People power forces Aussie van company Wicked Campers to withdraw misogynistic slogans
Australian based campervan company Wicked Campers has been forced to withdraw sexist slogans from its vans after a 110,000-strong change.org petition.
The campervan company at the centre of a people-powered revolt over sexist van slogans has today issued an apology and committed to reviewing and removing sexist or misogynistic marketing from all vans in the next six months.
Paula Orbea, the Sydney school teacher who started the 110,000-strong change.org petition against Wicked Campers says it’s a stunning people-power victory against sexism, with the result coming just four days after starting the petition.
In an email from Wicked Campers received by Orbea, she says they’ve offered a personal apology, have now removed the sexist slogan Orbea’s daughter saw, committed to reviewing and removing insensitive slogans from all vans in the next six months.
The statement reads: “Wicked Campers Owner, John Webb wishes to acknowledge the prevailing community opinion by REMOVING the slogan in question and making a commitment over the coming six months to changing slogans of an insensitive nature.”
Wicked Campers have been at the centre of numerous ad watchdog complaints and social media backlashes in the past, and Orbea says that it was the change.org petition which gathered more than 110,000 sigantures that made the difference.
Says Orbea: “I’m overjoyed at the result, and commend Wicked Campers for eventually listening to consumers that their misogynistic slogans weren’t acceptable.
“This was a people power win. The change.org petition worked just as it intended, with more than 110,000 people signing, it was an overwhelming show of community support.
“The kind of sexism and misogyny on those Wicked Campers vans may seem trivial, but it’s not – it’s degrading to women, harmful for our children to consume, and condones a rape culture that sees one-in-three Australian women sexually assaulted in their lifetimes.
“I’m pleased my daughter said something, and that we stood up against it. It’s important that we call out sexism wherever it exists – and my change.org petition enabled me to actually make a difference and win change.”
Orbea is urging those offended by the vans to continue to call out examples of misogynistic and offending vans by contacting the company and posting on social media about them – and she will be monitoring the company’s progress in removing offending slogans.
Karen Skinner, Australian director of change.org says it’s an example of the growing success women’s activism is having through online petitions.
Says Skinner: “More than ever before, women are calling out everyday sexism and fighting back through social media and change.org petitions.
“Online tools are giving women the ability to join together and achieve change incredibly quickly, in stark contrast to the individual complaints processes.
“Women’s rights issues are among the most popular on change.org, and women make up more than 60% of our most active users. There’s a growing community going online and winning on these once-ignored issues.”
3 Comments
can we just get rid of them full stop ! fucking things.
They have crappy slogans, crappy vehicles, heaps of complaints about road worthiness…read here..http://www.aussiemotoring.com/2005/12/27/a-wicked-camper/
SOO to sum up the whole company is run by losers who need to try & run down women to make them feel maybe “special”…AND i have a new slogan for your vans “””Wicked Vans is run by gutter loser trash with shit for brains”””..now that’s funny & if you don’t find that funny you need to lighten up… haha
Wicked Campervans appeal to a certain demographic. No family is going to hire from them (nor is anyone with a salary). Purely from a brand POV they shouldn’t have backed down. Is that statement offensive? It shouldn’t be. Sexist? I’d argue not.
I’d also argue that teaching your children to complain (or have a rant on social media) every time they find something offensive or distasteful breeds a generation of moaning puritans that we could do without.
What happened to the days of simply not using a product or service you didn’t approve of? A win for ‘people power’? Maybe for armchair activism, at a push.