4.jpgTwo of the world's most highly acclaimed creative directors, Matty Burton and Dave Bowman, are joining Special Group as founding creative partners in the recently announced Australian start-up.

The award-winning team has spent the last five years with TBWA as executive creative directors of the Sydney Group. Under their creative leadership the agency doubled in size and revenue, winning 19 new business pitches and taking it to the number one creative agency in Australia, as ranked by the Won Report.
PeterSchelstraete.jpgThe Spikes Asia Festival of Creativity, has today announced that it will be giving the sought after Advertiser of the Year award to The Coca-Cola Company - Asia Pacific.

Says Terry Savage, chairman of Lions Festivals: "Over the last few years we have seen Coca-Cola bringing home numerous awards for their marketing efforts. The purpose of the Advertiser of the Year Award is to recognise those clients who have distinguished themselves through the quality of their campaigns and innovative marketing; in other words, clients that are not afraid to embrace new ideas. Last year Coca-Cola were awarded 14 trophies across seven of the entry categories at Spikes Asia, proving that this is a well-deserved accolade that they can now add to their achievements."
0f4bb62.jpgDigital agency Touchcast has appointed Will Joyce as general manager of its Auckland office.
Says Andrew Hawley, managing director of Touchcast New Zealand: "After many months of searching, we've identified a fantastic internal candidate in Will Joyce, currently our head of strategy. We believe he is the best long-term culture and capability fit for Touchcast and our Auckland clients going forward, especially as we look to evolve our capability in a number of key areas."
Before joining Touchcast as head of strategy earlier this year, Joyce held two consecutive general manager roles for accomplished independent agencies in Australia that fused experience design, technical innovation, creative, data and performance media into a single offering. These organisations were entrepreneurial in spirit often developing unique business ventures for banking, automotive and tourism related corporates.
STAPLETON-CHALLENGE.jpgCATMUR-CHALLENGE.jpgThe worldwide #IceBucketChallenge in aid of finding a cure for Motor Neurone Disease has started to spread into NZ Adland this week. After being challenged by Damon Stapleton, Shane Bradnick nominated Justin Mowday, Nick Garrett and Ben Fahy. In turn, Garrett challenged Paul Catmur yesterday and in turn challenged Nick Gallagher, Luke Farmer and Marty O'Halloran.


Donate to MND of New Zealand.
The Work_CallforEntry_cover.jpgThe Call for Entries to The Work 2014 has been extended. The final deadline is this Tuesday, September 2nd.

Now in its 12th year of publication, The Work is a 400+ page, hard cover publication that features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as the only true permanent record of creativity for the entire region.

Please note that this year we have simplified the entry process:

All entries are to be supplied on a USB.

This will be used for both judging and artwork for The Work 2014 (this eliminates the need for agencies to send multiple expensive couriers and it will greatly speed up the production process of The Work 2014).

There are three things that differentiate The Work 2014 from traditional award shows:
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Screen Shot 2014-08-29 at 10.38.36 AM.pngWe hope you, like over 117,000 other ad professionals registered on Bestadsontv.com throughout the world, enjoy visiting the site regularly to check out the very best and latest advertising in all mediums being produced worldwide.

BestadsPRO Membership is only US$30 per year (less than 60 cents per week)
* Full access to the bestads Members Directory - you can now view the profile pages of over 110,000 members throughout the world, and contact them directly via their email address. Great for contacting long lost colleagues!
* BestadsPRO Membership lets you access every Archive video - going back to 2003.
* BestadsPRO Membership lets you download any video or image file on the site (instead of paying US$5 per spot) so compiling your own reels of great Automotive or Beer commercials, for example, is now a breeze - and much more affordable.
* BestadsPRO Membership gives you access to any pay2see content as well.

DROGA-BESTADS.jpgMore reasons to become a BestAdsPRO member:

* Full access to the complete bestads Rankings (by Agency, Country, Creative Director, Creative, Director, Production Company etc) - going back to 2003.
* Your own expanded PROFILE page with an extra 500meg of space to upload all your best work plus CV and pic - with optional links to your Facebook and Twitter pages. When you're job hunting, simply email the link to your profile page.
* Be a part of the global creative advertising community.

