Screen Shot 2014-03-17 at 6.45.47 am-thumb-400x203-146344.jpgClio has just announced the winners in the Film, Film Technique, Print and Print Technique categories. New Zealand has so far scored two Gold Awards and one Silver Award.

Clemenger BBDO Wellington has won a Gold Award for NZTA's 'Mistakes' spot in Film and Finch Auckland has scored a Gold Award for the same spot in the Film Technique category.

Curious Auckland has scored a Silver Award for NZTA's 'Blazed' spot in Film Technique.

Multi-awarded director Joel Kefali joins Goodoil

Lorde.jpgGoodoil has announced the signing of multi awarded director Joel Kefali.

This year, Kefali was recognised for his directorial work on Lorde's 'Royals' video, which won MTV VWA Best Rock Video and International Video of the Year MMVA.
Fotor0916100937.jpgClemenger group executive chairman, Robert Morgan has today announced some important management changes in Sydney and Wellington.

Andrew Holt (left), currently managing director of Clemenger BBDO Wellington, will move to Sydney to take on the new position of managing director of Clemenger BBDO Sydney.

Replacing Holt in Wellington will be Livia Esterhazy (right), currently managing director of Assignment Group in Wellington.
The FireFlies PR 1.jpgInspired by the courage it takes to fight Cancer, each year The FireFlies cycle 1,000km+ across the French Alps from Lake Geneva to Cannes and arrive during the Cannes Lions Advertising Festival. Their mission is dedicated to raising awareness and fundraising in the media world in aid of Beating Blood Cancers / Leukaemia.
 
Early in the New Year The FireFlies are launching an Antipodean tour riding from Christchurch to Queenstown, New Zealand, February 1-8 2015. The tour covers 800kms over six gruelling days, raising money for The Snowdome Foundation and their own fight against Blood Cancers.

LIA Awards entries closes Tues, Sept 16 NY time

homepage_logo-thumb-200x93-153707.jpgThe London International Awards entry system will close at 6pm New York time on Tuesday, 16th September.

Any Entries Pending in the LIA Entry System must be Finalised immediately. Any physical material that must be sent to the New York office must be received in New York no later than Wednesday, 17th September by 5:00 PM.

ENTER HERE
icebreaker.jpgIcebreaker, the New Zealand brand that pioneered the merino wool category for the outdoor industry, is partnering with DDB New Zealand to expand the brand's presence worldwide, beginning with two campaigns timed for release during 2015.

The move, one of a number of steps in Icebreaker's commitment to world class consumer led marketing, is designed to capitalize on DDB's deep roots in the New Zealand marketplace and worldwide presence in key markets throughout North America and Europe.

Veksner: ban everything except Post-It Notes

Volvo-POST-IT.jpgBy Simon Veksner, creative director at DDB Sydney

We all wang on about the importance of simplicity. But our actions do not back up our words.

Not by a long shot.

Clients say they want 'simple, powerful, effective advertising.' But too many of them (not talking about mine, who are lovely!)  feel they will get to this by presenting the agency with 54 pages of Powerpoint charts and brand architecture diagrams.
 
Planners want Creatives to deliver great work that's on-brief... but there's often various possible briefs within the several pages they hand over.

And Creatives - yes, we must own up to our own failings too - write elaborate TV scripts, and lengthy descriptions of activations or interactive ideas... whose verbiage often obscures the fact they don't actually have an idea in them.

Anyway, I'm not here to complain. I'm here to suggest an answer. We simply ban all presentation materials (Powerpoint, Keynote etc) and indeed all forms of stationery, except for the post-it note. READ ON....
BOTAB2014_533.jpgWhybin\TBWA\DAN's Dooya (left) has taken out the championship title of the one event on the advertising calendar that has nothing to do with advertising, BOTAB.
 
