_10153425072979848_728030446587252168_n.jpgThe cream of the Auckland ad industry were out in force at the Campaign Brief / The Sweet Shop Legendary Lunch today at the fabulous Soul Bar and Bistro at Viaduct Harbour in Auckland.

Thanks to The Sweet Shop's generous sponsorship it was a big day, with the following attendees:

Julian Andrews
Whybin\TBWA1907979_10153425074104848_8860414663055656439_n.jpg

Daniel Barnes
Barnes Catmur

Tony Bradbourne
Special Group

Shane Bradnick
DDB

Cleve Cameron
JWT

Paul Catmur
Barnes Catmur

mike harland.jpgPHDIQ - the digital division of leading communications and media agency PHD Group - has created a new role to meet clients' changing needs amid the ongoing digital revolution.
 
Mike Harland, previously a digital director at PHDIQ, has stepped up to head of online content as the agency reinforces its pioneering position in the industry.
 
Jane Stanley, managing director of PHDIQ and group strategy director, says the new role acknowledges the fundamental importance of digital expertise in almost every client campaign, and recognises Mike's incredible contribution since joining the team in 2011.
Face.jpgEarlier in the year, past AUT Adschool graduates picked up over 65 AXIS awards. Now this year's crop of students get a chance to shine.

From 5.30pm Tuesday 18 November AUT Adschool Portfolio Night is open in the Sir Paul Reeve atrium. Come by and see just how teams and individual have welded their crayons.
Screen Shot 2014-11-12 at 11.00.03 am.jpgCreative retail agency specialists .99; and not-for-profit, Leukaemia & Blood Cancer New Zealand (LBC); are giving New Zealanders an innovative way to raise money for blood cancer research, that doesn't cost a single cent.
 
The initiative, searchforacure.co.nz, was created as a way for everyday Kiwis to join the fight against blood cancer. The website itself is simply a Google-powered search engine, along with a few online ads. Every time someone uses the site to search the web, the online ads generate a few cents for LBC.

VIEW THE VIDEO
LISTEN TO THE SPOT - LBC 030 00336 Search Lorde_Digital Radio01.mp3
getfile.aspx.jpgAWARD has extended its entry deadline to the new date of Friday, November 14.

All material must be uploaded to the site and delivered to the AWARD office by end of business close on Friday. The site will close and no entries will be accepted after this deadline.

Click here to check out the latest film, part of the call for entries campaign via McCann Melbourne.

SUBMIT ENTRIES HERE
Screen Shot 2014-11-12 at 8.51.14 am.jpgThe Midas Awards for the World's Best Financial Advertising has announced the shortlist for the 2014 competition.

New Zealand has scored two finalists in the shortlist including Rapp New Zealand for Westpac 'Future Gazillionaire?' in Use of Discipline: Student and Y&R New Zealand for The Co-Operative Bank 'The Record Profit' in Use of Media: Advertising: TV & Cinema.
Gold_Coast.jpgSpark PHD has been appointed as the media agency in New Zealand for Gold Coast Tourism, which markets Australia's "famous for fun" holiday destination.
 
As one of New Zealand's fastest growing communications and media agencies, the appointment will see Spark PHD working on the coveted account, with specialist support from PHD Group's digital division and PR/activation business: PHDIQ and Spark PR & Activate.

The Blues appoints Sugar&Partners

MT0612FeatureBlues_139650941.jpgFollowing an agency review by the Blues, Sugar&Partners has been appointed as the Blues' lead strategic and creative communications partner.
 
Says Jeremy Johnston, managing partner, Sugar&Partners: "The credentials and strategy based review process was refreshingly well run and respectful. We were also excited by the single-minded ambition the Blues team has on building a world-class sporting organization."
IMG_2569.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's bestads judge is Alex Grossman, executive producer and head of sales at B-Reel, London.

BEST TV
Favourite - Call of Duty: Advanced Warfare: Discover Your Power. Sorry folks, but it has to be COD. This is easily the most fun, action-packed and generally 'seat of your pants' film I have seen this week. Being a huge COD fan who spends way too long playing the games in this franchise, I am quite simply a sucker for this. The communication is well-executed and perfectly pitched. I wish I had shot it!  READ MORE...
Bonds_CH.jpgRenowned for his unique multi-disciplinary approach, Kiwi director Campbell Hooper has partnered with Bonds and Clemenger BBDO, Melbourne to create a playful, visually remarkable piece showcasing the new Bonds range as part of a creative, kooky 'research lab'.
 
In this spot titled 'Shine Bright', we see the Bonds range as a blank canvas, with each scene depicting how every part of the collection has been created. It's a fun, youthful celebration that embodies the brand with a vibrant, creative flair.

VIEW THE SPOT
Screen Shot 2014-11-11 at 6.34.25 am.jpgThe 14th edition of the Cristal Festival is set to take place in Courchevel (France) from the 16th to the 20th of December.

Each year, the Cristal awards gathers the advertising ecosystem. Numerous conferences will be held to highlight developments in the media & communication industry and thus detect the latest innovative strategies.
getfile.aspx.jpgToday is the last day to submit entries for AWARD Awards.

AWARD has also released a new film, part of the call for entries campaign via McCann Melbourne.

All material must be uploaded to the site and delivered to the AWARD office by 5.00pm. The site will close and no entries will be accepted after this deadline.

