Jonathan Sorensen_Alex Lawson.jpgCarat NZ has appointed Jonathan Sorensen to the role of Group Business Director on some of the agency's highest profile accounts, including ASB Bank and DB Breweries.

Sorensen's 13+ years' agency experience includes time in NZ, Australia, and the UK, working on major brands such as Coke, Mastercard, Air New Zealand, Fonterra, and Kia Motors. He re-joins Carat from OMD, where he has held leadership roles across strategy and comms planning for the last four years.

5 Minutes with... Malcolm Poynton

Malcom Poynton_600x800.jpg
The Kiwi expat global CCO of Cheil chats with LBB on the joy of working for a 21st century agency, his love of art and the outdoors - and why you can't Google life

The most thoughtful global chief creative officer working in advertising today? Malcolm Poynton may well be that. Whether he's delivering a lecture on the history of brands to an auditorium of captivated juniors or pondering the seismic shifts rumbling against the foundations of the old school industry structures, he's always considered. Perhaps that's why he's had such a fruitful time at Cheil, helping to cultivate the South Korean-headquartered network into a global network with creative impact. Working with a major client like Samsung, innovation and technology are woven into the agency's DNA, but Malcolm's never lost sight of the emotional purpose that drives what they do. Perhaps that's because - between the flights from London to Seoul - he makes a point of getting out, immersing himself in the art world or, even better, the great outdoors. As he tells LBB's Laura Swinton, you can't Google life...

Malcolm is also one of the jurors in the upcoming Immortal Awards, which is FREE TO ENTER for all LBB member agencies and production companies.

LBB> You've been at Cheil for three and a half years - what has that experience been like?
MP> It's been three and half years now; it's been amazingly full-on and it's been amazingly satisfying with the creative progress we've made. It's also been an incredible journey of discovering new and different cultures. Seoul is a great place; it's very particular. It's very forward-thinking and, I would say, progressive. And, increasingly, it's a place that the fashion world has got their eye on. It's just full of energy.

JeremyCraigen.jpgThe LIA International Awards has announced that Jeremy Craigen, Global Chief Creative Officer of Innocean Worldwide, will preside over the Ambient | Print | Poster | Billboard | Verbal Identity jury.
Craigen started his career at Ted Bates where in his first year was awarded best young creative team by the UK Creative Circle. After Bates merged with Dorlands he moved to the then named BMP DDB Neednam where he stayed for many years and many name changes.  In 2015 he joined Innocean as worldwide CCO, looking over 23 offices worldwide. With new leadership now in place in key areas Europe, North America, Sydney and India, he is very excited about the creative future of Innocean.

"I can't believe it's ten years since LIA has been judged in Vegas," says Craigen. "What I can believe is that under its management, it has gone from strength to strength, always evolving, never afraid to try out new ideas. Our industry could learn a lot from LIA. Yes, I'm biased, they are like family. But every juror that comes to judge LIA feels the same way."
Disrupting the traditional industry awards model, The Immortal Awards provides LBB members with a global award that is free to enter, easy to enter and hard to win.

Inspired by Sir John Hegarty's belief that creative companies rarely create more than five genuinely award-worthy pieces per office a year, The Immortal Awards only allows entrants a maximum of five entries.

The limit ensures only the very best creative work is entered and creates a democratic, level playing field for all entrants. It's not about playing the numbers game, it's simply about recognising the creative ideas - and the creative talent behind them - that will live forever.

LBB made the decision that entry should come at no additional cost to its members because they understand the importance of awards in furthering the careers of creatives but recognise just how tough the industry is now, particularly financially. As long as your company or office is a member of Little Black Book, you'll be able to enter the award show free of charge.
Bestad-jobs-Feb-2018.jpgA joint initiative of Bestads and Campaign Brief, offers recruiters and agencies a fantastic low rate of $50 per job listing. reaches the international audience of and the Australasian audience of, and

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.