The seventh annual Battle of the Ad Bands competition saw eight agency bands fight it out in an epic clash of egos and music ability last night on Thursday 11th September at The Kings Arms, emceed by Radio Hauraki's Alex Behan.
header_EN.jpgCristal Festival 2014 is now open for entries. With more than 3300 campaigns entered last year, Cristal Festival has become a significant addition to the global ad awards calendar.

Entries must be in by Friday, October 24, 2014.

REGISTER HERE
Fotor091292423.jpgCoca-Cola has been named as the world's smartest brand, and Unilever as the world's smartest advertiser, according to a new study.

Warc, the global marketing intelligence service, has today revealed the top brands and advertisers from the Warc 100 database, which tracks performance in effectiveness and strategy competitions.

Says Louise Ainsworth, CEO of Warc: "These rankings show which companies are really using marketing communications to build their businesses. The Warc 100 allows client-side marketers to benchmark the performance of their marketing activity, and to see which companies are able to link creativity with business performance."
NZDM-Awards-2014.jpgThe 2014 NZ Direct Marketing Awards are now open and the Marketing Association is on the quest to find and celebrate our modern pioneers - the next generation of visionaries who are embracing big data and new media, and discovering new ways of delivering personal, relevant and timely messages to their 'audience of one'.

The deadline for entries is 5pm, 24 October 2014.  An extended 'late entries' deadline of 5pm on Friday 31 October is available (at a nominal fee).

Entry forms can be downloaded at nzdmawards.co.nz/enter and category descriptions and useful guidelines on what the judges expect to see in a well-crafted entry are available on nzdmawards.co.nz.
Mandyflame.jpgBoutique post production facility - MandyVFX has up'd its capacity, boasting the arrival of new flame suites.

MandyVFX, located in the Fish building @ 230 Ponsonby Road, facilitates most of the post work for Flying Fish, and more recently they've worked on everything motion picture, from short and feature length films, music videos, online content, animation, campaigns direct with agencies and other production companies.
Screen Shot 2014-09-11 at 7.20.00 am.jpgLast year's Battle of the Ad Bands winners Barnes Catmur & Friends has launched a new music video for its song 'Friends Electronic'.

The agency recorded the track with Liquid and created the video clip with Fish'n'Clips.

VIEW THE MUSIC VIDEO
WORTHINGTON-GARRETT-CANNES.jpgColenso BBDO, Auckland has topped a new ranking of the world's smartest creative agencies, on the back of breakthrough work for clients such as Tip Top and Mountain Dew.

Warc, the global marketing intelligence service, has today revealed the top agencies, networks and holding companies from the Warc 100 database, which tracks agency and brand performance in effectiveness and strategy competitions.

Colenso BBDO - pictured by CB in Cannes: Colenso BBDO creative chairman Nick Worthington and managing director Nick Garrett - led the list of top creative agencies, followed by AMV BBDO in the UK. Whybin\TBWA, Sydney was ranked #5. The two agencies' parent network, BBDO Worldwide (part of Omnicom Group), topped the rankings as the world's smartest network, edging out WPP's Ogilvy & Mather. At holding group level, Omnicom finished narrowly ahead of WPP.
PUBLICIS-ADOBE.jpgPublicis Groupe and Adobe today announced a strategic partnership to deliver the Publicis Groupe Always-On Platform, the first end-to-end marketing management platform from Publicis Groupe that automates and connects all components of a client's marketing efforts.

This unique platform will standardize on Adobe Marketing Cloud, and for the first time in the industry all agencies across Publicis Groupe will be able to create engaging content, access marketing intelligence, identify and build audience segments, deliver campaigns, and track and measure marketing performance through a unified technology and data structure.

Available to all agencies in the Publicis Groupe network, the platform will be anchored in VivaKi as an open framework so that every agency can deploy and brand it uniquely for use.  Agencies currently slated to access the system include BBH, DigitasLBi, Leo Burnett, MSLGROUP, Publicis Worldwide, Razorfish, Rosetta, Saatchi & Saatchi, Starcom MediaVest Group, VivaKi and ZenithOptimedia.
GARY-WEZ.jpgCB Exclusive - Campaign Brief can reveal that Whybin\TBWA, Sydney has snared top BBH London creative directors and board partners Gary McCreadie and Wesley Hawes to replace joint executive creative directors Dave Bowman and Matty Burton, who announced last week they were joining Sydney start-up agency Special Group.

