Rekorderlig + Contagion unveil Wintercoat at the Queenstown Winterfest to keep Winter Cider hot
Sweden’s favourite premium cider, Rekorderlig, has launched its latest product, Winter Cider. It’s best served hot because it opens the spicy, cinnamon aromas and flavour.
The Winter Cider was going to launch at the NZ’s premiere winter festival, the 2014 Queenstown Winterfest. So, Contagion created an open air alpine pop up bar. The only problem, when the cold mountain would drop below zero, so would the cider. To combat this Contagion created the Rekorderlig Wintercoat. A branded sleeve that warms the cider to its optimum temperature to enjoy its flavour. The Wintercoats heat a 500ml bottle to over 60°C within 5 – 10 minutes. The sleeve has been designed to fit snuggly around the Winter Cider bottle, as well as an exclusive Rekorderlig steel cup. So, drinkers not only got to taste the new cider at its best, they got to keep their hands warm all night.
Executive Creative Director – Bridget Taylor
Creative Director – Verity Dookia
Creative – Daniel Walton
Creative – Seth Josephs
Producers – Lauren Wethey
Social Influence Director – Tom Bates
Rekorderlig Brand Manager – Emma Rock