Ford New Zealand shifts focus with the Focus 5 driving squad in a new campaign via JWT NZ
Ford New Zealand has launched a new cinema and TV campaign via JWT NZ, which changes the perception of the Focus range from an everyday runaround car to a dynamic, exhilarating ride.
The campaign introduces the Focus 5 – a synchronized, precision driving squad showcasing the five cars in the range.
Focus 5 are an entertainment property that showcases the excitement of the Focus range.
Their first performance is brought to life by putting the viewer at the centre of a thrilling driving routine.
This routine is captured on film for cinema and online. The cinema version is in 3D, and the online version uses binaural sound recording technology to create an audio 3D experience when the viewer is using headphones, thus truly moving their senses.
Agency: JWT
ECD: Cleve Cameron
Creative: Cleve Cameron
Creative: Sam Dickson
Designer: Glenn Chapman
Creative: Fraser Kirby
Creative: Salah Ben-Brahim
GAD: Dominic Henshall
AD: Natalie Allen
AE: Alex Wilson
Head of Interactive: Peeyoosh Chandra
Digital Art Director: Leon Williams
Digital Designer: Miriam Penot
Digital Producer: Fiona Sheffiald & Mel Grogan
Developers: Thi Senaratne & Ralf Klis
Agency Producer: Mary Wall
Director: Jon Baxter, Perceptual Engineering
Producer: Kerry Prenderville, Perceptual Engineering
DOP: Jon Baxter, Perceptual Engineering
Editor: Jon Baxter, Perceptual Engineering
Post Production: Jon Baxter, Perceptual Engineering
SPFX Supervisor: Hannah Walker, Perceptual Engineering
3D Logo Design: Kevin Hyde, Imagecraft
Online Mix & Sound
Design: Peter Hobbs, Harmonic
Cinema Finish: Perceptual Engineering & Next Technology
Cinema Master Mix: Bruce Langley, Digital Post
Mix for Broadcast Factory Studios
Precision Drivers Downforce
Digital DOP: Nick Fey