Become a BestAdsPRO member NOW

Or if you wish to give a BestadsPRO membership to a friend, relation and/or colleague, email their name and email address details to: michael@bestadsontv.com
(you will be billed later)
Peugeot-new.jpgAfter a competitive pitch Peugeot has appointed Contagion as its New Zealand communication's partner, seeing the agency awarded the integrated account, including strategy, media, creative and sponsorships.

Says Contagion CEO, Dean Taylor: "We have been actively looking for the right car brand for a while now. It was important to us to find one with a passion for a more future focused approach to communications. After all, the way people buy cars has fundamentally changed over the last three years, with the advent of ever increasing digital behaviours. Peugeot share our passion and we couldn't be happier to partner with them at this time."
beerbottle.jpgClio has announced the next round of finalists in the Audio, Audio Technique, Clio Music, Film Technique, PR and Hall of Fame categories.

New Zealand has scored a further three finalists, following the 15 announced on Tuesday. In this round of finalists, Shine Limited has scored two shortlists and FCB New Zealand has scored one.

Screen Shot 2013-10-26 at 10.46.50 AM.pngRankings-CB-APP.jpgThe Campaign Brief App and Bestads App - the two most popular advertising Apps in the world - are both available for iPhones and Android phones.

The CB App is in the Top Business Apps Charts on iTunes in 10 countries (including Australia and NZ), while the Bestads App is in Top Business Apps Chart in 45 countries (including Australia and NZ).

The Campaign Brief App includes CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.

With more of us living on iPhones or Android phones, now is the time to ensure you have both the Campaign Brief and Bestads Apps on your iPhone or Android phone (which can also be viewed on iPad, iPad Mini, and Android tablets) to ensure you get your creative news on the go - wherever you are. 

Keep up with what's happening in the business whenever you have a spare minute, and wherever you are. You can share CB news from Australia, NZ, WA and Asia on Twitter, Facebook or by email, direct from the app.


Donald Gunn.jpgThe Gunn Report has released 'The Power of Print', a study of the most awarded Print and Outdoor ads in the world, which identifies 13 basic Dramatic Formats used in Print advertising to engage consumers creatively and effectively. It's an analysis based on the creative ideas behind the most awarded Print and Outdoor ads in the world in the last 15 years.

A total of 1,028 award winning Print and Outdoor ads and campaigns from around the world featured in The Gunn Report's Print Library have been classified - an average of 50 of the highest ranked ads per year, from 1999 to 2013.
'The Power of Print' report includes a description of the specific thought process involved to identify each of the 13 Dramatic Formats, as well as a total of 140 examples of work which support the analysis. The most represented countries across the 140 ads and campaigns featured in the study are the United Kingdom (24 ads/campaigns), USA (21), France (15), Brazil (12), Germany (9) and South Africa (9). The five most represented agencies, with 5 ads/campaigns each, are AlmapBBDO (São Paulo), Saatchi & Saatchi (London), Saatchi & Saatchi (New York), Scholz & Friends (Berlin) and TBWA\Hunt\Lascaris (Johannesburg).
SAMSUNG BLACK CAT HERO[6][1].jpgBlack cats have been in the news lately due to the fact that they are being abandoned, and all because they don't take good selfies. The RSPCA in the UK reported that 70 percent of cats waiting for adoptions are black and one of the reasons people are ignoring them is they are trickier to photograph.
Samsung New Zealand via Colenso BBDO, thought it could help and quickly reacted with a smart social campaign that offered a practical solution for all cat lovers whilst at the same time highlighting features of their latest smartphone, the Samsung GS5.
Working with renowned animal photographer Rachael Hale McKenna, Samsung ran a very special photo-shoot that demonstrated how to take better photos of black cats, so people everywhere can help resolve the problem of abandoned or un-adopted cats.

Screen Shot 2014-07-20 at 8.31.31 PM.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Michael Canning, group director at 72andSunny, LA.

