Colenso BBDO, Auckland crowned Campaign Brief Agency of the Year for record sixth time
For a record sixth time in the 15-year history of the awards Colenso BBDO, Auckland is Campaign Brief’s New Zealand Agency of the Year. After winning more Cannes Lions than any other Australasian agency last year, Colenso BBDO was ranked #1 most awarded agency in the world by The Big Won Report.
It’s been a standout year for Colenso BBDO New Zealand, which managed to yet again walk away with top honours from a number of the world’s leading advertising shows.
At the start of 2012 Colenso BBDO was ranked the number #5 agency in the world and number one direct agency in The Big Won Report, which calculates global agency rankings based on awards performances, while creative chairman Nick Worthington was named the highest-ranking ECD on the planet. But after the agency nabbed 12 Cannes Lions and many other global gongs in 2012, Colenso BBDO moved up to #1 in the 2013 The Big Won report, making it the first time a Kiwi or Aussie agency has ever won the title.
Meanwhile, for an unprecedented fifth year in a row, Clemenger BBDO Melbourne has trumped all rivals to once again take out the coveted Campaign Brief Australian Agency of the Year title.
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4 Comments
“Crowned” – it’s like the Queen’s coronation…oh no wait, it’s a magazine award.
So Colenso aren’t No.1 in the CB rankings for 2012, yet they win this based on creative performance?
Really, Really.
Being No. 1 in the CB rankings means nothing when you compare it to being ranked No. 1 in the world, Really.