Yellow dumps DDB/RAPP Tribal to appoint two-year old True as new agency partner
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Yellow has today announced it that it has dropped DDB / RAPP Tribal to appoint two-year old True as its new advertising agency partner.The decision to put its first campaign for the year out to tender comes at a time when Yellow is transforming its business to offer digital marketing services as well as its traditional print offering.
Says Maja Lee, head of communications and media: "Yellow is evolving in what we do and how we work with agency partners. As you'd expect it, was a rigorous process, and we were delighted with the insights and creative ideas that True delivered."
Says Matt Dickinson, True managing
director: "It's a fantastic challenge to be working with Yellow and the
journey they're on. It's not just about the ad ideas, but the right
ideas for the brief. We're thrilled to bring end-to-end thinking to
Yellow and deliver their business objectives."
Yellow's other agency partners include Porter Novelli for PR and Starcom for media.
Yellow's other agency partners include Porter Novelli for PR and Starcom for media.
Good luck rearranging the deck chairs on the Titantic.
Finally...the cracks are appearing.
If I had a dollar for every cunt who said "We're thrilled to bring end-to-end thinking to Yellow and deliver their business objectives"...
Bugger.
Yellow's still around? I'll have to google it.
Gold
@Captain. I take it you are talking about DDB then?
Captain ,are you referring to Yellow or Rapp Tribal?
Well done, Dicko!
Didn't one of the 'team' at True just leave Yello?
So....
ANZ - GONE.
AMI - GONE.
YELLOW - GONE.
What's next? Lotteries???
If they can resurrect Yellow Pages, I'll pass on a brief to sell steel-tipped record needles.
@TheScoardboard.....
How about scoring both sides.
Westpac - Arrived
New Lion Brand - Arrived
Telecom Media - Arrived
Warehouse Stationery - Arrived, announcement next week
The thing is, statements like that just make you look like an ignorant idiot. Why bother?
Warehouse Stationery arrived, announcement next week?
It's not pretty to see an agency boasting about a win before the client has made their decision, or made it known to anyone.
A comment like that says a great deal about a certain agency's arrogance.
Speaks volumes in fact.
Gone to Draft, we're announcing next week.
I get so angry when my google searches have yellow pages in the results. They also print thousands of books that are unwanted. It's time to get into a car with localist and drive off a cliff.
True must have invented a time machine.
Guys, nothing is going to happen to DDB becaause most of their clients are tied up in fee structures that mean they'll always be sweet. The story here is that a ittlle guy came along and redistributed buisness away from the centre and out to the fringe. That's actually good news for everyone. Well done.
@The Scorer...
Any other top tips there Champ?
@The Scorer.
You've gone very quiet there buddy. Guess you heard Warehouse Stationery's gone to .99.
So what happened to "Warehouse Stationery - Arrived, announcement next week" eh?
The only thing you scored there was a massive own goal matey. Doh.