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Before the end of the year buy yourself a tax deductible BestadsPRO me… -
Countdown to Campaign Brief Agency of the Year plus Hot+Cold Chart - d… -
TAB welcomes in a 'Summer of Racing' in newly launched campaign via VM… -
Bestads Six of the Best reviewed by Ant White, chief creative officer,… -
Tourism Fiji brings 'Bula Spirit' to the world in new global campaign …
Says Toby Crawford, executive producer, TBM: "Allan's working style and innate ability to create cinematic beauty in a hurry was a perfect match for this Destination Queenstown campaign.
"Between the sheer size of the
script, the unpredictable Southern Alps weather and the commercially
operating activity providers (locations), there were many moving parts
to this production."
With heavyweights like Pixar and Dreamworks in the mix, the Lost & Found team has begun a grassroots tongue-in-cheek promotional campaign to grab the attention of academy voters. A series of classic film posters, reimagined to include the film's adorable crocheted cast (check out the film's Instagram), have started to creep across the internet.
Continue reading Pixel's Goldy shortlisted for Oscars.
Twenty
One Coffee was born from two mates' combined love of cycling and
coffee. Thanks to co-founder James Bush's affiliation with The FireFlies
Antipodes, Feelgood Coffee has been created to continue raising money
and awareness when the team are out of the saddle.
Says Bush: "Coffee and cycling are synonymous so it felt like an obvious
idea to create a coffee specifically for the Fireflies. Also, raising
money is hard work, so we loved the idea that when you make a coffee
with Feelgood, you know you're making a difference."
Says Roy Ong, chief brand and insights officer, 2degrees: "In the last week we've had a sharp focus on the task at hand. It's an important decision to get right. We're proud of who we are: a challenger brand which has transformed how Kiwis communicate every day, a fabulous team and an awesome set of values that guide how we work.
"TBWA showed us a super talented team, that is excited about delivering great things, together. They're passionate and hungry to make a difference for our business. They were with us at the start when we launched, and we're delighted they'll be by our side in 2019 as we celebrate our 10th birthday."
Continue reading 2degrees appoints TBWA as new agency.
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It's soon time to pick CB New Zealand Agency of the Year and Australian Agency of the Year -- and also to work out
the 2019 CB Creativity/ Billings Index (or Hot+Cold Chart). Last year's NZ chart is pictured left.
DOWNLOAD THE 2018 NZ HOT+COLD CHART:
CB-NEW-NZ-2018-HOT+COLD-CHART.pdf
CB-NEW-NZ-2018-HOT+COLD-CHART.pdf
As far as most agency creative directors (and increasingly, more CEOs and CMOs) on both sides of the Tasman are concerned, CB Agency of the Year is the most coveted of all trade mag titles to win - and where an agency is placed on our annual chart is critical to many agency's new business performance in the coming year (that's the bit of most interest to CEOs and CMO's!).
You'll be pleased to know it's FREE TO ENTER.
Provide all your best work on a USB stick. Please list highlights of the year, including all awards won in 2018, new people, plus accounts won and lost, plus number of staff (or billings if you can) in a separate doco.
The 'Summer of Racing' campaign seeks to add a sense of thrill and excitement to the Kiwi summer, by encouraging New Zealanders to get involved and place a bet at one of the summer's racing events.
Says Simon Jarvis, head of strategic marketing, TAB: "From December through
to March, there is a fantastic array of domestic racing events
including the Boxing Day races, New Year's Day Races, Wellington Cup
Day, Karaka Million, New Zealand Derby, and Auckland Cup Day.
This week's guest judge is Ant White, chief creative officer at CHE Proximity in Australia.
It's the end of the year, and thankfully the end of big elaborate, expensive Christmas ads, with no substance.
BEST TV
Winner: Sandy Hook: Point of View, was definitely not another Christmas ad. Today, when the films we make compete with everything else we're watching - every Netflix series, every Instagram story, we need to make films that are relevant, well told and captivating. Sandy Hook ticked those boxes. Great technique, great craft, extremely relevant, and a solid insight. Nothing else in this category stood out for the right reasons. READ ON...