McCreadie (above left) and Hawes (above right) have had a brief stint at Whybin\TBWA Sydney before, joining in August 2009 while Garry Horner was ECD.

Tickets now on sale for 2014 NZ Effie Awards

Screen Shot 2014-09-10 at 10.02.42 am.jpgTickets are now on sale for the 2014 New Zealand Effie Awards in association with TVNZ and ANZA.

This year's NZ Effie Award finalists and winners will be celebrated at a black tie gala dinner to be held at the Langham Hotel on Thursday 9th October, where you'll find out which work will truly silence the critics.

GET TICKETS
Love Your Condom_InterbrandNZ.jpgA community focused programme designed to create a condom culture across New Zealand has won Interbrand New Zealand recognition both globally and locally.

Interbrand NZ's Love Your Condom (LYC) work for New Zealand Aids Foundation was awarded an Interbrand Best Work Award 2014 for verbal identity. The Best Work Awards are awarded across the company's 40 offices in 27 countries and recognises work that is truly excellent and expresses the Interbrand values: Intelligent, Imaginative and Inspiring.

VIEW THE CASE STUDY
Screen Shot 2014-09-10 at 7.31.16 am.jpgFCB New Zealand has today launched the Noel Leeming re-brand, unveiling the new look and feel with a campaign that challenges category norms.

The campaign is introduced with three thirty second brand TV executions, which dramatise the possibility of a blender, TV and a tablet to bring people closer together, using an overly enthusiastic employee.

VIEW THE BLENDER SPOT
VIEW THE TABLET SPOT
VIEW THE TV SPOT
DSC_9552A.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Bo Hellberg, executive creative director at HeyHuman and Brave, London.

I just got off the train from Paris, all fuelled up on madeleines, coffee and cigarettes and into the London office, straight into the Best Ads judging.

BEST TV
The winner is without a doubt The Times. Despite my severe attention deficit it managed to keep my watching for over six minutes. READ MORE...
Snakk-CFO_Bob-Mohan.jpgSnakk Media Limited has today announced the appointment of Bob Mohan as the company's inaugural chief financial officer.

Mohan joins Snakk from Google where he spent the last 11 years working across the search engine giant's corporate finance operations, including leading the merger and acquisition efforts for more than 130 acquisitions such as Android, DoubleClick and YouTube.

American-born Mohan joined Google in the US a year before its 2004 IPO, then moved to Sydney in 2009 to lead the company's Asia Pacific accounting team of 30 members across six regional offices.
SpikesAsia_logo_portrait.jpgThis year, Spikes Asia sees the launch of two new bespoke training opportunities for young professionals in the Asia Pacific region. Both the Young Craft Academy and the Young Digital Academy will enhance an existing programme of tailored learning, bringing the total number of academies to six.

The academies include exclusive seminar sessions and tutorials and offer talented young professionals an opportunity to learn from some of the most inspiring and experienced figures in the industry. Attendees from the 2013 academies commented that the programme was "Relevant and significant in the local industry and advertising landscape" (Creative Academy) and that "As this is a festival of creativity, I am indeed inspired by all the amazing works out there. It gives me a holistic and broader perspective to get motivated, passionate and think out of the box" (Young Marketers).
K5AQGe6U4okESkDXu9ZPu3StIHZk1ABPN6wbxaxxnZk,SibBLAmoV8YSQ67okU1dDKpUOxYgFvgohW0Tbd_CyeM.jpgA new creative agency has launched with an eye for detail and a desire to create brands that genuinely connect with people.
 
