NZ lingerie design company Rose & Thorne appoints Special Group as new ad agency

NZ lingerie design company Rose & Thorne has appointed Special Group as its lead advertising and design agency following a strategic pitch.

Rose & Thorne is an innovative lingerie brand that creates NZ’s best everyday intimates — comfortable, affordable and accessible lingerie that doesn’t compromise on style.

Says Stefan Preston (pictured) Rose & Thorne CEO: “It was critical for us to find a collaborative agency who could translate our brand idea into world-class design and communication, Special’s experience and capability make them the perfect partner.”

Rose & Thorne has experienced significant business growth since launching in 2011 with the focus in 2014 to build further on its success, continuing to re-define the lingerie category and delivering a stand out brand and experience for its customers and business partners.

Says Hilary Cootes, Special Group general manager: “We are incredibly excited at the prospect of fuelling business growth for Rose & Thorne. They are a dynamic company that has a smart team of people with ambitious plans for brand and business growth.”

Special Group will manage all ATL communications and design for Rose & Thorne.

Special’s appointment takes immediate effect.