Saatchis NZ, ApolloNation + SparkPHD score Grand Effie + two Golds for Tui ‘Catch a Million’; FCB NZ named Most Effective Agency of the Year

‘Catch a Million – How Tui got people watching the crowds as well as the cricket’ was a standout campaign that had consumers talking about and enjoying the Tui brand all summer long.  It was richly rewarded in front of 500 communications industry professionals and its clients at last night’s CAANZ New Zealand Effie Awards, held in association with TVNZ & ANZA to celebrate NZ’s most effective marketing and communications campaigns.

Saatchi & Saatchi, ApolloNation and SparkPHD collaborated on this successful campaign which caught the coveted Grand Effie, along with $100,000 of TVNZ air time as an additional catch for client DB Breweries. Their Tui Catch a Million campaign also snatched a gold Effie in the Most Effective PR/Experiential campaign and the Fast Moving Consumer Goods (FMCG) categories.

Says Paul Feldwick, international judge: “This campaign was a clear winner amongst the judging panel. The campaign stood out for its simplicity, its infectiousness and clear ability to deliver great results. It was a great concept based on a close understanding of the consumer. The campaign not only did a solid job in selling product, it captured the imagination and stole the show for summer.”

Points accumulated from these awards, together with their tally of finalist points from both the Tui campaigns and another entry for Heineken’s ‘Export Citrus’ earned DB Breweries the title of Most Effective Client for 2014, which awards the client rather than their individual brands.

Says Nicky Bell, CEO, Saatchi & Saatchi NZ: “What an incredible night for the agency and our client partners ASB, NZDF and of course the Grand Effie winner DB Breweries. I’m so proud of our collective teams for the enormous hard work that went into making these campaigns not only effective but also creatively strong and shareable.  As always, strong partnerships drive strong results for all.  We’re thrilled.”

Says Murray Streets, director of strategy, Saatchi & Saatchi NZ: “None of this would have been possible without our courageous clients, so a big thanks to all of them for their support and vision in bringing these ideas to life. Congratulations also to all our fellow EFFIE award winners for their ongoing contribution to the strong, vibrant industry we have here.”

Most Effective Agency of the Year went to FCB New Zealand who blew the competition out of the water with their impressive haul of awards which included a gold Effie for their ‘Yeah, Nah’ campaign for client Health Promotion Agency (HPA). FCB also won 4 silver Effie awards for clients Noel Leeming Group, Electricity Authority, Statistics NZ and HPA and 7 bronze Effies. Saatchi & Saatchi finished second with 54 points and Colenso BBDO / Proximity New Zealand, in third place on 52 points.

FCB also won gold for the Hardest Challenge category for HPA’s ‘Yeah, Nah’ campaign.  convenor of judges Lew Bentley, said that the executive judges all agreed that alcohol moderation is a very tough challenge. It has to overcome significant and entrenched social and cultural behaviours.

Says Paul Head, CAANZ CEO: “Effie is the most coveted award of its kind in New Zealand due to its rigorous judging and international credibility.  To win an award of any colour last night is a significant achievement that proves the value that communication agencies add to their clients business.  Congratulations to all the finalists and winners.”

MAJOR AWARD WINNERS

Category:                                   Grand Effie

Agency:                                      Saatchi & Saatchi and ApolloNation and SparkPHD

Advertiser:                               DB Breweries

Campaign:                                 Catch A Million – How Tui got people watching the crowds as well as the cricket

Category:                                   Most Effective Client of the Year

Winner:                                      DB Breweries

Category:                                   Most Effective Agency of the Year

Winner:                                      FCB New Zealand

Category:                                   Hardest Challenge

Agency:                                      FCB New Zealand

Advertiser:                               Health Promotion Agency (HPA)

Campaign:                                 Say Yeah, Nah

GOLD EFFIE AWARD WINNERS

Category:                                   Fast Moving
Consumer Goods (FMG)

Agency:                                      Saatchi & Saatchi and ApolloNation and SparkPHD

Advertiser:                               DB Breweries

Campaign:                                 Catch a Million – How Tui got people watching the crowds as well as the cricket

Category:                                   Most Effective PR/Experiential Campaign

Agency:                                      DDB

Advertiser:                               SKY Television

Campaign:                                 Bring Down The King

Category:                                   Most Effective PR/Experiential Campaign

Agency:                                      Saatchi & Saatchi and ApolloNation and SparkPHD

Advertiser:                               DB Breweries

Campaign:                                 Catch a Million – How Tui got people watching the crowds as well as the cricket

Category:                                   Limited Budget: Less than $300,000

Agency:                                      Barnes, Catmur & Friends

Advertiser:                               Hell Pizza

Campaign:                                 Rabbit Pizza Billboard

Category:                                   Best Strategic Thinking

Agency:                                      Clemenger BBDO

Advertiser:                               New Zealand Transport Agency

Campaign:                                 Mistakes

Category:                                   Best Strategic Thinking

Agency:                                      FCB New Zealand

Advertiser:                               Health Promotion Agency (HPA)

