MasterCard NZ launches campaign leveraging sponsorship of the All Blacks via McCann Sydney
MasterCard New Zealand recently launched a campaign leveraging its sponsorship of the All Blacks.
The campaign, developed by McCann Sydney, is a cardholder promotion where a MasterCard winner and a friend will tour Europe for five weeks to watch the All Blacks.
The campaign features Captain Richie McCaw, Dan Carter and Ma’a Nonu on the receiving end of the attentions of an overly familiar fan.
Shot by Adam Stevens from Robbers Dog, the TV is supported by large format outdoor (photographed by Mat Baker) and radio. The online elements were produced by MercerBell.
PLAY THE RADIO SPOT: Mastercard Voice Mail 45sec Radio.mp3
McCann
ECD – Oliver Maisey
Associate Creative Director – Joe Hawkins
Copywriter – Joe Hawkins
Art Director – Damian Sloan
General Manager – Chris Johnston
Account Director – Lisa FitzGerald
Strategy Director – Rachel Bevans
Agency Producer – Colin Tuohy
Art Buyer – Rachel Lounds
Draft FCB
Media Planner: Jenny Brown
Senior Digital Planner: Janine Schenk
MercerBell
Digital Creative Director: Carmela Soares
Art Director: Paul Critchley/Rodolfo Sarno
Copywriter: Simon Gaffney
Account Director: Vanessa Lopes
Senior Account Manager: Carly Drew
TV Production Company – Robber’s Dog
Director – Adam Stevens
Producer – Mark Foster
Radio Production – The Coopers of Franklin Road/Jon Cooper
Photographer – Matt Baker
MasterCard
Anthony Dumont – MasterCard VP, Brand Marketing
18 Comments
Good to see the All Blacks delivering a performance above their standard level of ‘wooden’. Nice job.
One of my favorite ‘roll out the all blacks’ ads ever. richies performance is great and the ‘winner’ is fantastic. i can kind of relate ‘cos i hugged fitzy in paradiso after springbok test in wellington a few years back and the looked just like that. ‘cept he had a bandage on his ear.
This is a very funny Ad. Well done Oliver, great work.
You can’t beat a good lead actor…
Leighton Howl
The Pond
thats pretty good. Actually, given how ordinary most ads like this are, thats very bloody good. I think regular people will really love ths.
I really really like this, especially since Oliver helped with it.
Top work guys, funny shit.
3 Agencies involved? Really?
Nothing funny or clever about this ad. Just very unrealistic and annoying. Must be very thin on ideas to use this cheap slaspstick humour.
nice but with all the comedy chops Robber’s have – Stevens, Dudman, Shanahan, etc you’d think you would have gone a little less heavy with the BIG humour.
But I still laughed.
I have no Idea what the guy says to Dan Carter. Sounds like “Danny shoe”?
i think tim calls dan carter jimmy c -can someone varify? great ad!
It’s ‘Danny C’. Funny shit.
Very very annoying advert. First time was mildly amusing, but having had the advert repeated over and over during Olympic coverage, this has become unbearable. In fact, so bad that MasterCard are unlikely to retain me as a customer.
As if you have MasterCard Conner you tosser
Who is the man the winner talks to first ? I think he is hotel manager. Love the ad.
Just won The Fair Go Ad Award! Go Tim!!!
After watching this I think I’d be less likely to approach an All Black.
The direction just makes me feel ‘meeting fans’ is the last thing they
want to do.
i believe he calls Dan Carter Danny Shae