VIEW THE VIDEO
Tom Dery.jpgM&C Saatchi worldwide chairman Tom Dery will take the opportunity to work closer with the global network in 2015.
 
Having been "privileged to be a worldwide chairman, based in Sydney for a number of years," Dery will relocate to Boston in 2015 to fulfill a two-fold role.
 
First, in his capacity as worldwide chairman, Dery is taking the opportunity to be closer to the US, UK and Europe markets where the M&C Saatchi global network has a number of offices serving many major clients.
 
Second, Dery will take his place as a fellow of the highly prestigious Advanced Leadership Initiative at Harvard University. He has been selected as one of only 30 fellows chosen from the ranks of senior executives from all business spheres globally.

As a fellow, Dery will have an opportunity to work on projects of his choice, tackling real-world challenges, with the immense resource of all of Harvard's world-class faculties at his disposal.

Director Tore Frandsen joins The Sweet Shop

TSS Tore Frandsen.jpgThe Sweet Shop has added director Tore Frandsen to its roster of global talent.

Both a popular artist and a critical favourite, Frandsen's celebrated versatility behind the camera has helped him create a body of work highly regarded for its tight concepts and clever designs. His trademark cinematic style has turned heads internationally and led to creative partnerships with some of the world's biggest brands including Olympus, Nokia, Shell, Lego and Coca-Cola among others.
 
Says Frandsen: "I never saw myself as a director. When I started making film with my friends as a child I would always be the one who was the most into the story, the shooting, the casting, locations, costume, editing, sound. I was annoyingly into every little detail really. And that just turned out to be the role of the director."

What in heck is the 'CVP' + is it safe to ignore it?

Screen Shot 2014-11-10 at 6.18.03 am.jpgBy Simon Veksner
Creative Partner, DDB Sydney

Advertising makes me laugh sometimes.

Just a couple of years ago, no one had heard of the CVP (Customer Value Proposition). Yet today, it's apparently the most vital tool in marketing. READ ON...
ManInTheShower.jpgCurious Film director Taika Waititi has launched three new spots for Nimble ahead of the launch of its new mobile app.

The online short term lender, which already provides more than 70% of its loans via mobile, is introducing the Nimble Bunny across TV, radio, outdoor and online.

VIEW THE GAS SPOT
VIEW THE KIDS PARTY SPOT
VIEW THE SELFIE SPOT
Screen Shot 2014-11-07 at 7.08.19 am.jpgCannes Lions has today announced the launch of the Creative Data Lions and expanded Innovation Lions which will form part of a new, two day Lions Innovation Festival within next year's International Festival of Creativity.

Lions Festival CEO, Phillip Thomas says the move is a comprehensive response to dramatic industry shifts which have created exciting opportunities for both brands and agencies.
Wendy Clark photo - hi res.jpgCoinciding with the opening of entries to the Creative Effectiveness Lions, Cannes Lions has today announced the appointment of Wendy Clark, president of sparkling brands & strategic marketing, Coca-Cola North America as jury president.

Launched in 2011, the Creative Effectiveness Lions celebrates award-winning creativity with a proven business impact and has an entry process involving close collaboration between clients and agencies to showcase both. Now in its 5th year, this will be the first time the jury will be headed by a client-side marketer rather than an agency leader.
JohnLewis_1.jpgJohn Lewis_2.jpgJohn Lewis has unveiled its 2014 Christmas spot in the UK via Adam&EveDDB London, which features Tom Odell covering 'Real Love' by John Lennon.

The advert tells the tale of an unlikely friendship between a little boy, Sam, and his penguin friend, Monty. Monty and Sam do everything together and the advert follows them playing happily through the year, from hide and seek to football.

However as the winter months draw in, Sam begins to notice that Monty is sad and realises that he is longing for a companion.

VIEW THE SPOT 
Sarsha Drakeford, Simone Ward, Geordie Wilson, Carlene Newall.jpgSarsha Drakeford has been awarded New Zealand's top AWARD School student this week at a graduation ceremony at Little Easy, Auckland on 4th November.

More than 50 creatives and industry supporters attended the event, which showcased the best pieces of work from the 2014 class of 16.

Second place went to Geordie Wilson, followed by Simone Ward in third.
Tri NZ Swim.jpgTriathlon NZ has appointed Freemans Bay indie agency, Republik to its media and creative account, effective immediately.

Says Paul McNamara, director, Republik: "We're really excited about this appointment. Triathlon is going from strength to strength and we're very happy to be playing our part in promoting the sport here in New Zealand. - Tri NZ hosts and sanctions many events over the summer months, including the Sovereign Tri Series with the first being Sovereign Tinman at Mt Maunganui on 7th December 2014. I might even give one a go."

Triathlon New Zealand is the national governing body for triathlon including; triathlon, duathlon, aquathlon and cross triathlon events. They carry out development programmes for youth, coaching and officials, including managing the competition rules and developing safety and fairness standards across all events. Tri NZ is responsible for selecting and managing age group teams to all ITU World Championship events on an annual basis. They own and deliver some key events, including the Sovereign Tri Series and various national championship events over a variety of distances. Triathlon New Zealand are also responsible for implementing a high performance programme that provides support for our elite and developing athletes, to help them advance and win on the world stage.

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