BEST TV
Winner: Sandy Hook: Point of View, was definitely not another Christmas ad. Today, when the films we make compete with everything else we're watching - every Netflix series, every Instagram story, we need to make films that are relevant, well told and captivating. Sandy Hook ticked those boxes. Great technique, great craft, extremely relevant, and a solid insight. Nothing else in this category stood out for the right reasons. READ ON...
The appointment comes following a competitive pitch for the business in New Zealand, as Bayer look to unify its approach. They've consolidated the business into the Clemenger Group. Redhanded - the rural specialist communications agency - picked up the same business in Australia in September this year.
Colenso will be responsible for brand positioning, customer experience and brand activation.
The campaign assets have been developed to demonstrate that the Fiji brand goes beyond just relaxation by highlighting Fiji's 'Bula Spirit,' and emphasizing the range of unique experiences that are offered throughout Fiji's 333 islands, with powerful imagery designed to evoke an emotive response and create real interest in the destination.
Continue reading MDS AdSchool over and out for 2018.
January - Gazing into the Ipsos crystal ball
There were three predictions that stood out when we asked Australians some questions about what they thought might happen in 2018 : Almost two in three (64%) believed global temperatures would increase; six in ten (59%) predicted China will become the world's biggest economy; and half (49%) expected to see a driverless car make its government approved debut in a developed nation. Further, despite half indicating that 2017 was a bad year for them personally, 76% were optimistic that 2018 would be a better year.
Continue reading Ipsos 2018 year in review and predictions.
The Rainbow Tick programme enables organisations to understand their strengths and areas for improvement in creating an inclusive environment for lesbian, gay, bisexual, transgender, takatāpui and intersex (LGBTTI) employees.
Says Jim Gall, CEO, Clemenger Group New Zealand: "We value and celebrate diversity in the Group and we're incredibly pleased to have achieved the Rainbow Tick. We want our people to come to work feeling safe, fully accepted and that they can be themselves.
Unless you win the account of course. Then the undying stress of trying desperately not to lose the business begins.
Pitches are like life. The emotion and the drama. The anticipation and the joy. The disappointment and - perhaps - the relief.
Maybe pitch results should be delivered live via some sort of collective Facetime conference call. Just so everyone can see the losers' faces like in the Oscars broadcast. And the winners can pretend to be surprised that their last minute decision to halve their mark up swung it for them.
Perched a little outside the agency world, on a tree looking through the window, it felt like most of the Australian advertising business was in pitch mode for the entire year. And I'm not just talking about the Tourism Australia one, which lasted for most of it.
The focal point of this campaign is an installation at Auckland's Wynyard Quarter, outside the ANZ Events Centre. The 'House of Cars' immerses visitors in the experience of what it's like to be forced to live in your car. The House is open from 10am-7pm every day until 19 December, 2018.
The aim of the installation is to provide an eye-opening experience in the heart of the country's most affluent business centre, driving home the message that many everyday Kiwis could end up in the same situation if disaster struck in their household.
Says Marama Edwards, group general manager of community partnerships and programmes at MSD: "We were looking for innovative thinking and a fresh approach to evolve our behavior change thinking. The VMLY&R team impressed us with their deep understanding of the audience, creativity and refreshing ways of working. Reducing family violence is a priority for MSD and we are looking forward to working closely with VMLY&R on this important campaign."
Says Fleur Head, acting managing director, VMLY&R New Zealand: "We love collaborating with passionate and forward-thinking clients and we feel humbled and appreciative to be trusted to partner with the great team at MSD on this important work."
VMLY&R will commence work with MSD immediately.
As a young filmmaker, Lee has already managed to create a bold and impressive body of work that's distinctively her own. Her signature flair for stylistically vivid and complex compositions is exemplified in Lee's slick, horror short film, Asian Girls. The short was selected to have its premiere at the internationally renowned SXSW Film Festival in Austin, Texas earlier this year.
Continue reading Evocative director Hyun Lee joins Curious Film.
