Gold Coast Tourism appoints Spark PHD as its new media agency partner in New Zealand
Spark PHD has been appointed as the media agency in New Zealand for Gold Coast Tourism, which markets Australia’s “famous for fun” holiday destination.
As one of New Zealand’s fastest growing communications and media agencies, the appointment will see Spark PHD working on the coveted account, with specialist support from PHD Group’s digital division and PR/activation business: PHDIQ and Spark PR & Activate.
The win follows a competitive pitch process, which saw Spark PHD chosen for its never-before-seen thinking, powerful strategic insights and innovative idea generation.
Says Michael Thurston, international marketing manager (western hemisphere) at Gold Coast Tourism: “The Gold Coast is home to award-winning restaurants, rainforest national parks, world-class sporting events and cultural festivals and stunning beaches; the team at Spark PHD really understood how to bring that diversity to life in truly new and engaging ways, which is our core challenge in the Kiwi market.”
The award-winning agency has proven expertise in meeting the business needs of a wide range of local and international brands. With strong trans-Tasman experience and an unparalleled strategic approach to clients’ business needs, as part of PHD Group, Spark PHD delivers a depth of expertise and integrated media, digital, and PR and activation solutions that set it apart.
Louise Bond, PHD Group CEO, says the win is testament to the talented, results-driven team that works across the agency’s portfolio.
Says Bond: “We’re thrilled to be working with Gold Coast Tourism and, as with every brief we work on, we put insight-led media creativity at the heart of the pitch development. This led to some fantastic new campaign ideas that are sure to drive results in the highly-competitive holiday market.
“Our unique ‘connected specialists’ offering, which brings together diverse and future-focused skillsets under one roof, will ensure these ideas deliver a holistic multi-channel approach that maximises paid, owned and earned media.”
Gold Coast Tourism’s appointment of Spark PHD is effective immediately.