Campaign:                                 Say Yeah, Nah

SILVER EFFIE AWARD WINNERS

Category:                                   Retail/Etail

Agency:                                      .99

Advertiser:                               Foodstuffs (New Zealand) Limited        

Campaign:                                 New World Little Shop

Category:                                   Social Marketing/ Public Service

Agency:   &
nbsp;                                  Clemenger BBDO

Advertiser:                               New Zealand Transport Agency

Campaign:                                 Mistakes

Category:                                   Social Marketing/Public Service

Agency:                                      Saatchi & Saatchi

Advertiser:                               New Zealand Defence Force

Campaign:                                 Getting to the answer faster: how the use of Choice Modelling helped NZDF recruit top Officer talent

Category:                                   Most Progressive Campaign

Agency:                                      Colenso BBDO/Proximity New Zealand

Advertiser:                               Burger King

Campaign:                                 Motel Burger King

Category:                                   Most Progressive Campaign

Agency:                                      DDB

Advertiser:                               SKY Television

Campaign:                                 Bring Down The King

Category:                                   Most Effective PR/Experiential

Agency:                                      Colenso BBDO/Proximity New Zealand

Advertiser:                               Burger King

Campaign:                                 Motel Burger King

Category:                                   Charity/Not for Profit

Agency:                                      .99

Advertiser:                               Leukaemia and Blood Cancer NZ (LBC)

Campaign:                                 Shave For A Cure

Category:                                   Limited Budget: Less than $300,000

Agency:                                      FCB New Zealand

Advertiser:                               Noel Leeming Group

Campaign:                                 People’s Story

Category:                                   Sustained Success

Agency:                                      FCB New Zealand

Advertiser:                          &n
bsp;    Electricity Authority

Campaign:                                 Getting New Zealand’s Number

Category:                                   Most Effective Integrated Campaign

Agency:                                      FCB New Zealand

Advertiser:                               Health Promotion Agency (HPA)

Campaign:                                 Say Yeah, Nah

Category:                                   Most Effective Integrated Campaign

Agency:                                      Y&R New Zealand

Advertiser:                               Danone Nutricia  – Karicare Toddler

Campaign:                                 Karicare- Made With Love In

Category:                                   Most Effective Digital/Social Media Campaign

Agency:                                      FCB New Zealand

Advertiser:                               Statistics New Zealand

Campaign:                                 Engaging disenfranchised youth in the 2013 Census

Category:                                   Most Effective Digital/Social Media Campaign

Agency:                                      Saatchi & Saatchi

Advertiser:                               ASB Bank Ltd

Campaign:                                 ASB’s Like Loan: One of the world’s most innovative social media ideas 

Category:                                   Best Strategic Thinking 

Agency:                                      Saatchi & Saatchi

Advertiser:                               New Zealand Defence Force

Campaign:                                 NZDF Officer Recruitment: a fast-track to success

BRONZE EFFIE AWARD WINNERS

Category:                                   New Product or Service

Agency:                                      Barnes, Catmur & Friends

Advertiser:                               Hell Pizza

Campaign:                                 Rabbit Pizza Billboard

Category:                                   New Product or Service

Agency:                                      FCB New Zealand

Advertiser:                               Sony New Zealand Ltd

Campaign:     &nbsp
;                           Message in a Bottle

Category:                                   Consumer Durables

Agency:                                      FCB New Zealand

Advertiser:                               Sony New Zealand Ltd

Campaign:                                 Message in a Bottle

Category:                                   Consumer Durables

Agency:                                      Ogilvy & Mather New Zealand

Advertiser:                               Holden New Zealand

Campaign:                                 Holden Barina

Category:                                   Retail/Etail

Agency:                                      DDB

Advertiser:                               The Warehouse Group

Campaign:                                 Bringing Back The Doubters

Category:                                   Retail/Etail

Agency:                                      FCB New Zealand

Advertiser:                               Noel Leeming Group

Campaign:                                 People’s Story

Category:                                   Social Marketing/Public Service

Agency:                                      FCB New Zealand

Advertiser:                               Health Promotion Agency (HPA)

Campaign:                                 Say Yeah, Nah

Category:                                   Social Marketing/Public Service

Agency:                                      FCB New Zealand

Advertiser:                               Maritime New Zealand

Campaign:                                 Partners in Safety: Saving lives like they did in the 80’s

Category:                                   Social Marketing/Public Service

Agency:                                      FCB New Zealand

Advertiser:                               Statistics New Zealand 

Campaign:                                 Engaging disenfranchised youths in the 2013 Census

Category:                         
          Fast Moving Consumer Goods (FMCG)

