How NZ snack company Tasti targeted a younger market with ‘Ad Kitchen’ campaign via Contagion
January 23 2014, 1:38 pm | | 2 Comments
CASE STUDY – New Zealand snack company Tasti has been a regular in kiwi pantries for over 80 years. And while they may be a household name with grandmas, most young people had never heard of them.
Contagion, Auckland’s challenge was to make Tasti famous with the next generation of kiwis. So the agency started where they spend every waking minute and created Ad Kitchen. A social campaign where kiwis chose the ingredients of the ad.
2 Comments
If only Contagion’s ads were as good as their press releases.
I actually really liked this ad, I know it won’t annoy any award jury but it always makes my kids laugh and now I can see there is even a bit of meat on its bones. Not bad.