Bestads Top 6 of the week reviewed by Steve Red, president and CCO, Red Tettemer & Partners
WINNER: Axe: Fiesta del Fin del Mundo. End of the world party? Can I go? Can everything be all weird and fun and sexy? Can it have a quirky cool soundtrack? Can those girls wink at me? Can I have a cool wallet with a bunny on it? I gotta steal some Axe from my 16 year old son.
SECOND: DNA: The cigarette that saves lives. Holy Crap. I didn’t see that coming. Riveting beginning to end. The other thing I wondered was how you get these amazing advertising assignments for the DNA thingy?
WINNER: Pipican: Dog. I don’t understand how this product works but it has a picture of a Bulldog peeing a great distance onto a mailbox. It wins.
SECOND: Institucional: Last Words – Salvador Dali. Made me Google Dali’s last words. And consider not texting while driving.
WINNER: adidas NZ/NZRU: All Yours. Love stuff like this. Lots of people on a treasure hunty, peeling things off billboards spree.
SECOND: Mobility Dogs: Wagging Tail. It’s no Bulldog peeing a great distance (see print winner) but simple and makes you smile.
WINNER: Nissan Juke: Juk3d Experience. I have to apologize to our digital guys. I fell off the no-Flash wagon. I downloaded Flash Player 11 when it told me to. I got seduced by the music. The SFX. The sexy, silky, graphics. I raced my virtual car for 20 minutes straight. I cheated on HTML 5 and it’s beautifully balanced and stable code. I feel dirty.
SECOND: Unchartered 3: Takeover. You can takeover my web page anytime.