.99’s ‘Keep the Silence’ campaign for Leukaemia & Blood Cancer New Zealand named winner of IABNZ April Interactive Creative Award for 2014
Silence gets people talking for Leukaemia & Blood Cancer New Zealand winning the IABNZ April Interactive Creative Award via .99.
.99 created the winning campaign for Leukaemia & Blood Cancer New Zealand which featured normally outspoken local celebrities who challenged people to say absolutely nothing on Facebook for as long as they could.
Says John Schofield, judge: “The degree of difficulty with a campaign like this shouldn’t be understated- how do you get people talking about something that they don’t really want to talk about? There’s some really nice thinking in the way this was executed, using a social media network to spread the message by asking people to actually stop talking for a while. Good on you for tackling this one, nicely done.”
Fellow judges included John Madden, creative director & founder, Spitfire; Tony Bradbourne, creative director & founding partner, Special Group; Paul Catmur, partner, Barnes, Catmur & Friends and Alisa Higgins, general manager, IABNZ.
.99 wins a $500 pub shout thanks to sponsor www.mediaworks.co.nz.
2 Comments
Well done guys, great campaign.
Good work guys, nice to see this campaign getting recognised. Another great bit of work for LBC.