Colenso BBDO NZ ranked #7 most effective agency in the world in Effie Global Index; Barnes, Catmur & Friends top individual agency in APAC

EIndex-thumb-200x115-122962.jpgThe 2013 Global Effie Effectiveness Index has just been released and Colenso BBDO/Proximity New Zealand has ranked seventh in Effie list of the world's most effective agencies. Barnes, Catmur & Friends has been recognised as the leading independent agency, not just in New Zealand, but across Asia Pacific.

BBDO Worldwide has ranked #1 most effective agency network, WPP Group has ranked top holding group, Coca-Cola is #1 brand and Unilever is most effective marketer.


Says Andy McLeish, head of planning at Colenso: "Consistency of performance is vital for us, and of course for our clients. So to be ranked in the top 10 most effective agencies on the world for three years straight is something we're really proud of.

"As we've highlighted in the past, it takes strong creative ideas based on insightful thinking to deliver great results. But you also need clients who consistently push you and are prepared to take creative risks - so it's great to be able to deliver them truly effective campaigns year after year."

Says Nick Garrett, Colenso BBDO managing director: "I was blown away with our results over the last two years but to be Australasia's highest ranked agency and in the top 10 most effective agencies in the world three years running is brilliant. And long may it continue - because it means our clients are doing well."

The Global Effie Effectiveness Index, which is now in its fourth year, is based on the results of more than forty national and regional Effie Award competitions around the world.


How? said:

Wasn't DDB Effies AOTY?

I'll tell you how said:

It is based on a number of measures, not solely just NZ Effies. Bigger international measures (APAC effies for example)

Eff. Scott Fitzgerald said:

Effies can Eff Off. The most meaningless awards of all.

Leave a comment


A blog for advertising creatives in New Zealand. To pass on news or advertise on the blog, email To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).

Latest jobs

Retrieving latest jobs