Auckland based Davy & Chapman describes itself as a multi-disciplined creative agency underpinned by strategy.
 
Campaign director Aaron Davy (right) and creative director Mike Chapman (left) are behind the new agency which has core disciplines of strategy, brand and digital.
369e146.jpgKiwi expat Gareth W Rice has joined BETC London in the role of senior art director.

Rice moved to Wieden+Kennedy Amsterdam in 2009 as an art director and graphic designer where he worked on an extensive portfolio of brands including Heineken, Coke, Beeline, Nike, eye Film Institute Netherlands, EA, Powerade and Nokia. In 2013 he moved to Mother London agency Wednesday and worked as senior art director.
The Work_CallforEntry_cover.jpgThe Call for Entries to The Work 2014 has been extended. Get your entries in by this Thursday September 11th.

Now in its 12th year of publication, The Work is a 400+ page, hard cover publication that features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as the only true permanent record of creativity for the entire region.

Please note that this year we have simplified the entry process:

All entries are to be supplied on a USB.

This will be used for both judging and artwork for The Work 2014 (this eliminates the need for agencies to send multiple expensive couriers and it will greatly speed up the production process of The Work 2014).

There are three things that differentiate The Work 2014 from traditional award shows:
Rice Code.jpgVolvo_Splits.jpgCampaign Brief has already covered off the major winners from this year's AdStars International Advertising Festival, held last week in Busan in South Korea. As with any awards judging there is often discussion, sometimes heated, on the results. This year saw intense discussion over one of the main Grand Prix awards, with a tie of 13 judges each for Honda's "Sound of Honda" and "Epic Split" for Volvo Trucks. Following AdStars, Campaign Brief contacted all the judges for their views on the best work they saw - naturally, the big winners at AdStars feature prominently.




Eric Schoeffler.gifEric Schoeffler
Chief Creative Officer
DDB Group Germany


Overall best work at AdStars: Amongst many great ideas I saw at this year's AdStars, the three Grand Prix really stood out. The Sound of Honda is a milestone in modern storytelling. Human Traffic Signs shines through it´s brilliant simplicity and Volvo Trucks for sure is a turning point in B2B Advertising. All fresh, highly creative and unique ideas. And all perfectly crafted. These three Grand Prix are surely highlights of 2014´s worldwide advertising and they are true 2014 AdStars.

The best from your own jury: The two pieces that stuck in my mind were both design pieces and proof that the product can always be a beautiful canvas for your message. Campbell's "Cans Of Positivity" and Colgate's "Turning Packaging Into Education" are not only exceptionally well crafted, they trigger emotions and show that a brand experience can be easily extended when you have the ability to question the ordinary.

Continue reading This year's AdStars award judges select their favourite work from the Festival judging.
Damon.jpgThe Newspaper Advertising Awards on Thursday 2nd October will see one talented creative team walk away with $10,000.  The work has been put to the test; and the awards are shaping up to be an inspiring, entertaining evening of celebration.
 
Samantha Hayes will be MC'ing the event with award winning guest speaker Damon Stapleton (left), chief creative officer, DDB New Zealand.

Stapleton has worked on global brands such as BMW, Toyota, Nissan, Heineken, Visa, Cadbury and the World Cup 2010 for Adidas. He has collected awards at some of the most prestigious international advertising festivals, receiving multiple D&AD pencils - including a black pencil.  He's won 29 Cannes Lions, including a Grand Prix and eight Gold Lions, two Grand Clio, 10 One Show pencils including eight Gold Pencils, and the first ever ADC Black Cube awarded. He is most known for his "Trillion Dollar" bill campaign for The Zimbabwean, which in 2010 won over 60 international awards.

Simon Veksner: Let's talk about stress

woman-hand-squeezing-stress-ball-410x290_0.jpgBy Simon Veksner, creative partner, DDB Sydney

My friend Matt Follows is a multi-award-winning creative and CD who has worked at agencies including M&C Saatchi and Wieden + Kennedy in London, and Clemenger BBDO in Sydney. Today he coaches creative leaders from advertising, film, TV, design, music, and gaming.

