New Zealand creative director John McCabe creates new One Winged Bee Productions project

NZ creative director John McCabe has launched a new branded entertainment project called One Winged Bee Productions for kids.

The platform has released its first entertainment video in a roll out which will be followed by two more episodes as well as ebooks available through iTunes.

VIEW THE FIRST EPISODE

Says McCabe: “The thought behind it is that there is so much entertainment out there that parents really have little control over what kids watch. The One Winged Bee called Emily gives parents an opportunity to put something good into the mix.

“We are already in discussions with brands that would like to align themselves with this show, so in the end it will hopefully be a textbook example of how to do branded entertainment.”

The show was created by McCabe, written by McCabe and Murray Grindlay and produced by Marg Slater.

Says McCabe: “One way to change the world is to start with the next generation. Kids have open minds and consequently you can put pretty much anything in there and it will get absorbed.

“People with disabilities or impairments – people who a little different want and aspire to the same things as the rest of us.

“Meet The One Winged Bee called Emily. She doesn’t fly straight, but you shouldn’t feel sorry for her. She ends up in much more interesting places than the other bees.”