Damon-Shane BW_.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Damon Stapleton, chief creative officer and Shane Bradnick, executive creative director at DDB New Zealand.

Winner: Volkswagen: Complete Confidence. Funny, topical and really brought home the mood of English fans. Classic VW work, a hint of "Surprisingly Ordinary Prices" about it, but without feeling old fashioned. Nice one. READ ON...
online-video.jpgGlobal consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to Zenith's Online Video Forecasts 2018, published today.

By 2020 the average person will be spending 84 minutes a day watching videos online. In that year, China will have the keenest viewers, with the average person spending 105 minutes a day watching online video, followed by Russia (102 minutes) and the UK (101 minutes). This rapid rise in consumption is leading to a shift in the way brands plan campaigns across both television and online video.

This is the fourth edition of Zenith's annual Online Video Forecasts report. It contains historical data and forecasts of online video consumption and advertising, together with commentaries on the development of individual markets by local experts. This year's edition covers 59 key markets, including Australia. By online video we mean all video content viewed over an internet connection, including broadcaster-owned platforms such as Hulu, 'over-the-top' subscription services like Netflix, video-sharing sites, e.g. YouTube, and videos viewed on social media.
Stapleton-whale.jpgA blog written by Damon Stapleton, chief creative officer of DDB New Zealand

"Man is what he believes."
- Anton Chekov

It has been a couple of weeks of belief and varying degrees of success.

From the rescue of the incredibly brave football team in those very dark caves in Thailand to England getting to a semi-final in the World Cup and an unlikely South African hero called Kevin Anderson, who with his dodgy knees beat Roger Federer, the greatest of all time, to make a Wimbledon Final.

Watching all these news stories I noticed something a little strange. Take the cave story in Thailand. The reporters would ask the divers and dive experts massive questions. Would the children in the cave live? How is this all going to end? In other words, what would the outcome be? What will happen in the future?
MOE0340_OattheGoat_A3P.jpg'Oat the Goat' an interactive, animated web-based story created by FCB and Assembly has won Awwwards Website of the Month.

The award recognises the talent and effort of the best web designers, developers and agencies in the world and is judged by a panel of international specialists.

According to its website, the team at Awwwards have "fallen in love" with 'Oat the Goat' since they were first introduced to the site in June.

'Oat the Goat' is the focal piece of a bullying prevention campaign which was created by the New Zealand agencies for the Ministry of Education. The bilingual site is available in both English and te reo Māori.
Screen Shot 2018-07-13 at 8.22.42 am.jpgaicha wijland yellow pencil-web.jpgTonight, at a buzzing ceremony in London, D&AD revealed the winners of the 2018 New Blood Awards.

New Zealand student Aïcha Wijland from the University of Otago scored one of 29 Yellow Pencils for Beano 'Beryl the Third'.

Media Design School's Emerson Hunt and Adam Redmond scored a Graphite Pencil for Burger King 'GrassWhopper'.

The winners impressed the judges with their creative thinking and practical skills and tonight received one of the industry's most prestigious creative accolades: a New Blood Pencil. Hand picked by some of the industry's leading lights from thousands of entries from across 54 countries, the winners represent the best of emerging talent from around the globe.

194 Pencils have been awarded in total, with one Black Pencil, four White Pencils and 29 Yellow Pencils among the coveted accolades. Judges also awarded Best Stand at the New Blood Festival and selected 39 graduates from 1000 exhibiting students for it's 'One to Watch' award.
7cGewZhvYBQhD4wJwfkVNUN2P4OYlSH9waPjIJKiOySg07Alrve1BUTolhddkViiZx6VeeraTS10dto41PAEB4Ez7sgEAI9XLHwzMyg4cqSnwQqlP68MPv_8PZGRTJoxj_1IEsyR (1).jpgStrategy Creative has been named a winner of Communication Arts for its brand development of Okko Filters.