The report is centred on a survey of more than 800 senior marketing and advertising professionals from around the world and takes an in-depth look at strategic priorities, technology and media challenges.
Also included are interviews with nine leading marketers, such as Fernando Machado (Burger King), Freddie Covington (APAC Visa), Mark Evans (Direct Line) and Lisa Ronson (Tourism Australia) as well as examples, best practice guidance and a round-up of what this all means for brands, media owners and agencies.
Continue reading WARC launches Marketer's Toolkit 2019.
SaysRaymond McKay, creative director, RUN: "Unlike other stress relief apps that ask you to breathe in and breathe out, BadGood is more light-hearted. The difference between our app and others currently on the market is that it will use the full functionality of a smartphone to enable users to physically release their stress in an shareable way. We think it's a world-first."
Although
beautifully presented, and designed as well as any super premium vodka,
nothing is quite what it seems. The front of the label tells one story,
the back another.
With a limited run,
Post-Truth Vodka is already in short supply, however a bottle is
available via auctions on eBay here with all proceeds going to the New
Zealand Skeptics Society Inc.
Says a
spokesperson from NZ Skeptics: "We are naturally suspicious of an
advertising agency suddenly becoming a champion of truth, but we like
Vodka."
Continue reading BCF Dentsu launches Post-Truth Vodka.
Says Gurney: "Katie is a world-class operator and, in reality, has been operating at a general manager level for some time. The agency has had a period of exceptional growth and Katie has been a big part of that success, we are incredibly proud of her."
Walton is thrilled to be stepping into a general management role.
Says Walton: "I have a huge love of the agency, our team and our clients. In that respect, not a lot changes, but I'm very excited to continue my management career and take on more responsibility for our future direction."
The promotion is effective immediately.
This week's guest judge is Karen Land Short, group creative director, Droga5, New York.
BEST TV
Winner: Uber Eats, Coca-Cola Partnerships: When Christmas Feels Like Home. The idea of delivering meals to someone cooked by that person's family is a nice enough thing to do in itself. To do it Christmas night is heart-melting. And to promote it with a lovely film is just gravy. Well done all (especially you, Uber). READ ON...
Winner: Uber Eats, Coca-Cola Partnerships: When Christmas Feels Like Home. The idea of delivering meals to someone cooked by that person's family is a nice enough thing to do in itself. To do it Christmas night is heart-melting. And to promote it with a lovely film is just gravy. Well done all (especially you, Uber). READ ON...
Developed
as part of WPP's refreshed brand identity, the new look also reflects
the company's simplified offer to clients, consisting of four key
pillars: communications, experience, commerce and technology.
The identity was created by WPP agencies Superunion and Landor, with a bespoke iteration developed for the ANZ region.
Says Brodie Reid, global manager brand and content: "Campers are a niche but important audience so we needed to create a range of ways to reach them while they travelled here. We wanted to give them something that would help educate them on the best ways to camp in our beautiful country, to help protect and preserve it for future generations."
This is Snowy's first trip to New Zealand so since his arrival, he and Stickman have been touring the country asking PAK'nSAVE social media followers for tips on where to visit with the hashtag #SnowyVisitsNZ.
Says Peter Vegas, creative director, FCB: "Snowy's planning on visiting for at least six weeks as there's so much of this beautiful country that he wants to see. Although keeping him refrigerated is causing a problem - especially during trips to the beach."
Get your entries in before the extended and final-final deadline, Friday 14th
December 2018 (15% Late Fee will apply), and you could turn hate into
gold.
There
are Full Delegate, Young Delegate (for those 28 or under) and Student
packages available for the full four-day festival, or either of two
streams: Craft@ADFEST on 20th - 21st March, or Creative@ADFEST on 22nd -
23rd March.
The Craft@ADFEST stream will
dive deep into the latest production, digital, content and technology
trends, while elevating the role of producers, directors, digital
creators and VFX artists by celebrating their craft.
Parents and kids can use the interactive website to track levels of naughty and nice in their family, and reflect on those precious moments of kindness had over the Christmas season.
