TAB Sport brings back duo of Tom and Ben in new campaign via Sugar&Partners, Auckland

Screen shot 2012-09-05 at 8.21.46 PM.jpgTAB Sport and Sugar&Partners bring back the duo of Tom and Ben to set up Friday and the weekend as the time to start thinking about the weekend's big games - and to place a bet.

"I landed at Sugar and Partners and a fantastic brief for TAB Sport landed on my desk at the same instant." say's new ECD Damon O'Leary.

Screen shot 2012-09-05 at 8.29.55 PM.jpgAlong with outgoing CD Tim Huse, O'Leary and creative team Dan Nelson and Genevieve Chunn have developed the characters created in the successful 2011 RWC campaign - which saw the 'prediction chicken' correctly predict Tony Woodcock to score the opening try in the final.

This time Tom and Ben underpin the idea that 'the weekend's for calls'.

"We wanted to make putting on a bet on the weekend's game synonomous with the buzz of the weekend." says O'Leary. "Tom and Ben are the perfect pair to remind typical kiwi's to break the shackles of the week and put a few cheeky bets on the weekend's big games."

The agency brought back Robber's Dog director Luke Shanahan, who had shot the original campaign, to bring the scripts to life.

Amongst other media, the campaign consists of 4 television spots and online - including a 'Checkin' with the Chicken' interactive banner - where the prediction chicken 'reacts' to your proposed bet.

Creative Team: Damon O'Leary, Tim Huse,
Dan Nelson, Genevieve Chunn.
Digital Art Director: Vikki Cheng
Digital Producer: Wictoria Markula
Agency TV Producer: Liz Rosby
Managing Partner: Jeremy Johnston
Account Service team: Sonya Berrigan, Campbell Maclean, Aimee Knox

Production company: Robber's Dog
Director: Luke Shanahan
Producer: Mark Foster

Clients: David Craig, Darren Quirk


had a bet - lost. said:

Again - spot on. Simple execution. Beautiful timing. Not overdone. More please.

I could even start my gambling habit again.

Should be longer spots. Any 30's?

JR said:

always make me laugh. nice.

Guffaw said:

"Bro, those are my undies."


roger w said:

spot on execution mutts. Shanahan is rocking.

drunk person said:

really cool stuff again. guys love this shit. Saw these spots while watching footy at the pub. Punters love these guys.

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