Strategy developed a full brand identity for Okko Filters last year, bringing to life the vision of Okko Filters' owner, Simon Apperley, in a bold and striking way. The stylised type and eye-catching yellow have become instantly recognisable and are aiding to the growing success of Okko Filters.
Ian_COLOUR_1 (1).jpgLittle Giant, Linked by Isobar has appointed Ian Howard to the newly created position of managing director. The creation of the role follows another period of strong growth for Little Giant which now boasts a team of 45 digital experts.

Howard joined Little Giant as chief strategy officer in October 2016 and will retain CSO responsibilities alongside his new role as managing director.

Mark Hurley, founder and CEO of Little Giant, says Howard has been an integral part of Little Giant's success over the last two years and it was a natural choice to promote him into this role.
Screen Shot 2018-07-12 at 8.02.48 am.jpgTargus Australia New Zealand has today unveiled its first-ever out of home media campaign, which will see one of the world's leading providers of best selling mobile technology accessories and carry cases drive increased brand presence across the Tasman, with a fresh look and reinvigorated brand proposition.

Showcasing how Targus connects people and technology, the campaign has been developed by the local arm of international independent brand design agency SomeOne alongside a media strategy developed in collaboration with Sydney-based integrated brand agency, Uberbrand and rolls out in capital cities both in Australia and New Zealand.
Nikki-Grafton-800x840.jpgLee-Ann-Morris-e1467641633250-800x840.jpgPHD Group, part of Omnicom Media Group, has appointed four of its senior management team to new leadership roles within its two agencies, PHD and Spark PR & Activate. The appointments follow a successful first half, which saw PHD named Media Agency of the Year 2018 at the Beacon awards and CEO Louise Bond named a winner of Campaign Asia's Women Leading Change awards.
PHD's managing director of five years, Nikki Grafton (above left), who joined the agency in 2000, has been appointed to the newly created PHD Group position of people and culture director; a move that will further strengthen the agency's investment in existing and future talent.
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Ogilvy has fired its worldwide chief creative officer Tham Khai Meng after an investigation concluded that his behaviour was a breach of the company's values and code of conduct.

According to an internal memo from John Seifert, Chief Executive, Ogilvy Worldwide:

Two weeks ago, I was informed of employee complaints regarding the behavior of Tham Khai Meng, Chief Creative Officer of The Ogilvy Group.

I found these complaints serious enough to appoint external legal counsel to investigate the matter.

After carefully reviewing the investigation's findings with several of my partners, we concluded that Khai's behavior was a clear breach of our company values and code of conduct. I have decided to terminate Khai's employment with the company with immediate effect.
Screen Shot 2018-07-11 at 10.28.31 am.jpgThe latest work to be directed by EXIT director Shelly Lauman is a contemporary take on a romantic moment for Moccona.

A new kind of fairytale, this spot moves the focus away from traditional "boy meets girl" and tells the story of a woman inspiring herself. Shot on location in Croatia for M&C Saatchi Sydney, 'The Melody' is Lauman's first major campaign under EXIT's roof after joining the roster in late 2017.

Kim Pick-ECD, Y&R-thumb-400x400-279886.jpgCB Exclusive - The Australasian Writers and Art Directors Association (AWARD) has today announced a cast of eight international 'super jurors' to select the 2018 AWARD School national winner, which will be revealed on Tuesday, 7 August at Facebook in Sydney.

Kim Pick, executive creative director at Y&R New Zealand has been selected as one of eight jury members. Pick is a former AWARD School Head and student.

This year, the national winner will be flown to Facebook Headquarters in Menlo Park, California for a once-in-a-lifetime opportunity with Facebook's creative agency ambassador group.
Screen Shot 2018-07-10 at 9.56.30 am.jpgThe shortlist for the Ad Stars non-professional category has been released and out of 17 finalists in the innovation category, AdSchool students have scored eight (well ahead of both the New York School of Visual Arts and Miami AdSchool).