The merger on completion, will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country.
Continue reading QMS NZ enters merger with MediaWorks.
"Living right in the heart of Tokyo itself is quite like living in the mountains - in the midst of so many people, one hardly sees anyone." - Yūko Tsushima
Imagine you are in a city of close to 15 million people. You are walking down a large street. It is a lot like 5th Avenue in New York. For a couple of seconds, you are happily staring at one of the beautiful window displays. You turn around and your child is gone. The worst feeling in the world. This had just happened to a woman as we were driving down the same street. Our driver stopped the van suddenly and jumped out. Not speaking Japanese, we didn't realise this unfortunate event had been announced on speakers that I think you find on most Tokyo streets. Thousands of people stopped what they were doing and looked for the child. Our driver happened to see the kid with many others and the child was re-united with a very relieved mother.
Continue reading Damon Stapleton: The soft, silence of Tokyo.
With founding members from across the globe, OWNED is an association of women-owned companies operating in the advertising production industry.
The main idea behind the new coalition is to have an organized international resource that allows brands and clients easier access to the industry's women-owned companies. It also is an initiative of global inclusion that supports, promotes and champions women in all aspects of the industry.
The Cannes Lions International Festival of Creativity has announced the 27 Jury Presidents that will lead and guide specialist juries at the 66th edition of the Festival.
The Jury Presidents span the Cannes Lions Awards architecture, introduced last year, which includes nine Awards Tracks. These Tracks provide an organising structure to enable entrants to navigate the Lions and also reflect the diversity and specialism of the work from the creative communications industry. The juries will have the responsibility of curating a body of work that will represent 2018 and set the tone for the creative year ahead.
The 2019 jury line-up includes two new Lions; the Entertainment Lion for Sport and the Creative Strategy Lions while the Product Design Lion has been retired. This shift in disciplines of Lions represents the changing industry landscape and how the future of creativity is evolving.
Portfolio & Reel's NZ, Australia + Asia ad agency and production company directories have recently been updated.
New Zealand, Australia
and Asia Advertising Agency + Production Company contacts,
directors, and producers. Plus freelance producers and directors. All
data online, which can be downloaded as either excel or pdf files.
Information is constantly updated. Subscription valid for one year.
Click HERE to download agencies
Click HERE to download Production companies.
TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.
New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.
EMPLOYERS AND RECRUITERS: UPLOAD YOUR ADS HERE
Colenso BBDO and MediaCom NZ have made the cut at the shortlist stage for Bank of New Zealand's 'The Most Prosperous ATM'.
A total of 79 campaigns from a wide range of markets, categories
and brands have been shortlisted across four categories, each judged by
its own high-calibre jury.
The campaign encourages Aussies and Kiwis to Say it with Love, Say it with a Sprocket this festive season, with the launch spot opening to a room filled with Christmas trees, and Sprockets nesting in the trees like baubles.
Against
the soundtrack of renowned Flight Facilities track, All Your Love
(covered by Melbourne musician, Owl Eyes), the Sprockets on the trees
begin printing out photos of a number of real couples leaning in for a
kiss.
The three-month internship is open to undergraduate students majoring in media, communications, public relations, business and/or marketing and will start in February 2019.
UMS has teamed with ANZF to provide New Zealand students with hands-on experience of the China market. The successful intern will work in UMS' Shanghai office on a range of activities incorporating digital marketing and public relations for UMS clients.The intern will also be allocated a specific project to complete during the placement and will be assigned a mentoring supervisor to monitor their professional development.
The incumbent creative agency is
Clemenger BBDO, Sydney, who won the account in 2013 from DDB Sydney, who
was also on the pitch. Others known to be on the pitch list included
BMF and Droga5 New York.
The win for
M&C Saatchi sees it once again taking the lead creative agency role
for Tourism Australia, twelve years after the controversial 'Where the Bloody Hell are you?' campaign in 2006 when Australia's current Prime Minister Scott Morrison was managing director of Tourism Australia.
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on 2degrees appoints TBWA as new agency
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