Winner: The best TV for me is Jockey 'Supporting Greatness'. This is a funny idea and it's good to see a product like men's undies not taking things too seriously, while at the same time finding a statement that no man will disagree with at the cash register. READ MORE...
OLD-SPICE-ICE-1.jpgOLD-SPICE-ICE-2.jpgOld Spice's Isaiah Mustafa takes on the ALS #IceBucketChallenge - with a twist. Agency: Wieden + Kennedy, Portland.

BP-680x365.jpgThe theme for this year's TVNZ NZ Marketing Awards was Make Marketing History, evoking great marketing successes of the past and inspiring today's marketers to join the winners ranks.

For the sixth year in a row Te Radar returned to MC a record number in attendance at The Langham, Auckland, where he was joined by hosts NZ Marketing Magazine's Vincent Heeringa and Marketing Association chief executive, Michael Pryor.
545855-260990-34.jpgFlying Fish and CAANZ have announced the 8 agency bands bitten by the BOTAB bug, with this year's theme celebrating the 50th anniversary of The Beatles visit to NZ.
With reigning two-time champions Barnes, Catmur & Friends officially out of the running this year, the coveted Battle of the Ad Bands championship title is well and truly up for grabs.
This year's competitors are Pegasus and The Job Numbers - Colenso BBDO, The Gypsy Thieves - DDB, Foote Cone - FCB, Building 7 - Flying Fish, OG Villains - Ogilvy & Mather
The Chased - OMD, The Expendables 5 - Sugar & Partners, along with String Theory and Dooya - WhybinTBWA/DAN.

AdStars4_P1080603.jpgAdStars has announced a major increase in the cash prizes being offered by the festival to the Grand Prix winners. The seven year old Festival, which concluded last week, currently has on offer US$20,000 cash awarded as two $10,000 prizes to the top Public Service Grand Prix and the top Product & Services Grand Prix.

From next year this will increase ten fold with a total of $200,000 in cash to be awarded.

Held for three days from Thursday, August 21 through Saturday, August 23, AdStars 2014 saw the attendance of advertising professionals and other visitors from all over the world before coming to a grand closing. In addition to the increased cash prizes other changes for next year's event were announced.
skoda1.jpgRocket's latest campaign for Škoda has brought the Tour de France to Auckland through a cross-agency activation to drive greater awareness of Škoda's long-standing sponsorship.
As the 11-time official car partner of the Tour de France, Škoda worked with Rocket to connect with Kiwis by treating them to a unique brand experience à la the famed race.  Rocket created and implemented the Škoda NZ Tour de France Cycle Pit Stop to engage Škoda's target audience, showing them first-hand what it's like to be a tour pro.

Screen Shot 2014-08-27 at 8.04.22 am.jpgThe 60 years celebration continues for Holden, with the integrated part of the campaign, via Ogilvy & Mather New Zealand, kicking off this week.

The campaign follows the restoration of a 1969 Holden Monaro HT GTS. The tired old Monaro is the hero of the campaign launch film, which uses integrated typography to evoke kiwis' Holden memories, inviting them to share their own story to be in to win the Monaro once it's fully restored.

Blockhead_Colourists.jpgNew Zealand VFX house Blockhead has announced its new roster of 10 colourists.

Says Josephine Mackenzie, executive producer, Blockhead: "In response to market demand we're now offering clients access to the best graders in the region. Directors, DOP's and editors are already working between NZ and Australia, so it makes sense that colourists operate in the same way."
Screen Shot 2014-08-26 at 9.44.47 am.jpgMāori Television has produced a hard-hitting advertising campaign for Quitline, aimed at encouraging smokers to quit.

Māori Television's advertising head of department, Toni Urlich developed the creative, and uses children, mimicking their parents' smoking behaviour.

-1.jpgSpikes Asia is once again offering young professionals and students the opportunity to make their mark within the industry.

Entrants from across the region will compete in the Young Spikes Integrated competition, sponsored by JWT, Young Spikes Media competition and, launching this year, the Young Spikes Digital Competition, while students throughout Asia Pacific can kick-start their careers in the Student Creative Award for Print, sponsored by Y&R.
Screen Shot 2014-08-26 at 9.19.01 am.jpgOn the anniversary of Burt Munro's land speed record (August 26), Hallenstein Brothers has launched its innovative High Performance Suit range with a TVC filmed at the iconic Bonneville Salt Flats in Utah via Lachlan McPherson & Friends.