Says Kate Humphries, programme director, MDS: "NZ students have totally owned the Innovation category this year and they've done it across a wide range of global brands by really exploring how those brands can innovatively use new and emerging technology.
Screen Shot 2018-07-10 at 10.24.00 am.jpgTBWA Auckland has launched a new campaign to showcase the benefits of ANZ's KiwiSaver scheme.

Talking to all Kiwis, the campaign is brought to life by a loveable, wise dad played by iconic Kiwi actor Greg Johnson and his son, Ritchie Grzyb. While discussing the ways ANZ's KiwiSaver scheme makes your money work harder, the duo banter about love, life, moving out of home and whose turn it is to mow the lawns.

The ANZ KiwiSaver campaign is storytelling at its best, using charm, empathy and humour to communicate how ANZ's hard-working KiwiSaver Scheme can help people get on top of their money.

AD STARS Trophy (1).jpgAd Stars has announced this year's finalists. From a total of 20,342 entries 1,719 have been shortlisted by an international panel of 229 judges from 74 countries. New Zealand has secured 90 finalists led by Colenso BBDO with 47 finalists.

DDB New Zealand has scored 21 finalists, followed by Y&R NZ with nine finalists; Clemenger BBDO Wellington has picked up eight finalists and Ogilvy NZ has scored five.
DDB NZ CD-Christie-Cooper (1)-thumb-400x266-242456.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Christie Cooper, creative director at DDB New Zealand.

Winner: There's a bit of a budget theme for my TV picks this week, starting with the 'Suspiciously Low Prices' spot for Secret Escapes. A retail ad for an value-driven travel company, it gave me enough of a chuckle to gain the top award. READ ON...
Screen Shot 2018-07-09 at 7.49.19 am.jpgTeenagers these days are part of one of the most innovative generations we've ever seen. For them, nothing is ever exactly what it seems. Everything can be changed. Everything can be improved - well, maybe not always.

The latest campaign from Primo by Colenso BBDO celebrates the brilliance of young kiwi minds. It's called Primo Flavour Labs and its goal is to prove that when it comes to flavored milk, we're willing to try anything.

Primo Flavour Labs is an insight into Primo's innovation lab. We take a look at the accidental successes, the on-purpose successes, and the complete failures that happen when crafting New Zealand's yummiest flavoured milk. It launches with a series of online videos showing a few of our own flavor experiments, then invites young New Zealanders to get involved. Their task - to leave no stone unturned in finding the next great Primo flavour. The best entry wins $10k.

Screen Shot 2018-07-06 at 7.32.44 am.jpgAir New Zealand is giving customers a taste of the future with a new inflight collaboration with Silicon Valley food tech start-up Impossible Foods. To compliment the partnership, Auckland agency True has created a new video.

The airline is the first in the world to serve the award-winning, plant-based Impossible Burger which is now available as part of its Business Premier menu on flights from Los Angeles to Auckland.

Rescam.jpgHeinz-Geoff-thumb-300x167-285212.jpgD&AD has released the Most Awarded rankings based on the results of the 2018 D&AD Awards. The top lists include the Most Awarded Advertising and Design Agencies, Production Companies, Network and Country Rankings. New Zealand has ranked #8 most awarded country in the world with 21 Pencils.

For the first time in the history of the awards, individual rankings have been calculated for the Most Awarded Art Directors, Creative Directors, Designers and Copywriters.

DDB New Zealand's Geordie Wilson has ranked #17 Copywriter in the world.
Screen Shot 2018-07-05 at 7.40.19 am.jpgEveryone agrees that Chicken Tonight is a family favourite - It's been that way since the 90s. However, what has never been properly settled is which flavour reigns supreme. With a broad range of flavours available it's not hard to see why. This year, Chicken Tonight decided it was time to find out.
With the help of Florence Noble and Eight, BC&F Dentsu brought together 26 Kiwi and Australian, self-proclaimed 'Chicken Experts' to lend their opinion to the cause.

