Forest & Bird shows how $5 makes a difference in a new print campaign via Ogilvy & Mather NZ
Forest & Bird protect all of New Zealand’s native species and wild places, but they receive no government funding. To continue doing the work they do, they desperately needed new members and the cheapest membership option is $5 a month. With that in mind, Ogilvy & Mather NZ wanted people to discover for themselves how a mere $5 could make a huge difference – it can help put a bird back in its natural environment.
Says Angus Hennah, Ogilvy & Mather executive creative director: “It’s an idea that has you reaching into your wallet.”
Agency: Ogilvy & Mather New Zealand
Client: Forest & Bird
Client Contact: Phil Bilbrough
Executive Creative Director: Angus Hennah
Creative Director: Chris Childerhouse
Copywriter: Chris Childerhouse
Senior Art Director: Martin Hermans
Art Director: Jordan Dale
Group Account Director: Christina Mossaidis
Account Manager: Alisha Iyer & Mia Freeman
Illustrator: Stephen Fuller
Studio: Gemma Whyte
Retoucher: Jamie Wright
6 Comments
Love it
This is cool. But how does the $ get from the ad to F&B? Tear out envelope perhaps?
I like it. It’s hard to find a new angle for this, and they have.
…pretty good. O&M you’ve stepped it right up. Nice work all.
Nice work Chris – cool idea!
This is neat.