FCB Media scores Campaign of the Year for ‘Driving Dogs’ at Festival of Media Pacific Awards
FCB Media has taken out ‘Campaign of the Year’ for its SPCA Driving Dogs campaign, at the 2014 Festival of Media Asia Pacific Awards.
The prestigious award was announced during a gala dinner held in Singapore to mark the end of the 2014 Media Asia Pacific conference, which is fast becoming a benchmark for marketing and advertising excellence within the region.
In addition to winning the Campaign of the Year title, FCB Media was also awarded:
• Best Use of Content – Winner – Driving Dogs (SPCA/MINI)
• The Effectiveness Award – Winner – Making DIY Easy As (MITRE 10)
• Best Comms Strategy – Highly Commended – Driving Dogs (SPCA/MINI)
Derek Lindsay, managing director of FCB Media, is delighted with the recognition, in what he considers to be a highly competitive market.
Says Lindsay: “At FCB Media our focus is always on achieving great outcomes for our clients – so it is a bit special to be recognised on an international stage. These successes reflect the fact that we produce our best work, when we work collaboratively.”
The accolades cap off an outstanding year for the media agency, which forms part of the wider integrated offering at FCB New Zealand.
FCB New Zealand was recently named Campaign Brief NZ Agency of the Year 2013 and is the most awarded New Zealand agency in the Ad Age 2013 Creative Award Report.