Agency:                                      Colenso BBDO/Proximity New Zealand

Advertiser:                               George Weston Foods

Campaign:                                 Are you a Burgen Virgin

Category:                                   Fast Moving Consumer Goods (FMCG)

Agency:                                      Y&R New Zealand

Advertiser:                               Danone Nutricia – Karicare Toddler

Campaign:                                 Karicare – Made With Love In

Category:                                   Consumer Services

Agency:                                      Saatchi & Saatchi

Advertiser:                               ASB Bank Ltd

Campaign:                                 ASB’s Like Loan: Using the power of many to create New Zealand’s lowest home loan rate

Category:                                   Consumer Services

Agency:                                      Special Group Ltd

Advertiser:                               AA Insurance

Campaign:                                 AA Insurance – Who has keys to your house?

Category:                                   Consumer Services

Agency:                                      Whybin\TBWA

Advertiser:                               ANZ

Campaign:                                 Debt Consolidation

Category:                                   Most Progressive Campaign

Agency:                                      FCB New Zealand

Advertiser:                               Sony New Zealand Ltd

Campaign:                                 Message in a bottle

Category:                                   Most Progressive Campaign

Agency:                                      Colenso BBDO/ Proximity New Zealand

Advertiser:                               MARS

Campaign:                                 Share For Dogs

Category:                                   Most Effective PR/Experiential Campaign

Agency:                                      Barnes
, Catmur & Friends

Advertiser:                               Hell Pizza

Campaign:                                 Rabbit Pizza Billboard

Category:                                   Most Effective PR/Experiential Campaign

Agency:                                      FCB New Zealand

Advertiser:                               Sony New Zealand Ltd

Campaign:                                 Message in a bottle

Category:                                   Charity/Not For Profit

Agency:                                      Colenso BBDO/Proximity New Zealand

Advertiser:                               MARS

Campaign:                                 Share For Dogs

Category:                                   Charity/Not For Profit

Agency:                                      DDB

Advertiser:                               Paw Justice

Campaign:                                 A World without Animals

Category:                                   Limited Budget: Less than $300,000

Agency:                                      .99

Advertiser:                               Leukaemia and Blood Cancer NZ (LBC)

Campaign:                                 Shave For A Cure

Category:                                   Limited Budget: Less than $300,000

Agency:                                      FCB New Zealand

Advertiser:                               Sony New Zealand Ltd

Campaign:                                 Message in a Bottle

Category:                                   Limited Budget: Less than $300,000

Agency:                                      Whybin\TBWA

Advertiser:                               ANZ

Campaign:                                 Debt Consolidation

Category:                                   Sustained Success

Agency:                                      DDB

Advertiser:                               STIHL New Zealand

Campaign:                                 You’ll Only Need One

Category:                                   Sustained Success

Agency:                                      Ogilvy & Mather New Zealand

Advertiser:                               Energy Efficiency Conservation Authority  (EECA)

Campaign:                                 The Energy Spot 

Category:                                   Most Effective Integrated Campaign

Agency:                                      .99

Advertiser:                               Foodstuffs (New Zealand) Limited

Campaign:                                 New World Little Shop

Category:                                   Most Effective Digital/Social Media Campaign

Agency:                                      DDB

Advertiser:                               Paw Justice

Campaign:                                 A World without Animals

Category:                                   Most Effective Digital/Social Media Campaign

Agency:                                      Touchcast and OMD and Clemenger BBDO

Advertiser:                               Education New Zealand

Campaign:                                 Odds On NZ

Category:                                   Most Effective Digital/Social Media Campaign

Agency:                                      Ogilvy & Mather New Zealand

Advertiser:                               Holden New Zealand

Campaign:                                 Holden Shortland Street

Category:                                   Best Strategic Thinking

Agency:                                      Barnes, Catmur & Friends

Advertiser:                               Hell Pizza

Campaign:                                 Rabbit Pizza Billboard

Category:                                   Best Strategic Thinking

Agency:                                      Colenso BBDO/Proximity New Zealand

Advertiser:                               MARS

Campaign:                                 Share for Dogs

Category:                                   Best Strategic Thinking

Agency:       &nb
sp;                              Saatchi & Saatchi

Advertiser:                               ASB Bank Ltd

Campaign:                                 ASB’s Like Loan: Using social strategy to create a world first home loan offer

Category:                                   Best Strategic Thinking

Agency:                                      Y&R New Zealand

Advertiser:                               Danone Nutricia – Karicare Toddler

Campaign:                                 Karicare – Made With Love In

(Pictured: 1. Grand Effie – Tui Catch a Million – Saatchis NZ, ApolloNation, SparkPHD, DB Breweries; 2. Most Effective Client – DB Breweries; 3. Most Effective Agency – FCB NZ)

Photography: RiK Photography