The campaign features motocross legend Carey Hart and crew putting the suits through the paces in the extreme desert heat.

3d-petition.jpgWorld Animal Protection has launched a campaign where Dutch people can pledge never to ride an elephant again. Each time a name is added to the petition, a specially developed 3D printer prints a piece of a life-size elephant at Amsterdam Airport Schiphol: the world's first-ever 3D print petition. A live stream of the printing progress is available at www.stapvandeolifantaf.nl.

tui-tui-catch-a-million-image-600-16661.jpgNew Zealand has scored 15 entries at the shortlist stage of the 2014 Clio Awards.

Both Saatchi & Saatchi New Zealand and Whybin\TBWA\DAN Auckland lead the NZ pack with four entries shortlisted each.

Saatchi & Saatchi has been shortlisted in Branded Content & Entertainment, Content & Contact and Direct. Whybin\TBWA\DAN has been shortlisted in Results don't lie - Steve Cochran.jpgEngagement, Integrated Campaign and OOH.

In second place is Alt Group with three entries making the cut, followed by Colenso BBDO with two entries and Clemenger BBDO Wellington and DDB Group New Zealand with one apiece.

Lisa Fedyszyn, creative director, Whybin\TBWA Auckland was the only juror to represent New Zealand. Fedyszyn was on the Print/Print Technique/OOH jury.

ZOOLeadImage.jpgZoo Auckland has recently opened its doors, marking Zoo's first international venture. The Auckland agency will be headed by Kelly Addis, whose role has expanded to Auckland/Melbourne CEO.

Addis explains that Zoo's unique shareholding model means "our motivation is driven by client requirements and not conflicted by different profit centres". With this in mind, Zoo Auckland presents a distinct advantage to clients who want one concept delivered seamlessly across both Australian and New Zealand markets.
65127_BRBPR7141ABRBBeerCe[BAAFO0].jpgEvery few years, the Government unleashes a census on the unsuspecting public of New Zealand. They ask all about their name, ethnicities and favourite brand of wallpaper adhesive, but sadly they never ask the questions that matter.

Boundary Road Brewery has sought to correct this oversight, so through its agency Barnes, Catmur & Friends it has commissioned the country's first Beer Census. Through print and online, people have been asked to give their opinions on all things beer, because their views matter. Not a lot, but definitely a bit.


Agency: Barnes, Catmur & Friends
Managing Partner - Creative: Paul Catmur
Managing Partner - Strategy: Daniel Barnes
Head of Account Service: Luke Farmer
Senior Account Manager: Nicholas Gallagher
Creative: Rob Longuet-Higgins
Creative: Rob Cook
Head of Digital: Greg Elisara
Digital Developer: Dylan Scott
Studio Finished Art: Alison Curtis
Head of Media: Monica Wales
Media Buyer: Tara Pilisi

Client: Boundary Road Brewery
General Marketing Manager: Adam Maxwell
Marketing Manager - Beer: Ben Shaw
NZTA_BLAZED_web.jpgCurious Film has continued its winning streak scoring Gold at the 2014 A-List Hollywood Advertising Craft Awards for New Zealand Traffic Authority spot 'Blazed' via Clemenger BBDO New Zealand.

NZTA's 'Blazed' was directed by Taika Waititi. The award winning spot won a Gold for Acting Performance along with a Bronze Award in Copywriting. The recent accolades follow a string of international recognition including two Gold (Script and Casting) and a Silver for Direction in the Film Craft Lions at Cannes.

Veksner: Why your perspective is wrong

inside+outside.jpegBy Simon Veksner, creative partner, DDB Sydney

I call it the Inside/Outside problem.

