Poppincock + Cravat back to promote Burger King's new King's Collection via Colenso BBDO

Screen Shot 2014-07-01 at 8.49.16 am.jpgTeaming up with Colenso BBDO and Finch, Burger King has brought back its two frightfully upper class characters Sir Roger Poppincock and Baron von Cravat in a new spot to launch the new and improved King's Collection menu of premium burgers.
 
This is a range of burgers for those with a more discerning palette. Introducing a new co-branded partnership with AngusPure, with 100% NZ Angus beef and premium Heinz sauces in both upgraded and brand new recipes; it was only fitting that the two toffs, and friends, were the ones to try them out.

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As well as television, the campaign includes outdoor and the introduction of new, terribly top-notch packaging.
 
Says Simon Vicars, creative, Colenso BBDO: "New Zealanders have fallen in love with Sir Roger and The Baron. They're two well-off chaps who are well positioned to talk about the finer things in life. It was a pleasure to dust off the monocle and get them back in a BK to discuss the newly upgraded King's Collection."
 
Agency: Colenso BBDO
Creative Chairman: Nick Worthington
Creative Team: Simon Vicars & Brett Colliver
Group Business Director: Victoria Graves
Client: James Woodbridge, GM Marketing, Burger King, Chet Patel, Marketing Manager, Burger King
Production Company: Finch
Director: Nick Ball
Producer: Andy Mauger

9 Comments

Some Clown said:


Thanks, but what's in the burgers and how much do they cost ?

What he said said:


Nice of Burger King to agree to be in an ad about Colenso.

Lolzzzz said:

I truly and unexpectedly wrapped my LOLhole around this.

observant said:

Filch Company

james said:

awful in so many ways. Thanks Colenso for more sludge.

hashtag said:

saaaaaaaay whaaaaaaaaaaaaaaaaaaaat?

Powerful said:

Nice job ya weirdos.

These are great said:

and the 17 year old shore kids who guzzle bk will love them too.

chris said:

these are great characters , I hope to see them again.

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