Dutch agency Selmore, Amsterdam accuses NZ's Hell Pizza of ripping-off its New York Pizza spots

I don't know what they're talking about. I cant see the comparison.

Me neither.

Probably an intern team that was on their way out, shit we need an idea! I know Youtube!!! Cue Hallelujah music. Cue Awards. Ha Ha. Typical.

Pizza ads using Italian gangster metaphors is just a genre, this is perfectly legitimate.

Interesting to see the similarity in shot set-up. Maybe an indicator that one ad definitely 'influenced' the other.

I know for a fact they had the Dutch ad playing on screen at the shoot.

Ripping something off is something that, well, Hell would do. Intentional?

where's colsenso's online version? i've got this swag of golds for it...

Another few months? OK I'll wait.

we used to just make stuff up - little shits. don't you EVER call anyone older than you a "washed up hack". and fuck the monty python off too while i'm at it bc&f

Ripping off is a sin. May they rot in Hell. How on brand!

do you mean Hell didn't invent pizza!

I would love the brand if thier advertising could sort out the lack of consistency, on so many levels.

This isn’t quite what I had in mind, but they’re sort of getting there.

Between this and Colenso's BNZ thing being caught out maybe they should rename this publication to Campaign Target