Dutch agency Selmore, Amsterdam accuses NZ's Hell Pizza of ripping-off its New York Pizza spots

Screen shot 2012-08-10 at 7.19.14 AM.jpgScreen shot 2012-08-10 at 7.25.15 AM.jpgSelmore, Amsterdam has accused New Zealand's Hell Pizza of ripping off two of its New York Pizza commercials made in 2008.

The Hell Pizza spots were posted on YouTube in June 2010. 


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13 Comments

Blind said:

I don't know what they're talking about. I cant see the comparison.

Stevie Wonder said:

Me neither.

Truth said:

Probably an intern team that was on their way out, shit we need an idea! I know Youtube!!! Cue Hallelujah music. Cue Awards. Ha Ha. Typical.

Nah said:

Pizza ads using Italian gangster metaphors is just a genre, this is perfectly legitimate.

No Pineapple said:

Interesting to see the similarity in shot set-up. Maybe an indicator that one ad definitely 'influenced' the other.

. said:

I know for a fact they had the Dutch ad playing on screen at the shoot.

OR said:

Ripping something off is something that, well, Hell would do. Intentional?

axisjudge said:

where's colsenso's online version? i've got this swag of golds for it...

Another few months? OK I'll wait.

over 30 said:

we used to just make stuff up - little shits. don't you EVER call anyone older than you a "washed up hack". and fuck the monty python off too while i'm at it bc&f

Mee said:

Ripping off is a sin. May they rot in Hell. How on brand!

OMG said:

do you mean Hell didn't invent pizza!

Hell said:

I would love the brand if thier advertising could sort out the lack of consistency, on so many levels.

This isn’t quite what I had in mind, but they’re sort of getting there.

PVL said:

Between this and Colenso's BNZ thing being caught out maybe they should rename this publication to Campaign Target

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