.99's 'Keep the Silence' campaign for Leukaemia & Blood Cancer New Zealand named winner of IABNZ April Interactive Creative Award for 2014

keepthesilence 600x500.jpgSilence gets people talking for Leukaemia & Blood Cancer New Zealand winning the IABNZ April Interactive Creative Award via .99.

.99 created the winning campaign for Leukaemia & Blood Cancer New Zealand which featured normally outspoken local celebrities who challenged people to say absolutely nothing on Facebook for as long as they could.

VIEW THE WINNING CAMPAIGN
Says John Schofield, judge: "The degree of difficulty with a campaign like this shouldn't be understated- how do you get people talking about something that they don't really want to talk about? There's some really nice thinking in the way this was executed, using a social media network to spread the message by asking people to actually stop talking for a while. Good on you for tackling this one, nicely done."

Fellow judges included John Madden, creative director & founder, Spitfire; Tony Bradbourne, creative director & founding partner, Special Group; Paul Catmur, partner, Barnes, Catmur & Friends and Alisa Higgins, general manager, IABNZ.

.99 wins a $500 pub shout thanks to sponsor www.mediaworks.co.nz.

2 Comments

Like said:

Well done guys, great campaign.

Mark E said:

Good work guys, nice to see this campaign getting recognised. Another great bit of work for LBC.

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