I first heard about this in relation to Hollywood. Apparently in LA, the most common talk among screenwriters is about how it's nearly impossible to sell a script nowadays. That's all the screenwriters do, all day long - sit around and bitch about how none of the producers are buying. READ MORE...
Screen Shot 2014-08-25 at 8.17.05 am.jpgAfter years of playing the same old card game, the dogs have placed their bets and moved on to the new, popular game of Keno. A new video series from Lotto NZ and DDB demonstrates how playing Keno is so straightforward, it's easier than "finding a bone in a graveyard".
The entertaining videos follow the dogs as they learn different ways to play Keno, that best suit their personalities, and show just how easy it is to play. The campaign co-incides with Keno doubling its daily draws, now offering players four chances to win every day in-store or online.

Volvo_Splits.jpgDentsu_SoundSenna.jpgTraffic Signs.jpg190623-dogs-driving-cars.jpgHeld over the past three days in Busan South Korea, the AdStars Festival concluded tonight with a gala awards show. The Festival is the world's first convergent advertising event consisting of online preliminary rounds followed by a final judging round held in Busan. This year AdStars received 12,591 entries from 62 countries.

Unique to AdStars is the Grand Prix decisions with two Grand Prix winners receiving a US$10,000 cash prize - one in Public Service Advertising and the other in Product & Service.

After fierce discussions the Product & Service Grand Prix jury vote was tied - with 13 judges a piece going for the highly awarded Volvo Trucks "Live Test Series" campaign by Forsman & Bodenfors from Sweden, and "Sound of Honda / Ayrton Senna 1989" for Honda Motors by Dentsu from Japan. The jury decided to spit the cash prize and award US$5,000 to each campaign.

The winner in the Public Service Advertising category was more clear cut with "Human Traffic Signs" for Shanghai General Motors by Lowe China winning the Grand Prix and a cash prize of US$10,000. (see the print campaign here).

This year, in particular, saw the entry of a large number of works that had also been entered in advertising festivals of global prominence, making a case for the level of attention to the event among the global advertising industry. An increasing number of works from non-East Asian regions such as Europe, Africa and the Middle East were entered, making the competition hotter than ever. A rigorous and unbiased screening process undertaken by creative leaders whose authority is recognized internationally has resulted in 164 major awards and 78 special ones being given to a total of 242 works among 1,666 finalists.
ClaireDavidson_AdStars2014.jpgThe AdStars festival officially commenced today with delegates from around the world rolling in to attend the three-day event.  The next few days will see the global creative communications industries share their ideas and campaigns, with work entered and also discussed on the stages during the seminars and speaker sessions.

AdStars is hosted by Busan Metropolitan City; not only to support the domestic advertising industry, but also to garner a foothold internationally.  This has well and truly proven to be the case with 12,591 entries from 62 countries coming in this year - now making AdStars the biggest advertising festival in Asia.  This is a huge achievement for a festival that began only seven years ago, in 2008.  This week we judged all 1,666 impressive finalists.  I feel like we all need a cup of tea and a lie down.

The slogan for this year is "Share Creative Solutions, Change The World" with "convergence" being the central theme.  AdStars focuses on sharing diverse creative solutions around the world, for the betterment of culture and humanity.  We're also being asked this week to think in detail about how we, in our professions in this industry, contribute to people through advertising.

The seminars kicked off today with "Open The Door To China".  Throughout the next three days here at AdStars the spotlight will be squarely on China, with discussions ranging from exploring new Chinese trends, to how we can make it in the Chinese market and even seeing the path to success for the South Korean cosmetics industry to enter the Chinese cosmetics market.  We already know that South Korea is the number one holiday destination for Chinese women (with the USA the top pick for men).

Continue reading Claire Davidson on the day one seminars at the 2014 AdStars Festival in Busan, South Korea
Screen Shot 2014-08-22 at 7.47.18 am.jpgOne Screen has announced the call for entries for 2015. The early bird deadline is on Wednesday, October 1 with the normal deadline set for Friday, October 31.

One Screen is the original film festival for the creative community by the creative community. It's the premiere festival that unites the film and advertising world on One Screen. This synergy gives industry professionals a venue to showcase film and video work made for any platform, thereby attracting some of the most innovative and visually arresting work.