He wants some help from you, to help him help us. READ ON...
ROBOT.jpgASB has launched a new marketing campaign via Saatchi & Saatchi NZ, that acknowledges the truth of how many people feel about managing their money, and aims to make it easier by highlighting a range of products, services and practical money tips. 
 
Says Corey Chalmers, Saatchi & Saatchi ECD: "People don't talk about banking. They talk about money, and usually their difficulties with it. ASB respectfully understands its role in people's lives, and we wanted to reflect that in funny yet relatable conversations about money - so people can say 'I've had that chat.' We wanted people to feel they'd dropped in on a scene from a film, not a hard sell ad. They do resolve in product solutions, but it's unobtrusive, useful and simple."

VIEW THE ROBOT SPOT
VIEW THE STEPPER SPOT
VIEW THE MONEY TIPS SPOT
Powershop Darth Vader - Rebel2.jpgUpstart electricity retailer Powershop is set to do battle with a billboard assault across Victoria, Australia via small New Zealand independent agency DoubleFish.

The aim? To let Victorians know that despite having had 22 different power companies to pick from, they finally have an actual choice.

The billboards depict incumbent power companies as greedy, underhand, old fashioned and even plain old evil.

Powershop head of sales and marketing Jamie Driver said the campaign may be mischievous but is deadly serious in its mission to end the complacency that is costing Victorian power consumers millions every year.

Says Driver: "Companies who support the Renewable Energy Target (RET) are often 30% cheaper than those who oppose it. Customers who switch to new entrant retailers like Powershop are finding that they suddenly get a win-back call with massive discounts that were not there before."
Screen Shot 2014-09-03 at 9.03.33 am.jpgScoundrel, a new production company representing Tim Bullock and Michael Spiccia, has opened its doors bringing together two directors and a producing team, executive producer Adrian Shapiro and producer Ben Scandrett-Smith.

Between the team, they have won numerous awards at Cannes, D&AD, One Show and the British Arrows.

For more information, please visit scoundrelfilms.com.au or email Scoundrel at contact@scoundrelfilms.com.au.
AIA-logo.jpgWhybin\TBWA New Zealand has been appointed as advertising agency supplier for 'The Landing' project at Auckland Airport after a competitive pitch. The Landing is Auckland Airport's industrial business park.
 
The agency will work alongside Auckland Airport to develop and market The Landing and other precincts within The District - its 433-hectare business park incorporating retail, leisure, commercial and environmental zones.
Screen Shot 2014-09-05 at 9.37.30 am.jpgThe casting tapes of famous Hollywood actors have been used in an extension to SKY Television's "Come With Us" brand campaign from DDB New Zealand.
 
Two 45 second TVCs have been produced, one featuring Bruce Lee and the other Seth Rogen.
Each combines real footage from original casting tapes with a brief clip showing them in a key role, which went on to help cement their career.

VIEW THE 'BRUCE LEE' SPOT
VIEW THE 'SETH ROGAN' SPOT
We Compost Weekend_Carrot_TobyMorris.jpgThis weekend Aucklanders can leave their wallets at home and instead, can exchange a bag of food scraps for goods such as coffee beans, muffins and t-shirts, thanks to an initiative by Auckland organic waste collection business, We Compost, with support from Auckland Council and DDB.
 
In a bid to promote mindful composting by Auckland residents and business owners and to encourage them to think twice before throwing out food scraps, We Compost will host the We Compost Weekend on Saturday 6th and Sunday 7th of September.

VIEW THE TEASER FILM
fbthumbstopping.093315.jpgMedia Design School's AdSchool was recently selected as the first tertiary provider in the Asia Pacific region (and quite possibly the world) to be offered a two-day workshop delivered exclusively by Facebook Creative Shop on how best to use Facebook to deliver creative campaigns.