TNZ_Road_Trips_Image1 (1).jpgFollowing Tourism New Zealand's recent announcement to incorporate people and culture into the country's world famous destination brand, this week it's launched its first global campaign by creative and production agency, Augusto.

With our country's landscapes still featuring as an impressive backdrop, the new campaign talks to New Zealand's warm and welcoming culture, inviting travellers in to share this extraordinary part of the world.

BOTAB 18 hype (1).jpgFlying Fish and the Comms Council present the 11th annual Battle of the Ad Bands - Battle of the Renegades.

To mark the first BOTAB in its new home - Galatos, BOTAB is throwing out the rulebook and allowing ring-ins. That's one Renegade ring-in per band.

Each band will have 15 minutes to impress the judges, and the BOTAB Committee will be dishing out renegade anthems as the wildcard.

NZ Steel appoints DDB as creative agency

site shot - tours (1).jpgNew Zealand Steel has today announced its appointment of DDB as creative agency for both NZ Steel and its various brands including Colorsteel, Steltech and AXXIS.

The appointment will see DDB leading all advertising communications across the business.

Sarah Pepworth, NZ Steel head of marketing, says the business is excited about the new partnership and has some great projects in the pipeline.

Alina Gozin'a joins production company Flint

LowRes-by AG - 0555_FINAL 2 (2)EDITED.jpgWorld renown photographer/director/artist and all round pocket rocket, Alina Gozin'a, has joined Flint.

Gozin'a's ability to create stunning cinematic visuals has seen her go on to win various awards include gold at the London Photographic Association Portraiture competition as well as a nomination for the Cannes Lions 'Young Director Award' for her directorial debut commercial '3 Fat Babushkas'.

Gozin'a's celebrity portraiture has captured the likes of Alicia Vikander, Michael Shannon, Ewan McGregor, Julia Stiles, Christine Lagarde, Frank Lowy and many more notable people. Previous clients include Grey New York, Clemenger BBDO, Havas, HBO, Stan, Sony Music and Warner Brothers to name a few.
Quinn.jpegExit Films has signed Ben Quinn (far left) for representation in Australasia, during a trip home for Quinn. It was Quinn's ability to create believable stories that resonate with people, though, which cemented his new relationship with Exit.

Says Leah Churchill-Brown, executive producer, Exit: "Ben's work resonated with Exit because it is primarily about performance, and people captured with a distinctive visual eye. This is a vernacular that is in our DNA."

Says Quinn: "They always make such beautiful films. Their pedigree is awesome. It churns our talent. The list of directors and DPs who once DA-ed or cleaned the loos there is remarkable."
eugen (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Eugen Suman, executive creative director at Friends\TBWA Bucharest.

This week's TV ads were a mixed bag for me, but a clear winner was nonetheless evident: Pond's Men - Bodybuilder. What a wonderful mix of American dry humor and Asian imagination. It keeps you interested until the end by being entertaining, the actors never missing a beat. The runner up, for me, would be the "You've got hipsters" ad, and it's just the runner-up because I feel it falls somehow flat. The premise is great, but it's just not there yet when it comes to the actual execution. READ ON...

Freeview launches new On Demand experience

Web_catchup_900x480 (1).jpgFreeview has commenced roll-out of a new On Demand TV Platform to replace the existing FreeviewPlus service. The new Freeview On Demand provides a more seamless experience and easier access to free shows and movies you can watch any time, directly on your TV.

Implemented in collaboration with leading New Zealand broadcasters (TVNZ, MediaWorks, Māori Television and RNZ), the new platform supersedes the broadcasters' own TVNZ OnDemand, ThreeNow and Māori Television On Demand apps previously linked to FreeviewPlus.  By combining shows across all participating broadcasters into a single content library and streaming them all within the new Freeview On Demand platform, it greatly improves content discovery and access.