Sam Court: Two sides to every story

Sam Court2.jpgBy Sam Court, UX director, The White Agency, Australia
Historically, "stories" in marketing have been reserved for the frustrated filmmaker turned TVC director. In the last few years however, it seems that the power of storytelling has finally made its way into the world of digital marketing.
Digital stories offer an interesting twist on the traditional linear narrative. With interactivity, the viewer becomes the user and therefore has more control over where the story goes.
Screen Shot 2014-08-21 at 5.55.32 AM.pngWatch as BCM, Brisbane's Paul Cornwell and Kevin Moreland take on the #IceBucketChallenge, which started in the US in July and has since gone global via social media, reaching the highest echelons of politics, entertainment and business. All in the name of motor neurone disease, also known as ALS.

The challenge dares nominated participants to be filmed having a bucket of ice water poured on their heads. A common stipulation is that nominated people have 24 hours to comply or forfeit by way of a charitable financial donation.

They've challenged Todd Sampson (Leo Burnett), Russel Howcroft (Network Ten) and Sean Cummins (cummins&partners) to step up to the plate. Hopefully one NZ agency will start the ball rolling here with donations going to MND of New Zealand.

Spikes-Asia.jpgThe Spikes Asia Festival of Creativity, taking place from 23-26 September in Singapore, has invited leading names including Atlas, Omnicom Media Group, Proximity, SapientNitro, Adap.TV, Tencent and Stuff  to present Tech Talks at the upcoming festival.

The interactive sessions, which are sponsored by Omnicom Media Group, will showcase the newest technology currently reshaping the creative media landscape and will provide a unique opportunity to see which direction these innovations are heading in.
Mark Tutssel-thumb-400x265-99373-thumb-200x132-137891.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Mark Tutssel, worldwide chief creative officer of Leo Burnett.

Last weekend the new football season kicked off. Manchester United who sacked their manager David Moyes, and replaced him with one of the game's most celebrated and cerebral coaches, Louis van Gaal, were quickly reminded of the harsh realities of world's toughest league, with a humiliating home defeat to Swansea. READ MORE...
The Work_CallforEntry_cover.jpgThe Call for Entries to The Work 2014 is out and it's FREE to enter.

Now in its 12th year of publication, The Work is a 400+ page, hard cover publication that features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as the only true permanent record of creativity for the entire region.

Deadline is this Friday, Aug 22.

Please note that this year we have simplified the entry process:

All entries are to be supplied on a USB.

This will be used for both judging and artwork for The Work 2014 (this eliminates the need for agencies to send multiple expensive couriers and it will greatly speed up the production process of The Work 2014).

There are three things that differentiate The Work 2014 from traditional award shows:
SundayPunchJervois.jpgSunday Punch has a flash new office located at 85 Jervois Road, Herne Bay, Auckland.

After a successful first year of business the comedy specialists have outgrown its Halsey St offices.

As well as the normal office things; desks, telephones, highlighters etc, the shop's new home has a fully stocked bar and a custom built viewing room designed by Material Creative (Winners 2014 Retail Design Award).

With the larger tailored space the team can effectively juggle their eclectic commercial, television and film work.

To view their current director's reels or make a booking with the innovative Writer's Room featuring NZ's top comedians and comedy writers, click here.
Fotor081982033.jpgMedia agency Spark PHD has further solidified its NZ operation with two new appointments in its trading team.
Jodie Bennett and Marc Emery have been appointed as trading managers, working with PHD Group's trading director Scott Keddie.
Louise Bond, PHD Group CEO, says media trading has always been a pivotal part of Spark PHD's success and its broader philosophy, and the new roles acknowledge its growing importance in the ever-changing media landscape.
image002.jpgTotal interactive advertising spend in New Zealand was $142.37 million up 24% year-on-year proving to be the biggest quarter to date.
Says Spencer Bailey, chair IABNZ: "No one should be surprised that interactive advertising continues its strong growth, however when you compare us internationally we still lag behind. In markets like the US and UK, we are seeing television losing market share to brand building on the internet and mobile the main driver of ad spend growth. IAB will be working hard over the next 12 months to drive initiatives that help make New Zealand an innovative digital market."



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