FCB Media takes out Best of Show, 10 Gold and 13 Silver Awards at tonight’s CAANZ Beacon Awards; MBM wins Media Agency of the Year
FCB Media (left) has taken out Best of Show for Noel Leeming Group ‘Peoples Stories’ which also won gold in the Best Collaboration, Retail/etail and Most Effective categories at the CAANZ Beacon Awards, awarded tonight in Auckland.
In total FCB Media won ten Gold Awards and 13 Silver Awards, well ahead of any other media shop. The executive judging panel 
commented that People’s Stories was a bold and well-integrated approach, with great execution that created very strong sales results. They agreed Noel Leeming Group should be applauded for backing an idea that provided a clear departure from traditional retail advertising. It was a high stakes gamble that paid off.
McCready Bale Media (MBM) (pictured above) capped off a fantastic night with the indie agency being named the CAANZ Media Agency of the Year. Media Agency of the Year is an entered category judged on the merits of the business over a calendar year. This award takes into account business vision, employee development, financial performance, client acquisition and development, industry contribution and creativity and innovation rather than the traditional way of who won the most metal on the night.
MBM were also awarded for its An Accident waiting to happen – L&P Whittaker’s Chocolate campaign for client J.H. Whittaker & Sons Ltd which scooped 3 Silver Beacons and 2 Gold for Best Launch and Fast Moving Consumer Goods (FMCG).
FCB Media’s client Maritime NZ (left) was named Advertiser of the Year for its Nudging Behaviour Change campaign. Judges commented on utilising great use of a behavioural insight and a clever strategy that followed the consumer through multiple touch points. It was an innovative and well-designed media campaign. Advertiser of the Year was decided on the calculation of 
points awarded for their tally of 4 gold Beacons in Best Integrated Campaign, Best Use of Insight, Best Communications Strategy and the Social Marketing/Public Service categories.
Other notable winners included MediaWorks TV for Media Brand of the Year (pictured above) for Deconstruct and Rebuild and OMD and SparkPHD picking up Gold in Best Use of Branded Content and Best Small Budget respectively.
Claire Harris (left) from Nielsen won the Sandy Smith Inspiring Individual Award. Liz Fraser (right), director of sales & marketing at award sponsor MediaWorks TV said Harris’ passion and energy has meant that she has been hugely successful in the delivery of numerous industry and business transforming projects.
The NBR Best Dressed Woman was FCB Media’s Ash Hekkens and the NBR Best Dressed Man was OMD’s Michael James. Each won $1,000 securely contained in a Youmans capsule.
To see a slide show of the NRB Best Dressed winners and finalists, click here.
Flava’s Full Phat Breakfast Hosts Pete and Dave were in attendance at the award ceremony last night to get up to some mischief, soak up the glamour and talk to the winners.
The CAANZ Beacon Awards reflect the way media can lead a campaign and create success by ensuring it’s noticed at the right time, in the right context, by the right people.
The Beacon Awards recognises the power of innovative and highly effective media solutions to leverage the creative message and connect with & engage customers to achieve outstanding results for clients.
The trophy interpretation uses stone and glass, which are hand crafted by a stonemason and glasscutter. The stone symbolizes strength and longevity with the glass prism to refract light and create the symbol of The Beacon.