Over the course of two days, Gavin Carver, creative strategist at Facebook Creative Shop, worked extensively with all 22 of Media Design School's AdSchool students to ensure that they were able to get the best out of the platform.

Kate Humphries, programme leader of Media Design School's AdSchool, was thrilled to be given the opportunity to host the inaugural Facebook Workshop with Facebook Creative Shop at Media Design School.

She says that the focus of the relevancy of Facebook in today's media landscape was highly beneficial for her students.
1.jpgBNZ has launched a new online engagement program 'GoodHome' via Colenso BBDO, with an eDM and Tumblr blog designed to inform and inspire BNZ home loan customers on everything from interior styling, to planning their next reno and how to spot the next hot suburb.

Buying a home is the biggest financial commitment most New Zealanders will make. BNZ realised that the way to help its home loan customers be good with money was to help them be good with their biggest asset: their home. Colenso BBDO wanted to find a way of turning all New Zealand home loan customers into smart homeowners.

Recognising that BNZ isn't an authority in these areas, Colenso BBDO partnered with content experts Michelle Halford of The Design Chaser, Stephen Hart of Hometopia.co.nz and DIY expert 'Cocksy' to deliver valuable, rich and current content, combined with financial tips and tricks to help customers pay their home loans off faster.
Freddie Coltart - FCB New Zealand, Aukland.jpgFreddie Coltart, senior creative at CB NZ Agency of the Year, FCB, will represent New Zealand at the London International Awards 'Creative Conversations' programme to be held in Las Vegas, early October.

Patrick Trethowan, junior copywriter from CB Agency of the Year 2014, McCann Melbourne, will represent Australia.

'Creative Conversations' is a four day programme held during the LIA judging week at the Encore Hotel, Las Vegas. It is geared towards newcomers in the industries of advertising, design, digital and production. This educational initiative is fully funded by LIA including airfares and accommodation. It is LIA's way of giving back to the industry and places are limited to no more than 80 juniors worldwide.
Biggsy 2-thumb-300x450-39827.jpgClemenger Group chairman Robert Morgan has today announced that after 15 years with the Clemenger Group in New Zealand and Australia, Peter Biggs (left) has decided to retire and head home to New Zealand.
 
Says Morgan: "Peter has always indicated that his long-term plan was to return to New Zealand to live. Now he has decided to make that move.

"Peter was managing director of our Wellington agency for seven years and did an outstanding job, helping to make us number one in the tough Wellington market.
 
"Then in 2006 he agreed to come to Clemenger BBDO Melbourne as managing director.  For the last eight years we have gone from strength to strength in Melbourne. With his creative partner, James McGrath, and an outstanding management team, Clemenger BBDO Melbourne has built a global reputation as one of the best agencies in the world.
Paul_Feldwick_-_International_Judge.jpgCAANZ has announced international marketing consultant and author Paul Feldwick (left) as this year's Effie Awards international judge.

Feldwick will review the history of advertising evaluation, and how it's always been tied up with the implicit theories of how advertising works at this year's CAANZ Effectiveness Function at 4:30pm, Wednesday, October 1 at AUT University.

Tickets are available for the CAANZ Effectiveness Function supported by AUT University Business School.

$45 +GST for CAANZ/ANZA members, sponsors & judges.
$60 +GST for non-members.

Date: Wednesday 1st October, 2014.
Time: 4.30pm followed by drinks & nibbles
Where: AUT University, Sir Paul Reeves Building, Te Iringa (WG308) Mayoral Drive, Auckland.

Click here for more information on Feldwick and to purchase your tickets.
Screen Shot 2014-09-04 at 9.36.22 am.jpgAustralian travellers are being tempted by the wonders of the North Island with the launch of Tourism New Zealand's latest joint venture campaign 'Every day a different journey' via Whybin\TBWA Sydney.

Launched today, the campaign highlights the diverse range of experiences the North Island has to offer, all within close proximity.

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