LIA extends entry deadline to Mon, July 16

1ee8554f8f9d537422acfd9a_1280x372.jpgLIA has extended the entry deadline to the new date of Monday, July 16.


To view the 2018 jury presidents, click here.

Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2017 and 31st July 2018.
Screen Shot 2018-07-03 at 8.57.36 am.jpgThe New Zealand Snow Industries Federation has relaunched its Go Snow campaign via Strategy Creative, to encourage Kiwi families back on the slopes.

The freezing temperatures forecast this winter have been the perfect motivation for NZSIF to have another look at the campaign that has been running for years.

TimJones (1).jpgTim Jones, creative director at Havas Lynx Europe has been named the jury president for the Health & Wellness Jury.
As a creative leader within the global Havas network, Jones believes that the biggest creative opportunities currently lie in healthcare.

Says Jones: "We're not necessarily selling products here, we're using creativity to change behavior, treatments, and ultimately lives. And when it's done well, it can be a powerful thing."
Jones' enthusiasm for healthcare advertising has resulted in over 50 industry awards - helping two of his agencies win Agency of the Year at Cannes in the past three years.
BridgeLady.jpgDefiantly different Curious director, Florian Habicht and art director Teresa Peters are the creative directors and stars of a new campaign by New Zealand fashion cult brand Miss Crabb; matching the imaginative ideas that are their hallmark to the individuality of the range.  

Says Kate Roydhouse, managing director and executive producer, Curious Film: "Florian is a true master of storytelling and we're incredibly proud to have him as part of the Curious family. His work is unique, beautiful and intriguing and this Miss Crabb collaboration is no different."

IMG_4773 (1).jpgThe Comms Council has announced the appointment of Mark Pickering, director, Brand Spanking to the position of chair for the PR, Experiential, and Social Media Committee (PREScom).

Pickering is a founding member of PREScom and the Experiential Marketing Association of NZ (EMANZ). He has contributed to a number of strategic projects and events in that time which have benefited the industry.  

Pickering has over 30 years' experience in the industry and has worked on the world's biggest brands; creating, planning and delivering award-winning campaigns globally.

Tourism NZ adds Special Group to agency roster

milford-sound (1).jpgTourism New Zealand has added creative agency Special Group to its roster of agencies.

Special Group's New Zealand and Australian agencies will work together to facilitate the campaign.
Screen Shot 2018-07-02 at 8.14.01 am.jpgSkinny is coming hot out of the gates with a new brand platform 'Get The Skinny' via Colenso BBDO. Created in collaboration with PhD and Platform 29, the multi-channel campaign sets out to prove that Skinny will do anything to keep prices low and customers happy, by recruiting the world's biggest names.

Ben Affleck, Julia Roberts, Michael Jordan, Clint Eastwood, Sarah Jessica Parker, Anthony Hopkins, and Michael J. Fox all appear to profess their love for NZ's most beloved mobile and broadband provider.

The spot, however, directed with the comedic timing of Damien Shatford, is missing the slick acting, polished smiles, and virtuosic ball skills one would expect from a lineup that reads more like a who's who of Hollywood than the cast of a Kiwi commercial.

Stranger Things. The Cannes Edition

unknown.jpgA blog written by Damon Stapleton, chief creative officer of DDB New Zealand

"Life is like Sanskrit read to a pony." - Lou Reed

I had been looking for a sign for a couple of days. And there it was.

I was walking down a little back street in Cannes. I reached one of those fashion outlets that always make me think they are a front for something else. In my head, it was the Marseilles mafia smuggling huge wheels of cheese, fake wine and millions of questionable Moroccan cigarettes. You know those stores. They never have any customers but somehow always remain open. I stared at the faceless and lonely mannequins and on the window was the quote that perfectly summed up Cannes this year.

For years, Cannes had been a place where for a week, it felt like a million oracles had all been parachuted onto the Carlton Terrace. They would take a sip of their mystical Rose', adjust their newly bought scarves, look you in the eye and say, I can explain everything.
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