Interbrand NZ’s LYC work for NZ Aids Foundation wins global Interbrand Best Work Award 2014

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Love Your Condom_InterbrandNZ.jpgA community focused programme designed to create a condom culture across New Zealand has won Interbrand New Zealand recognition both globally and locally.

Interbrand NZ’s Love Your Condom (LYC) work for New Zealand Aids Foundation was awarded an Interbrand Best Work Award 2014 for verbal identity. The Best Work Awards are awarded across the company’s 40 offices in 27 countries and recognises work that is truly excellent and expresses the Interbrand values: Intelligent, Imaginative and Inspiring.

Love Your Condom_InterbrandNZ1.jpgKaren Jones, Interbrand NZ’s general manager, says the award is humbling and exciting.

Says Jones: “We are delighted to be recognised as producing leading-edge and world-class work by our global peers. It is even more special that it is for our bold work for LYC.”

Love Your Condom also won the NZ Aids LYC_condom packs.jpgFoundation a Marketing Award in the Not For Profit category.

Love Your Condom (LYC) was created by Interbrand NZ in 2011 as a call-to-action campaign seeking to reduce infections through the promotion of condom usage amongst gay and bisexual men. The LYC Verbal Identity started a conversation with the gay and bisexual community through its fun, sexy and youthful personality. This was expressed in a flirtatious and slightly mischievous tone of voice with messaging full of innuendo and double entrende.

 

The world-leading campaign is already showing results and Interbrand NZ says it is proud to have contributed in the success of increasing condom usage and importantly declines in HIV infection rates.

 

See the awards video, here: http://vimeo.com/88004802.